...Digital Natives and Digital Immigrants Prensky, M. and Harding, Tucker. “Digital natives, digital immigrants.” (2011): 81-86. The terms "digital immigrants" and "digital natives" were popularized and elaborated upon by Dr. Mark Prensky (2001) and judged for their legitimacy and effectiveness by Harding (2010). I find it that the way Dr. Prensky and Harding parted digital immigrants and digital natives into three major groups couldn't have been done any better. Categorizing which each individual falls into based on their active relationship with technology. You're probably thinking digital immigrant means a foreigner from a developing country which is being newly introduced to technology. Wrong! The term “digital immigrant” refers to those born before or about mid 1960’s and who grew up in a pre-computer world regardless of their...
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...Individual Paper Topic: Explain the need for understanding different intergenerational attitudes of people towards technology and the implications it has for facilitating communicating between digital natives and digital immigrations. HO Nancy Hiu Kwan Introduction With the growth of time, the role of technology is getting more and more significant where technological products are commonly found in today‟s society and everyone generally equips with more than 2 gadgets to deal with their daily business. It is observed that majority of people flips on their smartphone during the ride or in meal are teenagers and young adults, they do with no reason but treat it as a habit. Since those digital natives can hardly live without the electronic devices, feel uncomfortable without them in hands and play with it (smartphone) regardless of the location and time can therefore said as an addiction. And now, it raises a question of whether the rapid advancement of technology betters our life or we are determined by technology? The above controversial topic often comes with diverse respondents amongst different generations, where teenagers may usually agree with technology improves their life in overall despite of some drawbacks brought by those digital technologies as they get used to the online space and possible to handle all the matters by their own; whereas the elder generation may have a different comments and believe technology undoubtedly better off our lives, yet more drawbacks...
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...part essay “Digital Natives, Digital Immigrants”(2001) he examines the problem with today’s educational system. He believes that the way students think today is different from the way their predecessors thought and today’s educational system is not set up correctly for teaching them. Parensky believes the arrival of digital technology is the reason for this change. Today’s students spend more time using computers, cell phones, video games, and other electronic devices than they do reading. As a result of this he states, “today’s students think and process information fundamentally different from their predecessors.” Thus their “brains and thinking patterns have physically changed.” Prensky calls these new types of technological savvy students “Digital Natives”. They were born into this digital era and technology is their native language. They have developed hypertext minds and their thought processes are more parallel than sequential. Most of the digital natives’ teachers were born before this era and speak a different outdated language therefore Prensky has dubbed them “Digital Immigrants.” Digital Immigrants were taught to learn in a linear manner and therefore teach in the same way. This can impede and slow down the learning process of digital natives. According to Parensky, digital natives are acclimated to receiving information quickly, multi-task, thrive on instant gratification, and prefer games to “serious” work. This is not how the Digital Immigrants learned...
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...system. Marc Prensky, the author of “Digital Natives, Digital Immigrants,” argues that the real issue with educating today’s youth is that our education system was not designed to teach them because today’s students are not the same as the students our education system was built around years and years ago. He refers to today’s students as “digital natives” and their educators as “digital immigrants.” Prensky delivers this argument through his syntax/diction and his overall...
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...powerful and pointless that for some people it is a complete substitute for life (Brown, n.d.).” What is most interesting about his statement is that he was not far off. It is clear that in today’s world there is a division between “digital natives” and “digital immigrants” but that are differing opinions in how to best reconcile this division for the future. “Digital natives” are those that have grown up in a world surrounded by technology and “digital immigrants” are those that would have learned about the technology and tried to adapt as an adult. In the articles by Kuehn, Myers and Sundaram, and Oriji and Efebo, they all focus on what these terms mean and how the new digital world has been a part of defining them. They also address the issue of how to reconcile these two groups in today’s world. In particular, they focus on whether or not there is hard distinction between the two groups. In Myers and Sundaram’s article they talk about how the “digital natives” entering the work force will fare since business systems and managers are all “digital immigrants”. They discuss how because “digital natives” would be proponents of change that their “digital immigrant” managers would be resistant of change. Furthermore they bring up how “digital natives” have also influenced the ubiquitous information systems to better suit their preferences thereby making it easier for them to transition into the workforce. What is interesting is that this is very similar to what Oriji and Efebo...
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...Argument Summary of Digital Natives and Immigrants Nancy K. Herther’s article titled “Digital Natives and Immigrants: What the brain research tells us” discusses what brain research shows regarding the generation of digital natives. A digital native is anyone who was born into technology. A digital immigrant is a user over 30 who was not born into technology but may use it. Herthers research is centered on the idea that digital natives are different genetically and there is a generation gap. Using neuroscience studies Herthers looks into whether the digital natives generation is different genetically or has just learned and adopted. Herthers uses different studies and scientist or psychologist to answer this debate. The research indicates there is in fact no genetic difference instead there is just a gap between generations. Therefore Herthers believes there is no evidence to support this claim that digital natives are genetically different than any past generations, there is simply a generational gap. Herthers introduces this debate as to how different the digital natives are from digital immigrants, and whether this difference is due to a generational gap or a genetic difference. Herthers then uses research to answer this debate; the research goes into the differences between Digital Natives and Immigrants. The research includes how both digital natives and immigrants think, socialize, and how their brains might work differently. Herthers...
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...The Digital Age Franklin D. Ripley Post University The Digital Age Digital Natives: Rise of the Social Networking Generation, written by Michael D. Myers and David Sundaram, talks about how people that were born as digital natives are changing the workplace as we know it. This article goes into explaining the differences between natives and immigrants and how they use technology to suit their different needs. Digital immigrants are more reluctant to change and are somewhat fixed in their ways. The saying “you can’t teach an old dog new tricks” is used to describe digital immigrants. With the world today revolving around social media, managers and executive level managers are blocking them from their company’s network as a means of safe guarding from hacks and such. What they don’t realize is that the digital natives that work for them, need these sites to function. Digital natives thrive on technology. So much so that it is a lifestyle and it is the basis for their way of working and communicating. Natives are literate, connected, social, and in need of instant gratification. (Myers, M. D., & Sundaram, D) Digital natives use technology as a way of communicating between each other by the use of blogs and texting, whereas immigrants use face to face or email to communicate. Digital Books for Digital Natives written by Cynthia Houston, speaks about how the internet has changed the way we as a society read books. Mainly this article talks about children literature...
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...In Digital Native, Digital Immigrants, Marc Prensky asks, “What should we call these ‘new’ students of today? . . . the most useful designation I have found for them is Digital Natives.” Today’s young people have never lived in a time without Internet access. Prensky created the term digital natives to describe these young people. This term is meant to describe a young generation that is quite familiar with and proficient at using digital media. However, this is not always true. Mary Ann Harlan discusses this problem with calling the younger generation digital natives in her essay Deconstructing Digital Natives. This metaphor conveys a full competency with technology, when many young people lack what Harlan calls digital literacy. She maintains...
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...Marc Prensky Digital Natives Digital Immigrants ©2001 Marc Prensky _____________________________________________________________________________ Digital Natives, Digital Immigrants By Marc Prensky From On the Horizon (NCB University Press, Vol. 9 No. 5, October 2001) © 2001 Marc Prensky It is amazing to me how in all the hoopla and debate these days about the decline of education in the US we ignore the most fundamental of its causes. Our students have changed radically. Today’s students are no longer the people our educational system was designed to teach. Today’s students have not just changed incrementally from those of the past, nor simply changed their slang, clothes, body adornments, or styles, as has happened between generations previously. A really big discontinuity has taken place. One might even call it a “singularity” – an event which changes things so fundamentally that there is absolutely no going back. This so-called “singularity” is the arrival and rapid dissemination of digital technology in the last decades of the 20th century. Today’s students – K through college – represent the first generations to grow up with this new technology. They have spent their entire lives surrounded by and using computers, videogames, digital music players, video cams, cell phones, and all the other toys and tools of the digital age. Today’s average college grads have spent less than 5,000 hours of their lives reading, but over 10,000 hours playing video games (not to mention...
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...Nestle S.A. is one too. So is Lorenzo Zambrano of Cemex in Mexico, Massimo Bongiovanni, CEO of Coop Centrale in Italy and Toshifumi Suzuki, CEO of 7-Eleven Japan. What do these global business leaders have in common that sets them apart from the majority of top management in other organizations? They are IT Savvy BUSINESS leaders. That means they communicate an organizing vision which affords a central role to leveraging IT for value creation; they engage themselves in strategic IT decisions and insist that their top management team does as well; they construct an equal partnership between business and IT ,and they achieve superior returns for their efforts. According to research by Peter Weill and Jeanne Ross[1], firms with higher IT spending and high IT savvy can achieve 20 percent greater margins than their competitors, whereas the lowest spenders and least IT savvy firms earn 32 percent lower margins than their competitors. Naturally with this sort of performance lift, most CEO’s, in fact most business leaders across the organization, must be IT savvy – right? Unfortunately the answer is “Not yet.” As for evidence, it is visible or can be deduced in headline-grabbing events about IT project failures, rigid information systems which reduce a company’s local and/or global agility, layoffs at firms due to inefficient operations and security breaches and data losses. All of these occurrences signal deficiencies in leveraging information technology effectively. Blame...
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...My group examined the differences between digital natives and digital immigrants. My role in the group presentation was to look at digital immigrants. Specifically, I examined how digital immigrants have had to make the transition to modern technology. To start off, a digital immigrant is defined as anyone born before the year 1985. This year is significant because it is a clear marker between my generation and my parents’ generation. I was born into the era of modern technology, while they were forced to adjust from the older methods of communication to the ones used now in all first word nations. I researched the lack of personal isolation, the ways that members of society used to communicate with one each other, along with examining the...
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...Digital Media: A Better Way to Learn Educators and parents have legitimate concerns about the effects of the Digital Age on learning. Digital media has changed dramatically since the development of the Internet and improvement of wireless technology. John Palfrey, Professor of Law and Urs Gasser, Executive Director of the Berkman Center for Internet and Society, both employed by the prestigious Harvard Law School, have written about how the world has been reshaped because of this new digital world in Born Digital. They found that this period “is the most rapid period of technological transformation ever, at least, when it comes to information” (3). This transformation of digital media over the last twenty-five years and the introduction of tools like the iPad create a clutter of information that threaten the ability to think deeply and concentrate, which has made the current educational system obsolete and ineffective. This same technology can be utilized to create the school of the future, by improving learning in the Digital Age. Digital natives, ”born after 1980,” do not know the world without the Internet, cell phones, computers, tablets and everything else that networked digital technology has provided (Palfrey 1). They “study, work, write and interact with each other in ways that are very different from the ways” their parents and grandparents grew up. (Palfrey 2). Palfrey and Gasser found that digital natives are comfortable with this new technology and experts...
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...Integration paper 3 technological divide among poor and rich Beth BUrnett Integration paper 3 technological divide among poor and rich Beth BUrnett 2016 2016 As Digital Natives, who were born into the technological world, we should be striving to find a way to at least make the basic modern day technologies available to those who need it most. Imagine waking up every day and not being able to reach over and check your phone for missed messages, or even being able to turn on your light to see what you are doing. We don’t think about how fortunate we are to have those “luxuries”. For 3 billion people, this is reality, no phones, no internet, no communication. When you wake up the first thing you do is check your phone, believe it or not 4.4 Billion people still do not have access to Modern day technology. As a Digital Native, I believe this needs to change, not because they are missing out, but because it can be a matter of life or death. Despite the rapid spread of technology, only 1.16 Billion people have a working phone line. That means 6.14 Billion people do not have a way to call for help. For example if the people of Haiti did not have cell phones when they were hit by the massive earthquake, they would not have gotten the help they needed as quickly as they did. Many people have heard about the Ebola virus that swept across Africa and the sub- Saharan dessert areas, because many of the villages that were severely affected by the disease did not have active phone...
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...I have learned a lot in intro to Mass Communication. This class has helped me a lot in what I want to do for my career. I’m glad that they have a class called Intro To Mass cause it kind of helps u find out if u are in the right major or not. It introduces u Intro Mass Communication and gives you information on what this major is going to be about. I learned a lot in chapters 1,5, and 6. In chapter one I learned a lot about digital natives, digital immigrants, and mass media. Digital natives are people who grew up in a world where digital technologies and the Internet were already in place. Then you have your digital immigrants who are transitioning into the digital age. I thought that was pretty cool how they had two different groups, and mass media is the exchange of information and meanings between individuals and groups. In chapter 5 I learned about sound recording, speakeasies, and commercial radio. Sound recording is the recreation of sound waves including voice, music, and sound effects. A man by the name of Thomas Alva Edison is the one who created sound recording. Then I learned about speakeasies, which are illegal saloons and dance halls that quickly sprang up all over the country. After that came the commercial radio which is advertising backed radio that helped to increase the radio's financial base. Chapter 5 helped me a lot cause this chapter focused on my career so I learned a lot. In chapter 6 I learned about hybrid films, sound-on-filming technology, and...
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...Spa Trade Top 10 Consumer Trends for 2011 May 9, 2011 Accounting to American spa in this 2011 arrange consumer spa trade trend into 10 trends. In addition, Consumers are concern more higher-end products, greener consumption if the price is proper suit to experience-based consumption they will purchase more. Brands need to tap into the on and offline cultural zeitgeist to best connect with their existing and potential customers. 1. DOLPHINS, YOUNG VALUE-SEEKERS AND OTHER FRESH TAKES ON THRIFT For consumers worldwide, thriftier lifestyles and considered purchasing, even when buying luxury, are the patterns that always do, fuelled by the online value checking. This is impacting on the entire consumption landscape from group buying to counterfeit markets. 2. EXPERIENCE IS THE THING 2011 consumers seek an extension of experience which is taking in everything from cultural breaks to the joys of unwrapping an iPhone. A good retail experience which means good customer care, and which for many consumers is part of the value equation are more interested by consumer. 3. GLOCAL Today's consumer is comfortable with shrinking the radius of their lifestyle. There is a tangible virtual-to real world spill over with advocates of things local making effective use of technology. At the same time, the idea of glocal – a hybrid of global and local - recognizes that global influences continue to flavour outlooks and so consumption. 4. STAYING AHEAD AND WELL Consumer interests in sustained...
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