...Organisational Purpose: To attract and keep stakeholders, be profitable, and grow. It’s a short description, but provides a comprehensive framework upon which full understanding of ‘Purpose’ can emerge. The description can even apply to both profit and non-profit organisations alike since to be profitable, as against making a profit, can mean to keep within budgets for the output delivered, thus avoiding loss-making. • To attract stakeholders demands full attention to the expectations of identifiable stakeholder groups. It means representing some promise of satisfaction in the mind of the stakeholder. Coca-Cola link thirst with Coke, and Mitre-10 folks are currently linking themselves with help and DIY renovations. To convert potential customers into actual customers, it requires effective marketing of a product or service that want or will want. To attract quality employees it means being known as the preferred place of employment (not the most liked or easy-going employer). The focus is on attention to effectiveness. What do they really want or need? What is their language when they seek it? • To keep valuable stakeholders requires the organisation to deliver high comparative quality and value on an ongoing basis to them. The focus includes attention to efficiency, quality, promptness, fairness, relationships and many others. Becoming the preferred organisation in the mind of the stakeholder will involve different goals and strategies according to the stakeholder...
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...Street property falls short. A major deficiency is that his projections are almost entirely predicated on estimates and assumptions that are neither conservative nor reliable. In a similar vein, Alexander’s “DIY” approach is not only exemplar of naiveté, but also suggestive of many implications that were overlooked in his proposal. And, even more discouraging, a best-case scenario analysis reveals that even without complication, there is little room for error afforded by the plan. Therefore, I would not advise Alexander to move forward with his investment strategy, as its potential for reward is far outweighed by its risk. In a vacuum, Alexander’s proposal would be very feasible and attractive, but in reality the real estate and rental industries are incredibly volatile and hard to predict even for specialists in those fields. The success of Alexander’s proposal is not just contingent upon a host of variables, but variables forecasted by an amateur lacking a sense of conservatism. To begin, the projected costs of the project include no allowance for incidentals. This is a giant red flag. Even if Alexander outsourced certain responsibilities to experts, the likelihood of error and unforeseen costs in bidding for a property, closing the sale, major construction and renovation, and managing a rental property is almost certain. So, without a contingency reserve, the problems are obvious. But even worse, Alexander, a nonspecialist in any of these pursuits, is the one handling a majority...
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...statistical and financial information provided are assumptions for the case study and should not be used for an actual business plan. Intending or existing business people must undertake their own research and use reliable data to prepare their business plans. When setting up your business, be sure to find out which legislation, licences and codes of practise will affect your enterprise. Executive Summary Definition The Executive Summary is a basic overview of your business plan that outlines the business strategy and the major issues that could impact on your marketing plan. This synopsis is written last and used as a check-list for the main document. This can also include a mission statement. Case Example Canterbury Renovations will specialise in the renovation of domestic kitchens, bathrooms and laundries. The business is expected to expand in two or three years to include residential construction. The business emphasis will be the delivery of high quality products and services, the reinvestment of profits into business growth and the development of a strong business identity. As the proprietors, we have a combined building background with a flair for interior design. Our research found a number of suitable premises available, with one shop currently available for rent and outgoings of $14,000 per annum. The initial funding will be $85,000. This comprises of $40,000 provided by the proprietors and a $45,000 overdraft, secured through the provision of a mortgage on our home...
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...statistical and financial information provided are assumptions for the case study and should not be used for an actual business plan. Intending or existing business people must undertake their own research and use reliable data to prepare their business plans. When setting up your business, be sure to find out which legislation, licences and codes of practise will affect your enterprise. Executive Summary Definition The Executive Summary is a basic overview of your business plan that outlines the business strategy and the major issues that could impact on your marketing plan. This synopsis is written last and used as a check-list for the main document. This can also include a mission statement. Case Example Canterbury Renovations will specialise in the renovation of domestic kitchens, bathrooms and laundries. The business is expected to expand in two or three years to include residential construction. The business emphasis will be the delivery of high quality products and services, the reinvestment of profits into business growth and the development of a strong business identity. As the proprietors, we have a combined building background with a flair for interior design. Our research found a number of suitable premises available, with one shop currently available for rent and outgoings of $14,000 per annum. The initial funding will be $85,000. This comprises of $40,000 provided by the proprietors and a $45,000 overdraft, secured through the provision of a mortgage on our home...
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...Introduction Tremco Ldt. was founded in 1962, as a manufacturer and distributor of protective coatings, sealants and industrial applications for consumers. During a North American Hardware trade show in 1987, Tremco discovered a great opportunity. A private labeller, Foam-o, agreed to give Tremco the exclusive right to distribute the insulation spray foam in Canada. Tremco began importing, to Canada, from Foam-o within a year, without incurring any new product development cost, and no additional overhead. However, Tremco still faced numerous problems ranging from poor market share due to the high pricing position, to a lack of consumer awareness and knowledge due to a poor promotional strategy. To add to this, Canadian Tire which accounted for 25% of all hardware sales in Canada was reluctant to cooperate with Tremco. In the effort of improving Tremco's status quo, two marketing strategies and implementation plans are introduced in following report. Market Audit For a detailed list of marketing parameters, see Appendix 1.1. Product: Tremco’s Mono Foam line up of products started with a 350g can of expanding insulation foam and later had an addition of a 935g can. This is compared to the three common sizes of foam in the overall market, a small 350g can and medium size 620g can and a large 935g can. The smallest size sold 733 thousand, whereas, the medium and large sizes sold 604 and 304 thousand respectively in 1990. The brand name “mono” is said to...
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...Individual Reflective Essay Bunnings Warehouse NEWCASTLE BUSINESS SCHOOL GSBS6005 Emma Alexandra Watts C3171012 13.04.13 Table of Contents 1. Introduction ......................................................................................................................................... 3 2. Marketing Objectives .......................................................................................................................... 3 2.1 Current Situation ........................................................................................................................... 3 2.2 Objectives ...................................................................................................................................... 4 3 Target Market and Positioning ............................................................................................................. 5 3.1 Target Markets .............................................................................................................................. 5 3.2 Positioning ..................................................................................................................................... 7 4. Marketing Mix Strategies .................................................................................................................... 9 4.1 Product and Price Strategies ..................................................................................................
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...BUSINESS PLAN LIFE LIVE 17 Qing HUA EAST ROAD HAIDIAN, BEIJING CHINA GROUP CHEN SI RUI SHEN SHUANG SUN RONG BIN ZHANG JIA WEI [20.06.2015] Background Along with the social reform, people's consumption ideas gradually change, to a coffee shop to drink coffee is no longer like a few years ago to be far away, like quiet people, will choose to the coffee shop at the weekend through a lazy afternoon, listening to the Italian tunes of rich emotional appeal feel relaxed. College students are also looking for a quiet and comfortable study environment, a 24 hours of leisure, then become indispensable. With the change of the consumer mind, small endowment the coffee industry increasingly rise, in the country has quite a few hidden in set the theme of city shop. These coffee shop consumption is not high, suitable for mass consumption society, general entrepreneurs investing psychology all want to make a lot of money, the fastest way to make money is to make the rich money, instead, in the consumer groups, the audience most is the populace, the biggest consumer spending and civilian class, how to do ordinary and small into many is a very exquisite management strategic problem. Based on this kind of trend, more and more people seek to this shop to enjoy a comfortable environment. For college...
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...Europe to bounce back”. Consumer confidence wavered slightly in late 2013 due to uncertainty about transition to the Euro. But the changeover in early 2014 worked relatively well, with little immediate price or inflation rises and, as a result, optimism returned. According to a recent study of consumers and households by the Swedbank Institute of Private Finance, 37% of Latvians believe that there were no significant changes to their family budgets in 2014; 30% believe that their financial situations improved; and 30% believed their financial situations got worse. Compared to 2013 results, Latvians were clearly more optimistic. At the same time, the same study identified consumers’ primary concerns over the coming short term. These included rising electricity costs (cited by 72% of respondents), rising food costs (57% of respondents) and rising housing costs (48% of respondents). According to Swedbank’s Evija Kropa, “The food and housing costs are at the top of priorities in household budgets, accounting for the most important part of the budget. Consequently, any changes in these costs have a direct and instant impact, which is a concern to most households. On the other hand, being braced for the increased cost of electricity...
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...Initially, CHCH thrived but quickly experienced “growing pains” when Nick struggled to find skilled, reliable staff and to meet the demands of the growing market. Despite the historical economic recession in 2008, CHCH continued to operate by reducing staff, diversifying its market, and by word-of-mouth referrals. Nick continues to gain experience as a business owner but he desires to improve his marketing, operating, and administrative abilities. Nick’s diverse skills and experience has helped CHCH survive economic difficulty and cut-throat competition. Although CHCH's work history includes a broad spectrum of projects, Nick’s affinity for quality and attention to detail are best served in the custom home market, where a less restrictive budget perpetuates his passion for quality and creativity. CHCH's current website has several issues that need to be addressed. First, the website is setup more like a business card, where the potential client needs to have met Nick before and is simply looking for contact information. Simply having a website is not the same as marketing CHCH’s services online. Also, the email address on the website is outdated, hindering the future customers’ ability to actually contact Nick. When searching for the following key words (ie. Copper Hills custom, Copper Hills builder Highland Utah) CHCH is in the first two pages of...
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...Contents The Company 2 Problem Identification 2 Question and Goals Evaluation of the Environment 3 The Social-Cultural Environment 3 The Competitive Environment 4 Physical Environment 5 Survey Results 7 Strategies 7 Stage 1: Awareness through buzz marketing Phone Application Social Networking Website and Blog Online Fashion Contest Street Teams (Affect) 7 Product Placement (Affect) 17 Stage 2: Influencing the Customer’s Behavior(Conation) Error! Bookmark not defined. Structuring of the Physical Environment 13 Service 14 Incentives (Flyer/Coupon) (Conation) 12 Recyclable Bags (Cognition) 15 Stage 3: Conclusion 17 Appendix A 18 Appendix B 23 Appendix C 27 Bibliography 28 The Company A small specialized local retail store has been selling clothes to women aged 18-25 for many years. It sells local designer fashions at reasonable prices. It is located in the heart of downtown near many universities where rent is high although business is slowing down. The company has been around for many years and yet their brand name is practically unknown to the public. Their clientele is mainly due to the high traffic in the area but is not regular and loyal. The store owners evaluate their regular clientele to be approximately 30% of their total sales. The company has the advantage of having unique styles and a medium sized boutique on the busy street of St-Catherine’s...
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...Case Study Name Personal & Organizational Ethics Instructor Date Case Study Abstract: A Not-for-profit organization has similar issues like a for-profit organization. This case study examines Community Development International, a Not-for-Profit organization, and The Home Depot, a For-Profit organization. It examines both organizations from the beginning to now. It states the mission statements of each organization and describes the work each has done or is doing. It examines the ethical values of each organizations and the issues each has gone through or is going through with solutions as to how to fix each issue. Introduction: When analyzing an organization one should know what type of organization it is. There are two types of organizations, Not-for-Profit (Non-Profit) and For-Profit. According to The Macquarie Dictionary, a Not-for-Profit organization is “formed for the purpose of providing goods or services, but not for the purpose of making profit.” A For-Profit is described as “often plural pecuniary gain resulting from the employment of capital in any transaction”. (The Macquarie Dictionary, Profit, para.1). Community Development International, a Not-for-Profit organization, and Home Depot, a For-Profit organizations, are two different kinds of organizations, yet have similarities when it comes to ethical perspectives. Three ethical perspectives that were utilized to generate this study are Consequentialism, Deontology and Virtue Theory. Each...
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...Market Report Plus 2013 27th Edition June 2013 Edited by Leah Tutt ISBN 978-1-78304-020-9 Hotels Hotels Foreword In today’s competitive business environment, knowledge and understanding of your marketplace is essential. With over 30 years’ experience producing highly respected off-the-shelf publications, Key Note has built a reputation as the number one source of UK market information. Below are just a few of the comments our business partners and clients have made on Key Note’s range of reports. “The test of any marketing strategy and plan lies in the quality of information used, upon which marketing judgments and decisions are based. Quality is the key word here. The Key Note reports are an excellent source of such quality information, covering a wide variety of product sectors.” The Chartered Institute of Marketing “We have enjoyed a long-standing relationship with Key Note and have always received an excellent service. Key Note reports are well produced and are always in demand by users of the business library. Having subscribed to Market Assessment reports for a number of years, we continue to be impressed by their quality and breadth of coverage.” The British Library “When we are putting together strategic information for presentations to major retailers and Symington’s Board, the combination of Key Note’s market research and company information proves invaluable. It is accurate and easy to use, and provides us with important insight that we cannot get elsewhere...
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...Best Retail Brands Founded in 1974, Interbrand is one of the world’s largest branding consultancies. With nearly 40 offices in 26 countries, Interbrand’s combination of rigorous strategy, analytics and world-class design enables it to assist clients in creating and managing brand value effectively across all touchpoints in all market dynamics. Interbrand is widely recognized for its Best Global Brands report, the definitive guide to the world’s most valuable brands, as well as its Best Global Green Brands report which identifies the gap between customer perception and a brand’s performance relative to sustainability. It is also known for having created www.Brandchannel.com, an international online exchange and resource about brand marketing and branding. For more information on Interbrand, visit www.Interbrand.com. For more than 30 years we have been creating retail brand experiences for companies around the world. Interbrand Design Forum’s talent for game-changing innovation spurred us to create a business model that integrates analytics-based strategy into what began as a design and architecture group — the first and only company with such a comprehensive offering. Our broad range of services includes: retail design, brand strategy, shopper sciences, packaging, digital, documentation and rollout. This unique ability to address retail’s growing complexity has led many of the world’s top companies to our doorstep and propelled Interbrand Design Forum to the forefront of...
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...Strategic Audit of Lowe’s Companies, Inc. | Explore Page 1 of 70 Home Blog Contact Site Map Explore Learn. Live. Share. http://www.jacobcamp.com/2011/05/29/strategic-audit-of-lowes-companies-inc/ 5/25/2012 Strategic Audit of Lowe’s Companies, Inc. | Explore Page 2 of 70 Strategic Audit of Lowe’s Companies, I May 29, 2011 | Business Development,ERP,General Business Home » Blog » General Business » Business Development » Strategic Audit of Lowe’s Companies, In Click for PDF: Lowe’s U.S. Strategic Audit Spring 2011 Lowe’s Company, Incorporated is a home improvement retailer that has stores throughout the Unit following report is a student strategic audit for Mike Anderson’s strategic management course at th undergraduate student project team was composed of the following people: Keelie Cox, Alicia Kelly Wu, and myself (Jacob Camp) I. Executive Summary This report critically overviews the U.S. Division of Lowe’s Company, Incorporated. The purpose of accurate and current representation of Lowe’s through research using a variety of sources, method statements, recommendations, or opinions offered herein are only perspectives from the respective state that these aforementioned statements will come to fruition. The current operations, performance, and policies of Lowe’s will most certainly lead the company t the fortunate position to avert disaster. A note of exceptionally good news is that Lowe’s was evalu with a probability...
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...2014 ANNUAL REPORT FY14 PERFORMANCE HIGHLIGHTS REVENUE NET PROFIT Revenue up 2% to $578 million with strong growth in Bathrooms & Kitchens (excluding Hot Water) Net profit after tax of $18.6 million impacted by one-off significant items TRADING EBIT DIVIDENDS Trading earnings before interest and tax (EBIT) up 8% on the prior period to $72.3 million Fully franked final dividend of 5.5 cents per share to be paid in October 2014 STRATEGIC REVIEW COMPLETED SUBJECT TO SUCCESSFUL DIVESTMENT with focus on core Bathrooms & Kitchens and Door & Access Systems businesses and divestment of non-core businesses – Dux Hot Water and Brivis Heating & Cooling of Dux and Brivis, capital return options to shareholders will be reviewed $578 million $18.6 million $72.3 million 5.5 cents DWELLING COMPLETIONS rise only 4% on a moving annual total basis year on year to March 2014 CONTENTS Five Year Financial Summary 1 GWA Heating & Cooling 14 Company Profile and Our Mission 2 Board of Directors 16 Chairman’s Review 4 Corporate Governance Statement 18 Managing Director’s Review of Operations 6 Directors’ Report 28 Health and Safety 10 Financial Report 43 GWA Bathrooms & Kitchens 12 Other Statutory Information 90 GWA Door & Access Systems 13 Shareholder Information 91 FIVE YEAR FINANCIAL SUMMARY 2009/10 $’000 2010/11 $’000 2011/12 ...
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