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Develop a Questionnaire

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Submitted By tasha615
Words 331
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LaTasha Bishop
MT355 – Marketing Research
Unit 6 Assignment
Professor Alex
June 19, 2015

Business leaders rely on the work of marketing researchers to make decisions that will impact revenue generation and the profitability of the company. The data analysis and interpretation phase of a marketing research is a critical process that is highly scrutinized for accuracy and validity. Marketing researchers have to take great care in analyzing data that will be interpreted and turned into information for the purpose of solving the research problem, or capitalizing on an opportunity that was under study. Acting as a marketing research professional, you have to develop the competencies in relation to tasks, obtain and process information, analyze qualitative data in decision making, and develop an ability to obtain and process information in order to analyze qualitative data for decision making as a marketing researcher will be a valuable addition to your business tool belt.
These questions that where asked are right to the point. These questions keep simple and direct and are very important. I try asking questions that were on the peoples level. I tried keeping the survey short due to the fact that some of the people are taking the time out to fill this out. Many people don’t like to waste there time if they don’t have to. Most of the questions that are asked are well balanced and should get a direct answer. I tried not to overwhelm the consumers with questions that make them want to forget about the survey. I made sure to identify the questions and develop the survey objectives around that. That is how I created all the questions that will give me the information that is needed.

Reference:
Surveymonkey.com
https://www.surveymonkey.com/s/99DPBBH
Brown, T., Suter, T., & and Churchill. Jr., G. (2014). Basic Marketing Research: Customer Insights and Managerial Action, 8th Edition. Stamford, CT: Cengage Learning.3 ...
Case Study E-Food and the Online Grocery Competition
Case Study School of Business

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