...Introduction: IMAX’s Resource Summary In order to analyze IMAX’s success as a company, our group performed a company resource analysis for the IMAX Corporation. Using the Ivey IMAX case, Hoover’s database, and IMAX’s 10K, we compiled a list of seven tangible and seven intangible resources/capabilities that are imperative to IMAX’s success as a business. Additionally, we performed a VRIST analysis for each resource/capability and determined their competitive consequences and performance implications. The following executive summary describes our conclusions. Extraordinary Resources: Brand Recognition, 40 Years of Experience and Knowledge Through our VRIST analysis, we have determined IMAX’s brand recognition and its forty years of experience and knowledge to be extraordinary resources. IMAX established its brand image as a quality and technologically-advanced movie viewing experience in the early 1970’s. As IMAX films grew in popularity, consumers began to recognize the difference between an IMAX experience and a normal theater experience. IMAX thus gained much success from its brand being recognized as a higher quality and unique theater experience. Over time IMAX, originally focused on producing mainly edutainment films in venues like museums, began also converting and presenting Hollywood films on their IMAX systems in commercial theaters. IMAX’s brand recognition for a special experience encouraged consumers to pay the premium ticket prices. However, as IMAX continues...
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...Ashbury and North Beach used to be the hip artists hangouts, today the small but robust arts scene has moved into the colorful Mission and the ethnic community of Japantown. Check out classic films in beautiful picture palaces, world cinema and funky film festivals playing once-in-a-lifetime festival films. PARAGRAPHS Old-school cinemas In the 1920s, when silent movies played in ornate, single-screen "picture palaces,"...
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...Teaching Listening ‘Nature gave us one tongue and two ears, So we could hear twice as much as we speak.' (Epictetus, Greek philosopher) Listening is the language modality that is used most frequently. It has been estimated that adults spend almost half their communication time listening, and students may receive as much as 90% of their in-school information through listening to instructors and to one another. Not all listening is the same; casual greetings, for example, require a different sort of listening capability than do academic lectures. Language learning requires intentional listening that employs strategies for identifying sounds and making meaning from them. Listening involves a sender (a person, radio and television), a message, and a receiver (the listener). In addition, listeners must deal with the sender's choice of vocabulary, structure, and speed of delivery. The complexity of the listening process is magnified in second language contexts, where the receiver also has incomplete control of the language. Teaching listening skills is one of the most difficult tasks for any ESL teacher. This is because successful listening skills are acquired over time and with lots of practice. It's frustrating for students because there are no rules as in grammar teaching. Speaking and writing also have very specific exercises that can lead to improved skills. This is not to say that there are not ways of improving listening skills; however...
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...the Impact of Images 187 Early Technology and the Evolution of Movies 192 The Rise of the Hollywood Studio System 195 The Studio System’s Golden Age 205 The Transformation of the Studio System 209 The Economics of the Movie Business 215 Popular Movies and Democracy In every generation, a film is made that changes the movie industry. In 1941, that film was Orson Welles’s Citizen Kane. Welles produced, directed, wrote, and starred in the movie at age twenty-five, playing a newspaper magnate from a young man to old age. While the movie was not a commercial success initially (powerful newspaper publisher William Randolph Hearst, whose life was the inspiration for the movie, tried to suppress it), it was critically praised for its acting, story, and directing. Citizen Kane’s dramatic camera angles, striking film noir–style lighting, nonlinear storytelling, montages, and long deep-focus shots were considered technically innovative for the era. Over time, Citizen Kane became revered as a masterpiece, and in 1997 the American Film Institute named it the Greatest American Movie of All Time. “Citizen Kane is more than a great movie; it is a gathering of all the lessons of the emerging era of sound,” film critic Roger Ebert wrote.1 CHAPTER 6 ○ MOVIES 185 (c) Bedford/St. Martin's bedfordstmartins.com 1-457-62096-0 / 978-1-457-62096-6 MOVIES A generation later, the space epic Star Wars (1977) changed the culture of the movie industry. Star Wars, produced, written, and directed...
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...cause health problems such as migraine headaches. Our food may very well be killing us and yet we, as a nation, are not changing our eating habits. The intention was to find out why we choose to continue on the unhealthy paths that we are on. Information found in many articles and documentaries, including doctors’ and scientists’ statements, as well as nutritional information found on nearly every food label in the grocery store, explained what was in the foods we are eating, what it does to our bodies and what were our reasons for not making healthier choices. Factors such as food addiction, convenience, commercialism, false claims and income are some examples of why we may continue to eat poorly. This paper will examine all of these topics and some others. Maybe the information that will be revealed here will be just what you need to modify your own diets and begin a road to a healthier body! Table of Contents Abstract Table of Contents Chapter One: Introduction Chapter Two: Literature Review - “You are what you eat” - “Destroying our Bodies” - “A matter of convenience” - “Making good choices” Chapter Three: Methodology Chapter Four: Results Chapter Five: Summary and Discussion Works Cited 2 3 4 6 6 8 10 12 14 17 24 26 Is Our Food Killing Us? Chapter...
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...Global Warming An Inconvenient Truth, a bold message that drew all the attention throughout the world about global warming was written and presented by former Vice President Al Gore. In his documentary, Al Gore discusses many global issues as well as the personal relevance they bear in his and all of our lives today and in our futures. The book, as a whole, is a huge success. It also raises public awareness of global climate change and tells the truth that lies behind global warming. It is a very daring book. However, some critiques have been made of Al Gore’s approach. The criticism is not whether global warming is true, or whether or not An Inconvenient Truth should have won an Academy Award for best documentary, but whether Al Gore has presented the information correctly and honestly. Many people argue that he has exaggerated, and he wrote the book because he wanted to gain popularity and money. Conservatives even use Gore’s mistakes to discredit his whole book. Even though Gore has made some mistakes, his central ideas are broadly accurate, and his use of good strategies makes his argument really convincing. Since the book An Inconvenient Truth got published, many people have become nervous, and they attacked Gore personally, such as people from polluting firms and organizations that were funded by polluters. Sean Hannity reports on Fox News channel’s Hannity & Colmes when Gore was running his campaign. He says that Gore’s use of a jet from New Hampshire back to Washington...
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...Ro e ll Intercultural Training with Films ilms are a great medium to use not only to practice English, but also to facilitate intercultural learning. Today English is a global language spoken by people from many countries and cultural backgrounds. Since culture greatly impacts communication, it is helpful for teachers to introduce lessons and activities that reveal how different dialects, forms of address, customs, taboos, and other cultural elements influence interaction among different groups. Numerous films contain excellent examples of intercultural communication and are highly useful resources for teachers. Additional reasons for teachers to incorporate films in class and encourage their students to watch movies in English include: • Films combine pleasure and learning by telling a story in a way that captures and holds the viewer’s interest. • Films simultaneously address different senses and cognitive channels. For example, spoken language is supported by visual elements that make it easier for students to understand the dialogues and the plot. • Students are exposed to the way people actually speak. 2 2010 N u m b e r F • Films involve the viewers, appeal to their feelings, and help them empathize with the protagonists. • DVDs usually come with subtitles in English, which facilitates understanding and improves reading skills. After discussing the importance of teaching intercultural communication and suggesting films that match specific cultural categories...
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...“Sounds vs. Visuals: Dawn of the Technological Advancement in Horror Films” Thesis Statement: According to students, thrill factor of a horror film relies on the technology used in filmmaking, with the quality of the sound effects being the aspect that matters the most. Furthermore, advancement in technology will sometimes guarantee an improvement on both the sound and visual effects and the overall quality of a horror film as well. I. Technology and horror film’s history A. Brief background about horror films 1. First years of horror 2. Horror’s increasing popularity B. Introduction to the technologies used in making a film in general 1. Differences between CGI and practical effects & the use of 3D 2. Sound effects as a plot device 3. Introduction to study II. Students’ opinions regarding the technological aspects of a horror film. A. Opinions of students to the visual effects present in a horror film 1 How visuals improved the “horror factor” of a horror film according to the students 2. Comparison between male and female student’s responses 3. Researcher’s analysis and interpretation B. Opinions of students to the sound effects utilized in horror film 1. How sounds improved the “horror factor” of a horror film according to the students 2. Comparison between male and female student’s responses 3. Researcher’s analysis and interpretation ...
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...faculties, who always believe that the last bencher is not capable of doing nothing, their criticism challenged us to prove them wrong. We like to thank all our colleges at IIPM, New Delhi who always do their best by helping us to enjoy the life at its peak by bunking the lectures and spending time with PVR cinemas. We like to remember the wisdom provided by GOOGLE and ALTAVIST.com, for their valuable suggestions and auto completion dialogue boxes, without them we would not be able to bring this project report. Finally we would like to thank to Prof. Sham Sharma again for entertaining this acknowledgement without taking any action against pranks and been always supportive and motivator for innovation. Table of content Executive summary The Blair Witch Project was a low budget movie made by student filmmakers that become an...
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...Nancy J. Nabong AC 103 : MWF / 1:00 – 2:00 PM I. THE ELEMENTS OF DRAMA 1. PLOT * Most important element of a story: Summary of a play’s story, concerned with what happens in the story * The order of events occurring in a play is referred to as the plot of the drama. It is the basic storyline that is narrated through a play. The entertainment one derives from a play depends largely on the sequence of events that occur in the story. The logical connection between the events and the characters, which enact the story form an integral part of the plot of drama. 2. CHARACTER * These are the people presented in the play that are involved in the perusing plot. Each character should have their own distinct personality, age, appearance, beliefs, socio economic background, and language. * The characters must be shaped to fit the needs of the plot and all parts the characterization must fit together. * Protagonist – the person who is attempting to resolve the problem. The conflict he faces, frequently involves a struggle with some force outside himself (external conflicts) as with an antagonist and or struggle within himself (internal conflict). 3. THOUGHT * What the play means as opposed to what happens (the plot). Sometimes the theme is clearly stated in the title. It may be stated through dialogue by a character acting as the playwright’s voice. Or it may be the theme is less obvious and emerges only after some study or thought. The...
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...(istobe.com). Well, that sounds ok in theory but to summary for practical use. Who are my customers? Which customers are valuable? Which are not? For Canon the most important customers are the non professional customers, the most who will use the camera for private use. The second groups of customers are the professional users like photographers (istobe.com). Need analysis “A needs analysis includes all the activities used to collect information about your rational, emotional, symbolic or social needs, wants, wishes, desires, etc. In addition, how a needs analysis is completed will depend on the situation, who is doing it, why it is being done, etc…” (Amie.N, 2003). For example: * Canon’s XA10 HD Professional camera is one of the best offerings so far in the professional video camera category in Dubai, Price in Dubai: 6500 AED. (Madrigal, 2012). This camera is a perfect tool for a few specific groups of people: 1) Serious and professional cinematographers who need to film an adventure movie. For example, in a remote jungle, a mountain area, or any kind of hardcore journey demanding excessive portability. 2) Serious and professional cinematographers who are making a travel documentary with a lot of interviews and are traveling for multiple months, or backpacking. 3) Professional video makers starting their business and running on a budget. 4) Serious and intermediate to advanced video makers who shoot various short movies during their free time as a hobby. Cannon...
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...Stakeholder Responsibility – MBA-688 Professor John C. Byrne, Ph.D. Date: June 19, 2013 Executive Summary: Problem Statement – Overall Redbox has been happy with their success. However the problem is that there is a gradual shift to digital media, away from DVD’s and Redbox must be ready with innovative changes. Currently they do not have an online interface or platform where users can stream movies directly. Redbox also has a very limited amount of movies per Kios (200). If customers wanted movies that were from the 1990’s or 1980’s, it was harder for them to obtain. In a way, Redbox was limited in terms of their range. Also due to their contractual agreements with Universal Studio, Warner Bors, 20th Century Fox, etc., they had to sell their movie only 30 to 45 days after the release of the movie. Redbox is able to keep track of the number of each title in each kiosk; however, when a title is completely unavailable at a kiosk, the company hires field staff to move movies around and fill in empty slots; which seems a little inefficient and an unnecessary cost. The biggest expense Redbox incurs is content acquisition and licensing agreement. The company spends hundreds of millions of dollars on license agreements with each movie studio. Therefore the question to be asked is “How to reduce the company’s content acquisition cost?” Summary of Facts – Redbox is leading the way in the premier industry of DVD rental kiosks. With Coinstar as its established...
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...Analyzing films is considered an art form that attempts to “break up the whole to discover the nature proportion, function, and interrelationships of the parts” (Boggs and Petrie, 2008). Final Fantasy, the first CGI (computer generated image) film featuring synthetic human actors, opens with its protagonist, Dr. Aki Ross, surveying her barren, alien surroundings. Aki wakes from the recurring dream and looks out at earth from the window of her spaceship. As the music swells, our heroine wonders if she will be able to save the world from the “phantom” spirits that have invaded it. Two scenes later, we learn that the phantoms also have infected Aki, effectively linking the fate of the devastated planet with that of a beautiful, young though entirely computer-generated into a female body. I’m introducing the film by way of Aki’s dubiously raced, female body for two reasons. First, Hironobu Sakaguchi, its creator, director and producer has made it clear in press releases and the supplemental documentary on the special edition DVD that the film functions as a showcase for the protagonist. “Identifying the theme can be considered both the beginning and the end of film analysis” (Boggs and Petrie, 2008). According to Sakaguchi, Aki represents his mother (the two share the same name) and his coming to terms with her death (Pham, 2001). Second and more to the point of my essay, critical reception of the film places strong emphasis on the character, which often is treated as a metonym for...
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...Theater 2 INDEX 1. EXECUTIVE SUMMARY………………………………… 5 2. BUSINESS DESCRIPTION ………………………………..7 2.1 Company Name ……………………………………….8 2.2 Company Description …………………………………8 2.3 Mission, Vision & Objectives ………………………...9 2.4 Corporative Image …………………………………..10 2.5 Critical Success Factors ……………………………..12 2.6 Legal Process …………………………………………13 2.7 S.W.O.T Analysis …………………………………….13 3. MANAGEMENT …………………………………………..14 3.1 Management team and functions ……………………..15 4. PRODUCTS AND SERVICE ……………………………..18 4.1 Service/Products Description ……………………….19 4.2 Unique Selling Propositions …………………………21 5. THE MARKET …………………………………………….22 5.1 Industry and Competitor Analysis …………………23 5.2 Surveys Results ………………………………………29 5.3 Market Analysis ……………………………………...33 5.4 Target Market ………………………………………..33 6. OPERATIONS …………………………………………….35 6.1 Location ………………………………………………36 6.2 Suppliers ……………………………………………...36 7. MARKETING STRATEGY ……………………………...38 7.1 Pricing Strategy ……………………………………...39 7.2 Sales Strategy ………………………………………..39 7.3 Distribution Channels ……………………………….40 7.4 Promotion Strategy ………………………………….40 7.5 Marketing Mix ……………………………………….42 Oasis Movie Theater 3 8. ACCOUNTING ISSUES ………………………………….43 8.1 Investment ……………………………………………44 8.2 Expenses ……………………………………………...45 8.3 Costs and Sales ……………………………………….46 8.4 Payback, Risk Analysis and Exit Strategy …………49 8.5 Income Statement of the Business Fair …………….51 Oasis Movie Theater 4 1. EXECUTIVE SUMMARY Oasis Movie Theater 5 Oasis...
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...использование средств массовой информации в обучении английскому языкому способствует достижению высокого уровня овладения языком. В данной статъе рассматриваютя важность и преимущества применение средств массовой информации в обучении английскому языку. English is an international language, the knowledge of which represents a great advantage for people who want to succeed in the New Media Age. And the use of mass media in learning English will definitely lead to mastering English. This present article focuses on the importance and benefits of teaching English through mass media. Key words: Mass media, teaching English, information, LSRW skills The mass media play an active part in every society around the world. This has had a big influence on people's lifestyles, ways of behaving and interaction, and it is quite indisputable that they are important and active participants of our postmodern society: newspapers, the radio, press and television influence people’s likes and attitudes towards different things. Bestsellers, mega hits, celebrity idolatry, fashion obsession… and many other phenomena create a great scale of emotional similarity among people. As can be seen,...
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