CORPORATE SOCIAL RESPONSIBILITY

BSBA 2013
History
Splash Corporation manufactures and markets personal care products and is the personal care arm of the Splash Group of Companies which manufactures and markets personal care products. The Splash Group is composed of wholly-owned Philippine companies with business interests in personal care manufacturing and marketing, international distribution, and recently, health and wellness products development and marketing. Founded in 1985, Splash was able to grow from a Php12,000 backyard business into a Php4 billion enterprise through the vision, innovation, and commitment of its founders, Dr. Rolando B. Hortaleza and Dr. Rosalinda A. Hortaleza. Being consistently in the Top 300 corporations in the Philippines since 1998, the Company has established its reputation as one of the formidable players in the Philippine personal care industry. Splash carries the brands Extraderm, Maxi-Peel, and Skin White. It also carries one of the fastest growing skin care brands in the Philippines – Biolink. In 2002, the Company invested in a Php400 million state-of-the-art manufacturing complex in Canumay, Valenzuela City which is expected to meet the Company’s capacity requirements in the medium-term. The Company established the Splash Research Institute in 1997. Through state-of-the-art facilities and equipment, and a research staff of more than twenty (20) chemists, pharmacists and engineers, SRI carries out the design and development of innovative products and packaging systems, thereby keeping Splash at the forefront of the personal and health care industries. It strives to maintain a two (2)-year rolling pipeline of new products. SRI also ensures that all products made available to the market are backed up by rigid clinical tests to guarantee superior efficacy, safety, stability and over-all product excellence. Splash has grown into a multi-billion peso company, with two of its core products, exfoliant and skin whiteners, dominating their segments with market shares of 86% and 41%, respectively, based on an AC Nielsen Philippine Retail Index Report dated June 2007. The Company is ranked sixth in the Philippine personal care industry, the only Filipino owned company in the top 10.The Company aims to strengthen its presence in the personal care markets in the Asia-Pacific region and to gain a foothold in the affluent markets of Europe and North America through its health and wellness products. To date, Splash has established market presence in over 30 countries through its distributors and local exporters. These countries include Algeria, Australia, Bahrain, Canada, Egypt, Hong Kong, India, Indonesia, Iran, Japan, Jordan, Korea, Kuwait, Lebanon, Malaysia, Nigeria, Oman, Pakistan, Qatar, Saudi Arabia, Singapore, Sudan, United Arab Emirates, Vietnam and the United States. “In the beginning, it was about survival: with little capital, a growing family, and uncertain socio-economic times, we embarked on a journey of self and spirit, despite the uncertainties. We took to heart what Albert Einstein said: It is better to believe than to disbelieve. In doing so, you bring everything to the realm of possibility” echoes Dr. Rolando B. Hortaleza reflecting on the beginnings of Splash Corporation that he co-founded with Dra. Rosalinda Ang in 1985. With a simple beginning; with dedicated people; with the strategies of vision, innovation, focus, discipline and hard work, constantly being practiced, Splash grew, progressed and continued to sculpt a niche in the market.
Blessed with two decades of consistent sales growth, a dominant local market presence and an emerging international presence, it then came naturally for the Hortaleza’s to practice Corporate Social Responsibility (CSR) as a way to give back something of enduring value. Thus, the birth of Splash Foundation, Inc. in Aug. 6, 1997.

Corporate social responsibility:
Splash corporation

The Hortalezas founded Splash Corporation Inc. in 1997 to promote Corporate Social Responsibility. Its name was changed to “Ang Hortaleza Foundation” in 2009 as the link between Splash Corporation, HBC Group and World Partners Group.

Ang Hortaleza Social Development Center is located in Valenzuela City.

Overview of the programs and services

* Livelihood Training Program * Educational Assistance Program * Children Hospitalization Assistance and Management Program * Community Service

Basic Cosmetology * A six (6) day comprehensive course * Basic techniques on hair cutting styles, hair coloring, hot oil application, manicure/pedicure, permanent hair winding and foot spa. * Graduates are issued a Certificate of Completion and Starter Kit An outreach activity "LibrengGupit" is conducted by the graduates as a sign of reciprocity for the free training.

Basic Reflexology and Therapeutic Massage * A five whole day skills training focusing on the basic techniques through pressing the reflexes zones of the human body. * Basic Facial Cleaning * An additional skills training learn basic techniques in face massage and facial cleaning that includes removal of whiteheads and black heads. * A five half-day training scheduled every 1st and 3rd week of the month.

Basic Hair Relaxing * Learn the procedure and techniques on hair relaxing, straightening & analysing of hair textures, types and condition. * A three day comprehensive training scheduled every 2nd and 4th week of the month.

Salon Management * Teach each participant the basic information, technique, strategies and requirements on how to manage a parlor/salon. * Basic bookkeeping and handling manpower a half-day training held every last Saturday of the month.

Taas Noo Scholarship * Grant to poor but deserving college students taking up courses in Pharmacy, Cosmetic Science and other related courses. * Beneficiaries are enrolled in UP, UST and CEU among others. Benefits include free tuition and other school related fees and a monthly stipend. * The ILP include three components: The Child, The Parent & The Teacher

Karunungan, Kaunlaranng BayanInteractive Literacy Program (ILP) * Where children are currently enrolled in a multi-grade, non formal mode of education with structured curriculum at the Ang Hortaleza Foundation Social Development Center (AHF SDC) in Valenzuela City. * Grades 1-3 include Reading, Comprehension, Math and Writing with enhancements and mastery for Grades 4-6 including lessons on Science and English. * Values formation and educational field trips are also included.

MAG-IMPOK PARA SA KINABUKASAN * The objective is to teach the children the essence of prudence in order to save for their future. Launched on January 27, 2007in partnership with World Partners Bank. * Provided each beneficiary a piggy bank where everyday, they drop and save a portion of their “baons”. **how their savings are deposited: various activities like series of seminars on how to save money, how their savings grow with interest and a tour at World Partners Bank, are all part of the program.

Adult Literacy Program * To help enhance cognitive, spiritual, social and emotional aspects. * It covers academic tutorial & values formation activities like parent effectiveness seminar, health awareness seminars, spiritual enrichment, team building, environmental sanitation seminar and livelihood training.

Teachers' Training Development Program * Strengthen collaborations and partnership with the teachers of Valenzuela City. * Assist the teachers to improve teaching styles and approaches in basic computer education. * The six-day training, scheduled every summer breakApplication of computer software programs such as word, excel, power point presentation and the use of internet. * Participants get a certificate and cd's as reference manual.

CHILD HOSPITALIZATION ASSISTANCE AND MANAGEMENT PROGRAM * Provides free medicines and laboratory requirements to pediatric patients confined at the charity wards of three beneficiary hospitals: the Philippine General Hospital, the East Avenue Medical Center, and the Valenzuela General Hospital. * Lunas-Sakit, the program covers free supply of prescribed medicines from the day of referral until the day of discharge which may take a period of two weeks to one month. * A nurse from AHF conducts a weekly visit to follow up on the development of the patient and confer with the attending physician.

Free Use of Computer & Internet * It was designed to help the students in the community (who do not have computers), do research or perform their school assignments where a computer is required. * Free Use of Library aims to aid the students in the community do research and borrow reference book for their school projects. * Adopt A School Program supports the Department of Education’s thrust to improve the quality of Education through additional school facilities. * The 6-classroom Canumay West Elementary School Annex at the compound of AHF SDC was provided for 650 students of grades 3 & 4 for school year 2008-2009.

The Surgical and Dental Mission * prepare boys to manhood through circumcision. * The dental mission covers tooth check-up and extraction. * Medicines are also provided for the beneficiaries. * This is an annual activity organized and spearheaded by the AHF College Scholars. * The Blood Letting activity is a tie up project among 3 organizations: AHF, Splash Corporation and Philippine National Red Cross. AHF and SC employees support PNRC in saving lives by donating blood. * This partnership has been continuing for the past 10 years.

The Supplemental Feeding * Responds to the increasing number of children diagnosed to be suffering from iron deficiency causing anemia that retards the growth of the children. * The program runs for 6 months and includes activities like deworming, operation timbang, medical check-up, mothers’ class and actual feeding. * The Program is usually extended to thirty (30) ILP beneficiaries observed to undernourished. AHF collaborates with National Nutrition Council and City Health Office of Valenzuela City in implementing this endeavor. * The Vertical Gardening was launched last September2009 to promote healthy living and to encourage the ILP parents in the value of recycling empty bottles and cans in planting vegetable in their own backyard. * This is also to supply the vegetable needs of the supplemental feeding like kamote tops, raddish, petchay, mustasa, ampalya, patola, okra & others.

Ganda mo, Hanap buhay Ko Partnership with Smart Communications Inc. * Free livelihood training on basic cosmetology at the Smart’s adopted community in Lipa City, Batangas56 participants attended the 5-day training and they were also acknowledged and given a TESDA certificate.