...Creativity and Innovation are two different terms and they technically have different meanings. Creativity means originality, imagination and inventiveness that are brought out through resourcefulness. Innovation, on the other hand refers to modernization and improvement over an existing idea. In this way, it is true that creativity and innovation are two different terms and cannot be used interchangeably. Yet, they have been used interchangeably in several areas or walks of life, including business and management as well as technology. In this way the main distinction between creativity and innovation, being the originality has been ignored and as the line between creativity and innovation is thin, it becomes even more difficult to distinguish between these terminologies (Hofstede, 1980). Another important thing required is that there is a managerial transition as well as a cognitive transition. This helps the firm develop and also be open to new ideas. As there is more and more learning in the organization, automatically there would be a chance for a break through innovation (Davila, T., Epstein, M. J., and Shelton, 2006). DIFFERENCES Innovation is an important aspect of growth and development of individuals, organizations, cultures and societies. Innovation and creativity refer to bringing in new ideas to life. Innovation can be achieved strategically through a process of creativity. This helps bring in a lot many new ideas in the firm and also develop a platform...
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...Organizational Development, Sabrina McKay is a valuable asset with extraordinary expertise that includes several organizational development initiatives. However, due to the severity of Best Snack’s situation, the company has been forced to assess the likes and dislikes of their components in order to compete with success. Best Snacks will need to engage their stakeholders throughout the process and will have to make innovation and creativity a part of everyday life at the company. Describe the Situation Issue and Opportunity Identification In order for Best Snacks to regain its firm stand in the snack food industry they will have to tackle the issues there are currently facing. Such as, the decline in sales, market share decreases resulting in their stock prices dropping significantly, the possibility of losing their long-term popular place in the snack food industry due to the lack of their innovation and creativity. Best Snacks has the chance to integrate in a cultural change program aimed to increase employees’ creative thinking skills resulting in their increase in innovation and creativity at work. By doing this, Best Snacks would open up new realm of strategies in organizational theory, design and change. In examining and recognizing what opportunities are available, taking into account the issues it would be critical to first assess and develop a strategic innovation plan consisting of intrapreneurship and creativity. “The leaders of innovation and new product development...
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...Innovation, Design, and Creativity Eric Johnson OI/361 February 13, 2013 Prof. Godwin Quashigah Innovation, design, and creativity are interdependent terms that conceptualize the meaning of implementation and the formation of unique thought. Defining innovation, design, and creativity helps to better understand the impact they have upon business development. An organization can substantially benefit by hiring individuals who can be innovative, creative, and design-oriented because these qualities collectively generate a competitive edge. Highlighting the business implications of innovation, design, and creativity and comparing and contrasting these terms allows a better understanding to factors that contribute to a successful business. Innovation is the formation, development, and implementation of a novel product, process, or service in which the goal exceeds current standards and improves effectiveness and efficiency giving way to a competitive advantage (Innovation, 2010a). In addition, innovation embraces the introduction of something new in spite of qualifiers concerning how groundbreaking or earth shattering such needs to be, only that the new idea or process is better than it was before. Design is the process of creatively transforming a thought process into a tangible, successful manner of operating a product or service. Creativity is a frame of mind that pushes...
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...entrepreneurship, innovation and economic development is a multidirectional cycle, which means that they affect each other in two directions. From one direction, when there is a problem entrepreneurs would use innovation which comes from creativity to solve it by entrepreneurship. Innovation deliveries new industries or get exist industries developed and both of those actions will lead economic to develop. The births of new industries encourage people with entrepreneurship to organize new economics. From the other direction, the development of economic absorbs new investments. Those investments include not only labour, land and capital, but also innovation which can improve the new good or service. The development in new industry can also offer money or other capital to encourage people with creativity to innovate. Innovation can be protected by entrepreneurship because it relies on innovation. As Thomson Edison* said, his inventions were from seeing a worthwhile need to be met and trailed after it until it came. So it can be seen as innovations are from solving problem and creativity. As an entrepreneur, spotting a problem and turn it into opportunity by creativity is called entrepreneurship. Entrepreneurship sets innovation to processing first and then gets profits from economic development. As Bolton and Thompson (2000) has recognized, entrepreneurship is about change and innovation. So every entrepreneurs needs to understand how to apply or utilize innovation. Processing or...
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...long-term success. Innovation, creativity, and design are three processes used by organizations to maintain a competitive advantage. Innovation, creativity, and design are vital components to maintaining a competitive advantage because all are part of creating new ideas or improving on existing products or services. The concept of innovation can have several meanings dependent upon the individual or group defining the processes. Innovation consists of two components, creativity and implementation. An innovator uses a creative process to construct an idea, and then the implementation process is used to bring the idea to life. Implementation refers to putting something in place and is composed of three components; idea, selection, and development. Creativity is also a part of the implementation process, devising the idea to be implemented is part of the creative process. The implementation process should be well organized, and a plan from beginning to end should be clearly laid out. Design is thought of in numerous ways; many well-known dictionaries contain multiple definitions of design. Stam defines design “as the conscious decision-making process by which information, as an idea, is transformed into an outcome, be it tangible or intangible (Stam, 2003).” Design is important to organizations when deciding what new products will be developed. Creativity is “the act of coming up with an idea, is an inherently individual act – it is the development of an idea and...
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...Discuss the relationship between entrepreneurship, innovation and economic development. What role do creativity and problem solving play in this relationship? Refer to both theory and examples from the business world to support your discussion. Word Count: 1959 Submitted: 27/11/2012 Student: Pan Yanhao Student ID: 6508745 Recent years the popularity of entrepreneurship education is growing worldwide (Gormon & Hanlon & King, 1997). In the United Kingdom more students are being taught in classes to accumulate entrepreneurial skills in their own field to make considerable achievement (Department for Culture, Media and Sport (DCMS), 2006). In addition, the government in some countries also give emphasises on the entrepreneurship and build specific plans about the improvement of entrepreneurial skills (Lumsdaine and Binks, 2007). The reason why entrepreneurship becomes more prevalent is that entrepreneurship and its vital part which is innovation are regarded as crucial components in the process of economic development (Baumol, 1968). This essay will demonstrate the relationship between entrepreneurship, innovation and economic development and illustrate the role of creativity and problem solving in this complex relationship. Section one will describe that innovation is the core of entrepreneurship and entrepreneurship will also enhance the development of innovation. Section two of this essay will illustrate innovation makes huge influences on improving the economic growth...
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...and stock prices were spiraling down. The Vice President of Organizational Development, Sabrina McKay is a valuable asset with exceptional expertise that involves several organizational development initiatives. However, due to the harshness of Best Snack’s situation, the company is forced to evaluate the likes and dislikes of their constituents in order to compete with success. This paper will address Best Snack’s circumstance in a manner of resolving issues and realizing future opportunities, engaging stakeholders throughout the process to ensure success, and implementing a strategic plan involving new innovative ways and creativity as a vital part of the company’s culture. Describe the Situation Issue and Opportunity Identification The snack food industries over the past number of years have come to understand how this increasing commodity has broadened its horizon in this changing arena. In order to create a constant firm stand in this industry, Best Snacks will have to address the issues of the declining in sales, market share decreases, stock prices taking a dive, the jeopardy of losing its long-term popular place in the snack market and lack of innovation or creativity. Best Snacks has the opportunity to incorporate a cultural change program designed to increase employees’ creative thinking skills in which would enhance creativity and innovation. By doing this, Best Snacks would open up new realm of strategies in organizational theory, design and change. The issues...
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...Problem Solution: Best Snacks Inc. Allen Washington Creativity, Innovation, and Organizational Design/MMPBL/550 Dr. Wayne Brock Best Snacks Inc. have held the number one or two position in the snack arena giving exceptional and secure investments for their investors. In the past two years, sales have dropped drastically, the market shares have decreased and stock prices were spiraling down. The Vice President of Organizational Development, Sabrina McKay is a valuable asset with exceptional expertise that involves several organizational development initiatives. However, due to the harshness of Best Snack’s situation, the company is forced to evaluate the likes and dislikes of their constituents in order to compete with success. This paper will address Best Snack’s circumstance in a manner of resolving issues and realizing future opportunities, engaging stakeholders throughout the process to ensure success, and implementing a strategic plan involving new innovative ways and creativity as a vital part of the company’s culture. Describe the Situation Issue and Opportunity Identification Elizabeth Fairchild announced in a Memo to all employees – do to the rapid changes in the world; in order for Best Snacks to continue being successful the company will have to keep up with the changes. The company’s success with depend on if the company leads the way in creativity and innovation. (University of Phoenix, 2010, pg 2) The company has an opportunity to reorganize...
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...Title Page Module: MGT3130 Innovations and Technology Management Name : Abdo Abdullahi Student Number: M0027455 Module leader: Mr Hong Woo Question 1: In the Skullcandy case (Chapter 12, Schilling 2010), would you characterise Skullcandy’s new product development team structure as Functional, Lightweight, Heavyweight or Autonomous and why? Provide your analysis with justifications. Question 2: Discuss the main sources of innovation, and what are particularly important for a company such as Skullcandy and why? MGT3130 Innovation and Technology Management – CP2 Question 1 Skull candy team structure can be characterised as hybrid lightweight and heavyweight. On the basis of it being lightweight the skull candy team members would still reside in their functional departments (Melissa A. Schilling 2010). The light weight teams at Skull candy have a very clear functional affiliation and would only work on the project that is given part time. The location of the team members of the Skull candy will always be in their functions thus allowing them to easily work together. Therefore the team members conduct the projects in their own departments (V. Patrick et all 2007). The functional departments will always have the responsibility of the work being done in that department. The skull candy case shows that there is close contact between the team members and also the functional managers and the project manager. Skull candy light weight team structure is cross-functional...
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...long-term success. Innovation, creativity, and design are three processes used by organizations to maintain a competitive advantage. Innovation, creativity, and design are vital components to maintaining a competitive advantage because all are part of creating new ideas or improving on existing products or services. The concept of innovation can have several meanings dependent upon the individual or group defining the processes. Innovation consists of two components, creativity and implementation. An innovator uses a creative process to construct an idea, and then the implementation process is used to bring the idea to life. Implementation refers to putting something in place and is composed of three components; idea, selection, and development. Creativity is also a part of the implementation process, devising the idea to be implemented is part of the creative process. The implementation process should be well organized, and a plan from beginning to end should be clearly laid out. Design is thought of in numerous ways; many well-known dictionaries contain multiple definitions of design. Stam defines design “as the conscious decision-making process by which information, as an idea, is transformed into an outcome, be it tangible or intangible (Stam, 2003).” Design is important to organizations when deciding what new products will be developed. Creativity is “the act of coming up with an idea, is an inherently individual act – it is the development of an idea and the implementation...
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...practice of creativity. Western logic reflects its Cartesian heritage of a clear, linear path of reasoning or the “scientific method”. The western approach to creativity is innovation through sponteneous originality. The Japanese approach, by contrast, is through the adaptive process. Implementing the innovation for effective production and marketing is their greatest strength. Japanese value the consensual more than differences. Proposes that US-Japanese partnerships would be the merging of opposites, the perfect complement of two diameterically opposite ways of creative thinking. If these partnerships are properly conceived and implemented, a highly efficient combine would result. Article Type: Conceptual Paper Keyword(s): Creativity; Japan; Methods; USA. Journal: International Marketing Review Volume: 13 Number: 2 Year: 1996 pp: 63-71 Copyright © MCB UP Ltd ISSN: 0265-1335 Creativity may be the most important tool in a marketer’s arsenal. Without creativity, the firm becomes predictable. The predictable firm may be at a competitive disadvantage. Creativity goes further than creative managers seeking new solutions to product problems. Creativity can also lead to new and better solutions to business and customer problems. Thus creativity may be the key to market success and improved operating efficiencies. This article concentrates on the business aspects of creativity. What is creativity? Webster’s...
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...paper provides a framework for conceptualizing and reviewing the literature on the influences of organizational culture and climate on individual creativity. Although often treated interchangeably, culture and climate are distinct constructs operating a t different levels of meaning; yet a t the s a m e time, they are closely interrelated. Culture is the beliefs and values held by management and communicated to employees through norms, stories, socialization processes, and observations of managerial responses to critical events. The beliefs and values that typify a culture for creativity become manifested in organizational structures, practices, and policies. In turn, these structures, practices, and policies guide and shape individual creativity by creating a climate that communicates both the organization's goals regarding creativity and the means to achieve those goals. The paper concludes with a discussion of issues relating to the development of cultures and climates for creativity and potential new directions for future research. ABSTRACT The important role of creativity in brganizations is attracting an increasing amount of attention from both practitioners and researchers. In business journals and books, practitioners continuously emphasize the need for organizations to create conditions that s u p port creativity a s a means for promoting organizational effectiveness, and even survival, in the face of fierce competition and rapidly changing technological...
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...CREATIVITY and INNOVATION “My worthiness is all my doubt – His merit – all my fear – Contrasting which my quality does however – appear.” - APJ Abdul Kalam Creativity is necessary for Innovation. Innovativeness is made, not born. Creativity can be inborn or comes in sparks .Creativity is the prerequisite for Innovation. In an essay on Creativity Teresa Amabile and others describe innovation as “the successful implementation of creative ideas within the an organization”Creativity which includes invention is the starting point of innovation , a necessary but not sufficient condition of it. we can never segregate the two terms and it goes hand in hand creativity and innovation are like sparks of the same thunder or lightning-if the fire of creativity is taken up it is innovation,and sometimes the same fire can even destroy the existing creative ideas taking up new ones. According to political scientist and economist Schumpeter(who lived from 1883 to 1950) he says that waves of innovation crash down on established enterprise,washing them away and leaving new ones in their place, seems particularly appropriate. Objectives of the study: 1.Mapping the definitions of innovation and creativity 2.Concept development methods through creativity. 3.Analysis of correlation of creativity and innnovation Business Model This is the sense of innovation in the broader context of companies and markets. Innovation’s meaning here is to alter the landscape.”Ray Meads”: A patentable...
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...Ways to manage creativity and innovation. The author cites in the text different ways to manage and increase creativity and innovation, empazhizing that organizacional structure and doping with structural strain along with some toher management tools help bring effectiveness and competitive advantage to organizations. We will show in the following lines other ways to manage and increse creativity and innovation of an organizaron resides the methods proponed by the author These past 20 years many models of creativity encourage business models have been formulated and succeed, but in the 21st century these methods have become obsolete. Today’s organisations and firms’ have to deal with changeable environment and the need to respond to challenges from new competitors, new partenrs, new products and new techonolgies to reamin competitive, that’s why Jorge Alves[1] emphazises in enabling Team Creativity since “cross-functional or multidisplinary teams are a way to facilitate the involvement of key elements in the conception and development of new products (...) multidisplinary R&D teams, involving individuals from different disciplines, will result in a more complete uniderstanfding of all requirements to design superior products and efficient processes and will facilitate the development maintenance of high levels of creativity...”. This method proposed by Alves can be compared to the measures quoted by Charalampos to increase autonomy and reduce the premature evaluation...
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...Research Programme Harnessing creativity and innovation Kelly Drewery H A R N E S S I N G C R E AT I V I T Y A N D I N N O VAT I O N Contents 1. Harnessing ‘creativity and innovation’: why the interest? 2. Harnessing creativity: sharing and generating ideas 2.1 Creativity in the organisation 2.2 Looking outside the organisation for creative ideas 2.3 Supportive and obstructive features for harnessing creativity 2.4 Work processes 2.5 Assessing creativity ‘wealth’ 3. Harnessing innovation: options for implementation 3.1 Innovation in the organisation 3.2 Strategic partnerships or outsourcing 3.3 Takeover of another company for their product/service 4. What can organisations do now? Bibliography 2 3 3 4 5 11 11 15 15 18 20 21 23 © The Work Foundation Registered as a charity no: 290003 First printed July 2003 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording and/or otherwise without the prior written permission of the publishers. This publication may not be lent, resold, hired out or otherwise disposed of by way of trade in any form, binding or cover other than that in which is is published, without the prior consent of the publishers. H A R N E S S I N G C R E AT I V I T Y A N D I N N O VAT I O N 1. Harnessing ‘creativity and innovation’: why the interest? The premise...
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