...Consumers Consulting Case Report Qi Wu Situation Analysis The main problem in this case is the different cultural values among different classes of people like middle and upper class and the challenge is to differentiate brands on the basis of the culture among both social classes. This case is about the Indian products related to the cultural values and the advertisements of such products which influence the culture of the people of specific area. In the case, the target market is Indian market and the products are Fair & lovely, Fair ever cream and parachute hair oil. These are the products which are very familiar in Indian market. In this case there is a research on different type of social classes which are targeted by the advertisement of these products. These advertisements influence the purchasing behavior of consumers by affecting their...
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...that require focus. Women receive less quality of care than other groups. Women are also a minority population and face inequalities in care, discrimination, and are underserved which is another reason they should be considered a special needs population. They also have less opportunities, rights, and powers as opposed to men. It is necessary to consider women of color further in terms of their race, culture, and ethnicity because their health care needs will be based on their racial, cultural, and ethnics practices, customs, values, behaviors, and etc. This consideration will give attention to the different issues that women of different racial and ethnic groups experience when seeking health care. Disparities can be reduced when providers became aware of the problems women of color encounter by learning more about their special needs related to receiving health care. Health providers must be culturally competent and educated on women and women of color health needs as they relate to their cultural, race, and...
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...Q1: What are the differences with regard to cultural values across social classes and their implications on different product categories? A: The ‘emerging India’ households in 2010 could be classified into five groups based on annual household income, which are the ’deprived’ (earning<Rs90000), the ‘aspirers’ (earning Rs90000-Rs200000, moving into the middle class), the ‘seekers’ (earning Rs200000-500000, huge new middle class), the ‘strivers’ (earning Rs500000-Rs1000000, upper end of the middle class) and the ‘global Indians’ (earning>Rs1000000). Through exhibit 1 and exhibit 2, we can see that different social classes have different dominant cultural values identification in different product categories. In the case of Fairness Creams, the middle class values more on the co-operation, self esteem and individualism, while the upper class values more on the respect for work, innovativeness and gifting trends. In the case of Hair Oil, the middle class focus on the value the product can bring to the respect of work, self esteem and individualism, while for upper class, they want the product to enhance power distance, conservatism and utilitarianism. Indians are more cared about their appearances for they realize what lighter skin and shiny hair can benefit to their career. The reasons may relate to the following: today urban consumers look more for the material success and understand the need to satisfy their desires. They strive for success and are self-confident about...
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...Assignment 2: Utility, Elasticity, and Demand M2:A2 8/20/2013 ECO 202 Sherrice Hodge Sherrice Hodge ECO 202 M2:A2 8/20/13 I have been placed in charge of designing a product campaign for a new shampoo called Lovely Hair, which must include the components of marketing, pricing, and distribution. The ultimate goal of this campaign is to provide affordable hair care to every woman in order to make them feel gorgeous and confident outside as well as within. Lovely Hair is the secret to having irresistibly soft and shiny hair accompanied with an alluring fragrance so your beauty can shine every day. Lovely Hair is manufactured by Beautiful People and Lovely Hair products can be found in mass merchandise stores, supermarkets, and drug stores and online as well. Lovely Hair’s mission is to make every woman feel like the goddess that they are, by making her hair delicately smooth and soft with a scent so entrancing. We want women to feel ravishing and confident within their skin and encourage them to confess their beauty each and every day. Lovely Hair can provide the best natural hair care ingredients in order to completely satisfy your every need. We took the time to research what our hair needs in order to be healthy and strong and to make sure that we provide a safe product that women can enjoy. Even our packages are made out of recyclable materials to keep the environment safe. In order to achieve the ultimate goal of this campaign, I have broken down my strategy...
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...who change their natural hair to make it straight are committing a practice of self-hatred. Researchers assume that by African American women transitioning their hair to straight hair they are performing a symptomatic of hatred of black physical features and copying white physical characteristics. He explains that African American women with natural hairstyles are likely to agree with the self-hatred theory versus those with altered hair are likely to find serval alternative explanations. Based on the research they examine they concluded that the self-hatred theory overall to a lack of knowledge of Black hair culture. And hair alteration...
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...by causing these families to become more Americanized and less Africanized following slavery abolishment. Family reunions and events are highly cherished to help maintain the African American culture. Elderly of African American families are celebrated, as they are passing on the African American legacy in this country. The elders provided great perception and common sense into the family and cultural history, also giving good guidance to the younger member into their families. The popularity of family reunions has grown over the past several years. After the civil rights movement, several aspects of the society started to become approachable to African American and...
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...Iftekher Hossain The name of the organization is Ruposhi Bangla hair Dresser Unisex hair salon. Address: The Mission is to make money. Contact person and title: Jibon 1718 424 2531 Phone number: 1718 424 2531 Email : 1) How did you hear about this place/organization/neighborhood? I have heard about this place from my friend who usually goes to Ruposhi Bangla Unisex hair salon to cut hair and it is also my personal barber. 2) Why did you choose it for the study? I have choose to study this place because it deals with immigrants who are from many different cultures, such as, Pakistan, Indian, and Bengali, who works together to serve the Jackson Heights community, which is full of immigrant . The Jackson heights community is culturally diverse and has many different race, such as Hispanic, Indian, Bengali and Asian. So I thought it would very interesting to find out how does these people from different race and cultures come across each other’s and I also live there. 3) What do you want to learn from this project? I want to learn how different cultural people interact with each other in Jackson height community, and how do they behave toward each other’s, are they racist, are they friendly, do they respect each other’s cultural norms, values, and how do the Barbers communicate, are they only good with their own kind of people or do they treat everybody the same. 4) Do these questions relate to any themes or key concepts discussed in class? If so, which ones...
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...especially high when product development and marketing require complex knowledge” (Harvard, 2013). Therefore, L’Oreal, a global cosmetics company, has used cultural diversity in team management in order to get local insights. The company can know differences or preferences of people in various countries by gaining from multicultural executives or workers, besides partnering with a local company. They can exchange knowledge and ideas together in order to get the best final decision of a new developed product. For example, “a product development team that is working on women’s hair-care products for Latin America, a Lebanese-Spanish-American manager was in charge of hair color while a French-Irish-Cambodian was in charge of hair care” (Harvard, 2013). Each country might be differently specialized in each hair aspect. Moreover, various nationalities in executives can share and point out unexpected problems, which might be occurred unconsciously when doing business internationally. For example, “many Asian cultures believe that maintain a sense of harmony is extremely important in dealing with other people. This contrasts dramatically with notions of constructive in Western cultures” (David, 2013). On the other hand, because of nature of culture, Culture differences also provide the greatest potential for creating value. (Joseph J. Distefano, Martha L. Maznevski, 2000)...
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...Diversity is valued because is a condition of being different and unique. Diversity Help us respect and learn from others. 2. What is ethnocentrism? In what ways can ethnocentrism be detrimental to a society? Ethnocentrism is when a culture judges another culture for their values and standards. Ethnocentrism to a society has positive and negatives. The positive of ethnocentrism It helps people to be confident and self-esteem understand of ourselves and most important the psychological sense of well being. The negative effects exist. Pride and disrespectful can be major points in the negatively of ethnocentrism. It can also give false opinion about difference of cultures that can lead to falsified communication between the majority. 3. Define emigration and immigration. Emigration is when a person leaves the country to settle in another. Immigration is when a person comes into a new country . Migration is the general term used to described any transfer of population. 4. What are some of the ways groups of people are identified? Race, Ethnicity, Religious and Gender. Each society defines what its finds obvious. In race, obvious would mean like hair color, body shape, presence of body hair etc.. One major thing that defines a group would be skin color. Ethnic groups are different as of race. Ethnic groups are based on culture. For example; ;the language that some one speaks, the attitudes towards marriage, foods and habits. Religious groups. Faith is the third...
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...Managing cross-cultural staff." ABSTRACT Cross-cultural communication in business is a feature of study that looks at how people from dissimilar backgrounds converse, in comparable and different ways among themselves, and how they handle to communicate crosswise with cultures. In this investigation we will try to find which are the problems and what ways can we find in order to manage better employees from around the world. The plan of the essay is to expand a better understanding of the key points that control cross-cultural communication and international staff managing . 1. INTRODUCTION Anthropology includes all aspects of human behaviors and ideas. Anthropologists study diverse cultures to be more compliant and accommodating, more appreciative and to improve our own culture. Culture influences the business setting and management practices of a country and helps appreciate the differences between countries, it is difficult to determine and shows significant dissimilarity inside a country .A cultural approach does not accommodate transform and tends towards stereotypes. Besides every country has its own position of competitive improvement in its politico-economic ,industrial relations ,training and other requirements for firms and workers in their dealings with the state and culture. The resultant 'varieties of capitalism in different countries mediate the influences of global economy and multinational practices (Armit and Shoemaker ,1993).There is a challenge...
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...Essay: GLOBAL MARKETING Impact of Cultural Differences on Global Marketing Popa Cristina-Adelina IEBA, 1-st year * SUMMARY * Origins of the company * Marketing Globalization * L’Oreal Marketing Strategy in India * INCREASING THE CUSTOMER BASE * SEGMENTING MARKETING * L’OREAL MARKETING STRATEGY IN CHINA, JAPAN * L’OREAL MARKETING STRATEGY IN NETHERLANDS * L’OREAL MARETING STRATEGY IN USA * WHY L’OREAL NEEDS TO UNDERSTAND CULTURAL DIFFERENCES? * CONCLUSION * Origins of the company L’Oreal, which was started in 1909 by a French chemist named Eugéne Schueller and now is the largest cosmetic and beauty company in the whole world. With 100 years of proficiency in cosmetics, the company has 23 global brands in 130 countries around the world and 649 patents in 2009. The company has made its presence in all major markets in the world. The company’s main focus is on hair insignia, skin care, protection from sun, perfumes, etc. This company is more vigorous in dermatology and pharmacy fields and is leading patent holder in nanotechnology in USA. The company accounts for 50% sales outside Europe and has acquired brands in those countries. Not only to women, but the company offers beauty products to even men. The brands of the company are grouped by the particular markets like mass, professional brands, luxury products and active cosmetics. The “Consumer products” are high technology ones at aggressive costs through mass-marketing...
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...Behavior Toward The Cosmetic Products Of HUL, P&G And Nirma Company’s Brands. 2013 PRITHVI NATH THAKUR St. KABIR INSTITUTE OF PROFESSIONAL STUDIED 12/31/2013 EXECUTIVE SUMMERY The Project and research works are integral part of academic curriculum. During the process I get an opportunity to study the market scenario and set the practical aspect of theory which makes the concept clear. This is an outcome of the research work and study of market that undertaken on the subject related to “To Know And Study The Trends Of Consumer Buying Behavior Toward The Cosmetic Products Of HUL, P&G And Nirma Company’s Brands.” of the cosmetic items. The study and research is also to understand the value of sales and advertisement promotion so also the perception of cosmetic users. DECLARATION I Prithvi Nath Thakur student of PGDM at St. Kabir Institute of Professional Studies Ahmedabad, 2012-14 batch, hereby declare that the Project Report Titled “To Know And Study The Trends Of Consumer Buying Behavior Toward The Cosmetic Products Of HUL, P&G And Nirma Company’s Brands.” is the outcome of my work and same has not submitted by any institute for the award of any degree or any professional diploma. ACKNOWLEDGEMENT I owe a great many thanks to a great people, who have been associated with this research and ...
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...Hair is a topic that is not often discussed, because many think that it is simply that- hair. The reality is that hair has underlying as well as blatant stereotypes attached to it. In the article “Hair Still Matters”, the author Ingrid Banks discusses the issue of hair from the perspective of black women. Banks looks at the issue from many different angles, including race, sexuality, and gender. Hair as a symbol of femininity is discussed and then connected back to the idea of hair length as an indicator of sexual orientation. Perhaps the most important part of the article is Banks’ quoting answers from her interviews with black women about hair and femininity (Banks, 2004). The discussions she had were relevant and came from real life sources, which drove home the idea that hair and femininity are related. One sentence from the work gives a good summary of the thesis: “… the argument here presents hair as a cultural tool that shapes black women’s ideas about race, gender, sexuality and images of beauty and power.” (Banks, 2004, 144). The experiences of the interviewed women are used in an attempt to completely...
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...two entities which were managed under the same owner. By 2009, Oshima Tsubaki’s sales and marketing arm has 53 employee and net worth of 180 million yen and the 大島椿 Honpo Co.’s production arm has 49 employees and net worth of 60 million yen. (oshimatsubaki.co.jp 2009) Oshima Tsubaki, Inc. has thus achieved to be the number one product for treatment category with Oshima Tsubaki Camellia Hair Care Oil. (Refer to appendix 1) Oshima Tsubaki Camellia Hair Care Oil is made from 100% Camellia Japonica seed oil from Japan. The oil is extracted from the seeds of Tsubaki or camellia flower. Oshima Tsubaki Camellia Hair Care Oil is packed with oleic acid which is extremely good for the skin. As Camellia oil is closest to the human skin's natural emollient, it could be use also for the body and hair. Thus, Japanese men and women commonly use Camellia oil to moisturize their skin, face and hair. Just a few drops are required to nourish dry hair. Upon which one can style as per normal. 1. OBJECTIVES FOR NEW MARKET Constantly the number one brand for hair treatment in Japan, Oshima Tsubaki Camellia Hair Care Oil is proven to be well formulated to reach the needs of Asian men and women. To date, besides Japan, only Hong Kong has this...
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...fictional company JD Hair Solution is a company founded by two childhood friends which specializes in hair products for men, women, and kids. The company sells products for: Hair colors, hair restoration, hair wash, hair moisturizing, hair shine, hair protection, and hair growth. The company is currently reaching sales of more than 200,000 million per year. Our products are sold in The US (New York - Headquarters), Dominican Republic, Colombia, Mexico, and Morocco. JD Hair Solution products can be found in any local pharmacy, discount stores, salons, supermarkets, and online. Our products are created with pre-determined formulas and measures that have already been tested and experimented on people from various cultures. We target all markets ranging from upper class to lower class income customers. JD Hair Solution is recognized worldwide and has demands from other countries for potential business. People even come from other countries to purchase our products in high amounts to bring back home. Our products have been featured in movies, commercials, magazines, amongst other sources of recognition channels. Recent studies show that nine in every ten house hold in America has one of our products. We have 80 million followers on Instagram, twitter, and Facebook combine (that about 50 million more than Kim Kardashian). Our brand is recognized for our famous JD Hair Solutions Grower (men hair growth product) and JD Hair Solution Colorful (women hair dye collection). -...
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