...Issue of Identification: • Large data base of their suppliers, no too much partnership relationship with suppliers, no design involvement from suppliers Ford has several thousand suppliers and operates in a more complex network. Well Dell has only about 50 suppliers. Meanwhile Ford needs several thousands of parts to produce a product while Dell needs less than hundred parts. Suppliers were picked primarily based on cost and little regard was given to overall supply chain cost. There are already lots of good component manufacturers out there. Ford should focus the field where it could create value such as introducing the best product in the market and set up partnership via key suppliers instead of developing the components or managing the component suppliers. With the partner relationship and involvement of suppliers in design phases, the key suppliers will feel more secure and will bring new design to Fords, will take initiative to manage JIT inventory, trouble shoot the quality issues on site and etc to ensure Win-Win. This will benefit Ford to reduce inventory, increase return on the asset and reduce the cycle time. Meanwhile Ford could put on more focus to the consumer to be able to forecast the demand accurately. • Supplier lack of up to date IT infrastructure: 1st Tier suppliers had well developed IT capabilities but not able to invest in new technologies at the Rate Ford itself could. And IT maturity decreased rapidly in lower tiers of the supply chain. While...
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...Inc. Apple was established in 1976 as a computer company. However, in the last decade, Apple has expanded into a complex company that specializes in much more than just computers. In 2001, Apple broke the barrier of the music devices with the iPod, eventually becoming the dominant market leader in music players. In following, Apple joined the phone industry in 2007 with the iPhone, which has also been widely successful. Apple competes with many different companies throughout the different industries it takes part in. (21 competitors: Asiarim Corporation, Concurrent Computer Corporation, Dell Inc., Digi International Inc., Hewlett-Packard Company, Lenovo Group Limited, Insight Enterprises, Inc., RadiSys Corporation, SteelCloud, Inc., Silicon Graphics International, Super Micro Computer, Inc. etc). Apple recently reached third place in personal computer sales in the U.S., selling more Macs. Also, Apple is the leader in the tablet market with its iPad. In one quarter sold 9.52 million iPads. Apple has established a unique reputation in the consumer electronics industry since it is flexible from its philosophy of comprehensive aesthetic design. Its main characteristic is that it has a very strong customer base, which is extremely important in understanding Apple, has diversified its market and range of products to increase its profits and market share. Among its highest traded products is the iPod which enjoys global recognition. The company is currently operating over 350 stores...
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...Dell Company Today, I would like to talk about a famous computer company called Dell. I chose to write about Dell company because it has become one of the most successful corporation in the computer business. From the year 2000, Dell Computer has become the U.S. leader in personal computer sales and the second biggest one worldwide. Before I start on my presentation, I would like to ask a question: What has made Dell company set apart from most computer companies? My presentation will be focusing on answering this question. But, before I answer such a question, let me first give us a brief history of Dell Company. Firstly, looking at the background of Dell company. Dell Company was founded in 1984 by Michael Dell who was a college student at that time. Michael Dell started out his business by buying computer parts from the wholesale distributors, assembled them using IBM models, and sold these computers via mail at a high price. Then, Dell expanded rapidly and its growth move fast. Now, Dell employs more than 77,000 people around the world. Now, let me talk about the secret behind the great success of Dell company. Dell has followed two strategies, which no company has ever thought about. The first strategy is to sell computers directly to consumers. In this way, they eliminate the need for retailers to serve as middle-men. This process is known as a "direct business model". It has made Dell to grow...
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...Dell Company Dell Company Today, I would like to talk about a famous computer company called Dell. I chose to write about Dell company because it has become one of the most successful corporation in the computer business. From the year 2000, Dell Computer has become the U.S. leader in personal computer sales and the second biggest one worldwide. Before I start on my presentation, I would like to ask a question: What has made Dell company set apart from most computer companies? My presentation will be focusing on answering this question. But, before I answer such a question, let me first give us a brief history of Dell Company. Firstly, looking at the background of Dell company. Dell Company was founded in 1984 by Michael Dell who was a college student at that time. Michael Dell started out his business by buying computer parts from the wholesale distributors, assembled them using IBM models, and sold these computers via mail at a high price. Then, Dell expanded rapidly and its growth move fast. Now, Dell employs more than 77,000 people around the world. Now, let me talk about the secret behind the great success of Dell company. Dell has followed two strategies, which no company has ever thought about. The first strategy is to sell computers directly to consumers. In this way, they eliminate the need for retailers to serve as middle-men. This process is known as a "direct business model". It has made Dell to...
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...business is this organization in? Dell Computers was founded by Michael Dell in 1984 with the aim of providing consumers with computers that meet their needs. The Dell organization is in the business of making personal computers. Dell does not make most of the parts it uses for the computers but buys them from other companies. The computers are then assembled from stock parts. The company has become synonymous with customer satisfaction since it was established in 1984. The developments made by Dell computers on the personal computer market are astonishing given the amount of time it has taken them to reach the point they have reached right now. Dell has ventured into other products like printers, however; it has been criticized for modifying its printer cartridges to only work with Dell computers. Despite this shortfall, it remains one of the most popular personal computer sellers in the world. Who are this organization’s competitors? Customers? Suppliers? New entrants to this marketplace? Dell’s competitors are fellow PC manufactures and makers in the business. These include Hp, Microsoft, Toshiba and NEC. Its suppliers are mostly from the Eastern countries including Asia-Pacific and Japan. The Eastern countries generally offer their parts at a cheaper price than most suppliers offer and therefore making it easier for Dell to compete in the market despite the fact that it does not make most of the parts it assembles into computers. Dell’s suppliers include AMD, Cypress...
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...Abstract Selecting a Fortune 500 company that is in the service industry should not be hard. Selecting one will describing the main line the business in which this company operates, naming four countries in which the company operates, hitting on the 4 P’s marketing mix concepts of this company, and finally describing the differences in implementing these concepts from one country to another. Computers for Everyone Please Introduction Thinking deeply about a company and its ability to service seemed like it would be fairly easy until getting into details. Discovering what each company is about slowly showed that the selection process can be very critical. After much thought it seems as if the best selection for this particular discussion will be Dell. As to be seen in the following pages Dell is exactly what this particular topic is all about. Main Line of Business Discussing the main line of business for Dell might seem very simple but in the end we are not just talking computers here. Yes, the first mention of Dell you come to the conclusion that the main topic here is the laptop computer or maybe even the desktop computer. Dell like so many other companies has raised their game to offer not just global technology but to offer unprecedented customer commitment. The main line of business for Dell was started in 1989 with their introduction of the laptop computer into the market. This opened the company up to a process where their growth...
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...Dell Computer Dell Computer company was founded in 1984 by Michael Dell. At age of 19 Michael Dell had discovered the computer technology in dorm room at the University of Texas. Dell had founded the PC limited in $1000 and had discovered the gaming computers to build with new and innovation technology to manufacture new computer to be sold. In 1985 Dell had "design and build our first computer system, the Turbo PC, featuring an Intel® 8088 processor running at 8MHz, a 10MB hard drive and a 5.25" floppy drive" (Dell). Also in same year dell had provided best services to customers by risk free returns, next day home assistance to product with all other competitors the best service provider. In 1986 Dell had perform and discovered better computer with faster speed by 12MHz, 286 based system in the Spring Comdex trade show. In 1987 they had open there first international subsidiary in U.K., Dell became one of the largest company from 1980 to 1990 and also largest seller of personal computers in the industry. Dell in one of the fortune 500 company and Dell is ranking at 41, also there recorded revenue for year of 2012 is over $62 billion. Dell's competitor are Apple, HP, and Lenovo computer. Dell offer other products to customer such as TV, Camera, GPS, and many other electronic products. Dell offers best strategy to their clients and they have been very successful in marketing the products and services. One of the best strategy they used is Just in time inventory, which allows...
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...the way we do business. It’s the way we interact with the community. It’s the way we interpret the world around us our customers’ needs, the future of technology, and the global business climate. Whatever changes that future may bring, our vision Dell Vision will be our guiding force. Mission Statement Dell’s mission is to be the most successful Computer Company in the world at delivering the best customer experience in markets we serve. In doing so, Dell will meet customer expectations of: Highest quality Leading technology Competitive pricing Individual and company accountability Best-in-class service and support Flexible customization capability Superior corporate citizenship Financial stability Organizational Structure Michael Dell is the chairman of the board of directors of Dell Inc. He has held this position since he founded the company in 1984, In July 2004, Kevin Rollins assumed the titles of president and chief executive officer. Kevin Rollins has been with Dell since accepting the position of senior vice president, corporate strategy, in 1996. Headquartered in Round Rock, Texas, Dell Inc. is managed on a geographic basis. The three geographic segments are the Americas, Europe, and Asia-Pacific. Dell Inc. maintains more than 7 million square feet of office, research, manufacturing, and distribution space in the United States. In addition, a new half-million square-feet manufacturing facility is under construction inNorth Carolina and is expected...
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...Analysis of Dell Computer and its use of Information Systems in CUT THROAT PC Industry Simon T. Lau Table of Contents Analysis Paper Objective Section I : Industry Analysis : The Personal Computer Industry A. Personal Computer (PC) Industry Profile B. Porter Competitive Model for PC Industry Structure Analysis C. Business Strategy Model and Representative Business Strategies D. Globalization of the Industry E. Importance of the Information Technology to the Industry Section II : Company Perspective : Dell Computer in the PC Industry A. Business Leaders and Company Profile B. Competitive Strategy Statement C. Dell Computer Financial and Market Performance D. Significance of Information Systems at Dell Computer E. Strengths and Weaknesses of Dell Computer Section III : Structured Analysis of Information Systems at Dell Computer A. Strategic Option Generator B. Roles, Roles and Relationships C. Redefine and/or Define D. Significance of Telecommunications E. Success Factor Profile Section IV : Final Analysis – The Success of Dell Computer in the PC Industry A. Success of Business Strategy and Information Systems Use to Day B. Is Dell Computer effectively positioned themselves for the Future? Bibliography Three Outstanding Articles Analysis Paper Objective The objective of this paper is to analyze Dell Computer Corporation (Dell) business...
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...1. Dell, Inc. rose above its competitors in the personal computer industry thanks to its “Direct Model” strategy. While other companies sold their products through their distributors, resellers, and retailers, Dell sold directly to customers and built their products based on their specifications. While the company directly dealt with the end-customers, it also focused a lot of its marketing and sales on large customers. Dell saw its customers as either a relationship buyer (large organizations that placed repeat orders for multiple PCs) or a transaction buyer (small businesses and home computer users that can purchase a PC online or through a sales rep). The company had outside sales reps court the customers and had the inside sales reps support each of their assigned customers when they called. In addition to the company’s “Direct Model” strategy, Dell also segregated its sales effort based on region and country. It helped identify the opportunities that were unique to each segment. It also made it easier to manage its business because it wasn’t too big to handle. On top of that Dell made sure its products would not stay long in inventory. The production of its computers only required a few hours and they only stayed in inventory for 4 days. Dell’s competitors normally kept their computers in inventory for 20 to 30 days. The company communicated efficiently with its suppliers so that it delivered the correct parts necessary only when they were needed. That way, the parts did...
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...Organization The company that we choose is Dell Computer Corporation. The founder and inventor of Dell is Michael Dell when he was 19 years old. The original name of the company was PC’s Unlimited. In 1988, its name changed to Dell Computer Corporation. At the same year, the Dell company went public and offering market share for $8.50 a piece. Dell is founded in order to directly serve their customers with computers that meet their needs. The company was started with $1000. Four years later, shares of Dell stock were sold for $8.50, and the IPO raised $30 million. The first computer produced by Dell called the Turbo, which had an eight-megahertz processor. The company grossed 73 million dollars in the first year. As a freshman pre-med student at the University of Texas in Austin, Michael Dell started to sell personal computers out of his dorm room in 1984. Dell purchased computer parts from wholesale, assembled them into clones of IBM computer, and sold through via mail in order to eliminate the middle man costs which will lead to higher prices charged to computer. Due to successful of direct selling scheme was grossing $80,000 monthly income, Michael Dell dropped out from school and incorporated his business in 1984. The first Dell laptop was made and make known to public in 1991 and it became one of the top five computer companies in the world during 1993. In 1987, Dell went international by opening their first subsidiary in the United Kingdom. In 1990, Dell also set up...
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...Dell Business Model Dell Business Model Dell Incorporated is an American privately owned multinational computer technology company based in Round Rock, Texas, United States, that develops, sells, repairs and supports computers and related products and services. Bearing the name of its founder, Michael Dell, the company is one of the largest technological corporations in the world, employing more than 103,300 people worldwide. Dell sells personal computers, servers, data storage devices, network switches, software, computer peripherals, HDTVs, cameras, printers, MP3 players and also electronics built by other manufacturers. The company is well known for its innovations in supply chain management and electronic commerce, particularly its direct-sales model and its "build-to-order" or "configure to order" approach to manufacturing—delivering individual PCs configured to customer specifications. Dell was a pure hardware vendor for much of its existence, but with the acquisition in 2009 of Perot Systems, Dell entered the market for IT services. The company has since made additional acquisitions in storage and networking systems, with the aim of expanding their portfolio from offering computers only to delivering complete solutions for enterprise customers. Dell was listed at number 51 in the Fortune 500 list, until 2014. After going private in 2013, the newly confidential nature of its financial information prevents the company from being ranked by Fortune. In 2014 it was the third...
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...Introduction Dell company was found in 1984 by Michael Dell at age 19, he was a student living in a dormitory at the university of local retailers, added features such as more memory and disk drivers , and sold them out of the trunk of his car He withdrew 1000$ from his personal savings, used his car as collateral for a bank loan, hired a few friends, and placed ads in the local newspaper offering computers at 10% -15% below retail price. Soon he was selling 50.000$ worth of PCs a month to local businesses. Sales during the first year reached up to 600,000$ and doubled almost every year thereafter. Dell left school in his freshman year to run the business in full time. Dell began assembling his own computers in 1985 and marketed them through ads in the computer trade publications. In 1987 his company witnessed tremendous change it launched its first catalog, initiated a field sales force to reach large corporate accounts, went public , changed its name from PCs limited to Dell Computer Corporate , and established its first international subsidiary in Britain . Dell was selected as the entrepreneur of the year by Inc. in 1989, man of the year in 1992 by PC Magazine, and CEO of the year by Financial World in 1993. In 1992 the company was included for the first time among the Fortune 500 roster of the world's largest companies. By 1995 with sales nearly 3.5billion dollars , the company was the world's leading direct marketer of personal computers and one of the top 5 PC...
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...Dell Direct Introduction Michael Dell is the CEO and founder of Dell. He started this company in 1984 when he was a student. The idea of Michael Dell when starting the company was that consumers of computers would like customized products that serve their own purpose. By so doing, Dell Computer Company developed a marketing strategy focusing on consumer direct purchase of their products from the source. This strategy has allowed the company survives in the market irrespective of many competitors who have similar products, (Musil, 2011).Dell is in the process of understanding consumer behaviours on personal computers and other equipment that relates to computer. With the increase in the number of companies with similar computer services, Dell need to focus on its marketing strategy in order to establish the best market segment. This essay will focus on how Dell should use the exploratory research design understand consumer behaviours on purchase of personal computers. The essay will also evaluate on the current company’s marketing strategy and determine its applicability towards survival and growth in the market. Discussion The most vital aspect in the current personal computer market is to develop products that serve needs of consumers. Dell Computer Company must develop a research study and determine how household consumers purchase personal computers. This will help the company come up with a marketing strategy for marketing its products. Reaching the target population...
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...[edit] History [pic] Michael Dell, Founder of Dell. [edit] Origins and evolution | |This article or section may contain an inappropriate mixture of prose and timeline. | | |Please help convert this timeline into prose or, if necessary, a list. | While a student at the University of Texas at Austin in 1984, Michael Dell founded the company as PC's Limited with capital of $1000[4]. Operating from Michael Dell's off-campus dorm room at Dobie Center [1], the startup aimed to sell IBM PC-compatible computers built from stock components. Michael Dell started trading in the belief that by selling personal computer-systems directly to customers, PC's Limited could better understand customers' needs and provide the most effective computing solutions to meet those needs. Michael Dell dropped out of school in order to focus full-time on his fledgling business, after getting about $300,000 in expansion-capital from his family. In 1985, the company produced the first computer of its own design — the "Turbo PC" — which contained an Intel 8088-compatible processor running at a speed of 8 MHz. PC's Limited advertised the systems in national computer-magazines for sale directly to consumers, and custom-assembled each ordered unit according to a selection of options. This offered buyers prices lower than those of retail brands, but with greater convenience than assembling the components...
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