...project for this course is the creation of a marketing plan for a product of service. You will propose a “fictional” consumer product or service you wish to bring to market. This final project is designed to walk you through such a task. The components of this project will be submitted in six separate milestones spread throughout the modules of the course. These milestones are the initial product idea (Module One), Part One (Module Two), Part Two (Module Four), Part Three (Module Seven), Part Four (Module Eight) and the full marketing plan (Module Nine). Main Elements of Final Product Marketing Plan Elements (Ten Sections) I. Product or Service Description Describe for the reader what it is that you wish to bring to market. If it is a product, describe the product, its functionality, and how it works. If it is a service, describe the service offering so that the reader understands what they would receive. It is suggested that you create a product or service on your own. Please do not attempt to write a marketing plan for Google or Aflac, as that is beyond the purview of this course. Your description should be complete, including: • Where your company is located • The problem your product/service solves – as seen by the target market (not you) – and to which the target market would say, “Yes, that is a problem and no one has solved it”? • The competitive advantages that you offer • The challenges might you face in the...
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...Corporate Finance Fundamentals [FN1] Examination Blueprint 2010–2011 Purpose The Corporate Finance Fundamentals [FN1] examination has been constructed using an examination blueprint. The blueprint, also referred to as the test specifications, outlines the content areas covered on the examination and the weighting allotted to each content area. This document also lists the topics, the level of competence for each topic, and the related learning objectives. The learning objectives have been designed to ensure that the competencies are met. In addition, information is provided on the proportion of each question type presented in the examination (that is, multiple choice, quantitative problems, and so on). Use Students should use the examination blueprint to prepare for the course examination. The blueprint may not include all the topics listed in the course outline; however, students are still responsible for acquiring a broad-based knowledge of all topics not listed in the blueprint since these topics will be tested in assignment and review questions. The topics not listed in the blueprint will also provide students with a greater depth of understanding of finance concepts. Examination Objectives The objectives of this 3-hour, comprehensive examination are to test CGA students on the prerequisite knowledge required for the completion of Accounting Business Case [BC1] and advancement into Financial Accounting Consolidations and Advanced Issues [FA4], Accounting Theory and Contemporary...
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...How to analyze a case study 1. Examine and describe the business environment relevant to the case study Describe the nature of the organization under consideration and its competitors. Provide general information about the market and customer base. Indicate any significant changes in the business environment or any new endeavors upon which the business is embarking. 2. Describe the structure and size of the main business under consideration. Analyze its management structure, employee base, and financial history. Describe annual revenues and profit. Provide figures on employment. Include details about private ownership, public ownership, and investment holdings. Provide a brief overview of the business's leaders and command chain. 3. Identify the key issue or problem in the case study. In all likelihood, there will be several different factors at play. Decide which is the main concern of the case study by examining what most of the data talks about, the main problems facing the business, and the conclusions at the end of the study. Examples might include expansion into a new market, response to a competitor's marketing campaign, or a changing customer base. 4. Describe how the business responds to these issues or problems. Draw on the information you gathered and trace a chronological progression of steps taken (or not taken). Cite data included in the case study, such as increased marketing spending, purchasing of new property, changed revenue streams, etc. 5. Identify...
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...Title: Introduction to Business Guided Learning Hours: 100 Level: Level 4 Number of Credits: 12 Learning Outcome 1 The learner will: Understand the objectives of a business, what resources they need and to whom they are accountable. Assessment Criteria The learner can: 1.1 Define and show an understanding of the important business terms related to corporate objectives. Indicative Content 1.1.1 Define and show an understanding of the terms ‘corporate aims’, ‘corporate objectives’ and ‘corporate strategy’. 1.1.2 Explain how objectives and aims might change through the life of a business: survival, break-even, growth, profit maximisation, market share, diversification. 1.2 Describe the human and other resources required by a business, and relate the resources to corporate objectives. 1.2.1 Describe the inputs required by a business: labour, suppliers, finance, land, management skills. 1.2.2 Explain the relationship between organisational objectives and human resources. 1.3 Identify the needs and accountabilities of different stakeholders in a business and how their behaviour might affect the business. 1.3.1 Identify the needs of different stakeholders in a business: owners/shareholders, customers, employees, management, suppliers, creditors and government. 1.3.2 Explain the accountability and responsibility of different groups: owners/shareholders and other stakeholders. 1.3.3 Describe and assess the different objectives of the various stakeholders, including...
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... i. Creating Value for Its People……………………………………………...4 ii. Legal Responsibilities……………………………………………………..4 d. Market definition of the firm……………………………………………………...4 2. Part B……………………………………………………………………………………...5 a. Situational Analysis……………………………………………………………….5 b. Internal Analysis…………………………………………………………………..5 i. Resources………………………………………………………………….5 ii. Capabilities………………………………………………………………..7 iii. Core Competencies………………………………………………………..8 iv. Competitive Advantage…………………………………………………...9 c. Strengths and Weaknesses……………………………………………………….10 d. Internal Opportunities……………………………………………………………11 3. Part C…………………………………………………………………………………….11 a. Situational Analysis with regard to Information and Communication Technology………………………………………………………………………11 4. Conclusion……………………………………………………………………………….12 References………………………………………………………………………………………..14 Executive Summary This is a marketing strategic report, which is divided into three parts. Part A describes about the mission, current value strategies and the market definition of the Commonwealth Bank. This bank is the second largest bank in Australia which is providing financial services. The study identifies numerous strategic variables which significantly influence the performance and the profitability of the bank. Part B, describes the vital strategic variables that form the part of internal analysis...
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...Title: Introduction to Business Guided Learning Hours: 100 Level: Level 4 Number of Credits: 12 Learning Outcome 1 The learner will: Understand the objectives of a business, what resources they need and to whom they are accountable. Assessment Criteria The learner can: 1.1 Define and show an understanding of the important business terms related to corporate objectives. Indicative Content 1.1.1 Define and show an understanding of the terms ‘corporate aims’, ‘corporate objectives’ and ‘corporate strategy’. 1.1.2 Explain how objectives and aims might change through the life of a business: survival, break-even, growth, profit maximisation, market share, diversification. 1.2 Describe the human and other resources required by a business, and relate the resources to corporate objectives. 1.2.1 Describe the inputs required by a business: labour, suppliers, finance, land, management skills. 1.2.2 Explain the relationship between organisational objectives and human resources. 1.3 Identify the needs and accountabilities of different stakeholders in a business and how their behaviour might affect the business. 1.3.1 Identify the needs of different stakeholders in a business: owners/shareholders, customers, employees, management, suppliers, creditors and government. 1.3.2 Explain the accountability and responsibility of different groups: owners/shareholders and other stakeholders. 1.3.3 Describe and assess the different objectives of the various stakeholders, including...
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...1.1 Explain the features of business activity. Indicative Content 1.1.1 Explain the business organisation as a transformation process. 1.1.2 Describe the different ways in which a business may structure its activities. 1.2 Discuss the complex interactions that operate between a business and its environment. 1.2.1 Discuss the complexity, volatility and uniqueness of an organisation's environment. 1.2.2 Explain the influence of shareholders on the internal environment of an organisation. 1.2.3 Outline the nature of the external environment (PEST). 1.3 Explain the need for change and its management within an individual business. 1.3.1 Discuss the need to monitor changes in the external environment. 1.3.2 Discuss the implications of environmental change for a business, its stakeholders and society. 1.3.3 Explain reasons for resistance to change by firms, managers and employees. 1.3.4 Describe ways in which resistance to change may be overcome. Learning Outcome 2 The learner will: Understand the structure and organisation of business. Assessment Criteria The learner can: 2.1 Discuss the impact of industrial and legal structure and size on organisational behaviour. Indicative Content 2.1.1 Classify businesses by sector – primary, secondary and tertiary – and discuss reasons for changes in industrial structure, including concentration. 2.1.2 Apply life cycle theory to an organisation to explain the strategic choices it faces. 2.1.3 Discuss the advantages...
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...Indicative Content 1.1 Explain the features of business activity. 1.1.1 Explain the business organisation as a transformation process. 1.1.2 Describe the different ways in which a business may structure its activities. 1.2 Discuss the complex interactions that operate between a business and its environment. 1.2.1 Discuss the complexity, volatility and uniqueness of an organisation's environment. 1.2.2 Explain the influence of shareholders on the internal environment of an organisation. 1.2.3 Outline the nature of the external environment (PEST). 1.3 Explain the need for change and its management within an individual business. 1.3.1 Discuss the need to monitor changes in the external environment. 1.3.2 Discuss the implications of environmental change for a business, its stakeholders and society. 1.3.3 Explain reasons for resistance to change by firms, managers and employees. 1.3.4 Describe ways in which resistance to change may be overcome. Learning Outcome 2 The learner will: Understand the structure and organisation of business. Assessment Criteria The learner can: Indicative Content 2.1 Discuss the impact of industrial and legal structure and size on organisational behaviour. 2.1.1 Classify businesses by sector – primary, secondary and tertiary – and discuss reasons for changes in industrial structure, including concentration. 2.1.2 Apply life cycle theory to an organisation to explain the strategic choices it faces. 2.1.3 Discuss the advantages...
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...Vision 3 Unilevers vision: 3 Goals & Objectives 4 What is a strategy? 5 Unilevers strategy: 5 Organisation Types: 5 Unilevers Organisational Structure: 5 SWOT & PESTLE: 6 SWOT 8 Strengths 8 Weaknesses 8 PESTLE 6 Political 6 Economic 6 Social 7 Technology 7 Legal 7 Environmental 8 Introduction: The purpose of this paper is to discuss the Strategic Management Process of a selected organisation (Unilever Plc/N.V) and will address the following questions. 1. Describe the mission, vision, objectives, strategy, structure and type of the said organisation. 2. Conduct comprehensive internal and micro-environmental SWOT analysis and additionally analyse the external macro-environmental factors which will involve a PESTLE analysis. 3. Examine how important it is for the organisation to adapt to change and in particular managing change. Give an example and evaluate how the organisation has adapted to a changing environment or managed a change programme. 4. Explore how management within the organisation plan, organise, motivate, monitor, evaluate and control by illustrating the current organisational structure. 5. Discuss a variety of Business Management techniques and tools that the organisation applies to planning, management control and performance measures. Including both budgetary and non-budgetary forms of control and performance indicators. 6. Describe leadership within the organisation. Discuss the impact of...
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...Financial Analysis of the McDonalds Company Stock ticker symbol, exchange where traded _________ Address of company headquarters _________ Company phone number __________ Your name, etc. PART 1, COMPANY OVERVIEW: a. Brief description of the company (one paragraph, briefly summarizing the company’s business) b. Company history (origin, major developments, etc.) c. Organization (describe how the company is structured) d. Main products and services (describe what the company sells; how it makes money) e. Geographic area of operations (describe where the company sells its products) f. Recent developments (list recent major news stories, if any) PART 2, FINANCIAL OVERVIEW: a. Sales and Income Record: ------------- Fiscal Years ------------- 2010 2011 2012 2013 2014 -- Sales ____ ____ ____ ____ ____ -- Percent change in sales each year ____ ____ ____ ____ -- Net Income ____ ____ ____ ____ ____ -- Percent change in net income each year ____ ____ ____ ____ GRAPH OF SALES & NET INCOME, FY 2010 - 2014 -| -| -| (Plot Sales and Net Income for the -| last five fiscal years on the graph) -| -| (Recommend you prepare the graph in Excel, -| then copy and paste it into the report) -| -| -| -|--------|---------|---------|---------| 2010 2011 2012 2013 2014...
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...Financial Analysis of the McDonalds Company Stock ticker symbol, exchange where traded _________ Address of company headquarters _________ Company phone number __________ Your name, etc. PART 1, COMPANY OVERVIEW: a. Brief description of the company (one paragraph, briefly summarizing the company’s business) b. Company history (origin, major developments, etc.) c. Organization (describe how the company is structured) d. Main products and services (describe what the company sells; how it makes money) e. Geographic area of operations (describe where the company sells its products) f. Recent developments (list recent major news stories, if any) PART 2, FINANCIAL OVERVIEW: a. Sales and Income Record: ------------- Fiscal Years ------------- 2008 2009 2010 2011 2012 Sales ____ ____ ____ ____ ____ Percent change in sales each year ____ ____ ____ ____ Net Income ____ ____ ____ ____ ____ Percent change in net income each year ____ ____ ____ ____ GRAPH OF SALES & NET INCOME, FY 2008 2012 | | | (Plot Sales and Net Income for the | last five fiscal years on the graph) | | (Recommend you prepare the graph in Excel, | then copy and paste it into the report) | | | ||||| 2008 2009 2010 2011 2012 ...
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...report outlines the key features and characteristics of an oligopolistic market structure. An oligopoly market structure can be differentiated from others because it has distinct features such as competition among a few firms, high concentration ratio and barriers to entry, non price competition, differentiated products and high level of interdependence between firms. The report also outlines and describes why the UK detergent industry which is dominated by a few firms reflects the model of an oligopoly. Several real life examples have been used to confirm the theory of oligopoly. Moreover, the price rigidity observed in an oligopolistic industry has been explained by the kind demand curve theory. The second section of the report examines the case of price fixing by Procter & Gamble, Unilever and Henkel, who are major players in the detergent industry in Europe. It relates the concept of collusion and how it has led the firms to price fixing arrangements in the detergent industry. Finally the economic rationale why Henkel was not fined by the European Competition Commission has been discussed. Market structures may be generally categorised as the following: perfect competition, monopoly, oligopoly or monopolistic competition. These different types of market structures can be differentiated mainly by the number of competitors in a market and their market share. An oligopoly is a form of market structure that has few sellers that dominate the industry and they tend to sell differentiated...
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...Funding Plan 3 3. Products and/or Services 3 4. Market Analysis 3 5. Strategy & Implementation 4 Marketing Strategy 4 Sales Strategy 4 Sales Forecast 5 6. Management 5 7. Financial Plan 6 Cash-flow Statement 6 Profit and Loss (also called the Income Statement) 6 Balance Sheet 6 8. Appendix 7 1. Executive Summary Write this section last. It should be a page (no longer than 2) and include everything that you would cover in a five-minute pitch. Introduce your company. What product or service do you provide? Who will you be selling to (who are your customers)? What short term goals (1-2 years) and long term goals (3-5 years) do you have for your company? What makes you unique and special? 2. Company Summary This section describes your company. If you are writing a business plan for yourself, you may not need to complete this section. If you are writing the plan to get a loan or to attract investors or partners, then they will want to know about your company. If you decide not to do this section, you SHOULD do the Startup Plan and Funding table. This section includes: Legal entity and ownership - the structure of your company (Sole Proprietorship, Partnership, LLC, Corporation- S or C corporation). If there is more than one owner, detail what percentage each owner owns. Key employees of your business, such as Partners or the CEO, President and Vice President, etc., depending on the structure of your company. Location and facilities – Depending...
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...managers because the pressure from them. The general environment includes the wide-ranging global, economic, technological, sociocultural, demographic, political, and legal forces that affect an organization and its task environment. Opportunities and threats resulting from changes in the general environment are often more difficult to identity and respond to than are events in the task environment. Changes in these forces can have major impacts on managers and their organization. LO6-3: Identify the main forces in the global task and general environments, and describe the challenges that each force presents to managers. Task Environments: 1) Suppliers- the individuals and organization that provide an organization with the input resources it needs to produce goods and services 2) Distributors- Organizations that help other organizations sell their goods or services to customers. 3) Customers- Individuals and groups that buy the goods and services an organization produces. 4) Competitors- Organizations that produce goods and services that are similar to a particular organization’s goods and services. General Environments: 1) Economic Forces- interest rates, inflation, unemployment, economic growth, and other factors that affect the general health and well-being of a nation or the regional economy of an organization. 2) Technological Forces- outcomes of changes in the technology managers use to design, produce, or distribute goods and services....
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...Table of Contents 1. Business Overview 1 2. Products/Services 1 3. Market Analysis 2 4. Competition 2 5. Marketing Strategy 3 6. Business Structure & Management 3 7. Finances 4 8. Action Plan 5 9. Appendices 6 1. Business Overview Include in your overview: • what your business does, your products or services • how long you have been operating • the industry you’re in • point of difference over your competitors—such as different location, cheaper price or better service—and key benefits to your consumers • where the business will be in two-to-five years and how this will be achieved, e.g. your position financially and in the market place (you may need to complete this after you’ve worked through the other sections) Get help about defining your business Type your overview here. 2. Products/Services Describe what you are going to offer your customers, including: • exactly what you are going to sell or provide and how it will be produced • branding and packaging (where applicable) • ongoing product or service development • your product/service’s features and how they compare to major competitors • the price and how you have determined it (by considering production costs, labour and other overheads) • any dealings with supplier/s Tip Get information about defining your product Type your products/services here. 3. Market Analysis Research your market and industry. Consider the following sources: industry profiles on IBISWorld...
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