...MCDONALD’S IN VIETNAM By Ayodeji Akin Abiri Table of Contents Abstract 1.0 Introduction 3 1.1 Background note 4 1.2 Global Strategy 5 2.0 McDonald’s In Vietnam 8 2.1 Entry Strategy 9 2.2 PESTEL analysis of Vietnam 9 2.3 SWOT analysis of HCM city 11 2.4 Expansion strategy 12 2.5 Franchising in Vietnam 13 2.6 Drive-thru restaurants 13 2.7 Localization strategy 13 3.0 Competition & challenges 14 3.1 Recommendations 15 3.2 Conclusion 15 Exhibit I 16 Exhibit II 18 Exhibit III 29 References 32 McDonald Enters Vietnam Abstract This paper analyzes the globalization options for McDonald’s by going into Vietnam. The paper explores McDonald’s global strategy as well as its expansion strategy. Aside from the globalization evaluation, this study also examines the entry mode in Vietnam. In the concluding sections, I was able to outline the challenges and recommendations for McDonald’s. Key words: globalization, strategy, fast food, expansion 1.0 Introduction McDonald’s Corporation is the world’s largest hamburger fast food chains which serves up to 64 million customers daily. McDonald’s annual report in 2007 revealed...
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...States of America 1. US population hit 100 million in 1915, 200 million in 1967, and 300 million in 2006. 2. The United States of America is one of the largest countries in the world based on both population and land area. 3. Even though English is the most commonly spoken language used in the United States and is the language used in government, the country does not have an official language. Mexico 1. Mexico City is the oldest capital city in the Americas 2. Mexico City has the highest elevation and is the oldest city located in North America. It is also one of the largest cities in the entire world. 3. Spanish is the national language of Mexico. Mexico is the most populated Spanish-speaking country in the world. Canada 1. Canada is the world's second largest country area wise. 2. Half of Canada is covered with forests, considering one-tenth of the world's forests are there. 3. Canada has two official languages: English and French. 59% of Canadians use English as their official language. Only 23% use French as their official language and 18% have more than one official language. Colombia 1. Colombia is the third-most populous country in Latin America. 2. Colombia is a free market economy with major commercial and investment ties to the United States of America. 3. Colombia has four major industrial centers--Bogota, Medellin, Cali and Barranquilla. Brazil 1. Brazil is the largest country located in South America. 2....
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...VIETNAM TOURISM MARKETING STRATEGY TO 2020 & ACTION PLAN: 2013-2015 (PROPOSED) Executive Summary Developed by: European Union funded Environmentally & Socially Responsible Tourism (ESRT) Capacity Development Programme Vietnam Tourism Marketing Strategy To 2020 & Action Plan: 2013-2015 (Proposed) Executive Summary Page 1 © 2013 Environmentally and Socially Responsible Tourism Capacity Development Programme This publication has been produced with the assistance of the European Union funded Environmentally and Socially Responsible Tourism Capacity Development Programme (ESRT). The content of this publication is the sole responsibility of the ESRT programme and can in no way be taken to reflect the views of the European Union. The European Union and ESRT do not guarantee the accuracy of the data included in this publication and accept no responsibility for any consequence of their use. By making any designation of our reference to a particular territory or geographic area, or by using the term “country” in this document, ESRT and the EU do not intend to make any judgements as to the legal or other status of any territory or area. ESRT and the EU encourage printing or copying exclusively for personal and non-commercial use with proper acknowledgement of ESRT and the EU. Users are restricted from reselling, redistributing, or creating derivative works for commercial purposes without the express, written consent of ESRT and the EU. Environmentally...
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...Strengths The first defined Vietnamese fast food chain in Vietnam Fast food culture was initially imported to Vietnam in 1994 with the birth of the first restaurant named Chicken Texas on Nguyen Trai Street, District 1, Saigon. Gradually, a queue of foreign fast food jumbos have landed onto Vietnam and dominated the market with the everyday-seen names like KFC, Lotteria, Jollibee…They have helped shape up fast food culture with western style in the country that has been globally emerging at an amazing speed . A critical question is then raised that why we do not have pure Vietnamese fast food mode for Vietnamese people. Later, some Vietnamese brand names were with great effort introduced like Pho 24, Kinh Do Bakery, Wrap and Roll… However, insiders do not consider these names typical fast food vein. Mr. Truong Han Lam, Marketing Director of Lotteria commented that Kinh Do Bakery business was not a fast food model. Mr. Ly Qui Trung –Founder of Pho 24- added that the existing Vietnamese names were following a quick service mode, not fast food form. Owner of Wrap and Roll, Ms Kim Oanh, admitted that hers was a restaurant form, not fast food (”KFC, Lotteria, Jollibee,” 2012). In order to answer the question if there are any real Vietnamese fast food models, a definition of fast food needs being made clear. According to Oxford dictionary, fast food is an “easily prepared processed food served in snack bars and restaurants as a quick meal or to be taken away”...
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...Competitors 12 3. Inputs and Outputs 13 3.1. Inputs 13 3.2. Outputs 14 3.3. Research for production of Nescafe-Nestlé in Vietnam 15 4. Manufacturing process 16 5. Markting strategy in Vietnam ans Aia 18 III. REFERENCES 20 IV. APPENDICES………………………………………………………………………...22 Introduction In this research work the company chosen is Nestlé. We have tried to cover the brief history of the company, vision, mission and objectives of the company. This brief history and other sub heading under company background is compulsory to be understood and researched well as they form the basis for marketing plan of the company. We have also tried to cover the internal and external environments for the company and countries for its future growth and further marketing planning strategy Analysis 1. Nestlé Worldwide 1.1. Overview of Nestlé All over the planet, people know Nestlé. Nestlé is a Swiss multinational nutritional and health-related consumer goods company headquartered in Vevey, Switzerland. It is the largest food company in the world measured by revenues among the world's 40 largest corporations. Nestlé was founded in 1867 by Henri Nestlé. Its international R&D network supports the products made in more than 500 factories in 86 countries. The Nestlé factories are operating in the region of: 1. Africa 2. America 3. Asia 4. Europe 5. Oceania Being a...
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...1 The Globalization of Thai Cuisine Sirijit Sunanta University of British Columbia, sirijit@interchange.ubc.ca Paper presented at the Canadian Council for Southeast Asian Studies Conference, York University, Toronto, October 14-16, 2005 Introduction Globalization literature underscores the flows of people, information, technologies, capital and ideas across national borders (Appadurai 1996). The contact between cultures following these transnational flows has resulted in the widespread exchange and transformation of cultural forms (Appadurai 1996, Featherstone 1995). Responding to the call from some transnationalism and globalization writers, such as Cook and Crang, for the need to ground globalization theory in specific empirical materials, this paper seeks to analyze globalization through the mundane, everyday consumption of food and drink, and by following a form of cultural commodity – Thai food, or Thai cuisine – on its transnational routes. I start by giving a historical overview of how Thai food has become internationalized and has reached a global audience in cosmopolitan cities around the globe. Based on empirical observation of Thai restaurants in Vancouver, I explore the processes Thai cuisine has undergone when it enters transnational space and serves a global clientele. My field research reveals that Thai restaurants in a North American city highlight the authenticity of the Thai taste while at the same time adapting to local food customs. 2 Although creative...
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...the end to prevent bitter flavors and burnt looking herbs Dried Herbs *Ready to eat foods-early in the cooking process *Cooked foods-early in the cooking process *If the recipe calls for fresh and you are using dried you need to ½ the amount. HISTORY As far back as 5000 BCE, Sumerians used herbs in medicine. Ancient Egyptians used fennel, coriander and thyme around 1555 BCE. In ancient Greece, in 162 CE, a physician by the name of Galen was known for concocting complicated herbal remedies that contained up to 100 ingredients. CULINARY HERBS Culinary herbs are distinguished from vegetables in that, like spices, they are used in small amounts and provide flavor rather than substance to food. Culinary herbs can come in two different forms. They can be in their natural state which is straight from the garden or bought in store, however once they are removed from the main plant they have a life expectancy of around one week if they are refrigerated. Then there is dried herbs, this form of herb is a much more concentrated than if it is fresh, these herbs can be kept anywhere from 6–12 months in a cool dark place. Herbs can be perennials such as thyme or lavender, biennials such as parsley, or annuals like...
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...Environment----------------------------------------------11 North America---------------------------------------------------------------------------12 Latin America---------------------------------------------------------------------------23 The Caribbean--------------------------------------------------------------------------27 Sub-Saharan Africa-------------------------------------------------------------------31 Southwest Asia and North Africa------------------------------------------------32 Europe------------------------------------------------------------------------------------34 The Russian Domain-----------------------------------------------------------------39 Central Asia-----------------------------------------------------------------------------42 East Asia---------------------------------------------------------------------------------45 South Asia-------------------------------------------------------------------------------47 Southeast Asia-------------------------------------------------------------------------50 Australia and Oceania---------------------------------------------------------------57 Conclusion------------------------------------------------------------------------------60 Bibliography----------------------------------------------------------------------------61 Introduction Diversity Amid Globalization Project is organized to describe and explain the major world regions of Asia, Europe, Africa, the Americas, and so on. The content is of world regional...
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...OVERSEAS CHINESE TABLE INTRODUCTION: Defining overseas Chinese 4 UNDERSTANDING OVERSEAS CHINESE A. History and cultural background 1. Southeast Asia 2. North America 3. Europe 4. Chinatowns B. The reasons for immigrating abroad 1. Political reasons 2. Economic and social reasons C. Current status 1. Population distribution 2. Southeast Asia a. The overseas Chinese’s paradox b. The Indonesian case 3. The United States 4. Europe BUSINESS WORLD OF CHINESE A. Rise of Global Chinese Companies & Huaqiao B. Regional Analysis 1. Asia 2. The United States 3. Europe C. Size of Chinese Capital Worldwide SUCCESS OF OVERSEAS CHINESE A. The Business Style B. The Downside of their Business Style THE CHANGES IN THE OVERSEAS CHINSESE SOCIETY A. Old and New Generation: How are they Different? B. The New Business of the New Generation C. The New Trend in the Chinese Immigration CONCLUSION A. Future Outlook of the Hua Qiao B. The opportunity to work with Overseas Chinese: WCEC 2005 in Seoul Introduction Defining overseas Chinese Overseas Chinese are ethnic Chinese people who live outside of China. China, in this usage, may refer to Greater China including territory currently administered by the rival governments of the People's Republic of China and the Republic of China as per traditional definitions of the term prior to the Chinese civil war, or only to the People's Republic of China by some quarters. In addition, the government of the Republic of China granted residents...
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...Micro-environment 7 2. Macro-environment 12 IV. SWOT Analysis: 15 V. STP 17 1. Segmentation 17 2. Targeting 18 3. Differentiation (Competitive advantages) 18 4. Positioning 19 VI. Marketing Mix Strategies 22 1. Product 22 2. Price 25 3. Place 26 4. Promotion 27 B. MARKETING OBJECTIVES 29 C. RECCOMMENDATIONS 30 I. Marketing strategies 30 1. Target Market 30 2. Differentiation and positioning 31 II. SWOT matrix (table) 32 Ill. Marketing Mix Strategies 32 1. Product 33 2. Price : 34 3. Place 35 4. Promotion 36 Reference list: 45 Executive Summary Tuong An is an enterprise specializing in producing vegetable cooking oil for nearly 35 years and is one of the leading companies in Food and Foodstuff Industry in Vietnam. Since Tuong An was established, the firm has received many rewards and become one of the most customers favorite brands. The main function of Tuong An Cooking Oil is to bring good nutrition value to community and the famous statement of TAC is “good oil, good food”. Tuong An Cooking Oil product totally makes from beans and there are two main local competitors to Tuong An in that industry which are Neptune and Simply. As a result of this, the purpose of this marketing plan is to assist TAC maintain their high position in cooking oil industry by proving some potential...
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...DOAN NGOC HA DEMAND CREATION OF ONLINE SERVICES FOR B2B AND CONSUMER MARKET – FOOD DELIVERY IN VIETNAM Master of Science Thesis Prof. Olavi Uusitalo has been appointed as the examiner at the Council Meeting of the Faculty of Business and Technology Management on January 9th, 2013. ABSTRACT TAMPERE UNIVERSITY OF TECHNOLOGY Master’s Degree Programme in Business and Technology Management DOAN NGOC, HA: Demand creation of online services for B2B and consumer market – Food delivery in Vietnam Master of Science Thesis, 75 pages, 4 appendices (4 pages) January 2013 Major: Industrial management Examiner(s): Professor Olavi Uusitalo Keywords: online service, customer demand, B2B and consumer market, online marketing, food delivery The evolution of the Internet and the dynamic of the economy nowadays have created opportunities for young companies to enter the online market. The source of these opportunities comes from the changes of customer behavior as they get used to the digital world. New Internet-based products and services are created to offer more and more benefits to customers. Interestingly, the dynamic of the market does not only come from the changes of customer behavior but also from the fast development of technology and innovative ideas. Successful products and services even shape the behavior of customer in using Internet. It can listed here the famous examples of Amazon in changing online purchasing behavior of customer or Facebook in changing the way people communicate...
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...Malunggay (Moringa Oleifera) Description: Malunggay is a fast-growing, deciduous tree. The bark has a whitish-grey color and is surrounded by thick cork. Young shoots have purplish or greenish-white, hairy bark. The tree has an open crown of drooping. Fragile branches and the leaves build up a feathery foliage of tripinnate leaves. The flowers are fragrant and bisexual, surrounded by five unequal, thinly veined, yellowish-white petals. Flowering begins within the first six months after planting. Propagation: Moringa can be propagated from seed or cuttings. Direct seeding is possible because the germination rate of Malunggay is high. After 12 days, the germination rate is about 85%. Production in seedbeds or containers is very time-consuming. In these techniques, the plants can be better protected from insects and other pests. Cuttings of 1 m length and a diameter of at least 4 cm can be also used for propagation. At least one third of the cutting must be buried in the soil. Nutrients: Leaves - source of B vitamins, vitamin C, provitamin A as beta-carotene, vitamin K, manganese, and protein, among other essential nutrients. Seed Pods - even when cooked by boiling, it remains particularly high in vitamin C Seeds - sometimes removed from more mature pods and eaten like peas or roasted like nuts, contain high levels of vitamin C and moderate amounts of B vitamins and dietary minerals. Malnutrition Relief: Moringa trees have been used to combat malnutrition, especially...
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...VIETNAM: FOOD PROCESSING In the past 15 years Vietnam was grown from a net importer of food to a substantial exporter. It is the world's second most important exporter of rice, and the world's largest coffee exporter and producer of cashew nuts. Tea, peppers, nuts and spices have become important exports. Rice and coffee account for about half of agricultural export revenues. Soybeans, cashews, sugar cane, peanuts, bananas, poultry, fish and seafood are growing. Vietnam's agricultural exports are vulnerable to international price fluctuations because these exports are largely commodity based. Vietnam's agricultural fishing and forestry industries together produce over US$3 billion of goods annually. Roughly 55% of Vietnam's workforce is employed in agriculture. Commensurate with economic development, the sector had gone from a 25% share of GDP to less than 20% in 2008. Farm products accounted for 22% of the country's income in 2008, down sharply from 50% in 2005. Finally 17% of all of its exports are related to the agricultural, fisheries or food processing industries, down from 55% in 2006. Despite the trend, agriculture will continue to be very important as it raises the productivity of the 70% of Vietnam's population that lives in rural areas. Traditionally, Vietnam has protected agricultural market with regulations and high tariffs. Vietnam's WTO accession reduced tariffs and led to sharp increases in imports ($7.3 billion in agricultural goods by 2008). Key agricultural...
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...Overview of the Cruise Industry The Florida-Caribbean Cruise Association stated that the industry forecasted roughly 16 million passengers in 2011, which is a 6.6% increase over the year 2010. In 2010 a record of 15 million passengers were forecasted to have cruised, with 11.1 million originating in North America. The cruise industry is the fastest-growing category in the leisure travel market. Since 1980, the industry has experienced an average annual passenger growth rate of approximately 7.4% per annum. Since 1990, over 169 million passengers have taken a two or more day cruise; over 67% of the total passengers have been generated in the past 10 years, and nearly 40% in the past 5 years. The average length of cruises is nearly 7 days. The cruise product is completely diversified. Throughout the history of the industry, it has responded to the vacation desires of its guests and encompassed innovation to develop new destinations, new ship designs, new and diverse onboard amenities, facilities and services, plus wide-ranging shore side activities. Cruise lines have also offered their guests new cruise themes and voyage lengths to meet the changing vacation patterns of today’s travelers. The cruise industry’s establishment of over 30 North American embarkation ports provides patrons with unprecedented convenience, cost savings and value by placing cruise ships within driving distance of 75% of North American vacationers. By providing significant cost savings through...
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...The way he said it is so vague, that this paper will have to work on an assumption about what the speaker means. Looking at the borders of nations in 1899, we see that European powers and the USA had conquered certain regions of the world and made those regions into territory. The French ruled over modern day Vietnam and a huge swath of Africa. The Dutch had modern day Indonesia. Belgium had what we now know, as the Congo. The British Empire had India, Burma, Australia, and several regions of Africa. Lastly the USA had the Philippines and several islands across the Pacific Ocean. During this same period of time, the Boxer Rebellion broke out in China. It was caused by a group called the Boxers or Yihequan. “The members of Yihequan focused on the use of traditional Chinese weapons and martial arts.” “Their ritual calisthenics looked like shadow boxing and later earned them the name Boxers, a term dubbed by Western journalists” (The Boxer Rebellion: 1898–1901, 2014). This event was caused by the major world powers, because they were trying to divide Asia...
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