...Explanatory Synthesis Paper Name of Student University Affiliation Explanatory Synthesis Paper Advertising refers to an approach to marketing that is often aimed at persuading a given audience through the media to continue doing something or to take actions that relate to ideological support or commercial offering. Advertising as a form of marketing communication has evolved over the years whereby it has gone through major changes and improvements to achieve the desired goals by corporations and businesses. Also, among the significant changes in advertising includes the shift from traditional approaches to advertising to the digital advertising on digital environments and platforms provided by the advanced technologies. However, despite the shift in advertising from the earlier approaches and methodologies, the traditional advertising styles have contributed a lot to the current issues in advertising. Among the current issues in advertising includes the focus on the development of brands and their images as opposed to the traditional focus on products. With the development of new types of products and laws and regulations, corporation and business focus more on the development of company and business brands and images as opposed to products since it adds more value to a company. This is in the sense that strong brands for companies give the respective firms good reputation and memorability among consumers hence leading to the development of consumer loyalty. In addition...
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...Explanatory Synthesis: Advertisings Fifteen Basic Appeals Jib Fowles, creates a basic system to navigate the American advertising industry. By creating a basic appeal list, Fowles narrows down the psychological side of advertisement. Elaborating on his list he covers the need to escape, the need for dominance, as well as thirteen other basic needs. Over the course of several decades’ advertisement has changed along with the era to catch the attention of the general public. With each passing decade the general public appeals to different ideals. Depicting a mother, and child together in the 1940’s ad at a doctor’s office a mother exclaims “I’m going to grow a hundred years old!” (Camels 1940’s ad- Pg.578) The ad goes into detail about doctors,...
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...journal entries (or the sum total, if that helps) and to synthesize some thread of thinking or learning that you find in there. You might build on a single entry or on something bridging multiple entries, but the point is to capture something that you are learning. We expect the paper to have some over-arching, coherent argument so that it is not simply a string of thoughts. A string of thoughts is fine for your journal entries, but here we do want some synthesis. You should not spend time summarizing your activities, unless that is essential for your argument. Grading Criteria The criteria we will use to evaluate the papers are listed below. Note that you do not have to address all of these criteria in one paper. We want you to address all of them over the course of the semester, but any single paper can focus on only one or two of these. Regardless of what you choose to write your reflection synthesis on, your paper must demonstrate clear, coherent argumentation. 1. Expression of Learning 2. Discussion and/or synthesis of course readings 3. Reflection on assumptions and cultural frames of reference 4. Connection to proposal process Word Count The reflection papers, except for the final one, should be at least 500 words, but not a lot longer than that. The final paper should be around 1,500...
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...THE EFFECT OF SELF-LEADERSHIP AND LOCUS OF CONTROL ON WORK STRESS AMONGST MANAGERS IN THE FINANCIAL SERVICES SECTOR By Agnes Akwa Nde Student number: 2009103587 A Dissertation submitted in Accordance with the Requirements for the Award of a MAGISTER COMMERCII Degree In Industrial Psychology Faculty of Economic and Management Sciences The University of the Free State Supervisor: Prof. Ebben Van Zyl Co-Supervisors: Dr Petrus Nel & Dr Estelle Boshoff Bloemfontein, 2015 DECLARATION I declare that this dissertation hereby submitted by me for a Masters of Commerce degree at the University of the Free State is my own independent work and has not been previously been submitted by me at another university/faculty. I furthermore cede copyright of the dissertation in favour of The University of the Free State. .............................................................................. Signature .............................................................................. Date [ii] ACKNOWLEDGEMENTS A project of this nature could not have been complete without the support of some people. At this juncture, I will like to recognize the assistance of such people who made indispensable contributions towards the realisation of this work. I received much technical support from my supervisor Prof Ebben Van Zyl and cosupervisors Dr Petrus Nel and Dr Estelle Boshoff. I appreciate all the efforts they made in seeing that this study...
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...BLUE PRINT - CHEMISTRY - Higher Secondary – Second Year Time : 3 Hours Maximum Marks : 150 S.No 1. 2. 3. 4. 5. 6. OBJECTIVES Atomic Structure Periodic Classification p-Block elements d-Block elements f-Block elements Co-ordination and Bio-coordination compounds - KNOWLEDGE E/LA SA VSA 1(3) UNDERSTANDING O E / L A SA VSA 1(1) 1(5) 1(3) 1(3) 1(1) - APPLICATION SKILL O E/LA SA VSA O TOTAL 10 09 O E/LA SA VSA 1(5) 1(3) - 1(1) - - 1(5) - - 1(5) 1(5) 1(5) - 1(1) 12 18 07 11 1(5) 1(3) - 1(3) 1(1) 1(1) 1(1) 1(1) 1(5) 1(1) - 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. Nuclear Chemistry Solid state Thermodynamics-II Chemical equilibrium-II Chemical Kinetics-II Surface Chemistry Electrochemistry-I Electrochemistry-II Isomerism in Organic Chemistry Hydroxy Derivatives Ethers Carbonyl Compounds Carboxylic Acids Organic Nitrogen Compounds Bio molecules Chemistry in Action Problems in Chemistry TOTAL 1(5) 1(5) - - 1(3) 1(3) 1(3) 1(3) 1(3) 1(3) - 1(1) 1(1) 1(5) - 1(5) 1(5) 1(5) - 1(3) - 1(1) 1(1) 1(5) - 1(5) 1(5) 1(5) 1(5) 1(3) - 1(1) 1(1) 1(1) - 1(5) - 1(5) - 1(3) 1(3) 1(3) - - 09 1(1) 09 10 1(1) 10 12 11 14 10 08 12 1(3) 1(1) 1(3) 1(3) 1(3) 2(1) 1(1) 1(5) 1(1) 1(1) 1(5) 1(5) 1(5) - 1(1) 1(5) - 1(1) 07 14 14 11 07 08 1(1) 1(5) 1(1) 1(1) - 1(1) 1(5) - 20 5 24 6 25 20 24 10 15 25 6 10 20 10 ...
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...Journal of Research and Reflections in Education June 2014, Vol.8, No.1, pp 22 -33 http://www.ue.edu.pk/jrre Academic Locus of Control of High and Low Achieving Students Syeda Salma Hasan, *2 Ruhi Khalid Email: s.salmahasan@hotmail.com *1 The study investigated the academic locus of control of high and low achieving undergraduate students. It also explored the gender differences in terms of academic locus of control and the relationship between academic locus of control and academic achievement . Sample of the study consisted of 187 (126 high and 61 low) achieving BSc final year students. Independent group research design and purposive sampling technique was used in this study. Academic locus of control scale developed by Trice (1985) was administered. The scale classifies the students having scores from 0-14 as internals and with the score above than 14 as externals. Two –Factor ANOVA, correlation and simple linear regression was used to analyze the data. Results indicated a significant main effect of achiever and gender and no interaction between gender and achiever was found. High achieving students scored low on academic locus of control which indicates their strong internal academic orientation than low achieving students. Interestingly study indicated that high as well as low achieving students both hold an internal academic belief system towards the academic situations. Women are significantly high on an internal academic locus of control indicating less internal...
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...qwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwer...
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...My personal challenge with pessimistic and procrastinating habits In the lecture, we discussed about the pessimistic explanatory style and optimistic explanatory style. These two distinct explanatory styles led completely different form of results in terms of individual performances; the discussion of these explanatory styles was previously proven with various stunning statistics. In 1987, Kamen and Seligman studied on predicted grade point average for the University of Pennsylvania freshmen. Students with overachieving explanatory style have gotten greater grade point average than those of students with underachieving explanatory style (Kamen and Seligman, presented in lecture). Intrigued by the information, I investigated my own problematic explanatory style and related negative results. I hope to identify my own behaviors, feelings, thoughts, and changes in both psychological and neurological perspectives. As my graduation-time comes closer, I had to make a big decision of my life. It was my life changing decision of whether I stay in the United States or go back in my home country. Frankly, I have already made a decision to go back to South Korea a while ago. Yet, I was often confused and nervous about the decision that I have made because of my explanatory style. Since I do not have a plan other than preparing for a graduate school from the moment I leave the school, I know it would be better for me to have optimistic beliefs constantly reminding myself, “I will be okay...
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...In social psychology there are many aspects of the things that we do in our daily lives that have been scientifically investigated through scientific method for the sake of getting to know human behavior and to put reasoning behind the thought, feeling and behavior of human beings as they are influence by our environment and others, basically why we do what we do. Social psychology looks at a wide range of social topics some of which are perception, behavior, conformity, aggression and prejudice to name a few. This paper will highlight a few of the terminologies and theories in this discipline also give overview to some of these afore mentioned topics. Starting with the terminology used in social psychology we look at the concept of self, it is stated in the text Introduction to Social Psychology self-concept “is the collection of things you know about yourself—such as your overall cognitive understanding (learned beliefs, attitudes, and opinions) about yourself” (Feenstra, 2011). Looking at this statement, it can be determined that the ideas learned throughout life about one’s self is a product self-concept. Self schema is what is understood and gathered from self-concept. Text defines self-schema as “organizing this information, affecting how we view the world and takes in information” (Feenstra, 2011). What are gathered from a person as far as the sports they may play, going to church and time spent with my family are all things that can attribute to ones self-concept...
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...Personality and Individual Differences 46 (2009) 147–153 Contents lists available at ScienceDirect Personality and Individual Differences journal homepage: www.elsevier.com/locate/paid Cognitive-behavioural training to change attributional style improves employee well-being, job satisfaction, productivity, and turnover Judith G. Proudfoot a,*, Philip J. Corr b, David E. Guest c, Graham Dunn d a School of Psychiatry and Black Dog Institute, University of New South Wales, Randwick 2031, Australia Department of Psychology, Swansea University, Singleton Park, Swansea, SA2 8PP, UK c Kings College London, University of London, UK d Health Methodology Research Group, School of Community Based Medicine, University of Manchester, UK b a r t i c l e i n f o a b s t r a c t We report, for the first time in the literature, a cognitive-behavioural training waiting-list controlled study that changed employees’ attributional style, reduced turnover, increased productivity, and improved a number of individual differences measures of well-being. One hundred and sixty-six financial services sales agents (98% male, mean age 36.2 ± 9 years) were randomly assigned to either (a) a sevenweek cognitive-behavioural training program or (b) a waiting-list. Significant improvements resulted in employees’ attributional style, job satisfaction, self-esteem, psychological well-being and general productivity. A significant reduction in employee turnover over a 4.5 month period was observed...
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...SYNTHESIS AND RELEVANCE OF THE REVIEW A general synthetic route to two DOTA-linked N-Fmoc amino acids (DOTA-F and DOTA-K) is described that allows insertion of DOTA at any endo-position within a peptide sequence. Three model pentapeptides were prepared to test the general utility of these derivatives in solid-phase peptide synthesis. Both DOTA derivatives reacted smoothly by means of standard HBTU activation chemistry to the point of insertion of the DOTA amino acid, but extension of the peptide chain beyond the DOTA-amino acid insertion required the use of pre-activated C-pentafluorophenyl ester N-alpha-Fmoc amino acids. Three Gal-80 binding peptides (12-mers) were then prepared by using this methodology with DOTA positioned either at the N terminus or at one of two different internal positions;the binding of the resulting GdDOTA-12-mers to Gal-80 were compared. The methodology described here allows versatile, controlled introduction of DOTA into any location within a peptide sequence. This provides a potential method for the screening of libraries of DOTA-linked peptides for optimal targeting properties This report describes the synthesis and structural characterization of the indium complex of 1,4,7,10-tetraazacyclododecane-1,4,7,10-tetraacetic acid mono(p-aminoanilide) (DOTA-AA), a model compound for 111In-labeled DOTA-biomolecule conjugates. In(DOTA-AA) was prepared by reacting DOTA-AA with 1 equiv of InCl3 in 0.5 M ammonium acetate buffer (pH ∼ 6). It was characterized...
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...researched and worked on these days. This paper presents an overview of speech synthesis approach, its applications and advancements towards modern technology. It begins with a description of how such systems work, examines the use of text-to-speech software and try to apply this technology to the DMCS project for evidence of benefits of text to speech applications for people engaged in different fields and the level of accuracy that can be expected. Applications of speech synthesis technology in various fields are then explored. The document concludes with potential uses of speech to text in various fields, likely main uses of the technology in the future. TEXT TO SPEECH – INTRODUCTION A Text-To-Speech (TTS) synthesis is a widely used technology that should be able to read any text aloud, whether it was directly introduced in the computer by an operator or scanned and submitted to an Optical Character Recognition (OCR) system. Let it be more precise, systems that simply concatenate isolated words or parts of sentences, denoted as Voice Response Systems, are only applicable when a limited vocabulary is required (typically a few one hundreds of words), and when the sentences to be pronounced respect a very restricted structure, as is the case for the announcement of arrivals in train stations for instance. It’s well known that the context of TTS synthesis is impossible to record and store all the words of the language (Dutoit...
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...CONCATENATIVE TEXT-TO-SPEECH SYNTHESIS OF TWO-SYLLABLE FILIPINO WORDS Lourdes T. Tupas, Rowena Cristina L. Guevara, Ph.D., and Melvin Co Digital Signal Processing Laboratory Department of Electrical and Electronics Engineering University of the Philippines, Diliman ABSTRACT In concatenative-based speech synthesizers, one of the most important problems is proper union of speech units to achieve an intelligible and natural-sounding synthetic speech. For that purpose, speech units need to be processed and concatenated so that discontinuities at concatenation points are minimized. Another possible solution to this is by using a larger speech unit to decrease the number of concatenation points. In this project, which utilized two-syllable Filipino words, the speech unit is syllable. Characterization of these Filipino words is done to differentiate words of the same spelling but of different meanings. This characterization took note of the pitch, duration of utterance of each syllable in the word, and the first three formant frequencies. A digital signal processing (DSP) block is also implemented. It accepts two-syllable text and outputs all the possible utterances of that word; this block is the text-to-speech synthesizer. A two-interval forced choice test was conducted to evaluate the level of naturalness of the synthesized speech. Words of the same spelling but of different meanings are distinguished using the prosody and intelligibility test. 1. INTRODUCTION ...
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...Evaluating Commercial Spoken Language Translation Software Harold SOMERS and Yuri SUGITA1 Centre for Computational Linguistics UMIST, PO Box 88 Manchester M60 1QD, England Harold.Somers@umist.ac.uk, sugita_yuri@yahoo.co.jp Abstract1 While spoken language translation remains a research goal, a crude form of it is widely available commercially for Japanese–English as a pipeline concatenation of speech-to-text recognition (SR), text-to-text translation (MT) and text-to-speech synthesis (SS). This paper proposes and illustrates an evaluation methodology for this noisy channel which tries to quantify the relative amount of degradation in translation quality due to each of the contributing modules. A small pilot experiment involving word-accuracy rate for the SR, and a fidelity evaluation for the MT and SS modules is proposed in which subjects are asked to paraphrase translated and/or synthesised sentences from a tourist’s phrasebook. Results show (as expected) that MT is the “noisiest” channel, with SS contributing least noise. The concatenation of the three channels is worse than could be predicted from the performance of each as individual tasks. 1. Introduction Evaluation is without doubt a major aspect of language engineering, including Machine Translation (MT). Although it is still true that no consensus exists regarding the best way to evaluate software, there is general agreement about some of the factors that must be taken into account when deciding what form an evaluation...
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...The Implication of Using Natural Reader Software to Increase Students’ Listening Comprehension Many students have difficulties with listening comprehension. Sometimes, they are bored, even complain that they get little bit benefit from listening class. That is why many of them need to practice listening basics, and it is necessary for English teachers to realize the importance of how to make listening class more interesting so that they can make progress in listening comprehension. Natural Reader software might be one of the solutions to solve the difficulties on listening comprehension class. Listening is a skill that is rarely taught in the classroom but is frequently used to communicate even in final exam at Senior High School. That is why listening is an important skill that empowers students to learn more deeply and effectively. A good situation in listening has to be created with proficiency of receiving, interpreting and reacting to the messages received from the communication sender. Practicing listening technique in most of Indonesian senior high school are plenty, but unfortunately, most of them are also ineffective. It occurs because most of the techniques that used in listening classes are common. According to Richard, “technique is implementational- that which actually take place in the classroom.” The techniques such as listening with tape recorder, radio tape, or dictation are not very effective in practice as many disturbances will occur. Like the media such...
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