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Cultural Issues in Virtual Global Project

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Submitted By kortumf
Words 3046
Pages 13
Abstract
In an era of globalization, more and more companies tend to choose global virtual team with members of different cultural backgrounds because leaders gradually promote their company to the world.
Global projects with using virtual teams are primarily linked through computer and telecommunications technologies across national boundaries. Globalization of the construction industry has brought unique challenges such as coordination among project participants from different countries, and individual’s preferences in decision make and communication. As economic borders between countries come down, cultural barriers will most likely go up and pose new challenges and opportunities for business. Solving the cultural issues has been found to be of crucial importance for the success of virtual teams.
This research attempts to characterize cultural differences along the dimension of cultural values and cultural practices

Keywords: Virtual global project; Cultural diversity; Project management. Introduction
Traditionally, a team-based project requires all team members physically present in a specific location for a period of time. But virtual global project requires a virtual team that members can engage in and deliver projects with limited or no direct physical interaction with other members. It allows multinational enterprises to draw on the widest talent pool available among their global employee base. Team members typically don't need to meet face-to-face, they can use several different virtual meeting applications to conduct all project work.
Globalisation has led to many changes in the nature of project team work. Many international companies have projects spanning a variety of nationalities, involving great geographical distance and a range of time zones. With the growing enthusiasm of organizations and the continuous development of communication

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