...meets customer needs or not. Selling: - using high pressure selling techniques to convince customers to buy the product/service. Product: - has features but no market research. Marketing: - thinking about what the customer wants and needs from the product/service. (Target customer) The first business I chose in the public/voluntary sector is Oxfam which is an international charity improving lives in poor countries and fighting global poverty. Oxfam is not run for profit but raises money to purchase equipment and services for a cause, such as; protection against malaria, better supply of water or education facilities. Other business objectives for Oxfam to help growth and survival include raising awareness of a given cause as this leads to more money being raised also creating a surplus to raise more money that what is actually needed for fundraising activities as this will mean more money can go towards the charity/cause. Oxfam’s overall objectives are to respond to emergencies to help rebuild lives, fight poverty and campaigning for lasting change to shape futures. The second business I chose in the private sector is Apple, their business objectives are to expand their sales to customers who have not yet own any Apple’s products they do this by expanding their distribution network to reach more consumers and using; internet providers, third party retail stores, flagship Stores. Also to produce a hassle free product that provides service and enjoyment...
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...P1 This assignment will describe how marketing techniques are used to market products in two contrasting organisations one from the profit and one for the non- profit. The two companies I have chosen are the Walt Disney Company (profit) and the Jewish Lads and Girls Brigade (non – profit). Marketing is the activity of science set out by institutions as the process of identifying new markets and the art used to attract customers to purchase certain products and services. Furthermore, Marketing is responsible for satisfying profits of companies. Differences between Disney and JLGB JLGB The Jewish Lads And girls brigade was founded in 1895 by General colonel Albert Goldsmid as a form of activities for the children of Jewish immigrant families moving to Britain at the time. The first company was in London’s east end; originally the JLGB was the JLB meaning that it was only for boys. However since the Second World War the JLGB has become very diverse with companies starting up all over the Great Britain including having companies start up in both Glasgow and Cardiff. The first girls company was founded in 1963 in Manchester creating what is now known as the JLGB. The JLGB has a massive and diverse community across Great Britain being the oldest Jewish Youth movement in the country as well as being one of the biggest. The JLGB is a national charity as the things it offers including weekly meetings of the companies from around Great Britain for the Jewish youth are organised...
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...Selena Anguiano The Benefits of U.S. Individual Giving for England’s Arts (Case Study) August 2008 Presented to City University (as required) for the diploma: MA-Culture, Policy and Management The Benefits of U.S. Individual Giving for England's Arts (Case Study) Anguiano, S. Table of Contents.………………………………………………………….….. 1 Tables ………………...……………………………………………………….... 2 Abbreviations…………………………………………………………………... 3 Acknowledgements……………………………………………………………... 4 Declaration……………………………………………………………………… 5 Disclaimer………………………………………………………………………. 6 Abstract…………………………………………………………………………. 7 Chapter 1- Introduction…………………………………………………………. 8 1.1 Literature Review………………………………………………….. 11 1.2 Fundraising/Philanthropy Experts…………………………………. 12 1.3 Additional Material………………………………………………… 13 Chapter 2- Methodology……………………………………………………….. 14 2.1 Books and Reports 2.1.a Research Questions 2.2 Interviews…………………………………………………………... 15 2.3 Desk Research……………………………………………………… 19 Chapter 3- Research……………………………………………………………. 20 3.1 Philanthropy-A Very Brief Start 3.1.a-U.S.-Avoiding Triviality and Inadequacies of the Federal Government 3.1.b- England-Strategic Beginnings Give Birth to a State of Reticence………………………………………………… 22 3.2 Current Motivations for Individual Giving in the U.S. and England...24 3.2.a Non-profit Individual Giving Percentages…………………. 27 3.3 Deterrents to Individual Giving in England………………………….. 28 3.4 Case Study Interviews:………………………………………………. 30 3.4.a-„Suck It...
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...STRATEGIC ANALYSIS OF AVON PRODUCT INC Name: Institution: Tutor: Course: Date: Table of Contents Strategic Analysis of Avon Product Inc 2 Executive Summary 2 Introduction 3 1.1 Background of the Company 3 2.0 Market Segmentation strategy 4 2.1 Value addition for new products and services 4 2.2 Strategic economic evaluation and implementation processes 4 2.3 Development in sales and cost effectiveness 5 2.4 Good market studying strategies 5 2.5 Proper search of the new market and opportunities 6 3.0 Targeting strategy 6 3.1 Proper market survey 6 3.2 Diversification through acquisition 7 3.3 Waste reduction and Environmental sustainability 7 3.4 Production of healthy and high quality products 8 4.0 Positioning strategy 9 4.1 Techno-economic paradigm 9 4.2 Proper market decision 9 4.3 Primary and secondary data collection 10 Recommendation 10 References 11 Strategic Analysis of Avon ProductInc Executive Summary Avon Company is the leading world beauty company that operates as a manufacturer, retailor, and marketer of cosmetics and other beauty related products. It started its operations in 1880s as a small segment through a door-to-door sale of perfume products. It later diversified into health-related products in 1980s, a period during which it recorded negative profit margin due to poor management, production and market plans. Despite the challenges, Avon Company has grown to be the number one global producer and marketer of the beauty products with women...
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...Project aims and Objectives This proposal is aimed at providing ways of developing the Major three ‘three’ places which stands of Inspired facilities, Iconic Facilities, and the Protecting Playing Field representing Sports England. The objectives are to be achieved through various strategies depending on each place and the through the market research. The following methods are to be used to develop the above objectives(McLeish, 2011, pg44-65) 1. Event management 2. Opinion pieces 3. Feature articles 4. Journalist briefing 5. Email newsletters 6. Press release 7. Press conference 8. Interviews and editorial contributions Project Deliverables Its mandatory for a company to follow basic rules and techniques of supplier as a way of evaluating better plans for holding an event in a recommended place. The project is to deliver services according to the required specifications in the tender as required by the company(Mcginn, 2008, pp. 110-115). a) Inspired Facilities This involves the availability and the ease of individual as being part of the local community activities and being part of the volunteer groups as a way of improving and developing of clubs, and at the same time modify the non supporting events int o modern sporting facilities(Matthews, 1996, pp. 35-50). b) Iconic Facilities This was developed dependimg on the basis of the London 2012 inspiratioal extract extract as a way of improving the local upcoming teams from the...
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...Business Strategy John Smith [pic] Submission Date: 21 March 2012 PREFACE At the time of writing, this report was an accurate reflection of ****, a Grade 1 ‘Oustanding College”. However, in March the college underwent an Ofsted inspection for which the outcome is not yet known. Introduction NBBC is a large provider of further education, higher education and work-based learning with around 900 staff (644 full-time and substantive part-time) and an annual income of approximately £29 Million. In 2010/11, the College provided for a diverse age range of learners from 5 – 88 years, with approximately 3,140 full-time, over 10,000 part-time and in excess of 2,300 work-based learners. The College’s vision is to: • Continue to be graded ‘Outstanding’ by OFSTED with student success rates being in the top 5% for all general further education colleges; • Increase its market share in North Yorkshire and South Leicestershire and be recognised nationally for specialisms in Creative Arts, Logistics and Transport and the Built Environment; • Generate operating surpluses which enable investment to secure a continuing improvement in the experience of all students at the College and to increase the College’s impact within our local communities. The College currently operates on two main sites, Bradford and Leeds, as well as outreach centres at Filey, Bermuda...
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...1) MEANING OF CSR Corporate Social Responsibility is a management concept whereby companies integrate social and environmental concerns in their business operations and interactions with their stakeholders. CSR is generally understood as being the way through which a company achieves a balance of economic, environmental and social imperatives (“Triple-Bottom-Line- Approach”), while at the same time addressing the expectations of shareholders and stakeholders. In this sense it is important to draw a distinction between CSR, which can be a strategic business management concept, and charity, sponsorships or philanthropy. Even though the latter can also make a valuable contribution to poverty reduction, will directly enhance the reputation of a company and strengthen its brand, the concept of CSR clearly goes beyond that. Promoting the uptake of CSR amongst SMEs requires approaches that fit the respective needs and capacities of these businesses, and do not adversely affect their economic viability. UNIDO based its CSR programme on the Triple Bottom Line (TBL) Approach, which has proven to be a successful tool for SMEs in the developing countries to assist them in meeting social and environmental standards without compromising their competitiveness. The TBL approach is used as a framework for measuring and reporting corporate performance against economic, social and environmental performance. It is an attempt to align private enterprises to the goal of sustainable global development...
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...1.0 Introduction: In this chapter we tried to describe the origin of the report, objective of the report, scope and limitations of the report. 1.01. Origin of the report: The B.B.A. Program under the department of finance offers a course named “Principles of management, F-109)” which requires submitting a report on a specific topic given to us. The report under the headline ‘Job satisfaction’ has been prepared towards the purpose .Our main task was to analyze two organizations employees job satisfaction. 1.02. Objective of the report: The main objective of this study is to critically measure the job satisfaction of the employees of Prime bank limited and Islami bank Bangladesh Limited. The specific objectives of the study is identify as following: To identify the importance of determines of job satisfaction. To measure the level of job satisfaction with respect to compensation package. To measure the level of job satisfaction with regard to training & development. To measure the level of job satisfaction. To measure the level of job satisfaction in regard of job security. To measure the level of job satisfaction with respect to motivational practices and other aspect of this particular organization. 1.03. Methodology of the study: Methodology is the process or system through which a study is being carried out for the purpose of collection of information that is required in collection with the study for reaching a conclusion on that study. We have...
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...Information Systems in Organizations (Wallace) Chapter 1 Information Systems and People 1) China is known as the world's "back office" because innumerable companies in China manage information system applications for a growing number of multinational corporations. Answer: FALSE Page Ref: 6 AACSB: Use of information technology Chapter LO: 1 Difficulty: Easy Course LO: Discuss the role of information systems in supporting business processes 2) A survey of retailers found that modern point-of-sale technology was rated the least valuable element in customer satisfaction. Answer: FALSE Page Ref: 8 AACSB: Use of information technology Chapter LO: 1 Difficulty: Easy Course LO: Describe the functions of customer relationship management (CRM) systems 3) A person's online behavior is an important source of business intelligence. Answer: TRUE Page Ref: 9 AACSB: Use of information technology Chapter LO: 1 Difficulty: Easy Course LO: Explain how information systems can be used to assist in decision making 4) The information systems that support virtual teamwork and collaboration are, in some respects, still in their infancy compared to the more mature operational systems. Answer: TRUE Page Ref: 9 AACSB: Use of information technology Chapter LO: 1 Difficulty: Easy Course LO: Explain how IS can enhance systems of collaboration and teamwork 5) The development and application of innovative information systems improve the operations...
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...well as my colleagues at the Young Foundation, Julie Caulier-Grice and Geoff Mulgan, all of whom have given valuable comments on the text. Published September 2009 CONTENTS 1 CONTENTS 1. The argument 2 5 9 23 39 52 54 55 2. The context of crisis 3. The emerging economic landscape 4. Can the new social economy respond? 5. Social innovation and the crisis of policy Bibliography Weblinks Endnotes 2 DANGER AND OPPORTUNITY CRISIS AND THE NEW SOCIAL ECONOMY 1 THE ARGUMENT The rise of the new social economy This pamphlet argues that the early years of the 21st century are witnessing the emergence of a new kind of economy that has profound implications for the future of public services as well as for the daily life of citizens. This emerging economy can be seen in many fields, including the environment, care, education, welfare, food and energy. It combines some old elements and many new ones. I describe it as a ‘social economy’ because it melds features which are very different from economies based on the production and consumption of commodities. Its key features include: • The intensive use of distributed networks to sustain and manage relationships, helped by broadband, mobile and other means of communication. Blurred boundaries between production and consumption. An emphasis on collaboration and on repeated interactions, care and...
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...terms of growth, and the challenges and opportunities facing the company in the years ahead and its evolution stratagem. Introduction Symantec Corporation, currently number 391 on the Fortune 500 listing, operates within five segments: Consumer, Security and Compliance, Storage and Server Management, Services, and Other; hence Symantec is incontrovertibly diversified within the IT industry. The Company conducts business in three geographic regions: Americas, EMEA, and APJ. Symantec has remained financially viable throughout and since the burst of The Information Technology Bubble in 2000. (Galbraith & Hale, 2004) Great emphasis is placed on future-maturity; a necessity in this rapidly developing industry. Financial Structure A public limited company can finance itself through debt and/or equity. An...
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...Social Enterprises as Hybrid Organizations: A Review and Research Agenda* Bob Doherty, Helen Haugh1 and Fergus Lyon2 The York Management School, University of York, Freboys Lane, York YO10 5GD, UK, 1Judge Business School, University of Cambridge, Trumpington Street, Cambridge CB2 1AG, UK, and 2Middlesex University, The Burroughs, London NW4 4BT, UK Corresponding author email: bob.doherty@york.ac.uk The impacts of the global economic crisis of 2008, the intractable problems of persistent poverty and environmental change have focused attention on organizations that combine enterprise with an embedded social purpose. Scholarly interest in social enterprise (SE) has progressed beyond the early focus on definitions and context to investigate their management and performance. From a review of the SE literature, the authors identify hybridity, the pursuit of the dual mission of financial sustainability and social purpose, as the defining characteristic of SEs.They assess the impact of hybridity on the management of the SE mission, financial resource acquisition and human resource mobilization, and present a framework for understanding the tensions and trade-offs resulting from hybridity. By examining the influence of dual mission and conflicting institutional logics on SE management the authors suggest future research directions for theory development for SE and hybrid organizations more generally. Introduction The phenomenon of social enterprise (SE) has attracted...
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...Proceedings of the Fourth International Annual Conference of the Asia Pacific Academy of Business in Society Sustainable Decision-Making in a Time of Crisis Public and Private Perspectives Malcolm McIntosh and Susan Forbes Authors Malcolm McIntosh Director, Asia Pacific Centre for Sustainable Enterprise Susan M Forbes Adjunct Research Fellow, Asia Pacific Centre for Sustainable Enterprise © 2011 Asia Pacific Centre for Sustainable Enterprise Published by Asia Pacific Centre for Sustainable Enterprise Griffith Business School Griffith University, South Bank campus 226 Grey Street, South Brisbane Queensland, 4101 Australia www.griffith.edu.au/business-commerce/sustainable-enterprise All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic or mechanical, photocopying, recording or otherwise without the prior permission of the copyright owner. Copyright rests with the individual authors. ISBN 978-1-921760-45-7 Foreword The conference reflected lessons learnt and being learned from the global financial crisis, from the climate change prognosis and from rethinking global governance. The conference preceded the Asia-Pacific Economic Cooperation (APEC) 2010 Meetings and Summit (7-14 November in Yokohama, Japan) and coincided with the 10th anniversary of the United Nations (UN) Global Compact, and the UN Year of Biodiversity. Given the birth of the G20 group of nations, the...
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...the Chief Executive: GPO Box 1142 Canberra ACT 2601 Ph: +61 2 6285 8100 Fax: +61 2 6285 8101 Email: contact@universitiesaustralia.edu.au Web: www.universitiesaustralia.edu.au ABN: 53 008 502 930 ii universities australia Contents Preface 1 Summary 3 Vision 6 Policy context 1 Increase Australians’ university participation 8 13 2 Develop Australia’s globally engaged university sector 25 3 A powerful research and innovation system that drives economic and social progress 35 4 Efficiency, investment and regulation 49 Appendix: Development and consultation process 64 Notes 65 Tables Table 1: Gross expenditure on research and experimental development by sector, 2008–09 38 Table 2: Expenditure on research and development as a proportion of GDP, Australia and the OECD, 2008 38 Figures Figure 1: Increase in low SES domestic students in higher education, 1992 to 2011 15 Figure 2: Australia’s benefits from research 37 Figure 3: Commonwealth per student funding, 1989 to 2010 55 Figure 4: Public investment in tertiary education as a percentage of GDP 55 Figure 5: Higher education revenue proportion by source 56 Figure 6: Productivity efficiency of tertiary education among OECD countries 60 A n a g e n da f o r A u s t r a l i a n h i g h e r e d u c at i o n 2 0 1 3 – 2 0 1 6 iii Universities Australia’s board and vice-chancellors of member universities Universities...
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...Intel Final Paper MGMT 480- Frankforter Executive Summary As the world’s “foremost semiconductor maker,” Intel Corporation has a reputation to uphold and a future to build. Founded in 1968, Intel has grown to a company of over 90,000 employees who operate Intel’s facilities in nearly fifty countries. Intel produces processors, motherboards, chipsets, network adapters, flash memory, software, storage devices, and wireless products. Many of us are the end-users of a wide variety of Intel’s products, but the Intel’s numerous other customers are primarily OEM manufacturers who utilize Intel’s components, end-user consumers (which includes individuals, large and small businesses, and service providers), and “other manufacturers, including makers of a wide range of industrial and communications equipment.” Intel has capitalized on its ability to lead the semiconductor industry by continuous innovation. Gordon Moore, one of Intel’s founders, introduced a principle that continues to guide Intel which states that “the number of transistors on a chip roughly doubles every two years.” In keeping with Moore’s Law, Intel’s key to success in the semiconductor industry has been constant innovation. Such a strategy has allowed Intel to remain a leader among competitors such as Texas Instruments, Advanced Micro Devices, International Business Machines, and Freescale Semiconductor, among others. The semiconductor industry is extremely competitive, but...
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