...wearisome person. It is vital that the audience the message is sent to can comprehend the information being provided. One must ensure that his thought process in the information shared with others will not lead to a misunderstanding. As we look at the Chilean copper mine disaster in South America, knowing the audience will help the company communicate effectively between the workers needs, the needs of the entombed family members and the mass media. This information has to be told to each group in a different way. As we can all remember, a small copper mine in northern Chile suffered a cave-in on August 5, 2010, leaving 33 workers trapped underground at a depth of around 300 meters (Weik, 2010). The Minera San Esteban Primera copper mining company, has a tough task ahead of them, to provide vital information to the families and coworkers of the 33 trapped miners. Dealing with this extremely sensitive subject matter, the mining company will have to pay close attention to the way it uses its approach to update its audience. Dealing with the employee How will the Minera San Esteban Primera copper mining company communication help its employees to pull through this heartbreaking event? The company must be decisively in charge, they should let their employees know that they are concerned and trying to do the very best with the situation at hand. Other things the company could do to comfort the employees are; ask for support from upper administration, and share facts with...
Words: 1285 - Pages: 6
...Controversial Issues in Entertainment Paper COM/225 Instructor: Janet Wright Salonyia Fisher September 1, 2014 The news media has a responsibility to the public to report what’s going on around the world and should make sure they remain ethical in the process. The news media can often have a huge hand in how controversy can increase. Peaceful demonstrations often turn violent, the police aren’t handling some situations peacefully and that can send people into a frenzy. News reporters do often cause a serious distortion in the public eye when dealing with sensitive issues by things they have said or published in a news story. In the Travon Martin Case the media needed to examine their role in the coverage of that case. Many people believe there was biased coverage of the tragic death and facts surrounding, Trayvon Martin’s death. It has been noted about the differences in the media outlets accounts of this story in order to grab the attention of a particular audience. The media coverage of this case has been especially intense and that’s partly because each news show has a different audience they are trying to target. There are a few news outlets that were able to cut directly through the hype of it all and dealt with the important issues at hand. When dealing with race and religion those are two sensitive topics and when stories like The Trayvon Martin story are brought to light, things can quickly get out of hand. The television networks that were reporting improved...
Words: 912 - Pages: 4
...McNeary 2/5/2016 COMM 202 6382 Media and Society Professor Stephen Johns After studying the assigned reading 21st Century Communication: A Reference Handbook: Chapter 54: Traditional and New Media, considering the statement that “technologies are simply tools” answer the following questions or prompts. A) Explain how that statement relates to the key words describing new media: manipulate, converge, and instant. To better understand the connection, consider that taking a class online is not a different class, it’s simply offered in a different format—a format that uses technology to aid in teaching the course. The statement “technologies are simply tools” from 21st Century Communication: A Reference Handbook: Chapter 54: Traditional and New Media relates to the new media terms manipulate, converge and instant very literally. As new forms of technology emerge, they become tools providing new was to manipulate, converge and instantly transmit different forms of media. New technology has allowed media to be manipulated in a multitude of ways since its previous renditions. A CD is much easier to burn and create than it was to make an analog disk. Media can be digitized thanks to new technologies and through that manipulation can be presented differently. In the same breath as the physical forms and presentation of media have been able to be manipulated so has the types of media that can be presented. Convergence represents the changing of one type of media to another. One of the ways...
Words: 566 - Pages: 3
...beliefs on a topic. Some people believe climate change doesn’t exist, some believe it isn’t that bad, and others blame clime change on the government. Even though people have their own ideas on climate issues, change is happening and we need to do something about it to help ourselves, and our future generations. Climate change has risen from the greenhouse effect, and it is a worldwide problem. There are many ways to help with the climate change, and there are things everyone can do to help. There needs to be major changes implemented in terms of dealing with the climate change. We need a proactive leader to get the public educated on climate change, we need adaptive and preventative measures set up for climate change, all major parties in our government to work together to come to a conclusion on climate change policies, and we need to reform the United Nations to help the world deal with the climate change. The first step in dealing with the climate change is having a proactive leader who will use strategic leadership skills to enlist change among the nation, and the world. We need a person who can help encourage the people to change. Mike Zajko states in the article, The Shifting Politics of Climate Science, “the public stands to benefit from a more accurate understanding of science as both a process and body of knowledge.” People need help in terms of opening their minds to other ideas, and they need help making changes to their lives. If we have a proactive leader in office...
Words: 1765 - Pages: 8
...advertising in any media organization that represents the main nerve and the first financier to produce means a backbone for public relations. And advertising has many forms including : Print and audio-visual .. Etc. . For the advertiser , the advertising is the means by which it reaches the target audience to convince them of his ideas and goods and services to create a climate to rush products through influence on the direction and behavior. And I through my follow up the TV to attract my attention declaration nationwide insurance company, and my assessment of the declaration lies in the choice of the company's TV commercials , which have become time bombs explode at every moment was luck too , especially with the emergence of Jumana Queiroz and her words convincing that make the viewer trust this company. And the advertising message is that with nationwide mutual insurance company and affiliated companies .All rights reserved. According to my humble opinion I think the ad was effective , because The most important strengths of the announcement that he was able to gain the confidence of the consumer, and I think that the announcement of a successful, where I'm dealing with this company. ………………………………………………………………………………………………………………………………………………………….. The problem is that the new generation of consumers “the gen Y consumers ” has become immune to many of the tactics marketers have come to rely on، and Any company that doesn't learn to sell to this new generation on their...
Words: 793 - Pages: 4
...Changes Of Media Media changes drastically over short periods of time. Just in the past ten years it has become much more advanced and useful for people all around the world. There has been an extreme advance in media technology. This includes the creation of analog-to-digital converters, technology convergence, and the changes in the media industry and audiences. There have been advances in the way gatekeeping and content filters are handled. The rise in the technology of books has even been so great that there has been a decrease in the annual sales by 44 million books. With the ascending spiral of technology the world of media will be a great place for the future. Analog media has been used originally for audio recording for media that was analogous for the sound that it was creating. Although, recently Analog media has been used to refer to non-digitized media, such as film, audio, print media, etc. Since technology has advanced and become dependent on computers analog has been translated into digital media so that it is in computer and machine-readable form. It is put into binary digits so that computers may read and comprehend it. This process in which media is translated into computer-readable is called digitization. Communication of media has been transferring from the traditional analog media to the newer aged digital media. This is much more convenient in this new age because people have learned to depend on their computers to do work. When dealing with audio and...
Words: 1355 - Pages: 6
...themselves within each field. Media practitioners of all sorts face these ethical dilemmas often, especially when dealing with honestly reporting or relaying information to their surrounding society. Specifically the individuals, who work in journalism, the news, or public relations, face these issue within their code of ethics on a daily basis. Journalists and news agencies have an obligation to their field and society to report the information they have gathered truthfully and absolutely impartially to the people. If a journalist reports a story about someone that is bias or untrue, they are breaking the code of ethics within their field. Although many people view the news and journalism as two totally different forms of reporting, both have to use the same code of ethics when reporting a story. With so many different sources of news outlets and journalists in this country, we often may hear slightly different information between outlets while dealing with the same story. If all news outlets are supposed to report what they learn truthfully, impartially and fairly then the facts within a report should not change depending on the news outlet it is coming from. Media bias is something that has been going on since the beginning of media practice in this country. There are many factors that can make one news outlet different from another such as, but not limited to, the ownership of the news outlet, the advertising agencies associated with the news outlet, or even the audience...
Words: 502 - Pages: 3
...Another thing also to is an communication method can be very effective without any type of creating a panic attack about things that are on the radio station and the social media along with the television stations that is dealing with the emergency management office that is getting information about a certain report in the town of the areas That might have life threatening matter at the time. The main purpose of my paper will be covering the contingency plans with many organization and the public as well also to without trying to creating a panic attack with the community also you find in my paper how all groups and individuals are communicating with one another outside of the organization crisis and the potential advantages along with the challenges inside of the public eye of the crisis matter or situations at the time in a certain place or town that can improve a lot more of better communication skills. In the healthcare field today that could be more incorporate when using all of these different types of technology inside of the media crisis that is going on at the moment in the spotlight. While a certain crisis is going or a situation at the time then the emergency management o0ffice is going to be communicating with one another inside of the office and also outside of the organization as well. When dealing with and issue or matter however you look at it...
Words: 1605 - Pages: 7
...and Advertising Strategies By Aveon Sims Strayer University BUS 508 Contemporary Business Professor Jean Fonkoua August 31, 2014 Promotional and Advertising Strategies Promotion and marketing are among the most essential market mix features or elements. Market mix involves different strategies commonly known as the 4P’s: product, price, place and promotion. The key motive of promotion is to increase clients’ awareness of a brand or a project increase brand loyalty and generating sales. Promotional mix is composed of diverse elements such as personal selling, sales promotion, advertising, publicity and direct marketing. Both large and small customers understand the importance of promotional advertising strategies such as turning a new product to become a household name or established products into to top priority of the customer. Small and large companies benefit through applying different strategies of promotion and attracting more customers. A television set has become a necessity in the modern life with all the families searching for the best brand that is easier to operate and has more applications. Different organizations have ventured into the manufacturing and assembling of television set to enjoy the advantages (Scissors & Roger 2002). The paper will focus on advertising and promotional strategies applied by different companies that concentrate with manufacturing and assembling television sets. Samsung and Sony have emerged as the two most successful organizations...
Words: 1999 - Pages: 8
...SOCIAL MEDIA TOOLS IN E-COMMERCE Social Media Tools in E-Commerce Richard Weyers, James Conner, Roselyn Singh University Of Phoenix Communicating in the Virtual Workplace Comm/470 Brooke Linderman July 05, 2010 Social Media Tools in E-Commerce Introduction Successful businesses are built on a common theme; customers! As is the case with just about everything in the world, the way in which businesses expand their customer base is an ever-evolving process. How does a business build a brand name with a strong reputation, and once they’ve achieved those qualities how do they spread that word for all to hear? For a long time businesses used tools such as door-to-door salesman, radio, print, and television ads as their means of spreading word about their product. And while those tools remain alive today, the explosion of the internet has broadened the horizon of the common business. With the internet came electronic commerce, or simply e-commerce. E-commerce is simply the conducting of business over the internet and it is becoming a major part of the business world today (UMSL Online, n.d.). It’s important that businesses embrace the new possibilities or find themselves at a disadvantage. “The successful adaptation of e-commerce can lead to improved efficiencies, growth in market share, expansion into new markets, or simply survival in competitive markets” (Ferguson, Finn, Hall, & Pinnuck, 2010, p. 80). The internet has also provided new methods of spreading the...
Words: 2376 - Pages: 10
...catastrophic nature have occurred worldwide and show no signs of abating. They can occur with or without warning and communication has been the key in learning and being able to affectively deal on any particular nature. With the world’s communication being what it is today, it can be safe to say that communication is on par with being 24/7. In dealing with any crisis, the particular situation is very often framed and covered by the media. With that being the case, reporters are going to be the audience that you will need to establish contact with first and foremost. Now just because the reporters are typically first in line, there are very strong advantages that offered via email, internet and mobile phones. These resources and devices offer various capacities to effectively communicating in more direct ways with your audience. The idea is to take advantage the technology and talk to other members of your audience that includes employees, investors/board members, customers, opinion leaders in your community, elected officials, and the press. One of the most to establish effective communication is to have a strong foundation. When comes dealing with any crisis, it really pays to know the facts and to be familiar with the method for getting the facts. It does help to show some level of restraint because you are communicating publicly. There are many different ways to deliver a valid response during a crisis. One of the first things that needs to be done is to provide a suffice...
Words: 895 - Pages: 4
...Criminal prosecution for insider dealing: a Hong Kong perspective Delivery selection: Current Document Number of documents delivered: 1 Sweet & Maxwell is part of Thomson Reuters. © 2012 Thomson Reuters Hong Kong Ltd. Page1 Company Lawyer 2010 Criminal prosecution for insider dealing: a Hong Kong perspective Rita Cheung Subject: Criminal law. Other related subjects: Criminal procedure Keywords: Criminal charges; Hong Kong; Insider dealing; Prosecutions Legislation: Securities and Futures Ordinance 2003 (Hong Kong) Cases: Hong Kong Special Administrative Region v Ma Hon Yeung Unreported March 3, 2009 (Hong Kong) Hong Kong Special Administrative Region v Allen Lam Kar Fai Unreported July 20, 2009 (Hong Kong) *Comp. Law. 160 Introduction In Hong Kong insider dealing can be defined as the possession and conscious use of confidential price-sensitive information by a person to trade, or unlawfully disclose or procure others to trade, in the securities of the company.1 The most significant step Hong Kong has taken to reform its insider dealing laws2 has been through the enactment of the Securities and Futures Ordinance (Cap.571) (SFO),3 which came to the forefront of the regulation of the securities market in 2003. After 20 years of implementing a civil sanctions only regime, one of the striking innovations of the SFO was the introduction of a dual civil and criminal system for insider dealing.4 Insider dealing is now a category of market misconduct5...
Words: 5924 - Pages: 24
...was on the University of Rochester track and field team. Sam Freeling was involved on and off campus and had a smile that was contagious. Sam Freeling’s fellow track and field teammate described Sam to be, “a gifted runner and student, but at the same time humble in both these areas and always eager to improve. On and off the track, he was one of the most supportive individuals I’ve met.” Throughout college, Sam’s mom noticed that he didn’t have the same feelings of joy and happiness than he did in his previous years at the University of Rochester. Sam was in treatment dealing with mental illnesses and Sue Cimbricz, mother of Sam Freeling, explains that the social stigma around his mental illness made the emerging disease even harder for Sam to deal with....
Words: 683 - Pages: 3
...come into play. Today it seems that free speech in social networking has become increasingly prevalent. Over four hundred million people across the world are involved in some sort of social network, thus the importance of their voice when dealing with free speech. People want their voice to be heard, especially using things such as Twitter and Facebook. The issue of this however concerns the creators and if they should monitor what is being said on these sites. If social networking sites were to monitor our every action and every word, would we feel as if they abide by the freedom of speech law? What if one day you logged onto Facebook and there was a notification telling you that you were being monitored and could no longer say whatever you wanted whenever you wanted? Most of us would be outraged and angry that we could not express our opinions. No one wants to have their voice taken away, especially on a social network where opinions are read every day. The next time you post a status or tweet something, think that at any moment your free speech for that site could be taken away. For this project, I will use the aide of websites, scholarly articles, and journals from the Ball State University database, news networks, and social media sites to...
Words: 1269 - Pages: 6
...Chilean Copper Mine Collapse Pat Jones BCOM/275 Ronald Baker When dealing with a natural tragedy like the Chilean Copper Mine Collapse there are a lot of factors that need to be taken into consideration when dealing with mishaps like this. There are legal factors that need to be considered first before the company can outreach to anyone. The first release will be the one to the families and internal staff of the mining company. The second will be the statement made to the local news and general public. Will show how the organization plans to ensure how the statements are not misinterpreted. The first statement should be made to families and staff in a face to face setting so that the families can see the concern and worry that the company has for all the miners that are directly involves and those that are indirectly involved. The statement should be face to face so that there is a chance to explain what is known and what is in the planning stages the rectify the situation and free the trapped miners. The statement will also inform all that are impacted by the incident of the different channels that are going to be in place or are already in place to help all that are impacted to get the help that they are going to need. The statement would also detail the latest plan to get the trapped miners out of the mine. It would also include the locations of where the mines were working and where the closest safety point where food, water, and fresh air is located...
Words: 777 - Pages: 4