...FIN203 CRISP MARKETS By Wei-Yuan Yang 701818096 Na Zhou 701800436 Jiangan Wu 701773677 Summary We acknowledged that there are some apparent spillover effects for both traditional store and online store. For online store, which is a new business model for Crisp Markets, Crisp Markets needs to consider some aspects like WACC, payment terms & security issue, delivery and customer satisfaction. From the perspective of finance, at first, we calculate the net income and cash flow of the following six years. Then, we find out it is not appropriate for Crisp Markets to use the recommended 4% discount rate. WACC should be used as discount rate. The calculated WACC is 11.9%, which is the required return rate. After that, by using the net income we calculated beforehand and with the required return rate of 11.9%, we got both NPVs of online and traditional grocery store are positive, $3,768,359 for traditional store and $4,020,441 for online store. Meanwhile, the IRRs of traditional store and online store are 55% and 47% accordingly. The NPV of online store is approximately 6.7% higher than that of traditional store. For reason that NPV rule is the most important criteria, we recommend Crisp Markets setting up online grocery store. 1. Pro Forma Income Statement * The relevant cash flows associated with setting up traditional grocery store are: up-front renovation costs, sales, salaries, other operating expenses, rent, depreciation and...
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...51899 Sobowale, David Tutor: Quynh Tran UNISON CASE STUDY Questions: 1. Explain the purpose and benefits of PEST analysis. 2. Outline the factors that could lead to exploitation of migrant workers. 3. Analyse the factors which have led to increased immigration to the UK in recent years. 4. Evaluate the extent to which the UK economy benefits from migrant labour. Answers: Q1. Purpose of PEST: PEST analysis is the method is which organizations use to analyse the increase and decrease of market growth in an industry. The purpose of PEST analysis is to help a business know what changes to make when there is a change in the macro environment, help a business to plan its corporate strategies and helps to stop guesses and helps to produce facts on changes in the environment. Benefits of PEST: * It is easy and cheap to implement * It helps a firm to identify threats * It helps a firm to identify opportunities * It supports strategic thinking * It serves as a means to understand the external environment more Q2. Factors that could lead to exploitation of migrant workers: Political * Allegations: due to the low level of wages paid to migrants, their labour is demanded more and the british are not happy with this. * Short life jobs: the population of migrants is not evenly spread across the UK, so it makes it more difficult for the UK government to provide health assistance and other provisions. * Employment legislation: the migrants are...
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...Crisp golden leaves lay like a blanket on the forest floor. Startled birds shot from the empty branches like a bullet, as twigs snapped and leaves crunched under my feet. As dusk settles in, I can only see faint glows through the dense and gloomy leaves. The trees seem to be dancing to the music in the evening breeze and the gentle rustle of leaves complement the overall atmosphere. The songs of birds have been replaced by an orchestra of crickets and other insects, and I seem to be their sole audience. I venture onto a thin trail that is suffocated with undergrowth and slowly, start making my way down it. The stars are just only starting to peer through the intricate patchwork of leaves and light patches of the forest floor. The light of the...
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...A Day in the Life of an Anglo-Saxon I woke up shivering, it was a cold morning and the air was crisp. Frost covered the ground around my village; I got up to start a fire. My wife will be cooking on it soon as she is getting things around. My son is also waking up and will need food for what is to come today. He has been here for 16 winters and has just become a warrior like I was before; he shall also take my position of warlord of my people when the time comes. But today he joins my men in battle on a nearby village that is becoming a threat and it is my job to protect and provide for my people. Outside my village my people were awake and starting their daily routines. A select few, the bravest and the strongest people spent more time with family. This is because today they will join me in an attack on a Viking village. It is still morning and I have gathered my men to talk about what is going to happen in this day. My son was here and as I said before this is his first time going to battle. He looked strong and ready, I could see it in his face and it made me proud to see the man he has become. It also makes me proud that I will be fighting side by side with my son. After we met that morning the men went back to their families, my son and I did the same. By noon everyone was getting ready for battle, I explained how much a warrior values bravery, and honor. I also told him if I may die in battle he is expected to stay and fight to show loyalty to his king and father. We...
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...RP #6 After Apple-Picking Robert Frost’s “After Apple Picking”, is a rather complex poem where motifs or sleep and death are used to characterize the speaker. The speaker of this poem is an old man, who has picked apples for a large portion of his life. He is exhausted due to the manual labor is life has contained, and he identifies death with sleep, as he begins to get ready for death. In the first two lines of the poem, a religious overtone is presented, “My long two-pointed ladder’s sticking through a tree, toward heaven still” (1-2). This may make the reader think of the biblical story of Jacob’s ladder, in which he dreams on a ladder that the angels climb up to heaven. This shows how the speaker is ready for death, and ready for the afterlife. Later on in the poem we learn of the setting of the poem as the speaker tells us, “Essence of winter sleep is on the night, the scent of apples: I am drowsing off” (7-8). It is nighttime, and the speaker is very tired, as he begins to drowse off into the night. Either it is winter, or winter is approaching, which would lead to the end of apple picking season. Through the next few lines he describes how he is looking at his apple trees through a piece of ice, saying, “looking through a pane of glass, I skimmed this morning for the drinking trough, and held against the world of hoary grass. It melted, and I let if fall and break” (10-13). He is using ice to show how winter is changing the way he perceives things, and how winter...
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...John M. Crisp of Are we too casual about nuclear arms threat? The Genre is an editorial (January 3,2017). John M. Crisp claims that ,” The message of this period was that nuclear destruction could rain down at any moment”(Crisp 7). The mother earth already suffers from the climate change. Yet we the people still engore it also the past history of that happened to hiroshima and nagasaki all the damages that U.S had made. Also the conflict of every country to possess nuclear arms. Crisp hooks all these claims like climate change, nuclear bombs, and country that possess nuclear arms by logos,pathos and ethos. Crisp uses logic with climate change by saying,”climate change is already making resources scarce in some areas...”(Crisp 14). When the U.S bomb Hiroshima with fat boy and little boy it’s affect the weather with toxic elements that made people who survived die later. Crisp is getting “Institutions and power arrangements that tended to maintain stability for the good or ill have broken down”(Crisp 14 ). As a result the people who survived had nowhere to live Hiroshima was habitable and later had to leave their house where they had grown up and to wait until plant and water to return and than they can go back to Hiroshima. After they returned there were no homes so it was like a new undiscovered place to start over. As a result in the climate change in...
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...Narrator: Mario enters. sits down and buries his head in his hands. Gloria crosses to him and lay a hand on his shoulder. Gloria: I know something is wrong. Mario, I can feel it. Tell me what it is Mario: Gloria, I've lost my job Gloria: Oh, no! How did you lose it? Mario! Have your sinful fingers brought you trouble again? Mario: Now, now, Gloria Don't try to accuse me as they did. An apple! Yes, and they kicked me out for it for taking one single apple Gloria: So that's what you get. . . Mario: Could I guessed they would do that for one apple? When there were millions of them? We were hauling them to the warehouse. I saw one roll out of a broken crate. It was that big. Suddenly, I found myself putting it in my lunch bag. Do you remember that day I took our little girl out for a walk? On our way home we passed a grocery store that sold "delicious" apples at seventy centavos each. She wanted me to buy one for her but I did not have seventy centavos. She cried. So, when I saw this apple roll out of crate, I thought that Tita would love to have it. Gloria: We're not rich. We can live without apples. Mario: Why? Did God create apple trees to bear fruit for the rich alone? Didn't He create the whole world for everyone? Gloria: So, for a measly apple, you lose a job! Filching an apple that's too small a reason to kick a poor man out a work. You should ask them to give you a second chance, Mario. Mario: They won't do that. Can't you see they had waiting for me to make a...
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...Developing ‘Savory Rosti’ crisps at Dreddo Dan’s p.205 Case synopsis This case exercise covers many issues found in new product and service development projects. In particular, the case examines a new type of product that is to be launched in an uncertain and unpredictable market and also carries some development risks. Above all, the project is a significant development for the company, with both the potential for major competitive benefits and some downside risk. Monica Allen, the Technical VP of PJT’s snack division, has defined the questions in her analysis of the project. She sees the key decisions as follows: • How to resource the project. In other words, how many people to devote to developing the new product. • Whether to invest in a pilot plant or, alternatively, experiment with another company’s process technology. • How much of the total development effort to outsource. • How to organize the resources that will be devoted to developing the new project. The important perspective needed to take on this case, is that one does not need to have absolute mastery of the technical aspects of the case in order to make useful comments. And as a reminder, because you may not know much about the technical issues covered in this case, this is not an excuse for either making wildly convenient assumptions about the case, or giving up completely because you do not know enough about the technical issues. This is why the questions deal with process objectives and process resourcing...
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...P2 – Using Walkers crisp as an example, describe the role of promotion within the marketing mix Introduction In this report, I will consider and discuss the different aspects of the marketing mix – Products/Service, Price, Place, Packaging, People and Physical Evidence - in which are currently important to Walkers. The advert, which I have chosen, is the new ‘Walkers Extra Crunchy’ Ad, which includes Lionel Richie. The story line of the advert is how Gary Lineker will react when Lionel Richie brings his message of sharing to the nation. Walkers have made over 60 different flavours of crisps and have multiple different types of crisps including; Baked, Cheese Heads, Crinkles, Deep Ridged, Extra Crunchy, Lights, Max, Pops, Potato Heads, Salt n’ Shake, Sensations, Sun bites and Hoops and Crosses. Products/Services There are many different components within the products/services section and Walkers only really fits into one of those, which is the product features. Within the advert I have selected they will be talking about the ‘New’ crinkly crisps. Therefore, they are advertising the type of product features that the crisp have, which walkers have, many of that have already been mentioned above. Price Walkers do not include Price in there adverts and they defiantly do not use it in this advert, which I have used. However, there are company’s which will include price is their marketing mix for advertisements. An example of a company, which would include price in their adverts...
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...shopping list! Pretzel Crisps VP of Marketing Perry Abbenante, for Pretzel Crisps knows retail marketing, he was the Senior Grocery Director at Whole Foods Market headquarters in Austin, Texas and was responsible for national buying and merchandising. Do you think he can tell us how to transition promotional ideas into Innovative Retail Marketing Strategies? You bet! Perry recently gave us advice on Winning New Product Launch Tips so know I want him to give us the secrets for great In-Store Promotions… not only strategy but some tactical examples of what he does with the Pretzel Crisps brand to drive sales at the point of purchase. Overall Retail Marketing Strategy and Tactics How Do You Get Penetration - Gaining New Shoppers To Buy The Product? Perry says "When you have a relatively new product, get placement or display outside of your normal department is a key strategy. In our Activation Markets, we get our staff on the ground to get placement outside of the deli where we are normally merchandised. This tactic helps to attract new people that have never seen your product." Frequency - Or Getting Existing Customers To Buy More Often Is The Lifeblood Of Consumer Foods. Give Us Some Examples Of How You Do This? "Pretzel Crisps® is a multi-use product. So in addition to being a great standalone snack, it's great for dipping and can be paired with meat, cheese, fruit, veggies. An example of this is the Tortellini Delight, Slider on a Pretzel Crisp, which shows we are...
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...Haroon (Ty) Aregbe The Sam Houston Speech Sleuthing the Alamo is a book about a historian, James E. Crisp, investigating and finding out some interesting truths about the Texas Revolution. In part one of the book, Crisp investigates Sam Houston’s speech that was given to a group of volunteer soldiers at Refugio. Crisp decided to take a deeper look into Houston’s speech because to his knowledge it “seemed so unlike Houston” (39). Along with believing the speech was incorrect, Crisp also does thorough research on the speech and then uses this research to prove that the speech given is wrong. Also as Crisp does his research, he finds out two surprising discoveries on Houston’s speech and how it had been recorded. When reading Houston’s speech initially, it is easy for the reader to infer that he is showing strong racial prejudice against the Tejanos. “The last drop of blood would flow before we would bow under the yoke of these half-Indians.” (38). It seems that the speech was used to turn the Tejanos into the ultimate enemy. Houston accused them of letting the Americans “struggle without any aid” (38), and went on to say that Americans and Mexican “will never get along together” (38). After reading the speech Crisp is completely stunned and confused that Houston would use such harsh words against all Mexicans. Crisp explains that his disbelief comes from his “childhood image of Sam Houston, the adopted Cherokee”(39), and his “long and friendly relationship with Native Americans”...
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...Antonio Lopez de Santa Anna’s troops at the Battle of the Alamo. It was here that Davy Crockett became one of the most famous American defenders. What really happened on March 6, 1836, the day Crockett died? His death has always been controversial. Did he die fighting to the end like Walt Disney’s movie portrays, or was he violently executed? According to eyewitness Jose Enrique de la Pena’s diary, Santa Anna’s troops “...with swords in hand, fell upon these unfortunate, defenseless men just as a tiger leaps upon his prey,” (104) including Davy Crockett. Many historians have argued about the credibility of this diary, and James Crisp wanted to find out the truth as well. In his book, Sleuthing the Alamo, he goes into deep detail about what he did to try to determine if the diary was a forgery or not, and what he eventually found out....
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...The name of the business association is Walkers in United Kingdom. Walkers or a surely understood Walkers Crisps is an essentially UK brand with a 47% offer of the British crisp market. The organization was an auxiliary or PepsiCo Inc. situated in United States of America and as of now has deals coming to $85bn every year. Some Critical Success Factors : * Walkers will need to pick up by their supplier sensibility technique (The Prince's Mayday Network, 2013) to have the ability to fight the threats ecological change (Knox et al, 2011) has to the making of harvests. * Walkers are going to need to address the clear worth for money with their things (The Daily Mail, 2012), so they discover themselves ready to take advantage of the current financial condition (BBC, 2014). * They are going to need to benefit by the extraordinarily strong celebrity endorsements (Shahid, 2014) to overcome the danger acted from strong competition (Culliney, 2014) from associations, for instance, KP snacks. * It will be key for Walkers to fight their obvious worth for money (The Daily Mail, 2012) so they can withstand the threat from strong competition (Culliney, 2014). By combating the deficiency they will have the ability to give a better quality thing than opponent distinctive brands. Market segmentation enables associations to target unmistakable classes of consumers who see the full estimation of particular things and organizations extraordinarily rather than one another. ...
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...Brief Overview of Company Kettle Chips UK (2010) explains that in 1978 “Cameron Healy founded Kettle Foods in Salem, Oregan, USA with the aim of providing high quality, naturally sourced products.” They then go on to tell how in 1987 Cameron discovered that the British loved crisps, encouraging him to establish Kettle Foods in the UK, one year later Kettle Foods in the UK was launched in Norfolk – in order to be as close as possible to potato growers. They also state how in 2008 they were not only “…the 6th fastest growing grocery brand in the UK but …also identified as one of the country’s Top 100 Grocery Brands (source: The Grocer).” In 2010 Kettle Chips were acquired by Diamond Foods; whose food brands include Emerald snack nuts, Pop Secret popcorn and Diamond of California nuts. (The Oregonian, 2010) Introduction Kettle Chips managed to maintain their top position in the premium crisps segment, with an estimated 4% market share in 2010 of the total crisp market – giving them a total of 23.8% rise in value shares in crisps and snacks from 2008 to 2010. (Mintel Oxygen, 2011) Mintel (2011) explains that although Kettle Chips maintained its lead as the only brand of size in the premium segment, competition is rapidly increasing from other companies such as Tyrrells and Walkers’ Red Sky, causing their sales growth to slow down in 2010. Although Kettle Chips are an international brand this report will mainly be focusing on their UK business. Approach This report...
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...the Executive Internship program at Lecanto High School has well exceeded my expectations. Initially, I did not think that my involvement within the program would provide any additional academic or moral benefit. However, my assumptions were refuted on a daily basis. Several key figures and components derived to my success throughout the semester, including my mentor, Mrs. Crisp, the office staff, and the various problems and challenges that I faced while working in the program. Together, these factors have improved my overall experience as an intern, and have provided me with the critical skills and knowledge to become a well-rounded adult. My mentor, Mrs. Crisp, portrays the ideal character and attitude to handle the fast-paced and demanding environment of the Attendance Office. Mrs. Crisp is a hard working individual, who is constantly putting others before herself to achieve peace and unity. It is truly unfortunate that many students will not get to know Mrs. Crisp in the manner of which I was able, as her optimism and humor always put a smile on my face. I will be forever grateful for having Mrs. Crisp as a mentor. The Attendance Office staff has also...
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