...Health Care Marketing Reflection HCS/539 November 11th, 2011 Martha Owens Health Care Marketing Reflection Introduction A successful health care organization in today’s current economy relies on a number of aspects in order to stay in competition with other organizations both familiar and new. One of the larger important aspects of these organizations is marketing. This paper covers one particular organization Community Hospital of Monterey Peninsula, or CHOMP. At Community Hospital of Monterey Peninsula, their marketing and communications department works hard to ensure that the strategic planning, marketing, and communication of the hospital are held to a high standard of quality. The department sets goals to be collaborative and provide the best customer service. This paper will look at the current techniques and strategies used by this department, how it affects consumer trends, and the positive/negative affects these techniques have on those employed. Current Health Care Marketing Techniques and Trends According to the Mary Barker, Director of the Communication and Marketing Department at CHOMP, there used to be this feeling that marketing was nothing more than advertising which many in health care frowned upon. I understand why this used to be the feeling, for when deciding to get into a career in health care I thought primarily about helping patients. I do not believe I ever saw health care or hospital services as something that...
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...Running head: GAP ANALYSIS: GLOBAL COMMUNICATIONS Gap Analysis: Global Communications University of Phoenix MMPBL/500 David Rollins May 17, 2010 In the last three years Global Communications has faced declining stock prices that have shaken stockholder confidence in the company. Increased competition from the cable industry and their inability to update systems and processes with new technology and contributed to their decline. Global Communications must identify future trends and threats if they want to increase market share and gain a competitive advantage. Gap Analysis: Global Communications In response to the external threats from competitors Global Communication has re-evaluated their current business model and has embarked on a new strategic plan. Whereas this new course may lead them to regain market share they failed to recognize the value of their long term workforce. Global Communications has to take action and respond to the external threats in the telecommunications industry if they are to remain competitive. Whereas these changes may bring success they are full of challenges. Examples of these challenges include implementing the new strategies so they succeed in improving the company’s current position in the telecommunication industry and effectively deal with pending litigation from the Union who strictly opposes the outsourcing of call centers to Ireland and India as this will contribute to laying off employees in the United States. The corporate...
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...BSM 7054 – Strategic Management | Case Study - MEASAT | | This case study takes a look at MEASAT, the satellite provider based in Malaysia and what are their challenges and strategic planning taken to take further step in this area of business[2013] | Kaviraj Anandan – 1101600295Ahmad Fairus - | | | Lecturer: Mr. Mohd. Nor Ismail | Graduate Centre for Management ------------------------------------------------- MULTIMEDIA UNIVERSITY TABLE OF CONTENTS Table of Contents 1 Introduction 3 1.1 Company History 3 1.2 Company Overview 4 1.3 Corporate Information 7 1.4 Corporate Vision 7 2 Strategic Analysis 8 2.1 Business Segment 8 2.2 Competitive Landscape 8 2.3 SWOT overview 9 2.3.1 Strength 9 2.3.2 Weakness 9 2.3.3 Opportunity 9 2.3.4 Threat 9 2.4 Business Level Strategy 9 3 Conclusion and Recommendation 15 1 Introduction 2.1 Company History MEASAT, which is derived from the full term of “Malaysia East Asia Satellite” was first develop and launched in 1992 by Binariang Sdn Bhd, to follow suit the then effort of Malaysia’s Prime Minister YA. Bhg Tun Dr Mahathir Mohamed. The purpose of this effort was to develop the communication infrastructure for Malaysia moving into the new millennium. In order to develop and launch Malaysia’s first communication satellite system, Binariang Sdn. Bhd brought together a team of experience and highly motivated experts to get together and share their knowledge and...
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...Wil Hardeman Satellite TV The role of satellite networks in global communications is growing at an unprecedented pace. From direct broadcast satellite (DBS) television, to satellite phones, to credit card transactions, to the Internet, corporations and consumers are embracing these new services and placing demands on bandwidth. With this demand have come expectations in terms of basic service costs, hardware costs, and ease-of-use. These expectations have forced the industry to examine its traditional ways of operating in order to make satellite services as accessible and convenient as its terrestrial competitors. Recent current events, such as the World Trade Center tragedy and its aftermath, have demonstrated our need for and how reliant we have become on communication medium. As the World Trade Center lay in ruins, also destroyed were a vast array of communication equipment from transmission antennae for radio and TV stations to switching equipment for phone service. Though throughout all this people were still able to communicate, TV and radio stations were still transmitting their signal. Much of this was a result of wireless and satellite technology. Satellite television is a system of supplying television programming using broadcast signals relayed from communication satellites. The signals are received via an outdoor parabolic reflector antenna usually referred to as a satellite dish and a low-noise block downconverter (LNB). A satellite receiver then decodes...
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...Capstone Project Citsse: ACC599 Date: 06/15/2013 Abstract In this paper, we are going to discuss the following items related to our 5th assignment: Capstone Project. As a corporate accountant, I felt more comfortable selecting the company I work for. I was actively involved in the preparation of the 10-k. I have selected for the case study the MNC Globalstar, Inc. a leading provider of Mobile Satellite Services. 1. Write a twelve to fifteen (12-15) page paper in which you create an executive summary of the company that discusses the company, industry, products and services, and competitive advantages in the marketplace. 2. Evaluate the financial condition of the company and its ability to achieve the strategic objectives as discussed in the annual report. 3. Analyze the company’s profitability trends and recommend strategies for management to improve or capitalize on these trends. 4. Evaluate the company’s cash position. Articulate its ability to invest in capital projects in future years. 5. Analyze the effectiveness of the company’s inventory or service costing methods. Make a recommendation for improvement in this area. 6. Evaluate the adequacy or risks of the internal control environment noted in the annual report by management, and internal and external auditors. 7. Assess the risk to the company related to foreign currency translations, foreign economic events, and international financial reporting standard requirements in order to summarize...
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...LYT2 Current and Emerging Technologies Annotated Bibliography XXXXXXXXX Western Governers University LYT2 Current and Emerging Technologies Annotated Bibliography and suggestions for Northeastern Health Services, Inc. Digital Subscriber Line (DSL) Nagesh, G. (2014, June 18). FCC Report on Broadband Speeds: DSL Lags Behind Cable and Fiber. The Wall Street Journal. (2014). According to FCC officials in a study done a year ago and a report in the Wall Street Journal, telephone companies are not performing at the proclaimed speeds for their DSL or digital subscriber line service. Conversely, however, Cable and Fiber are able to meet, if not exceed their advertised speeds. The FCC promises to look into the discrepancies that exist with DSL service. If DSL were to be the only form of broadband available it would still be better than no broadband at all and is still pretty much the most widely available form of broadband for many communities across the US. It would function acceptably for the Northeaster Health Services, Inc., but might not be the best available. Robinson, P. (1998). DSL vs. the world. PC Computing, 11(1), 263 While a bit dated for the year 2015, this article still contains a good list of requirements for DSL and its significant positive point. That point being that twisted pair copper wire is everywhere already and has been for a very long time. So other than limitations in speeds that can be broadcast and distance from the phone company...
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...and willingness to take ownership of wide-ranging responsibilities. Professional demeanor and appearance, energetic, and upbeat personality. Ability to exercise discretion and maintain confidential and sensitive information. Served as point of resource for solving problems and training others on procedures internally and externally in a professional manner. Self-motivated, working well independently or as a team player. Friendly and outgoing but task oriented; focused on results. Excellent track record in problem resolution, multi-tasking, anticipating professionals' needs and taking initiative. Ability to follow directions and accept correction. Outstanding attendance record and dependability. • Administrative Skills • Good Communication Skills (Written and Verbal) • Strong Organizational and Prioritization Skills • Ability to Multi-Task • Preparation of Reports and Presentations • Basic Project Management Skills • Attention to Detail • Excellent Problem Solving Technical Skills • MS Office XP and Outlook Express • Average User of Word, and Excel • Internet Navigation and Research • Type 65+ WPM • Proficient with MIDB, QueryTree, Google Earth, Analyst Notebook, Palentir, ArcGIS, Intelink, M3, FireTruck, and mIRC • Work History and Responsibilities Oct 2010 to Present United States Air Force Wright Patterson AFB, Ohio Operational Intelligence Analyst Global Threat Group • Responsible for documenting and tracking various AF reports;...
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...the requirement of the communications industry for technical and management expertise and business skills. Telecommunications Certification provides telecom technical knowledge along with telecom management. skills: telecom planning, implementation, management of physical systems for voice, video, and data communications. Telecommunications Certification Objective: Provide a strong foundation in the technical aspects of telecommunications technologies Learn about Information and Communication Technology (ICTs) Industry Structures and Concepts Assess current and emerging telecommunications technologies including wireline, wireless, mobile and broadband Establish an understanding of telecommunications management Become proficient in the technical specifications of telecommunications technologies Evaluate alternative technologies for the fulfillment of communications needs Understand telecommunications trends for voice, data transfer,video and digital entertainment converge Telecommunications Certification optional courses include: Introduction to Telecom Networks 1/3 Tonex Training Technology and Management Training Courses and Seminars http://www.tonex.com Telecommunications Industry: Structure and Environment Emerging Technologies Information and Communication Technology (ICTs) Industry Structures and Concepts Introduction to Broadband Introduction to Wireless Networks Introduction to Convergence Technologies ICT Current Technologies and Trends...
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...officer (CIO) is a job title for the person in an organization that is the senior executive for the information technology department. The CIO is responsible for the strategic planning, implementing, and overseeing the entire IT department (Wikipedia, 2013). Now that the technology is more relevant than ever in business today, this is a very demanding job. Not only staying up to date with all the current technology needs and trends, but planning for the future as well. Someone who is pursuing to be a CIO, should first get their degree in the technology field. Do not get a certificate, or AA, and bachelors degree is required to get started in this position. Then an MBA in a technology area would really benefit the candidate in becoming a CIO (Woolford, 2002). According to CIO.com (Polansky, 2001) the top ten qualifications executives are looking when hiring a CIO are: ability to hire, develop and retain high-quality IT professionals, international or global experience, knowledge and experience in a specific industry, ability to create and manage change, great communications skills, superior management skills, good relationship skills, needs to be business savy, expertise in aligning and leveraging technology for the advantage of enterprise, and outstanding leadership. Being the CIO has a tremendous amount of responsibility. Business today is done mostly by technology, and if something goes wrong the IT department is usually the first to blame. It is important to have...
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...Problem Solution: Global Communications University of Phoenix Problem Solution: Global Communication While remembering the stakeholders’ rights Global Communication (GC) is facing a myriad of challenges to maintain its competitive edge. A premature attempt to increase the bottom line could result in a worsening of the financial situation due to organization behavior. Global Communication must remember the desired end state while remembering the methodology to achieveing that emd state. Handled improperly, the results could be dramatically different from that intended. Communication is essential among the stakeholders to establish a firm foundation resources Global Communication has at its disposal to work with. Emotional Intelligence and its effect on the all interested stakeholders must be fully explored. In order for a cohesive plan to be effective, a consistent delivery to the stakeholders is required. Absence of consistency among stakholder communication and full understanding of emotions almost certainly ensures a plan is not set up for success. Creative thinking will be required on every level of leadership throughout the company. “This involves generating new ways to view a problem and seeking out novel alternatives to the problem” (DeJanasz, Dowd & Schneider, 2001, pg 404). This paper will explore possible solutions available to the senior management of Global Communication and make a recommendation to get them where they want to go...
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...[pic] The Internet Connection War AT&T Internet Services for Consumers, a Strategic Evaluation. MGT 555 - Technology Forecasting and Strategic Planning TEAM AT&T Joe Coppola Steve Delahunty Glen Keune [pic] Abstract AT&T is in an extremely positive position in order to be the major provider of end consumer Internet services in the United States. The company has products that cross all levels of technology to include dialup, broadband, and wireless. The wealth of connection options for the customer coupled with the maturity of the technology ensures a successful market opportunity. The strategic plan of AT&T takes into account the internal and external environments. The company strategy includes long term objectives that foster market dominance. [pic] Outline I. Purpose. This evaluation will perform a strategic analysis of the AT&T internet access technologies for the consumer market. This report identifies core competencies, sources of competitive advantage, and recommendations to improve AT&T’s strategic position. II. Corporate Background. This section includes a brief history of AT&T, along with how AT&T entered into the consumer Internet services business. The report also analyzes recent press releases to identify any recent developments. a. overview b. mission c. historical review d. recent events III. Product...
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...Student Number: N8304271 Course Code and Major – UD40 – Spatial Science Email: Dylan.Black@connect.qut.edu.au The Change Galileo Will Make to RTK Surveying This study is focused on what will change with the construction and implementation of a new Global Navigation Satellite System called Galileo. The new Galileo system will bring many changes to many different sectors however the change to Real Time Kinematic Surveying and surveyors is the main purpose of this report. Understanding how current systems work and how Real Time Kinematic surveying is undertaken will help in understanding how things will change and what is to be expected with a new system. This study is important as many surveyors and surveying businesses will need to prepare for the influx of new technology as well as assess what they will be able to use the new system for. Key Words: GNSS, Galileo, RTK, GPS, Surveying Contents 1.0 Introduction 3 1.1 Image 1 – Galileo Constellation 3 2.0 Literature Review: 4 2.1 History: 4 2.2 Why we launch satellites: 4 2.3 What satellites do? 4 2.4 How do satellites and RTK work: 5 2.41 Diagram 1 – RTK Set Up 6 2.5 Current systems in place: 6 2.6 Problems with current systems: 7 2.7 Why is Europe launching Galileo? 7 2.8 How it will affect RTK surveying: 8 2.81 Combined GNSS Visibility including Galileo 9 3.0 Aims and Objectives: 10 4.0 Significance, Expected Outcomes & Benefits: 10 5.0 Methodology 11 5.1 Research design:...
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...Service Oriented Architecture Introduction: Defining SOA Service oriented architecture is a reliable software architecture that generates many positives for business activities. This software design principle is implemented into many organizations to connect multiple clients with the wide range of business functions. Service oriented architecture is becoming more popular among enterprises that will eventually become enthused by the benefits and importance this application has to offer. SOA is essentially a cluster of services that take part in communication with one another. It’s important to become acquainted with the definition of services. First of all the service portion of the architecture includes the key components of software code that’s shared throughout the architecture. The service part of SOA is referred to the self reliant function that does not need to obtain dependence from other services. SOA can be used in conjunction with web services. The primary functions of both SOA and web services are to make the SOA more mainstream for users with productive initiatives, in result that will make it more useful for web services. Web services are centrally concerned with technology specifications, while the service oriented architecture pinpoints the software importances. Service oriented architecture is a viable asset to the technology world for bringing value to those businesses...
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...Lecture 6 Telecommunications And Networks Learning Objectives Understand the concept of a network. Apply Metcalfe’s law in understanding the value of a network. Identify major developments and trends in the industries, technologies, and business applications of telecommunications and Internet technologies. Provide examples of the business value of Internet, intranet, and extranet applications. Learning Objectives Identify the basic components, functions, and types of telecommunications networks used in business. Explain the functions of major components of telecommunications network hardware, software, media, and services. Explain the concept of client/server networking. Understand the two forms of peer-to-peer networking. Learning Objectives Explain the difference between digital and analog signals. Identify the various transmission media and topologies used in telecommunications networks. Understand the fundamentals of wireless network technologies. Explain the concepts behind TCP/IP. Understand the seven layers of the OSI network model. Reference Introduction To Information Systems, 16th Edition, Marakas & O’Brien, The McGraw-Hill Company, Inc. The Networked Enterprise Networking The Organization Telecommunications and network technologies are internetworking and revolutionizing business and society. The Internet, the Web, and intranets and extranets are networking business process and employees together; and connecting them to their customers, suppliers...
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...Contents 1. Question 1 2 2. Question 2 3 3. Question 3 8 4. Question 4 9 5. Question 5 10 Question 1 a) Highlight and explain the main CEMEX’s globalization strategy • The company uses advanced management techniques ➢ Introducing best practices that had been standardized throughout the corporation and making a concerted effort to learn best practices from the acquired company and implement them where appropriate( Post merger Integration (PMI) process) ➢ Forward Integration ➢ In order support communication and decision making process the company has deployed satellite communication system, CEMEXNET, • The company uses its capital to acquire other companies ➢ Acquiring, building or buying terminal facilities in other markets and buy other companies in order to facilitate global expansion • This company exert effort to create common culture and common processes ➢ Standardized of business processes, technology, and organizational structure across all countries while simultaneously granting countries certain operational flexibility b) Illustrate how CEMEX has managed to attain a high level of operational efficiency throughout its distributed operations without a complex organizational structure. • Developed core competencies • Learning through the process of acquisition and integration • Innovative...
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