...advertising elements that ,match with the cognitive beliefs?) Answer The cognitive beliefs on the three brands of shampoos and their advertising elements that match with the cognitive beliefs on the three brands of shampoo are: • Clinic plus-Cosmetic shampoo of Unilever with portfolio driven on “family value and health foundation”. it prevents from dirt and split ends. • Head & Shoulders-it’s an anti- dandruff brand of Proctor and gamble which is chemically tested. Approved by Dermatologist. • Chik- it’s a cosmetics shampoo mainly contributes in south at a very cheaper rate .It’s a cosmetic shampoo brand of Cavin kare which promises soft, nourished, beautiful hair. Question 3. What are the affective aspects reflected by advertisements of three brands of shampoo? (What are those advertising elements that, match with the affective beliefs?) Answer The advertising elements that match with the effective aspects on the three brands of shampoo are: Clinic plus Head and shoulder Chick Kind of Shampoo Cosmetic Shampoo, Anti-Dandruff Shampoo Cosmetic Shampoo Of Brand Of HUL Of P&G. Cavin Care Central Character Young School Going Young Male & Female...
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...2010-0806 Corporate Relations and Planning Assignment An analysis of HUL brands Submitted By Shuchi Singh F 74 Hindustan Unilever: 4P’s analysis of three brands and short notes on other 7 major brands Brand 1: Kwality Wall's Product • • • Various offerings in rich, creamy and delicious flavors Known for their nutritious value Indulgent treats like Cornetto & Feast (for teens and young adults), to Moo & Paddle Pop (for kids), to family favourites like our Selection range of Red Tubs, Italian Gelato and Viennetta are available • • Manufactured using international processes Product Line includes Cornetto, Feast, Paddle Pop, Selection the award winning parlour concept, Swirl’s. Price • The prices range from low cost i.e. Paddle Pop which costs Rs 8 to Viennetta which costs Rs 150 • • The most popular Cornetto Walls is priced at Rs 20 to Rs 30 Feist is in the range of Rs 15 to Rs 20 Place • It is has a four step distribution system. From production units the lot is taken to the distributors, then wholesalers, then company salesmen and they take the lot finally to the retailers • It has major presence currently in the 30 big cities across India 3 • It is sold extensively by push carts since most customers are impulse buyers and it believes in giving maximum visibility to the products Promotion • • • Promoted as the “ice cream with the big heart” which is taken from its logo A “good, honest, daily scoop of pleasure” Extensive publicity campaigns especially...
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...Superia Johnson & Johnson Babies Ayur (Herbal) P&G Dandruff L’Oreal total repair 5 Fiama di wills How different shampoos are different Shampoo The word shampoo s derived from Hindi word Champi which means head massage. Shampoo itself originated during Mughal Empire. Head & Shoulder (Anti Dandruff) According to a recent survey by a marketing research group TNS, in Asia, over 3 out of 5 people with dandruff (66%) believe dandruff negative impacts their confidence or self-esteem and over 58% people with dandruff feel the condition negatively impacts their career. Dandruff is the shedding of dead skin cells from the scalp. Some amount of flaking is normal but it becomes a problem after an extent. Almost half of the population at the post-pubertal age has this problem. Most cases of dandruff can be easily treated with specialized shampoos. When it comes to dandruff, there is one shampoo that instantly comes to our mind and that is Head & Shoulders. Now let’s talk about H&S and the Dandruff that it cures before going into the details Head & Shoulders is a brand of anti-dandruff shampoo produced by Procter & Gamble. Procter & Gamble researchers started making a new anti-dandruff shampoo in 1950. Nearly a decade of research went into making a new formula, which introduced Pyrithione zinc into the shampoo. It was first introduced to the U.S. market in November 1961 as a blue-green shampoo formula but now the color has been changed to white. How is H&S different? It...
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...Head & shoulder a brand owned by Proctor & Gamble was established in the 1950’s and has strived to create a formula for a shampoo that can get rid of dandruff (Headandshoulders 2011). Head & Shoulders differentiate from other brands because it does not only just help eliminate dandruff it also helps maintain the basic needs of people’s hair such as fighting of dryness, relieving of irritation, control of oil and maintenance of silky hair. Head & Shoulders has a range of products for all types of different treatment to suit the needs of consumers. (Marina Maher 2011) The success of Head & Shoulders and strategy Head & Shoulders is the no.1 selling anti-dandruff shampoo in the world. For women the brand was recognised as a ‘head-turning hair’ through Head & Shoulders marketing campaign. It positioned its main product ingredient ‘pyrithione zinc’ in the shampoo to be a beauty ingredient. For men Head & Shoulders positioned the product to give guys fuller and thicker hair free from dandruff (Marina Maher 2011). On mouthshut.com a rating for 4 years for Head & Shoulders was recommended by 82% of its members of the website after using it. Users found that the product was easy to use and the effects and fragrance of the shampoo was considerably good in general (MouthShut 2011). Head & Shoulders created a pop culture icon to build brand loyalty (Marina Maher 2011). These icons are known as Ambassadors for Head & Shoulders and are dedicated to using the products. These Ambassadors are...
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...Coconut Oil**: good for dandruff and dry scalp. It also add shine to the hair. Mostly used in India. Great for hair growth. It provides the nutrients necessary to repair damaged hair. Olive Oil**: The best use of olive oil on your hair is to create a conditioner. This oil helps to alleviate dryness and back shine and luster to hair. Most people add olive oil to their conditioners which result in more manageable hair. Jojoba Oil**: is most similar to human skin oil sebum. It can provide all day moisturation. It is very stable and does not lose its strength over time. It can be used separately or added to your favorite conditioner, shampoo and even leave-in conditioners. This oil is great in preventing dandruff caused by dry skin. Avocado Oil**: provides a number of benefits for all hair types. It contains many essential nutrients such as protein and Vitamins A, D & E. It is believed that it also protects hair from the sun’s UBV and UVA rays. Avocado oil can be directly massaged unto the scalp, especially for dry hair. It can also be combined with other oils such as almond and olive. Many people also add it to shampoos and conditioners. Grapeseed Oil**: stimulate hair growth by locking in moisture and protecting hair from heat up to 450 degrees Fahrenheit. It is great for hot hair treatments or added to conditioners. It can be used on dry, normal or oily hair. This oil is also great for curing and preventing dandruff. Caster Oil**: This oil is versatile, it can be used...
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...SUNSILK – INNOVATIVE MARKETING STRATEGIES 1.INDUSTRY PROFILE Shampoo in India was derived from the Hindi word ‘Champi’ meaning hair massage. Theintroduction of shampoo in India dates back to the British reign in the country. Being arecent development the growth of shampoo or rather the penetration levels of shampoo inthe India has been commendable.The shampoo market in India is estimated to be Rs 2,500-3,000 crore. The shampoomarket is India is categorized according to the benefits they provide. Mostly consisting of three kinds of shampoos cosmetic, herbal and anti dandruff, the shampoo market in Indiahas managed to tap users of the various segments according to their requirements and preferences.Due to the continuous efforts of the top shampoo brands in India penetration of shampoosin urban areas is almost 100%. As far as penetration of shampoo in the rural areas isconcerned it has risen by almost 18% in the current scenario.The top shampoo brands in India include Sunsilk, Clinic Plus, Dove and Pantene. Thecompany that leads the shampoo market in India is Hindustan Unilever Limited. The topthree most sought after brands Sunsilk, Dove and Clinic are produced by HUL. Thecompany holds a 44% market share in the Indian shampoo industry. It is said that HULearns almost 8% of its revenue from the sale of these products The other recent brand thathas taken the Indian personal care industry by storm is Pantene. Since its very inceptionthe brand was a best seller. A product of FMCG...
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...But the medical science concludes that dandruff is one of the forms of Scalp Eczema. Our skin produces natural oil and its role is to make the scalp nourished and supple. Once eczema occurs, then the natural oil commonly known as sebum is increased. Skin flaxes along with the excess sebum released from the sebaceous glands causes the formation of greasy skin flaxes which are commonly known as dandruff. Dandruff just not only affect the scalp but it also affects the eyebrows resulting in physical and social discomfort. So the best preventive measure for managing dandruff is to manage scalp eczema. If the scalp eczema remains in untreated condition for long time, then the overall skin health will be suffered. Remember that use of popular hair wash and hair oil cannot eliminate dandruff properly. By using these cosmetic items you may have a sudden benefit, but it will turn back soon in initial condition because the underlying cause has not been...
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...three problems – decreasing profit, many new competitors appear in the existing market, and losing our market shares. So, we need to plan the strategies again to solve these problems and create customers equity. According to the marketing process, understanding the marketplace (i.e. knowing the competitors’ status) and customers’ needs and wants is the first thing that we should do when start to plan the suitable strategies. Then, we can redo our market segmentation, targeting and positioning. In this research, we are going to analysis two main competitors for our products – Vidal Sassoon and Asience. Background information of Rejoice Rejoice is one of product in P&G which is a global brand. The major function of it is reducing the dandruff problem and gives out a natural product. Market segmentation of Rejoice Demographic segmentation In family size, we analyze this reference to packing, customers usually buy either small size prefer 400ml with$25.9 or premium size prefer 1000ml with $52 that is determined by the family size. In income aspect, the customers usually determine the brand of shampoo based on reasonable price like the small size and premium size. The price is acceptable for the low income customers. Advertising Theme & selling points Our shampoo contains variable ingredients are good for the hair, such as collagen and ginseng. And the themes are natural, real and make the hair soft and smooth. This can attract more people’s attention especially are the...
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...Head and shoulders is the best Shampoo against Dandruff because its market share increases year by year Did you know that your skin is the largest organ in your body – and one that’s constantly replenishing itself? It’s made up of four layers. New cells are created at the base layer and move up through the four layers over a period of 25-30 days. When they reach the surface, we shed the cells. This never stops: each day, you shed thousands of microscopic flakes of skin known as ‘squames’. Over a year, these add up to around 4kg in total! As an area of skin, the scalp is a bit different. It produces the most visible hairs – you’d find between 100,000 – 150,000 if you counted them. And if you were to measure shoulder-length hair as a single strand, it would stretch up to 30km! This warm, sheltered environment made up of loose skin flakes and hair makes an ideal home for micro-organisms. And here’s where the scalp differs again: it has a natural defence system against these organisms called sebum, a lightly greasy substance. However, one organism, has adapted to live off sebum. It’s as a consequence of this that it causes the shedding process to speed up – as quickly as four days in extreme cases. When this happens, the small flakes clump together and we see them as the flakes associated with dandruff. So while your scalp is pretty efficient at looking after itself, it sometimes needs a little help. And that’s as easy as using head & shoulders regularly...
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...Introduction: The new concept is color shampoo under the brand name of SUNSILK which is already famous all over the world. This is the advanced form of shampoos and new feature add up in the shampoo which is coloring hairs as well as removing dandruff and cleaning hairs. Color shampoo is a shampoo which has ability to color your hair every time when you use it. It is available in different colors and when you use different color shampoo every time it works. Shampoo has ability to clean your hair and remove dandruff but new SUNSILK color shampoo is not for removing dandruff or cleaning hairs but make hairs colorful. SUNSILK COLOR shampoo is alternative of hair color tonic and it works simply. Just apply on your hairs like ordinary shampoo and feel your hair colorful. UNILEVER Marketing Objectives: Increase sales Every company has primary marketing objective and that is increase of its sales. Company is made for earning profit and with the help or maximizing sales high profit can be achieved. Increase market share When you try to increase sales actually you try to find your new customers and increase your customer leads. It means you try to maximize your market share. Expand into overseas’ markets Unilever has marketing objective is to expand into overseas market. Unilever always try to operate in different countries. Be socially responsible i.e. ethical Being a part or society Unilever has objective to be responsible socially .e. ethical. Ethics and common social...
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...* Making Your Own Organic Shampoo Once you have chosen your castile soap base, you can add your essential and/or fragrance oils to the mixture. Different oils will affect the hair in different ways depending on what you are looking for in a homemade shampoo. For instance if you are looking to control dandruff and to sooth an itchy scalp, then you would add Tea Tree oil and Chamomile to your shampoo base. If you wanted to add extra shine to your hair with a great scent, then you would add Lemongrass and Rosemary. Here are some oil and herb combinations that you can used based on creating a shampoo that begins with 4oz of castile soap for placement in an 8oz bottle. * Dandruff Control: 1/2oz Tea Tree oil and 2 1/2oz strained Chamomile Tea. * Extra Shine: 2 1/2 oz strained Lemongrass Tea and 1/2oz Rosemary oil. * Control Oily Hair: 1/2oz Lavender oil and 2 1/2oz strained Sage tea. * Thicken Hair: 1oz Rosemary oil and 1/2oz strained Nettles. Once you have created your at home organic shampoo, you'll want to store the bottle in a cool and dark area. Because you are creating something using natural and organic ingredients, the product must be used and cannot have an indefinite shelf life as the chemical additive shampoos that are on the market today. * Making Your Own Organic Conditioner To create your own organic conditioner at home there is no need to use a base of castile soap. Along with mixing different ingredients for your personal preferences...
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...------------------------------------------------- Coral drugs Case study10-2 Jing jiang CONESTOGA COLLEGE Jing jiang CONESTOGA COLLEGE Professer: Executive Summary To: Vice President of purchasing From: Shirley Black, Supervisor of purchasing Subject: Switch Coral Dandruff Shampoo to a small local company or keep doing it with a large compnay Issue: Shirley Black not so sure Coral Drugs should be switched its business from a large company to a small local company, but with flexible terms. Both company has its advantageous and disadvantageous. I have analyzed the work done thus and would like to propose the following as our new problem statement: “Coral Drugs must find the best suppliers for Coral Dandruff Shampoo product line; optimizing cost, product quality, delivery responsiveness, enhancing Coral Drugs’ leading private-label products status.” We considered below options to conclude in this proposal, as follows: *Switch business to G&I based on its low cost, flexible delivery service, and closer location to Coral. *Split the orders between G&I and Twinney incorporated. *Conduct RFQ process to find the best fit. *Keep doing business provide that Twinney can make improvement on delivery terms. We feel that split the order between G&I and Twinney is a better solution at current situation. It considers both cost and quality aspects of...
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... products ranging from shampoos to conditioners to Hair-Serum to other Hair care products. Different Sunsilk shampoos are: Sunsilk : Sunsilk - Anti dandruff – blue; Sunsilk damage repair – orange; Sunsilk thick and long – pink; Sunsilk soft and smooth – yellow; Sunsilk black shine – black; Sunsilk hair fall - gold Sunsilk Naturals Range: Sunsilk Naturals Silky Strength with Henna & Lotus extracts, Sunsilk Naturals Black Shine with Amla & Sunflower extracts, Sunsilk Naturals Curl Control with Milk Proteins, and Sunsilk Naturals Anti-dandruff with Curd and Lemon. Color and Shine Range: Sunsilk for Red hair, Sunsilk for Dark Brown hair and Sunsilk for Black hair Fig1. Sunsilk Color and Shine shampoo for Brown Hair Customer-value hierarchy The Customer-value hierarchy has been followed by the company for Sunsilk shampoo as mentioned below: Core Benefit – Through Sunsilk shampoo, the company has provided solution for the core benefit of cleansing of hair, especially to women. Basic Product – This benefit has been translated in the form of shampoo which offers cleansing along with conditioning (shampoo plus conditioner). Expected Product - The product has been offered as different types of shampoos on the basis of hair types (Dry, Normal, Oily) and desired results (Anti-Frizz, Anti-Dandruff etc.). Augmented product – Sunsilk shampoo initially was launched as a shampoo for dry, normal or oily hair and later was extended for colored hair along...
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...brands? 5. What is the implication of some brands being rated high on conative aspects after consumers are convinced about the respective cognitive and affective aspects of the brand(s)? 6. How does each brand score on the cognitive, affective and conative aspects (each brand can be marked as low, medium or high on each of these components)? How does each brand score on attitude towards the brand? ANSWERS: 1.Shampoos are expensive, can’t be used daily, has chemicals. Shampoos will take care of hair, will wash away the dust and dirt leaving it healthy and cleansed, will make hair shiny, have milk proteins (in case of cline all clear) to make it look lustrous and saving it from the harsh conditions of environment, will clean away the dandruff (in case of H&S), have good smell (Chik), will make hair manageable, won’t have to worry about your hair while going out as the shampoo will take care and will repair the damage done by the environment. 2.Clinic Plus: Shampoo will take care of the hair and girls can also be a part of the games which are considered to be only boys’. She’s confident and not bound by any boundaries and has the...
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...develop it are adults between 30 and 60 years of age and infants 3 months of age and younger. The condition tends to come and go at times. People with certain disease that affect the immune the immune system, such as HIV or AIDS, and the nervous system, such as Parkinson’s disease, are believed to have a greater risk of developing seborrheic dermatitis. Also, people with acne, rosacea, psoriasis, and epilepsy are prone to seborrheic dermatitis; along with people who are recovering from a stroke or heart attack and people who suffer with alcoholism, depression, and eating disorders. People taking medications such as Interferon, Lithium, and Psoralen are at an increased risk as well. Symptoms of seborrheic dermatitis may range from dry flakes (dandruff) to yellow, greasy scales with reddened skin. Signs and symptoms of seborrheic dermatitis may vary with age. Adults and adolescents can suffer from patches on the scalp, ears (around and in the ear canal), the skin beneath eyebrows, center of the face, eyelids, upper chest, upper back, armpits, and genitals. In infants, seborrheic dermatitis tends to form on the scalp (cradle cap), eyelids, around the nose, ears, and around the diaper area. Seborrheic dermatitis does not seem to bother most babies; however, cradle cap can sometimes itch. Signs and symptoms of cradle cap include yellow, greasy scales on the scalp. Sometimes, a thick layer of scale can cover the entire scalp. The exact cause of seborrheic dermatitis is still unknown. Seborrheic...
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