...Summary of Facts In 1979 Bailey’s Woodworking was established by Tom Bailey, this company offered door to door custom built wooden structures in the domestic and commercial market. Throughout the early 1980’s sales ascended rapidly, given Mr. Bailey’s “good quality” work, this built him a good reputation, which lead to the birth of bailey’s interior a registered partnership, however due to the national economic recession, failure to implement relevant marketing strategies and the contraction of the construction industry the company sales began to decline tremendously, accumulating a loss of $43,093 by 1986 and loans totaling $125,000 by 1989.The partnership was later dissolved on April 4th 1989leaving tom bailey founding manager as onus. In the household market Mr. Bailey is unable to determine the definite size of this market and his market share. However it is clear that the market has contracted as a result of socio economic conditions. There are 9 competing firms other than bailey’s each offering different services and price ranges. In the commercial market bailey’s is also unaware of the exact size of the market or his company’s share in the commercial sector. In this market as well, a few prominent firms compete with smaller ones; the commercial is more competitive in relation to pricing. Ms. Marlene smith, a local marketing consultant estimated that bailey’s could capture 50% of market share depending on it is marketed. Mr. Bailey strongly believed that if there’s...
Words: 1788 - Pages: 8
...A1. Nioco’s is a home-based business that focuses on custom cabinetry, furniture design, carpentry and maintenance, and decks and patios. Custom wood-work and furniture are in high demand in today’s market, everything from custom toy chests to commercial decks and patios. Some businesses may be small with carpenters who work from their home or they may be larger construction type businesses that specialize in cabinetry for homes and decks and patios. There are many benefits for a home-based carpentry business, like Nioco’s, to be online. Being online will give Nioco’s more exposure to their individualized work, letting people see first-hand the type of work Nioco’s can do and receiving customer feedback on the product will expand their customer base. Nioco’s currently operates by word-of-mouth, starting off by doing work for friends and posting pictures of the products on Facebook and letting those customers tell their friends, etc. If Nioco’s had an online web page, customers would be able to see examples of Nioco’s work, be able to contact and make orders easily, and receive customer feedback or testimonials to gain potential clients or improve customer experience. Nioco’s is operated and owned by one person, Jay Walden. As a home based business, he has all the tools necessary to make the most intricate designs and personalize projects. He has constructed wine racks, toy chests, keepsake boxes, picture frames, coffee tables, nightstands and storage benches. He has also...
Words: 2244 - Pages: 9
...Lam’s Finishing Business Plan Executive Summary Lam Finishing will be formed as a Woodworking Finishing company specializing in custom wood finishing for the high-end residential and commercial market. Its founders have extensive experience in the wood finishing industry. Over ten (10) years of being involved with the wood finishing companies, the owner produce high-end finishes, along with top of the line organization, customer service, and quality. Lam Finishing will meet those standard customer needs. Finishing a low market position in the high-end residential, and commercial development segments, the company projects revenues hopefully to grow substantially between FY1 and FY3. By maintaining an average gross margin of over 25%, the company estimates handsome net profits by FY3. Keys to Success & Objectives The company Key to Success & Objectives are: * To be a top wood finishing for residential and commercials in the regional market. * Offer our customers affordable, quality finishing that will last. * Customers must be 100% satisfied will all of Lam’s Finishing work. * Revenues to more than double Year1 levels by the end of Year2. * Aim to have 100% of works in high-end residential and commercial customer segment. Mission To deliver a high-quality product, on time and within budget. Company Summary: Lam Finishing is a new company that will provide expertise and quality in the millwork market while meeting the demanding organizing...
Words: 508 - Pages: 3
...| Viability Why expand the company online? In today’s market shopping has turned into an online mega shopping mall that is open 24 hours a day. If the company doesn’t have a website then the company is business to other companies that do. Whether or not the company has a product that is able to sell online or not the company still needs to have a presence online to expand and increase its sales. Having a presence online gives the company the ability to show its product so that future partners, employees and future customers can easily find the company, its product and other current and future services that the company offers. When having a business online there are a few things to consider, will this company do well? What is the start up costs? Will it provide residual income? Is it easy to manage? These are some of the main questions to ask. There are many pros and cons to having a business online however there are only a few that need to be discussed. Advantages 1. Expanding online gives the company the opportunity to reach millions of people and show what products it has. 2. Starting online does not require a massive amount of capital. 3. Online allows the company to be open 24 hours a day 365 days a year. 4. With a professional website the company can be taken serious and there are endless amounts of opportunity for success. 5. Keeps the company competitive, with an online business size does not matter. The company has the ability to compete with...
Words: 5431 - Pages: 22
...Management Case Study The Custom Woodworking Company — Woody 2000 Project R. Max Wideman AEW Services, Vancouver, BC, Canada, 2002 Introduction I first developed this case study in 1993 for a local construction project management course. The incidents described are typical of the types of things that happen in real-life projects and I have seen most of them. Hopefully, they do not all happen on the same project, but the reality is that if project sponsors do not start out with an understanding of project management and its processes, the probability of such things happening are surprisingly high. I have set out the story of the project according to its natural evolution. The commercial environment described was very typical of that existing here at that time. The problems are not difficult to spot, but can you see why they happened? The case study is followed by a set of questions organized by project management knowledge area. You may use the case study and questions as you wish, subject to the copyright limitations. Background The Custom Woodworking Company is a small-to-medium sized custom furniture and cabinet making company, with head-office and a spacious plant site at Industrial Estates, Someplace, BC. Its Chairman and Chief Executive Officer is Ron Carpenter now in his late-sixties. His wife Mrs. Emelia Carpenter, being an aggressive business woman and somewhat younger than her husband, now effectively runs the company. Ron Carpenter is affectionately...
Words: 3413 - Pages: 14
...Michaels Custom Woodworking Ltd. Additional Information Company Update Although 2001 was a good year financially for MCW, the implemented changes put a lot of pressure on Brook, David, and Lynn. Both David and Lynn experienced a great deal of stress from all of the driving, and the considerable amount of time that David spent in Louisiana added to the strain on him. When the production lines were first implemented, Brook had to spend much more time involved with day-to-day production than he had planned. As a result, although he built a few made-to-order cabinets, he was unable to test the custom market properly. 2002 In early 2002, Brook extended the contract with BKP for a further 12 months, agreeing to provide quarterly shipments of 1,800 boxes (7,200 annually). At the same time, Brook decided to hire a local assembler in order to resolve the assembly issue, and to invest in a second trailer in order to facilitate the delivery process. He was able to acquire a previously owned trailer in good condition for $25,000. The plan was for Lynn and David to drive the boxes to Louisiana non-stop, drop off a full trailer, and bring back an empty one. If it was convenient, they would pick up a load to bring back, but they were not to spend a lot of time trying to find one. Quality control would have to be performed on the assembled product. This arrangement worked as well as could be expected in spite of its limitations. During 2002, Brook was able to produce and market 10...
Words: 1108 - Pages: 5
...Online Marketing Plan for Doe Furniture Doe Furniture is a new business venture that will be located in State. The business wants to focus on building custom heirloom quality furniture however; there is a current customer base that also knows Doe Furniture for its custom kitchen and kitchen refinishing. The focus of the online presence is building custom furniture without ignoring the current customer base that is previously purchased custom kitchen cabinetry. Viability Doe Furniture does not currently have a website but it is looking to create one to drive business to its brick and mortar location. Having an online presence for a brick and mortar store would allow Doe Furniture to have an online portfolio to showcase their work, have a place for previous customers to drive referrals, and allow the company to find new customers and interact with current customers. The initial plan of the website would not be to actually sell furniture because each item is custom made. The customer niche that Doe Furniture is trying to fill is for customers who want high-end quality custom furniture. When working at this caliber a website would be useful to schedule appointments and show previous examples of work, but when it comes to a discussion of what will actually be built a personal consultation is more effective and less confusion about style and detail arises. The market for higher-end furniture can be tapped into most easily by interior designers and customer referrals...
Words: 2230 - Pages: 9
...business and industry is the company operating? Describe the characteristics of the industry. Sawchyn Guitars company makes handmade custom guitars and mandolins, also offer their repair service. The company deals with two main products, acoustic guitars, and mandolins. It had total 23 guitar models, out of that 12 were standard models (acoustic six string), 3 signature model (acoustic six string), 1 acoustic twelve string, 3 classical, and 4 flamenco. Remarkably, the company had a wide range of mandolins models, including Beaver Tail, traditional mandolins, mandolas, octave mandolins, mando-cellos, and Irish bouzoukis. All these guitars and mandolins models could be custom ordered and upgraded per customer’s precise requirements. 3. Briefly describe the history of the organization and milestones. Sawchyn Guitars company was founded by Peter Sawchyn in 1970. It was a small private business solely owned and operated by Peter Sawchyn. He began his career by repairing instruments, when he was a teenager. Forty years he spent in operating his business from...
Words: 1874 - Pages: 8
...Ebony Little Firm Name - Wentworth studio Inc. or found ind date - for over twenty years Address – 8555 Conneticut Avenue Suite 200 Chevy Chase, Maryland 20815 PHONE: 240-383-1226 FAX: 240-383-1227 Principals & Staff Info - – Wentworth, Inc. was founded by Bruce Wentworth, AIA, a noted remodeling architect who has worked in the Washington, DC, metropolitan area for over twenty years. He has built hundreds of his own designs, ranging from modest bungalows to large-scale luxury residences. Passionate about historic architecture, Wentworth has also handled numerous historic renovations. He recently put his survey of residential architectural styles in the DC metro area online so that interested viewers can research and identify their own home's period and style, or those of other houses that interest them. Mr. Wentworth’s approach—sensitive remodeling with integrated aesthetics—has led to his work, and that of his creative team, to be featured in House Beautiful, American Bungalow, The New York Times, and on HGTV. His dedication to the fields of residential design and construction is expressed through his extensive writings and featured projects in Architecture DC, Washingtonian, Luxury Homes, and other publications. He continues to receive recognition from his industry with project awards from National Association of Remodeling Industry, Qualified Remodeler, Professional Remodeler, and Remodeling Magazine. Wentworth is a graduate of the School of Architecture—University...
Words: 3469 - Pages: 14
...Strategic Plan Part I Restoration House is a company that provides services for the restoration and preservation of historical homes and buildings. The company was established in 2001 and has worked on several projects in the suburbs of Atlanta. Restoration House has recently relocated to Collierville, TN and is looking to expand its’ business by bidding on several new projects. The company plans to develop into a leading service provider for the preservation and restoration of historical home and buildings. This means always having the best and most efficient facilities, processes and people. In order to achieve this, Restoration House will invest in pre-conferencing, equipment and customer service. The Company Restoration House began in 2001 when Henry Holloway and Jacob Lattimore began their own handy-man company, McDonough Home Repair. Seeing the beauty of old structures a desire was born to rebuild and restructure historic buildings to preserve the era of the city. Many buildings hold a great history and it becomes part of the city. To preserve that history restoration house has committed to restructuring these buildings and home but leaving their historic nostalgia in place. In 2002, the company merged with Fuller Concrete and created Restoration House. This merger has allowed the company to bid for more complex jobs. As part of its growth, Restoration House is changing from an LLC to a C Corporation. This will allow the company access to investment funds on a larger scale...
Words: 1335 - Pages: 6
...Woody 2000 Project Critique Claire Marie Dr. Quake February 17, 2013 Abstract The case study, Woody 2000 Project, presents the Custom Woodworking Company that began doing business in 1954 and operated as a small furniture manufacturing business thanks to Owner and Chief Executive Officer CEO), Ron Carpenter (Expert Project Management, 2011). As years passed the company (also referred as Woody's) built up a credible reputations with their customer base in the manufacturing industry and eventually transformed into a small-to medium sized business located Someplace, BC (Expert Project Management, 2011). The company expanded their business line to include custom millwork and hardwood imports. When the mini-boom in commercial construction hit in 1989, Woody's decided to seek new market opportunities by surmising a plan to increase manufacturing plant space and improve production efficiency (Expert Project Management, 2011). When the CEO, directors, and key personnel met, it was agreed that the main objectives of Woody 2000 Project would expand and modernize the manufacturing facility by increasing floor area by an additional 25% floor space and input state of the art controlled automation into operation (Expert Project Management, 2011). In addition, the CEO willingly approved a budget $17 million for all work completion executed. Woody 2000 Project Critique Introduction In the beginning design stage of development for Woody 2000 Project, Project Manager, Ian Leadbetter...
Words: 1616 - Pages: 7
...CUSTOMER My target market are mid size companies with annual incomes from 5 to 25 million dollars a year; the number of employees goes from 50 to 300 and the location will be Brampton, Mississauga, Oakville, Burlington area. My resources are based on information collected in Profile Canada website, Canada Business Directory, and the actual source ADP provided me but also my own network of information. The characteristics of these companies are the need to decrease cost in order to reach compete with bigger companies and extend the market. The philosophy of these companies is to tent to reduce administrative workers; by training one another jobs they can easily could function if a need of reduction of employees and costs is imminent. For the same reason, and because they are not willing to pay higher salaries they tend to hire inexperience payroll workers that results on higher level of mistakes, luck of knowledge of in force government regulations, statutes, taxes and duties that the company is involved from the day they open the doors. A mistake in this field could cost the company from millions of dollars penalties and bad reputation to the shutdown of the company by the Canadian authorities. 2. FEATURES OF MY SERVICE * ADP offers a wide range of human resource, payroll, tax and benefits administration solutions from a single source. * ADP's easy-to-use solutions for employers provide superior value to companies of all types and sizes. * ADP is the...
Words: 1400 - Pages: 6
...Tuesday April 14, 2015 Judy Nagy John Molson School of Business, Concordia 1450 Rue Guy Montreal, H3H 0A1 Re: Business plan, Ébéniste Jewelry Dear Professor Nagy, We have made the following plan as a business plan for Ébéniste Jewelry, in order to fulfill academic requirements as requested for the course of COMM 320 at John Molson School of Business. We would really appreciate feedback regarding this business plan. Thank you very much for your time. Sincerely, Ébéniste Jewelry team Ébéniste Jewelry Business Plan | COMM 320, Section R Professor: Judy Nagy Concordia University April 14, 2015 COMM 320, Section R Professor: Judy Nagy Concordia University April 14, 2015 | | Matheson Carroll 26980759 Zhao Chang Li 26380298 Andréane Leblanc 2 6491677 Liam Montgomery 26553354 Maya Safah 26443478 Wei Feng 26750125 Matheson Carroll 26980759 Zhao Chang Li 26380298 Andréane Leblanc 2 6491677 Liam Montgomery 26553354 Maya Safah 26443478 Wei Feng 26750125 TABLE OF CONTENTS Executive Summary 7 Concept/Goals and Objectives 8 Industry Analysis 9 Trends 9 Key Success Factors 10 Industry Forces 11 Target Market 12 Industry Competition 12 Market Potential 13 Benchmark 13 Window of Opportunity...
Words: 11489 - Pages: 46
...Case Studies Lego The Danish company Lego is one of the most famous brands in the world when it comes to children’s toys and has grown since it was founded in 1932 into a global business. Its origins lie with Ole Kirk Christiansen, a carpenter from Billund (where the firm is still based) who bought a woodworking business in 1916 and made furniture for local farmers. For various reasons he shifted his production range in the 1930s to make children’s toys and in 1934 named the company ‘Lego’ from the Danish words leg and godt, meaning ‘play well’. His early products - wooden pull toys, piggy banks, cars and trucks – were reasonably successful but a key turning point for the business came in the 1940s when they began making plastic toys including a truck which could be taken apart and re-assembled. In 1949 Lego began producing a set of interlocking bricks (based on an original patent by the UK Kiddicraft company for which they bought the rights) made from cellulose acetate and using an early version of a hollow design with holes and studs. The now familiar Lego bricks appeared on the market in 1953 but were not initially very successful, partly due to poor perceptions amongst consumers and retailers of plastic toys. The key was probably the emergence of the idea of a building system based on interlocking bricks – an idea which took some time to develop and is closely linked to the son of the founder, Godtfred Kirk Christiansen. His discussions with buyers, especially in the USA...
Words: 2908 - Pages: 12
...[pic] TABLE OF CONTENTS Executive Summary………………………………………………………………. 3 Situational Analysis…………………………………………………………...….. 4 S.W.O.T. and Issues Analysis……………………………………………………. 16 Goals and Objectives……………………………………………………………... 19 Marketing Strategy……………………………………………………………….. 20 Action Plans and Programs……………………………………………………….. 25 Financial Analysis…………………………………………………………….….. 28 Controls and Contingencies…………………………………………………….… 29 Executive Summary Market Overview The kitchen cabinet industry consists of over 10,000 manufacturers with 2010 estimated sales of $9.7 billion. Industry revenue is concentrated within top manufacturers with the top 50 accounting for 65% of the revenue. Cabinet manufacturers have witnessed a drastic reduction in overall sales with a decline in sales of 45% over the past four years. Industry experts are predicting that the market will stabilize by the end of 2010 with industry sales increasing to $15.2 billion by 2014. Due to the drastic decline in the market, over the past four years, manufacturers have been focusing on cost cutting initiatives and efficiency improvement to achieve profitability. Cabinet manufacturers view fasteners (staples and nails) as a commodity primarily due to the lack of differentiation. Generic fasteners have slowly increased their presence, through distributors, resulting in increased focus on price. Fasteners are used during the assembly process to join the wood components until the...
Words: 8629 - Pages: 35
