...Assignment ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- (B2C) ------------------------------------------------- Page Contents Page No (1) What is E COMMERCE ?……………………………………………..……………………… 1 (2) What is Business-to-Consumer…………………………………………………………… 1 (3) What is Virgin Atlantic………………………………………………………………………… 1 (4) Company Background and History……………………………………………………… 2 (5) Company Strategy ……………………………………………………………………………… 3 (6) E–Commerce Strategies ….………………………………………………………………… 5 (7) Design of the web site ….…………………………………………………………………… 11 (8) Online Branding ……….……………………………………………………….………………. 14 (9) Appendix ………..………………………………………….……………………………………… 17 (10) Sources of information ………………………………………………………………………. 19 1.0 What is E COMMERCE ? As the number of Internet users has increased, so has the variety of websites. Websites nowadays include various types, such as those for trading physical products and those for online network games. E-commerce is the most pervasive and prominent type. It is the business process of selling and buying the products, goods and services by on-line communications. It can be highly beneficial in reducing business costs and in creating opportunities for new or improved customer...
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...E-commerce 2014 business. technology. society. tenth edition Global Edition Chapter 1 Introduction to E-Commerce Kenneth C. Laudon Carol Guercio Traver Copyright © 2014 Pearson Education Copyright © 2014 Pearson Education Class Discussion Puma Loves Social, Mobile, Omni How effective do you think Puma’s Web site is as a retail e-commerce site? How does Puma use social media to support its business? How does what it does on its Facebook page differ from what it does on its Twitter page and YouTube channel, and vice versa? E-commerce Trends 2013–2014 Expansion of social, local, and mobile e-commerce Mobile platform begins to rival PC platform Continued growth of cloud computing Explosive growth in “Big Data” E-books gain wide acceptance Continued growth of user-generated content Copyright © 2014 Pearson Education Copyright © 2014 Pearson Education 1 The First 30 Seconds First 17 years of e-commerce Just the beginning Rapid growth and change What Is E-commerce? Use of Internet and Web to transact business More formally: Digitally enabled commercial transactions between and among organizations and individuals Technologies continue to evolve at exponential rates Disruptive business change New opportunities Copyright © 2014 Pearson Education Copyright © 2014 Pearson Education E-commerce vs. E-business E-business: Digital enabling of transactions and processes within a firm, involving information systems under firm’s control...
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...In 1992, the Internet was opened for commercial access, and online services like AOL, Prodigy and Delphi began offering connectivity. Anyone could run a site on the Web, which was now accessible to millions of people worldwide. In 1993, Global Network Navigator became the first online publication to support itself with interactive advertising banners, and the path forward was clear: newspapers could make their content available for free to anyone in the world with Internet access, and pay for it with advertising. Due to the nature of the network, once a piece of content had been produced, the cost of disseminating it indefinitely was negligible. The barrier to entry had also been dramatically lowered: anyone could publish news without having to establish a distribution network. Other advertising-supported sites like the Drudge Report, the Huffington Post and opinion-orientated “Web logs” like DailyKos began to spring up. The former media gatekeepers were no longer an effective part of the news ecosystem. These events moved newspaper content beyond the scarcity model. Wikipedia says this about scarcity: “Goods that are scarce are called economic goods. […] Other goods are called free goods if they are desired but in such abundance that they are not scarce, such as air and seawater”. Thanks to the Internet, content became like air and seawater: almost infinitely abundant, and free. The possibilities provided by Internet advertising seemed to have heralded a new era. Internet...
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...nformation Technology for Management Transforming Organizations in the Digital Economy International Student Version EFRAIM TURBAN, University of Hawaii at Manoa LINDA V O L O N I N O , Canisius College with contributions by: CAROL POLLARD, Appalachian State University . JANICE C. SIPIOR, Villanova University DOROTHY LEIDNER, Baylor University LINDA LAI, Macau Polytechnic University of China CHRISTY CHEUNG, Hong Kong Baptist University DEBORRAH CRISTOBAL, University of Santo Tomas, Philippines WILEY & Sons, Inc. CONTENTS 4 Networks and Collaboration as Business Solutions 112 I IT Supports Organizational Performance in Turbulent Business Environments 1 Toyota Scion's Innovative Advertising Strategies 2 1.1 Doing Business in the Digital Economy 4 1.2 Information Systems and Information Technology 11 1.3 Business Performance Management, Business Pressures, Organizational Responses, and IT Support 13 1.4 Strategy for Competitive Advantage and IT Support 18 1.5 Social Computing and Networking and Virtual Worlds 25 1.6 Why Should You Learn About Information Technology? 29 1.7 Plan of the Book 30 1.8 Managerial Issues 31 Minicase: NHS Hospitals Adopt Wireless 35 G Information Technologies: Concepts, Types, and IT Support 38 Mary Kay's IT Systems 39 2.1 Information Systems: Concepts and Definitions 41 2.2 Classification and Types of Information Systems 42 2.3 How IT Supports People 52 2.4 How IT Supports Supply Chains and...
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...such as word processing; others, called integrated software, offer somewhat less power but include several applications.[1] User-written software tailors systems to meet the user's specific needs. User-written software include spreadsheet templates, word processor macros, scientific simulations, graphics and animation scripts. Even email filters are a kind of user software. Users create this software themselves and often overlook how important it is. The delineation between system software such as operating systems and application software is not exact, however, and is occasionally the object of controversy. For example, one of the key questions in the United States v. Microsoft antitrust trial was whether Microsoft's Internet Explorer web browser was part of its Windows operating system or a separable piece of application software. As another example, the GNU/Linux naming controversy is, in part, due to disagreement about the relationship between the Linux kernel and the operating systems built over this kernel. In some types of embedded systems, the application software and the operating system software may be indistinguishable to the user, as in the case of software used to control a VCR, DVD player or microwave oven. The above definitions may exclude some applications that may exist on some computers in large...
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...Klodd Moore Mr. Vauhn EN 1320 8/7/13 Piracy vs. Copyright Violation The ongoing dispute over illegal Internet-based file sharing between the entertainment and software industries and the vast, online pirating community has been one of the most debated topics. Gripping public attention for the past decades. Napster, a website created by a college dropout became an empire. Used by hundreds of millions of people, that robs billions in revenue each year. Although these rogue websites claimed to only be hosts for illegal file sharing, the United States government took action to eliminate Internet piracy and protect copyright by implementing digital encryption technologies and strict laws that prohibit tampering with these encryptions. The trafficking of copyrighted goods must be put to an end because it promotes illegal transactions of an owner’s intellectual property, causing sales in the entertainment and software industries to plummet and thereby restricts the growth of the economy. Internet piracy is the unlawful reproduction and/or distribution of any copyrighted digital file without the permission from the owner. It is driven by the consumers demand for a desirable product that would otherwise be unobtainable, either because of financial limitations or cultural factors, such as the Chinese culture’s emphasis that the free sharing of knowledge creates and preserves both civilization and traditional values across generations (Lu 310). Consequently, such a mindset that has...
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...delivering the high-quality customer service thru their website. SETTING THE GOALS It is important to note that prior to proceeding with the SWOT analysis the priority relies upon setting the goals for this exercise. According to the July issue of the Visible Ranking website “your website / online marketing goals must be in line with your overall mission and goals.” Based on this principle the following SWOT analysis will be aligned with AT&T’s corporate mission: “Today, our mission is to connect people with their world, everywhere they live and work, and do it better than anyone else. We're fulfilling this vision by creating new solutions for consumers and businesses and by driving innovation in the communications and entertainment industry.” STRENGHTS For this part of the analaysis we will concentrate on pre-defined characteristics we will look for in AT&T’s...
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...“Are Mobile Phones and Tablets taking over Laptops and Desktops in driving the Media & Entertainment Industry?” Summer Internship Project Report Submitted By: Chintan Desai Roll No: 11028 Batch: PGDM 2011-13 Acknowledgment I owe a great many thanks to great many people who helped and supported me at every stage during the completion of this project. I would like to extend my sincere thanks to all of them. I am highly indebted to Mrs. Chhaya (MD & CEO), BC Webwise, Mr. Elstan Rebello, Team Leader (Business Development) and Account Planner, BC Webwise and Mr. Alfred D’Souza, Group Head (Media Planning & Buying), BC Webwise for their guidance and constant supervision as well as for providing necessary information regarding the project & also for their support in completing the project. I would like to express my gratitude towards my parents & member of BC Webwise for their kind co-operation and encouragement which help me in completion of this project. I would also like to express my special gratitude to Mr. V.V. Naik, Course Coordinator (MET Institute of Management Studies) for giving me an opportunity to take this project and complete it successfully. 2|Page Table of Contents Sr No. 1 2 3 4 Particulars Need & Justification Introduction Company Background and Information Data Collection & Data analysis & Interviews 4.1 4.2 4.3 Mobile Internet Mobile TV Trends in Mobile Device Screen Size Page No. 1 2-5 6-7 12-13 8-10 11-15 16-18 19-20 21-24 25-26 27-29 30-37 38-40 41-43...
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...therefore also the shopping process. All in all, current and the future shopping is a combination of E-Commerce and In-Store shopping, with Omnichannel approach in marketing. Statistical data used in the research has revealed further expansion of E-Commerce growth in following years. Main reasons why customers continue to shop online and will shop in the future are lower prices, spend less time, home delivery and access to shopping 24 hours a day. Next to the E-Commerce, which is forecasted to be beloved shopping form in the future, the research conduction has revealed high level of involvement of technology in both, traditional retail and...
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...Comcast: A Leader in Technology Innovation Overview of Comcast Comcast was founded in 1969 in Pennsylvania by Ralph Roberts, Joe Roberts, and Julian Brodsky after Roberts bid successfully for cable franchises in Philadelphia. After this success he decided to expand the company’s operations further and in 1972 they took the company public due to the stagnation of subscriber rates. Comcast decided to move into the telephone business in 1988 when they purchased Amcell, this was the first time a cable company was able to offer their customers telephone service from another source other than the telephone providers. Ralph Roberts named his son, Brian L. Roberts to be the next president of the company which took everyone by surprise but he turned out to be a very efficient manager. In the mid-1990s there was an increase in activity for the cable and telecommunications industries due to deregulation which brought the cable and telephone companies into competition with one another, an increase of mergers and acquisitions were seen since many companies wanted to build more efficient networks. Microsoft Corporation decided to invest one billion dollars into Comcast so they would have a cable partner that could test “ interactive television and high-speed computer services,” (Funding Universe) they decided to choose Comcast due to them having the most advanced cable systems in the country at the time. Around the same time Microsoft invested, Comcast converted to a new fiber-coaxial...
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...Business Driven Information Systems 2e CHAPTER 1 INFORMATION SYSTEMS IN BUSINESS McGraw-Hill/Irwin ©2009 The McGraw-Hill Companies, All Rights Reserved 1-2 Chapter One Overview • SECTION 1.1 – INFORMATION SYSTEMS IN BUSINESS – Information Technology’s Role in Business – Information Technology Basics – Roles and Responsibilities in Information Technology – Measuring Information Technology’s Success • SECTION 1.2 – BUSINESS STRATEGY – Identifying Competitive Advantages – The Five Forces Model – Evaluating Business Segments – The Three Generic Strategies – Creating a Business Focus – Value Chain Analysis – Targeting Business Processes SECTION 1.1 INFORMATION SYSTEMS IN BUSINESS McGraw-Hill/Irwin ©2009 The McGraw-Hill Companies, All Rights Reserved 1-4 LEARNING OUTCOMES 1. Describe the functional areas of a business and why they must work together for the business to be successful 2. Explain information technology’s role in business and how you measure success 3. Compare management information systems (MIS) and information technology (IT) and define the relationships among people, information technology, and information 1-5 LEARNING OUTCOMES 4. Compare the responsibilities of a chief information officer (CIO), chief technology officer (CTO), chief security officer (CSO), chief privacy officer (CPO), and chief knowledge officer (CKO) 5. Explain the gap between IT and the business, along with the primary reason this gap exists 1-6 INFORMATION TECHNOLOGY’S...
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...only the online world & the Internet in particular but also the whole wired & wireless world of communications in general 6. Internet – is a worldwide computer network that connects hundreds of thousands of smaller networks/ World wide web – often called the web – an interconnected system of internet computers (servers) that support specially formatted documents in multimedia form 7. Multimedia files – technology that presents information in more than one medium, such as texts, still images, moving images & sound. 8. Networks A. Client – are linked by a wired or wireless network. The entire network is called client server network / Server Networks – is a central computer that holds collections of data (databases) & programs for connecting or supplying services to PC’s workstations & other devices which are called clients B. Peer to Peer Network 9. Hardware - consists of all the machinery & equipment in a computer system (Keyboard, screen)/ Software – (programs) consists of all the electronic instructions that tell the computer how to perform a task (Windows 8, Microsoft Office 2013) 10. Program (instructions) 11. Data – consists of the raw facts & figures that are processed into information (vote for different candidate)/ Information – is data that has been summarized or otherwise transformed for use in decision making (total votes for each...
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...Sirius XM has established a deep economic mote in its industry. Sirius Satellite Radio and XM Satellite Radio were the two largest satellite radio providers in the U.S., but these competitors were both losing. In 2008, they merged to become Sirius XM and are now the only satellite radio provider in the U.S. Due to high startup costs for a satellite company, Sirius XM does not have any competition. In 2014 Sirius XM had 27 million subscribers or about 13.5 % of the total market with annual sales approaching 4 billion. Sirius XM's signal spreads throughout the entire country and it has brand recognition countrywide. Contrary to free charge, ad driven radio such as Pandora, Spotify, and iHeartRadio, Sirius XM is a subscription-based model, which generates revenue via customer payments at a fixed cost. Sirius XM differentiates themselves by offering a variety of options and an abundance of stations for all listeners. They have select radio stations, artist specific stations, and talk shows that can only be heard on Sirius XM making it different from its low barrier to entry “free music” competitor market. For example, the Howard Stern show is exclusive to Sirius XM. They offer a unique commercial free listening experience that can be heard from your car, computer, tablet, or smartphone. Customers can listen via satellite or via the Internet. The company offers services not only for automobiles, but also for planes, boats, and businesses. The company has managed to partner...
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...Broadband India Latest on Indian Internet, Mobile, Telecom, Startups and Web 2.0 ------------------------------------------------- Top of Form Bottom of Form Internet Mobile Telecom Startups Web 2.0 / Software Forum Search this Site ------------------------------------------------- Top of Form Bottom of Form Recent Entries * Current State of 3G – Roadmap + Factors Influencing the Choice of 3G in India * How Indians Choose Mobile Operator / Handset – An Insight * Tariff Hike – Focus on Revenue – What is the Strategy ? * Samsung Galaxy S2 vs HTC Sensation * Tariffs Set to Rise + Retailer Commission Falls * Large Appetite for Entertainment + Measured Advertising * Wireless Revenue Market Share – Airtel Lost 1% * Top News + Travel + Sports Sites * Facts about Indian Internet – Beginning of Revolution ? * 3G Data Vs EVDO Based Services [Photon, Reliance NetConnect, etc] Last 2 Year Archives * August 2011 * July 2011 * June 2011 * May 2011 * April 2011 * March 2011 * February 2011 * January 2011 * December 2010 * November 2010 * September 2010 * August 2010 * July 2010 * June 2010 * May 2010 * April 2010 * March 2010 * February 2010 * January 2010 * December 2009 * November 2009 * October 2009 * September 2009 * August 2009 « End of Web 2.0 – Beginning of Third Wave Naukri.Com CEO – Naukri.Com journey so far...
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...ro1970’s Pascal is an influential imperative and procedural programming language, designed in 1968–1969 and published in 1970 by Niklaus Wirth as a small and efficient language intended to encourage good programming practices using structured programming and data structuring. A derivative known as Object Pascal designed for object-oriented programming was developed in 1985. ------------------------------- C is a general-purpose programming language initially developed by Dennis Ritchie between 1969 and 1973 at AT&T Bell Labs. Like most imperative languages in the ALGOL tradition, C has facilities for structured programming and allows lexical variable scope and recursion, while a static type system prevents many unintended operations. Its design provides constructs that map efficiently to typical machine instructions, and therefore it has found lasting use in applications that had formerly been coded in assembly language, most notably system software like the Unix computer operating system. ----------------------------------- Prolog is a general purpose logic programming language associated with artificial intelligence and computational linguistics. Prolog has its roots in first-order logic, a formal logic, and unlike many other programming languages, Prolog is declarative: the program logic is expressed in terms of relations, represented as facts and rules. A computation is initiated by running a query over these relations. The language was first conceived by a...
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