...Executing IP Strategy with ICM Process Implementation By Bruce Story, Senior Advisor, ipCapital Group Introduction: Background from Dow While leading Intellectual Capital Management (ICM) in the Plastics Business at The Dow Chemical Company, I witnessed the value of having a business-aligned IP strategy, implemented early in the development of a new technology platform. The difference between leaving IP development to the ad hoc process dependent on the initiative of the inventor and using IP strategy to guide R&D and new business development can be immense. The high performance elastomers business platform developed at Dow in the last decade is worth over a billion dollars. With the increasingly global competitive environment, this never would have been sustained without the implementation of an IP strategy that took into account the business strategy, competitors’ patenting strategies, the product value chain, and providing a closecoupling of actionable IP strategy to the R&D staff. Previously, as is common in many companies, the IP strategy was basically a legal strategy for obtaining patents. Dow’s attorneys were very good at getting patents granted. However, the disclosing of inventions was left to the initiative of the inventors who were often too busy with their projects to document their inventions. The “Inventor-of-the–Year” Award went to the inventor who received the most U.S. patents in the previous year. Quantity was being rewarded rather than IP...
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...Task 1 : introduce your business a. Briefly describe the type of business size and number of employees . Bankstown Lidcombe Hospital is a principal referral group A1B hospital with tertiary affiliations to the University of NSW, University of Sydney and University of Western Sydney providing a wide range of general medical and surgical services and sub-specialty services to a local Bankstown/Canterbury community. It is part of South Western Sydney Local Health District.it has 454 beds and over 1400 emloyes between doctors , nurses , radiolgiest , administration , and other services . b. Laws are put into place to protect everyone - the customer, the employee and the company. You are not expected to be a lawyer, but being aware of the relevant legislations will help your organisation run more smoothly and avoid complications in the future, such as getting tied up in lengthy legal battles for unfair staff dismissal etc. Some of the common legislations applicable to traders include the Consumer Protection Act 1987 and the Consumer Protection from Unfair Trading Regulations 2008. These regulations are put into place to protect the consumers' rights and ensure they receive good quality products or services at all times. Duty of care : The responsibility or the legal obligation of a person or organization to avoid acts or omissions (which can be reasonably foreseen) to be likely to cause harm to others. Accessible parking Bankstown-Lidcombe Hospital has a number...
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...activity as well as planning and implementation. They have been divided according to their influence and willingness to implement change at the initial stage of this project. According to me, these are my key stakeholders who I will address concerning the poor review of Abbey. List of Prioritised Stakeholders Stakeholder | Influence | Willingness | Current Attitude | Expected Action | Rank | Hotel Radicor Operations Management Group (MD, GM & Directors) | High | High | Is not appropriately appraised of the present situation of the Hotel | Advocate an action-plan to facilitate ‘change’ | 1 | Chef Marcus Vesty of The Abbey | High | High | Is over committed with other assignments to have noticed service and operations failure in ‘Abbey’. | Evaluate economic feasibility, Operating model and design. | 1 | The other important stakeholders that fall into different groups like promoters, latent, defenders and apathetic are: Social Media, External Advisors, Loy Chan (Simcomm Group), Funders, Legal Department, Corporate Business Community, Creations Developers and Money Investments (other owners), Hospitality Media, Community Activists, Employees, Patrons, Suppliers, Community at large, Shareholders, People with academic interests, Competitors etc. Response to Hotel Radicor Operations Management and Marcus Vesty Position At the time of setting up business in Darling Harbour, Hotel...
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...one of the most important aspects of any business and will contribute to continual success. Our first recommendation Is to implementation if a mission statement. A mission statement is a shared vision of what your company is all about and is important not only to let your customers or potential customers know what you stand for, but also to keep the company on track so that you will continue to give the best quality in service. Our second recommendation ties in very closely with the first and that is to create an employee handbook, which should include sections regarding your company’s code of ethics, performance review standards, and also outlines management structure. Creating and maintain an employee handbook is one of the most important communication skills between your company and your employees. Not only will this set forth your expectations for your employees, but it also helps them understand what they can expect from the company. Our next recommendation would be to conduct scheduled meetings to review, adjust, or create new goals and directives for the company. Getting together as a team and making sure everyone is on the same page plays a very large roll in the organization of a company. This will also open up the lines of communication which will ensure the jobs that are set forth are being performed with the highest level of quality. To ensure your meetings are more organized, our next recommendation would be to implement a standardized decision making process or...
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...DDBA 8160: Business Strategy and Innovation Student Support and Calendar Information: So that you have all key information available to you offline, it is highly recommended that you print out the following items for your reference: * This Syllabus * Term Calendar * Instructor and Student Support Info Course Number and Title DDBA 8160: Business Strategy and Innovation Credits 3 credits Catalog Description This course focuses on the development and implementation of business strategies that enable competitive advantage, with an emphasis on understanding the current environment and innovation in which the organization competes and forecasting how that environment may change. Course assignments focus on the practical application of writing and critical-thinking skills and the integration of professional practice at the doctoral level. Learning Objectives Stated in Terms of Learning Outcomes By the end of this course, you will be able to: * Demonstrate an understanding of the evolution of traditional concepts of strategic management and thinking, including models of business-level competitive advantage * Evaluate contemporary challenges to traditional strategic management and thinking models * Apply systems-thinking principles to the framing and analysis of business problems and opportunities * Develop innovative business strategies designed to achieve sustainable solutions * Synthesize principles of sustainable strategic management...
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...Pro Forma Statements Decide upon an initiative you want to implement that would increase sales over the next five years, (for example, market another product, corporate expansion, and so on). Using the sample financial statements, create pro forma statements of five year projections that are clear, concise, and easy to read. Be sure to double check the calculations in your pro forma statements. Make assumptions that support each line item increase or decrease for your forecast-ed statements. Discuss and interpret the financials in relation to the initiative. Make recommendations on potential discretionary financing needs. Pro Forma Statements This individual assignment presents an initiative that can be implemented to increase sales over the next five years. The purpose of this assignment is to present pro forma statements of five year projections, and to make assumptions that support each line item increase or decrease for the forecasted statements. Furthermore, this assignment will discuss and interpret the financials in relation to the initiative. It will make recommendations on potential discretionary financing needs. Finally, this assignment will present an analysis of the company's short term and long term financing needs, and determine strategies for the company to manage its working capital. In today’s business world it is very important to understand the business environment and create strategies according to market fluctuations. As the market fluctuates small...
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...Contents 1. EXECUTIVE SUMMARY 2 2. LITERATURE REVIEW 3 3. QUESTIONS IN THE CASE 7 1. Analyse Intel Corporation in terms of its shift in strategy. 7 2. Discuss on how you are going to align your HR functions (resourcing, learning & development and talent management) to support the company. 10 4. SUMMARY 13 5. REFERENCES 14 1. EXECUTIVE SUMMARY This case study is all about the strategies used by Intel Corporation. It is the fifth most valuable brand in the world. Due to the new strategies Intel was able to leave the competitors behind. Intel’s new strategy is the production of microprocessors. However the market segment is continuously changing. Due to the change, sales of desktops are falling while sales of laptops, mobiles and other handheld devices are increasing. Part of the new strategy of Intel is new logo, redesigned to show that Intel is moving forward. Intel uses the customer groups to test its predictions. Intel was implementing a series of new products for instance a home entertainment platform with film, TV, music and games. Intel’s another strategy has a strong focus on marketing finding out what customers want and providing it. Intel leads the markets because of its strategies. To implement the strategies it should create proper HR functions such as recruitment of talented employees, learning and development and talent management. In this case study, the strategies implemented by Intel to lead in the market are clearly mentioned...
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...Qantas Airways Limited HR Strategy FY14/15 Introduction Founded in the Queensland outback in 1920, Qantas has grown to be Australia's largest domestic and international airline. Registered originally as the Queensland and Northern Territory Aerial Services Limited (QANTAS), Qantas is widely regarded as the world's leading long distance airline and one of the strongest brands in Australia. Our airline brand operates regional, domestic and international services and is forever expanding, it is for this reason we are constantly seeking passionate, driven and enthusiastic people to join our friendly team. We employ over 30,000 people with approximately 93 per cent of them based within Australia. Qantas Airways Limited is committed to growing and developing their HR departments and within the next 12 months will: * Establish themselves as the best employer in the aviation industry in Australia. * Will maintain a positive and joyful employment experience across all offices, airports and aircrafts for all current and future Qantas employees. HR Strategy The Qantas Airways Limited HR strategy supports and lays the foundations of the organisations vison and mission. It will be analysed and measured by the success of a number of key programs focusing on the following areas of people management: * Culture and Behaviour * People and Structure * Recruitment and Retention * Reward and Recognition * Learning and Development * Systems and Compliance ...
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...Organisational Change…………………………………….….3 • Introduction……………………………………………………………………4 • What is Change Management………………………………………………4 • • • • What are the differences between change and transition? What is transformation? Leading and managing change Why is organisational change difficult to accomplish? 4. Kotter’s Eight-Stage Process for Creating Major Change……………………7 5. Bridge’s Three Phases for Managing Transition ……………………………...9 6. The Project Management Approach to Change Projects…………………...11 7. Managing Performance During Times of Change……………………..….…19 8. Further Reading…………………………………………………………….……20 2 PURPOSE OF THE ‘HOW TO’ GUIDE The purpose of this guide and accompanying online resources is to provide University staff with an overview of ‘best practice’ change management methodologies, research, readings and guiding pro formas. This guide does not attempt to reproduce the many informative texts written on change management, transition and transformation. The follow-up reading is also strongly advised as it informs much of the change management and transition processes undertaken in the University of Adelaide. The guide identifies the differences between managing the process of change and leading people through transitions. It describes the University’s preferred process model of change which is John Kotter’s Eight-Stage Process for Creating Major Change. The importance of transition management is also addressed by the inclusion of William Bridges’ Three Phases for Managing Transitions...
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...CRM 11- Performance measurement Important stakeholders of a company - Shareholders / Board of directors - Customers - Employees/Management An organisation must maximize the main sources of revenue, profit and growth within the context of both business and customer strategy. The three key stakeholders group are: Employee Value Employee value needs to be considered from two perspectives. #1 the value employees deliver to the organization - This is usually measured against a number of performance objectives, where employees are appraised against performance targets #2 the value the organisation delivers to the employees - Comprises the benefits the work force receives in exchange for the opportunity cost, time and labour expended in performing their job. Customers Value The value the customer receives from the organisation is defined by the perceived benefits of the offer made to the customers, which extend beyond the core product or service. These higher level benefits can come from intangible factors, such as the provision of better customer service or association with a quality brand image. The value of the organisation receives from the customer is determined by the profits obtained from the customer over the lifetime of their relationship with the organisation. Shareholder Value Shareholder value is created by achieving a favourable rate of the return on capital invested. The board of director may expect the following...
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...ABSTRACT Knowledge Management (KM) is the key factor for the organizational success and survival. In the competitive business environments, knowledge management involve strategic management processes. The processes consist of formulating stages, implementation stages, and controlling stages. With a systematic strategic management approach, organizations are able to generate competitive advantage and achieve organizational objectives. This paper provides an approach for organization to manage KM through strategic management process. KM currently is a discipline which is growing very fast. Therefore to support business viability and competitiveness, organization needs to integrate fragmented landscape of KM with strategic management process. Keywords: Knowledge Management, Strategic Management. 1.0 INTRODUCTION According to Webb (1998), KM is the process of identification, optimization and active management of intellectual assets to create value, increase productivity and gain and sustain competitive advantage. Meanwhile, Murray (1998) said KM is a strategy that turns an organization’s intellectual assets and the talents of its members to produce new productivity, value and increase competitiveness. Therefore, we can conclude that KM is a discipline, designed to provide strategy, process, and technology to increase organizational learning. A part from that, strategy is the major plan to be undertaken and allocating resources to organization (Cannon, 1968). Aaker (1984) also suggested...
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...problem * Effective Decision Making * Identifying and Implementing Changes * Communications | Solutions | Identification and critical evaluation of potential workable solutions to the problem. | Reflection | Statement about how this assignment influenced my personal, academic, and professional leadership and managerial development. | References & Literature Review. | Reference to Scholarly reviews during the analysis. | * Overview of the Organization: (Source: Google Images) The Organization that will be the topic of discussion for this project paper is J.P.Morgan Chase & Co. & Co. (India operations are under J.P. Morgan Services India Private ltd). J.P. Morgan Chase & Co. is a leader in financial services, offering solutions to clients, in more than 100 countries with one of the most comprehensive global product platforms available. Headquartered in New York, the aim of this company is to be the World’s most trusted and respected financial services institution. J.P.Morgan Chase & Co.'s activities are organized, for management reporting purposes, into six business...
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...Student Id: 13038597 * Reflective Essay * Case study I: GHEMAWAT, PANKAJ. (2001). Distance still matters. Harvard Business Review. 79 (8), 137-147. * Case Study II : GHADAR, FARIBORZ, SVIOKLA, JOHN and STEPHAN, DIETRICH A.. (2012). Why life Science Needs its own Silicon Valley. Harvard Business Review. 90 (7/8), 25-27. * Case Study III : BEAMISH, PAUL W AND LUPTON, NATHANIEL. (2009). Managing Joint Ventures, Academy of Management Perspectives. Harvard Business Review. 23 (2), 75-94 Reflective Essay I have always been scared of strategies, I used to always think that I will get confused after studying the module business strategies but I was wrong. My parents have always told me that nothing is difficult unless you try it and I never believed them until today. When I started my assignment I was scared of reading 3 big case studies and I always use to ask myself , how am I going to read all through this pages and write notes on this. The most difficult part was to summarize it only 500 word each case study which had a lot of vital information. But eventually I did it. I tried my best to cover all the important points. I have always been very inquisitive about the word strategies. It can be used in many things like game, work, business and many more. The word strategy is to make a plan before you implement, and one has to make a plan before doing anything. Spontaneous plan do not work every time, so to be on a safer side most of the people plan it. And today...
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...Discussion Work 2 1. Strategies mean that a method or plan was chosen to bring about a desired future, such as achievement of a goal or solution to a problem. It can simply be described as a long term business planning. To effectively win in a competitive market situation, it is necessary for an organization to take into account three aspects when designing a strategy at any level: (1) the firm's resources, (2) the competitors’ resources, and (3) the nature of the battlefield to obtain a sustainable competitive advantage. A business strategy is concerned with major resource issues raising the finance to build a new business. Strategies are also concerned with deciding on what products to allocate major resources and concerned with the scope of a business’s activities what and where they produce. For example, BIC’s scope is focused on three main product areas as lighters, pens and razors, and they have developed super factories in key geographical locations to produce these items. If any organization has unlimited resources and knows the best way to achieve the company goals, they do not worry about possessing the strategic viewpoint. However, limited resources are related to a high level of uncertainty. Since the firm has limited resources, it should identify the best course of action to achieve company goals. This is the reason why an organization should consider the strategy and possess the strategic viewpoint. 2. Strategic planning is defined as the managerial process...
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...Veronica MAIER2 Cristiana POP ZENOVIA Abstract This paper provides a review of theoretical studies on the concepts of entrepreneurship and intrapreneurship, pinpointing the similarities and differences between them. Entrepreneurship continues to thrive in almost all corners of the world. Entrepreneurs are reshaping the business environment, creating a world in which their companies play an important role in the vitality of the global economy. But there is not always necessary to establish a company in order to implement new ideas. A great potential lies in applying business principles within existing organizations. Keywords: entrepreneurship, intrapreneurship, human capital, business, leadership JEL classification: L26 Introduction Why are entrepreneurs and intrapreneurs suddenly more important today than before? An explanation to this question would be that the world is changing nowadays more rapidly under the influence of new technologies. The increasing competition hinders our work. It does not suffice anymore to stand before our competitors simply driven by our will of competing; we have to bring something new to the market. Entrepreneurs and intrapreneurs play a decisive role as they help the company (newly established or existing) to engage in new business and enter new markets. The concept of entrepreneurship is seen as the process of uncovering and developing an opportunity to create value through innovation and seizing that opportunity without regard...
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