...CULTURAL CONTEXT IN ADVERTISEMENTS Effective advertising is possible only when the advertisement conveys the intended message, giving consideration to underlying cultural codes. Semiotics, the study of signs and symbols and their meaning, offers valuable tools for analyzing advertising to uncover strengths or weaknesses of ad campaigns. In general, advertising can communicate either a solution narrative (i.e. buy our product and it will solve your problems), or an enhancement narrative (your life is already good, but if you use our product it will be that much better). Below is the comparison of the message being conveyed in both the Western and the Chinese context: * Motorcycle: Whereas in a Western context a motorcycle represents freedom, adventure, and speed, in a Chinese context it is considered dangerous, noisy, and low status. * Open Landscape: For Westerners, the open landscape portrays independence and lifestyle enhancement. From the Chinese view, the countryside may be perceived as dirty and dusty. The codes present in the advertisement convey a very different message when translated into the a different cultural context, and do not result in communicating the message which was actually intended. Some examples where companies failed due to lack of understanding of cultural nuances are: * Car ‘Nova’ in Spain-This car was introduced in Spain Nova in Spanish means it wont go which the company failed to recognize before launching the product ...
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...Cultural Context of IHRM Intercultural Management Studies Our world is filled with many different and unique countries, all with their own customs and cultures. In International Human Resources Management, it is the IHRM Department’s job to educate any expatriate about the foreign country they will be moving too. The main reason to do this is preventing cultural shock causing a smoother transition for the expatriate. Culture can be defined as “the beliefs, customs, arts, etc., of a particular society, group, place, or time” or is a more business related sense “a way of thinking, behaving, or working that exists in a place or organization.” Throughout the years there have been many intercultural management studies and there are four most widely accepted theories: The Hofstede study, The GLOBE study, The Trompenaars & Hampden-Turner study, and Hall & Hall’s cultural dimensions. These studies broke down cultures and behaviors around the world and are valued resources for IHRM departments. First, there is the Hofstede study. Geert Hofstede was a professor who conducted an extremely comprehensive study of how different cultures place value in the workplace. It was Hofstede who first made an empirical model and had different dimensions of national culture. These dimensions were: power distance, uncertainty avoidance, femininity vs. masculinity, individualism vs. collectivism, and long-term orientation. Each different country would get scores in each section and from...
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...Dimensions of Culture Com 101 Cultural Dimension: High Context vs. Low Context Definition of the Dimension: High and low context communication are ways in which members of various cultures deliver messages. High context messages are communicated non-verbally, in an attempt to maintain social balance, while low context messages express what one would like to communicate directly through language. Examples of how this dimension of culture can result in misunderstanding and/or challenges faced by people who would come from different cultures in which the members of the respective cultures have learned different worldviews/ behaviors/beliefs, etc. regarding this particular dimension: One example of how high context communication could result in a misunderstanding is in a retail setting. An American employee could be going about their job as usual, and a person who is from a low context culture might not get the service they expect. An American might not pick up on the non-verbal cues given by somebody from a high context culture and could come off as rude or non-caring even if that isn’t their intention. An example of challenges faced by people who come from different cultures in which members of the respective cultures have learned different behaviors can happen in the business world. A new hire from a high context culture might have trouble adjusting to the business environment in the U.S. People in America and especially from New...
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...related to your Discussion Board Forum, Duvall & Hays discussed the importance of the historical-cultural context (Chapter 5). Throughout the chapter, they identify the key aspects you should consider related to the historical-cultural context when you study Scripture. Pulling specifically from the Duvall & Hays text and synthesizing into your own words, write a 250–300-word response to the 3 prompts below. In addition, in the second part of first question you are asked, "Do you care to share any examples from your own experience?" based upon what we have learned in the reading. Answer the three prompts in 3 separate paragraphs. 1. What can happen when people approach the Bible without any concern for the historical-cultural context? Do you care to share any examples from your own experience? 2. Can you think of an example of the historical-cultural context shedding significant light on the meaning of a biblical text? 3. For people living in an “instant application” society such as ours, what can persuade them to put forth effort to study the historical-cultural context? “Historical-cultural context relates to just about anything outside the text that will help you understand the text itself.” (Duval & Hayes, pg. 51) Historical-cultural context is imperatively important when reading God’s word. When people approach the Bible without concern for the historical-cultural context it can lead to gross misunderstanding of the divine text. If someone reading biblical text...
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...When reading the Bible, knowing the historical-cultural context regarding what is being read is very important. The Bible is God’s word, and it is important to understand, as best we can, His message to us. When people approach the Bible without any concern for the historical-cultural context, the message that God is relaying to us can often be misunderstood. The reader will be unable to apply the message to their lives in ways that will be relevant to us today. If readers do not understand the relevance of a particular passage to the biblical audience, they will be on the wrong track to understanding the relevance of that passage to the audience of today. There are many examples of how understanding the historical-cultural context can shed light on the meaning of a specific biblical text. One example is found in Matthew 18:20, “For where two or three are gathered in My name, I am among them.” Many people associate this verse with attending church. Although church attendance is important, Jesus is actually speaking of the process of church discipline. Jesus said that if anyone has a brother who has sinned against you, then you are to go to him and attempt to work it out. If he refuses to acknowledge his fault, you are to bring one or more witnesses to help work the matter out. Living in an “instant application” society, such as ours, can be very damaging to our understanding of God’s word. It is extremely important to take God’s word seriously and to honor how...
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...Animation Questions: Digestive System Overview (23 Questions) 1. What are the four main functions of the digestive system? Ingestion Absorption Elimination of wastes 2. Name the types of digestion. Mechanical Chemical 3. Where does digestion begin? How does this occur? Mouth. Where the teeth breaks food into smaller particles during mastication. 4. Another name for chewing is Mastication. 5. What is the function of the salivary glands? Of saliva? Located near the oral cavity secrete saliva, which begins chemical digestion and keeps the food moist. 6. What prevents food from entering the nasal cavity while swallowing? Soft palate 7. What muscles push food particles into the pharynx? Multiple voluntary muscle in the face, neck and tongue. 8. Name the structure that prevents food from entering the respiratory system? Epiglottis 9. Name the structure that connects the pharynx to the stomach. Esophagus 10. Once it has been swallowed, the food mass is called a Bolus. 11. What is the term for involuntary wavelike contractions that propel the bolus to the stomach? Peristalsis 12. What are rugae? What are their functions? Folds in the stomach. Allow for expansion as the stomach fills, and also increases surfaces area. 13. The stomach cells secrete hydrochloric acid, pepsinogen and various regulatory hormones that chemically digest the bolus. 14. What effect do these secretions have on the bolus? Muscular contractions...
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...what is seen, but by what you learn of them. In a clinical atmosphere I believe I can put these lessons to use. I know not to judge a person based on their situation as each person has a story that has led to where they are today in life. There are certain issues that I have an opinion about that I know I will have to set aside in order for my client to benefit. A few of these issues are abortion, molestation, rape, and murder. Realize every situation has a story behind it and I need to be able to hear the story so that I can help my client in need. My Clinical Gestalt I grew up in an area that lacked in diversity as far as ethnicity and income ranges. As a teenager I became defiant and deliberately placed myself in very diverse cultural, ethnic, and poverty effected areas so that I would learn how other people lived and could share in that experience. Although the lack of diversity early on has had its negative affects, there are...
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...Academic Integrity in a cultural context What is Academic Integrity in a cultural context? According to the Oxford School Dictionary & Thesaurus Academic means something to do with education or studying, especially at a school or college or university. Integrity means telling something that is true. Cultural means the custom and traditions of a people. Context means the background to an event that helps to explain it. So we can deduce from these definitions that academic integrity in a cultural context refers to academic honesty as against the background of the customs and tradition of people in an academic world. Academic Integrity in Nigeria With three major ethnic group and over 150 sub ethnic group, I daresay Nigeria is a very rich country in terms of culture and diverse in terms of customs and traditions. From time immemorial information has been passed down from generations to generations orally. Words and proverbs were actually not attributed to a singular person but to an ethnic group, for instance, the Yoruba adage, the Igbo adage, the Hausa adage, the Bini adage and so on. As we advance over the years, we started attributing word or group of words as quotes to an individual and also books were written by individuals. It was in the bid to stop mass reproduction of books that copyright came into been. During my research on this topic, I found out that most of the research works and journals on academic integrity in Nigeria only focus on cheating, malpractice...
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...What can happen when people approach the Bible without any concern for the historical-cultural context? When people approach the Bible without any concern for the historical-cultural context, they could interpret the text as misleading and false. People may not understand the many truths of the revelations of God, revealed by parallels of historical-culture norms. People tend to misunderstand what God is saying to us, instead people should reveal the principals and apply them to their life today. To fully understand the meaning of the text in the Bible, people must first understand the text in its own context, with careful observation of what the text says. Then people should investigate the meaning of the text, from an historical approach and what it meant to its original hearers. Besides those examples cited in this chapter, please give and explain an example of how understanding the historical-cultural context can shed significant light on the meaning of a specific biblical text. Cite the specific passage you are discussing in your post. (ex. Is. 40:27–30. In Romans 6:6, "Our old man was crucified", is an example of how understanding the historical-cultural context can shed significant light on the meaning of a specific biblical text. This verse could be misunderstood when someone does not understand the historical-cultural context, some may believe the verse is a reference to the experience of a Christian. Some people may quote "that our old man is crucified", then...
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...My understanding of the Columbian cultural context was enhanced by our discussion of the actual historical event the novel was based on; 1951, in the small town of Sucre, Colombia, where twin brothers murdered Cayetano Chimento who had deflowered their sister before her marriage to another man. This was under the influence of the code of honour – an old belief from the 16th and 17th centuries that started in Spain that established order in the society and put all the importance of honour in the virginity of a single woman and the chastity of a married one. Women attached punitive attitudes to their sexuality as they associated sex with sin with absolute virginity required for the unmarried. The deeply rooted cycle of wealth disparity, social...
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...Canterbury Boys’ High School English 2014/15 Advanced Course The following information gives an outline of the Year 12 Advanced English Program for the HSC tested in 2015. The syllabus states that: The aim of Senior English is to enable students to understand, use, enjoy and value the English language in its various textual forms and to become thoughtful, imaginative and effective communicators in a diverse and changing society. The study of English involves exploring, responding to and composing texts • in and for a range of personal, social, historical, cultural and workplace contexts • using a variety of language modes, forms, features and structures. Meaning is achieved through responding and composing, which are typically interdependent and ongoing processes. In Year 12 time is allocated to certain issues and texts based on the time needed to cover the Board of Studies’ requirements for the fulfilment of the English outcomes. This program is based on the premise that: • students are required to experience literature in a variety of modes (short story, novel, poetry, non-fiction, film and drama) • there should be a continuing study of non-literary material (print and non-print, multi-media) • students should be encouraged to develop reading interests outside the classroom • there will be a continuing emphasis on oral English in class discussions, small group discussions, debating, public speaking, interviewing, dramatic reconstructions ...
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...creativity is at the heart of the school’s standards which appear to be continually improving the holistic needs of the children, in turn impacting performance. I will look closely at three national initiatives and assess their effectiveness: The Creative Partnership Scheme, Investors in pupils and SEAL: social, emotional, aspects of learning. I will then look at how the school incorporates aspects of faith within the context of children’s daily learning. The school incorporates other initiatives; however, I believe the aforementioned three to be the most relevant to the school’s aims and pivotal to their continued improvement. I will incorporate other sources of information which will include educational literature, publications, government documents, reports, theories and concepts. I have gathered evidence through independent observation and discussion with the class teacher in order to understand more about the impact of holistic needs on children. During my time at school A, I have utilised observation of children to understand how impacts take effect in different contexts. To conclude, I will identify implications that potentially could impact my future development as a...
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...A critical component of validity is reliability. Validity embodies not only what positive outcomes a selection approach may predict, but also how consistently(i.e., reliably) it does so. In this chapter we will (1) review ways of improving the consistency or reliability of the selection process; (2) discuss two methods for measuring validity; and (3) present two cases that illustrate these methods. First, however, let’s consider a legal issue that is closely connected to validity: employment discrimination. Avoiding Discrimination Charges Avoiding content errors Reducing rater inconsistency VALIDITY OF SELECTION METHODS Validity refers to the quality of a measure that exists when the measure assesses a construct. In the selection context, validity refers to the appropriateness, meaningfulness, and usefulness of the inferences made about applicants during the selection process. It is concerned with the issue of whether applicants will actually perform the job as well as expected based on the inferences made during the selection process. The closer the applicants' actual job performances match their expected performances, the greater the validity of the selection...
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...Faculty of Design Module Name: Programme Name Programme No. Assignment Title Project Objectives Assignment Brief 2012-2013 Culture & History 1: Product Design Masters (QF Level 4) BA (Hons) in Product Design DS 125 103 Module no Year 1 – Sem. 1 Total Hours: 42 DPD4120 No. of weeks: 14 Hours per week: 3 This project is designed to assess your ability to: - interpret the key issues of product design from different perspectives, including social, economic and technological, through rigorous explorations on selected product design masters. - critically review contemporary product design in the professional context. relate key aspects of the design masters’ design philosophies to design artefacts. Brief This assignment allows you to demonstrate your understanding of the design philosophies of the product design masters and apply critiques across theoretical and practical work. In this assignment you will be required to: research into one current or past product design master; relate key aspects of the design masters’ design philosophies to design artifact; interpret the key issues of product design from different perspectives, including social, economic and technological; critically review their contributions and effect to contemporary product design; and write an essay with a minimum of 1,500 words based on your findings. Deliverables 1,500 word essay in hard copy plus a soft copy in MS Word format uploaded into MOODLES. (MLO 2, 3, 4) 1. 2. 3. The essay...
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...Journal of Sociology and Education in Africa – Vol.4 No.2: June 2006 INSTITUTING ACADEMIC INTEGRITY IN NIGERIAN UNIVERSITIES: PSYCHOLOGICAL PERSPECTIVES OF MORALITY AND MOTIVATION Olabisi Olasehinde-Williams Department of EductgionalFoundations University of Ilorin, Nigeria ABSTRACT This paper explores the issue of academic integrity in Nigerian universities from the psychological perspectives of morality and motivation. The need and procedure for confronting the problem of academic dishonesty via academic integrity policy are advocated; and specific obligations and responsibilities of academic staff, students and administration in evolving academic integrity climate in universities are identified. Collaborative efforts among universities in engendering academic integrity climate; and collaborative research work in related areas are considered important and called for in the paper. INTRODUCTION It is no longer news that academic dishonesty remains one of the major challenges of the Nigerian education system (Olasehinde, 2000; Olasehinde-Williams, Abdullahi & Owolabi, 2003). – Literature is also replete with plausible explanations for the ‘culture’ of academic dishonesty (Olasehinde et al. 2003); and researchers have proposed variety of methods of dealing with the same (Crown & Spiller, 1998; Marzean, 2001). Deriving from such proposals for instance, it is new commonplace in most universities, to take such measures as alternate seating arrangements and identity checks in order...
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