...The Dirt Bike Company Investigation As I walked up to the Dirt Bike Company I realized that it was a fairly large building that looked like it had the potential to harvest a lot of business. As I walked in the building I saw that it had a ton of employees that where carrying on with their jobs and assignments for the day. As I continued to walk around I notice that all the employees had computers at their desk. I also notice that there was a lot of yelling and some and large amounts of miscommunication, due to the fact there are so many employees that work at the bike organization. So one of the first things I did with my visit to the Dirt Bikes company was to speak with one of the owners and managers of this company to see exactly what he or she thought about the functionality of this company, and if he or she thought that there could be any improvement on how communication between the employees and communication between employees and the customers could be improved. A Certainly enough the Dirt Bike’s company owner agreed that the company could really you some better forms of communicating information amongst themselves and with customers. So me being the investigator I subscribed and intranet system for the company. The owner then began to ask me what it was, so I explained like so. An intranet system is an internal system that will allow your employees to keep up with the latest work events, business stats, deadlines, news reports and any other major internal information...
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... DIRT BIKES USA RUNNING CASE STUDY 1. What are the company’s goals and culture? Dirt Bikes USA is a small company headquartered in Carbondale, Colorado that manufactures and sells its own brand of off-road motorcycles. It was founded in 1991 to produce dirt bikes that could be customized for racing and off-road recreational riding using the best quality components and parts from all over the world. The company has continued to grow and now faces a new set of challenges and opportunities. 2. What products and services does Dirt Bikes USA provide? How many types of products and services are available to customers? How does Dirt Bike USA sell its products? Dirt Bikes’ founders realized that the most popular dirt bikes were foreign brands and wanted to capitalize on their proximity to the dirt bikes racing circuit and market in the United States. Carl and Steve hoped they could develop bikes that performed and looked better than the competition by using the best custom parts available. Dirt Bikes does not hesitate to use quality components from all over the world. The engines for Dirt Bikes are Rotax engines from Austria and tires are from Dunlop, but many of their parts, such as shock absorbers, front wheel forks, exhaust pipes, and headlights, are from the United States. Dirt Bikes makes its own frames, shaping them to give them the unique spirited style for which the company is noted. The company’s parts and service business accounts for about 15% of its total revenue...
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...Internet Tools at Dirt Bikes University of Phoenix Dirt Bikes is a global bike company that provides merchandise as well as support, tips and tools to its wide range of customers. Dirt Bikes has been in business since 1985 and has really doubled in size in the past 5 year. The company board members and senior staff have been looking for additional ways to grow Dirt Bikes even more, with the hopes of turning this business and to a multimillion dollar company. After reviewing the company’s business model I have come up with several ways to assist Dirt Bike with the growth of the business. As it stands Dirt Bikes has 3 store fronts and 2 50,000 feet warehouses that manufacturing is performed out of. Customers must currently come into a store, discuss bike options with employees and place bike orders in the store. The sales representative than plugs in the order on the computer that has been provided. Once the order has been put into the system, another employee at the warehouse begins to build the bike that the customer ordered at the store. Currently this process could take several weeks with a number of follow ups to the customer to ensure that the bike is being built to the customer’s satisfaction. My proposal is to continue to have a store front but also to create a global website, whereby anyone can go online to the Dirt Bike’s website and from their home computer, laptop or even from a smart phone build their own bike right online. Once all the specifications...
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...INDIVIDUAL WORK #1 • ANALYZING A BUSINESS SYSTEM 1. Find a description in a computer or business magazine of an information system used by an organization. Look for information about the company on the web to gain further insight into the company, and prepare a brief description of the business. Banco De Oro - The product of a merger heralded as unprecedented in size and scale in the Philippine banking industry, Banco De Oro Unibank (BDO) today represents a firm consolidation of distinct strengths and advantages built over the years by the entities behind its history. More importantly, BDO is an institution that does more than honor its past; it continues to improve on its present, and moves with innovation and dynamism toward an even stronger future. BDO’s reputation as a full-service universal bank remains as formidable as ever. It has the ability to provide a complete array of industry-leading products and services to the retail and corporate markets including Lending (corporate, commercial, consumer, and SME), Deposit-taking, Foreign Exchange, Brokering, Trust and Investments, Credit Cards, Corporate Cash Management and Remittances. Through its subsidiaries, the Bank offers Leasing and Financing, Investment Banking, Private Banking, Bancassurance, Insurance Brokerage and Stock Brokerage services. Its institutional strengths and value-added products and services hold the key to its successful business relationships with customers. On the...
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...Dirt Bikes Dirt Bikes USA is a small company headquartered in Carbondale Colorado that manufactures and sells its own brand of off-road motorcycles. It was founded in 1993 to product dirt bikes that could be customized for racing and off-road recreational riding using the best quality components and parts from all over the world. The company has continued to grow and now faces a new set of challenges and opportunities. You have been asked to serve as a consultant to apply your information systems knowledge to help Dirt Bikes solve some of the problems it is encountering. Dirt Bikes USA was founded in 1993 by Carl Schmidt and Steven McFadden, two young but experienced bikers with engineering backgrounds who saw that dirt bikes were becoming very popular in the United States as both sporting and racing motorcycles. They developed frames for dirt bikes that were more suited to off-road handling and started using these frames to build their own dirt bike models using motorcycle engines manufactured by other companies, such as Honda and Rotax Motors of Austria. Riding on one of their customized dirt bikes, Steven finished first in the famous Barstow to Las Vegas race. There was so much interest in Carl and Steve’s bikes that they decided to open a production facility that could manufacture large numbers of their dirt bikes for the retail market. They opened a small production facility in Carbondale which has since expanded to house 120 workers involved in production, design...
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...page » Business and Management Dirt Bikes Usa Running Case Study In: Business and Management Dirt Bikes Usa Running Case Study DIRT BIKES USA RUNNING CASE STUDY 1. What are the company’s goals and culture? Dirt Bikes USA is a small company headquartered in Carbondale, Colorado that manufactures and sells its own brand of off-road motorcycles. It was founded in 1991 to produce dirt bikes that could be customized for racing and off-road recreational riding using the best quality components and parts from all over the world. The company has continued to grow and now faces a new set of challenges and opportunities. 2. What products and services does Dirt Bikes USA provide? How many types of products and services are available to customers? How does Dirt Bike USA sell its products? Dirt Bikes’ founders realized that the most popular dirt bikes were foreign brands and wanted to capitalize on their proximity to the dirt bikes racing circuit and market in the United States. Carl and Steve hoped they could develop bikes that performed and looked better than the competition by using the best custom parts available. Dirt Bikes does not hesitate to use quality components from all over the world. The engines for Dirt Bikes are Rotax engines from Austria and tires are from Dunlop, but many of their parts, such as shock absorbers, front wheel forks, exhaust pipes, and headlights, are from the United States. Dirt Bikes makes its own frames, shaping them to...
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...Dirt Bikes USA Running Case Study Bryan Gaine Melissa Kelly Brad Michels Erica Riley Table of Contents Management Analysis of a Business .....................................................................................4 Analyzing Financial Performance..........................................................................................5 Competitive Analysis .............................................................................................................7 Analyzing the Total Cost of Ownership (TCO) of Desktop Software Assets .......................8 New Customer Database Design ...........................................................................................9 Using Internet Tools to Increase Efficiency and Productivity ...............................................10 -2- Table of Charts Table 1: Dirt Bikes USA Sales History from 2001 to 2005 .................................................. 5 Table 2: Domestic vs. International Sales from 2001 to 2005 ...............................................6 Table 3: Statement of Income ................................................................................................6 Table 4: Software Suites ........................................................................................................8 Table 5: Customer Database ..................................................................................................9 Table 6: Internet Tools Matrix .............
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...2. How does Dirt Bikes provide value to customers The company provides value to it’s customers by designing and manufacturing custom motorcycles of high quality, and by servicing those motorcycles. Proof of the high quality of the motorcycles can be seen in the number of races that the brand wins each year. Other ways they provide value to the customer are with the policy of listening to customers feedback on how to improve the product, and with the newly formed Dirt Bikes USA owners group. Steps to improve: Database software Dirt Bikes sells primarily through its distributors. It maintains a small customer database with the following data: customer's name, address, telephone number, model purchased, date of purchase, and distributor. These data are collected by its distributors when they make a sale and forwarded to Dirt Bikes. Dirt Bikes would like to be able to market more aggressively to its customers. It would like to be able to send them e-mail notices of special racing events and of sales on parts. It would also like to learn more about their interests and tastes: their age, years of schooling, another sport they are interested in, and whether they attend dirt bike racing events. Additionally Dirt Bikes would like to know whether they own more than one motorcycle. (Some Dirt Bikes customers own two or three motorcycles from Dirt Bikes USA or other manufacturers). “Most people ride dirt bikes for fun. They enjoy being out doors and finding new...
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...to produce dirt bikes that could be customized for racing, off-road, and recreational riding by using the best quality components and parts from all over the world. The culture of the company is that they strive to use the best quality components they can find from anywhere in the world. For example, the engines are from Austria, the tires from Dunlop, Inc., and many of the other parts are from the United States. They also want to develop bikes that both perform better and look better than their competition. Part of their culture is to race these bikes in different competitive professional races. Also, it is the company culture to maintain a very friendly family atmosphere. They encourage teamwork, pay attention to detail and quality, and they are continually striving to learn and innovate. Employees, distributors, and retail customers are urged to contribute ideas on how to improve Dirt Bikes’ products and service. Q2 What products and services does Dirt Bikes USA provide? They produce off-road motorcycles. There are currently four models; two Enduro bikes-the Enduro 250 and 550-which are for endurance, and two Moto bikes-the Moto 300 and 450-which are used for motocross racing. They also have a parts and services business which accounts for approximately 15% of its total revenue. How many types of products and services are available to customers? They all are available to customers-through retail. How does Dirt Bikes USA sell its products? Dirt Bikes does not sell...
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...reporting Business skills: Customer profiling Dirt Bikes U.S.A. sells primarily through its distributors. It maintains a small customer database with the following data: customer name, address (street, city, state, zip code), telephone number, model purchased, date of purchase, and distributor. You can find the database on the Laudon Web site for Chapter 6. These data are collected by its distributors when they make a sale and are then forwarded to Dirt Bikes. Dirt Bikes would like to be able to market more aggressively to its customers. The Marketing Department would like to be able to send customers e-mail notices of special racing events and of sales on parts. It would also like to learn more about customers’ interests and tastes: their ages, years of schooling, another sport in which they are interested, and whether they attend dirt bike racing events. Additionally, Dirt Bikes would like to know whether customers own more than one motorcycle. (Some Dirt Bikes customers own two or three motorcycles purchased from Dirt Bikes U.S.A. or other manufacturer.) If a motorcycle was purchased from Dirt Bikes, the company would like to know the date of purchase, model purchased, and distributor. If the customer owns a non–Dirt Bikes motorcycle, the company would like to know the manufacturer and model of the other motorcycle (or motorcycles) and the distributor from whom the customer purchased that motorcycle. • Redesign Dirt Bikes’s customer database so that it can store...
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...Internet Tools at Dirt Bikes Keith B. Fuller Sunday February 20, 2011 IT/205 Mark Cherry Internet Tools at Dirt Bikes One concern on the Dirt Bike management is the cost of their communication processes, and information collection, especially due to the many changes happening in the world economy. The motorcycle business is one of those that will be affected by these changes. Before this concern is addressed, a thorough analysis of the recent communication and information retrieval processes of the company will be performed, in order to come up with the most appropriate IT systems to be incorporated in the company. With the analysis, the right communication and information tools can be chosen properly, in order to cater to the productivity and profitability needs of the company. Some system tools that will be certainly used are intranet, VOIP, wired and wireless data networks. Before incorporating all of those, the management still had to be consulted to decide whether they are willing to spend for those system requirements. Considering the initial analysis produced on the Dirt Bike information system, it was discovered they are already providing their employees with desktop computers that have Internet connections. This is still not enough in creating a smoother and faster information flow in the organization, increasing the productivity of the employers, and providing better access for the real time changes happening in the motorbike industry. From the resources...
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...Individual-Internet Tools at Dirt Bikes IT / 205 – Management of Information Systems The management at Dirt Bikes is concerned with how much is being spent on communication with people regarding the developments in the motorcycle industry and global economy. A potential alternative to how they are communicating today is making the internet their primary source of how they research, communicate and market their business. The assessment will conclude what would be more of a savings for the company, provide a recommendation of how Dirt Bikes can benefit from what the proposal, provide at least two tools that would be helpful and provide the benefit to the organization of wireless access to employees. Today Dirt Bikes may be losing potential customers and not obtaining the up to date information because the internet is not their primary source of data. Based on my assessment using the internet will help Dirt Bikes find information about the global economy and the motor cycle industry on a global scale. This assessment discovered problems already existing in Dirt Bike's communications and information retrieval systems, the proposal will provide the best solutions. It will analyze the kind of internet tools and technologies that best benefit both the company, its employees, and meet all of their stated current and projected future needs. This paper will attempt to go over intranet systems, as well as other methods that the company can use to meets its internet...
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...1st answer: The goal of the company is customization of dirt bike models for optimized racing and off-road recreational use. The culture employed by the dirt bike company is friendly family atmosphere, encourage teamwork, attention to detail and quality, continual learning and innovation, encourage ideas for improvement of products and services. 2nd answer: Dirt bikes USA is a dirt bikes(for racing) production automobile company. They produce huge number of automobile parts or products such as engines for Dirt Bikes are Rotax engines from Austria and tires are from Dunlop, but many of their parts, such as shock absorbers, front wheel forks, exhaust pipes, and headlights, are from the United States. Dirt Bikes makes its own frames, shaping them to give them the unique spirited style for which the company is noted. The companys parts and service business accounts for about 15% of its total revenue 3rd answer: . Dirt Bikes USA is still privately owned with Carl serving as CEO and Steven as President and Chief Operating Officer. About 120 employees work in design, engineering and production, including 3 full-time product designers and 3 engineers. In addition to a 4-person parts department, Dirt Bikes maintains a ten-person service department to service warranties and customer problems with parts and motorcycle performance. Five employees work in Dirt shipping and receiving department. Dirt Bikes sales staff consists of a marketing manager and 5 sales representatives, two for...
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...Dirt Bike Inc. is a company that manufactures and sells its own brand of off road motorcycles. In order for the company to increase sale, better market, reduce labor, and secure private information some changes have to be made. The meaning of this paper is to provide supervision on how the intranet and information technology services can be beneficial for Dirt Bikes Inc. Companies that start off small, and in time gain success, can only uphold that success by investing a percentage of their yearly profits back into the company. Over the years Dirt Bike has evolved into a profitable company and yet they are still willing to find a new way of increasing sales, and making their company more significant. Dirt Bike has a hundred or more employees that are divided up into different departments. There is a sales team, and marketing, Human Resource department and an engineering and production department. Dirt Bike provides internet access and desktop computers to its staff. But in order to become more effective and to better customer services clients and consumers changes need to be made. In business today it is a necessity for communication channels to be as proficient as possible. Dirt Bikes’ current means of communication is out of date and without further investment in technology, will hold back the operations and growth of the organization. A complete overhaul of the IT communication is recommended. Although there are significant costs associated with implementing a new...
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...Dirt Bikes USA was founded in the 1990’s by Carl Schmidt and Steven McFadden. Both experienced dirt bike riders, with engineering backgrounds, they saw a market for modern American made dirt bikes that were competitive with the foreign made cycles by capitalizing on their proximity to the racing circuit in the US. The company has been developing and manufacturing the best off-road, racing motorcycles possible. Noted for their own uniquely designed frames, more suited for off-road handling, they build their own bikes with genuine, quality custom parts & motors from around the world. Currently producing four models, appealing to serious trail and Enduro riders, they are working into the motocross market. Dirt Bikes USA has a very friendly, family atmosphere encouraging teamwork, attention to detail and quality, and continuous learning and innovation. This allows great communication within the company, and with suppliers and customers. Many of its employees are dirt bike racing enthusiasts, which creates a more personal sense of accomplishment to employees that will ultimately also use their products. Presently Dirt Bikes USA manufactures and sells four models of dirt bikes: the Enduro 250 (retail price $3250), the Enduro 550 (retail price $7600), the Moto 300 (retail price $4295), and the Moto 450 (retail price $8995). Product sales are made through a network of 40 distributors concentrated in the Western and Midwestern United States, with a small percentage sold in Europe...
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