...only embraces multiple diversities, but also amplifies those differences with cultural, economical and racial means. This phenomenon can be seen and examined throughout every street, every corner, every building, every landmark and even every person in the city, crossing from east to west as well as north to south. In order to fully experience the impact of this strong characteristic of Los Angeles, I took four bus rides to go around the city: two on Metro Rapid Line 720 from Westwood to Downtown Los Angeles, with one at around 2:30 p.m. on 2014/10/14 and another one at around 2:10pm on 2014/10/27; one on Metro Rapid Line 2 from Westwood to Pacific Palisades at around 2:20 pm on 2014/11/16 and one on Metro Rapid Line 320 from Pacific Palisade to Westwood at around 4:30pm on 2014/11/16. Along my trip, I developed a sense of understanding of this particular city from east to west through observations. At the perspective of cultural development, the east part of Los Angeles far exceeds the west part. Historically, West side of Los Angeles was built earlier as part of Rancho San Vicente y Santa Monica. It was however, never really cultural orientated. Evolving from the rancho, this place later on developed into “wheat fields and orchard lands by Japanese immigrants.” (“West Los Angeles,” Last modified on 13 August 2014 at 00:34, http://en.wikipedia.org/wiki/West_Los_Angeles.) Along my bus ride, few cultural landmarks were identified. Constructions along the road were mainly big American...
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...GB 320 Assignment #1: Secondary Research Bentley University How Today’s Suburban Main Street Can Remain Relevant, A Case Study in Lexington, Massachusetts Group 6: Mohamed Al Khouri, Tomas Allen, Bridget Gioia, Jeffrey Quigley, Kenneth Ukaigwe, Paul Wolfenden Section 1 “Company and Product” Description The town of Lexington, Massachusetts is cemented in the minds of many Americans due to its profound historical significance. On this site, the first shots of the Revolutionary War were fired, beginning the campaign for independence. On the morning of April 19, 1775, seventy-seven minutemen fought their first skirmish against the British (Tour Lexington, 2013). Today, Lexington continues to honor its place in American history with numerous statues, monuments and historical sites (Tour Lexington, 2013). Lexington’s historical significance provides an opportunity to capture tourism from both domestic and international visitors. Lexington is a mid-sized town of just over 32,000 people situated within the Greater Boston Area in Massachusetts (DemographicsNow, 2012). With families occupying 90% of all households within the town and a highly-ranked school system, Lexington attracts wealthy professional residents (Berg, Biedron, Bueller, Horst, 2011). Like many American towns, Lexington contains a central business district (CBD), a central area of the town where the majority of commerce takes place. Lexington’s CBD is the stretch of Massachusetts Avenue bordered by Clarke...
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...Forgotten River An Ecological Solution Design Thesis | Aaron Hanson Reconnecting to a Forgotten River A Design Thesis Submitted to the Department of Architecture and Landscape Architecture of North Dakota State University By Aaron Hanson In Partial Fulfillment of the Requirements for the Degree of Bachelors of Landscape Architecture Primary Thesis Advisor Thesis Committee Chair May, 2012 Fargo, North Dakota Ma, 0 2 y2 1 table of contents abstract problem statement statement of intent narrative user/client description major project elements site information project emphasis plan for proceeding previous studio experience theoretical premise research case studies climate data historical context project goals site analysis an ecological solution personal identification reference list 5 6 7 8 9 10 11 - 12 13 14 15 16 - 34 35 - 58 59 - 65 66 - 71 72 73 - 88 89 - 108 109 110 - 111 abstract Waterways are a vital and productive resource to our environment. Rivers provide a variety of amenities and services to communities across the world such as drinking water, food, travel, recreation, wildlife habitat, connection to place, aesthetic appeal, economic development, etc. This thesis project examines the importance of the Mississippi River to its urban community and how riverfront design can function as a unifying element for the city center and its ecosystem. Over half of the world’s future population will be living in urban environments by 2030, which will...
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...University of Ballarat | Industry Analysis Report Gaming Industry in US | BUMKT 5922 Competitive Analysis Individual Assignment | | Carolina Dos Santos (ID: 30058334) | 9/4/2011 | Table of Contents 1. Executive Summary 3 2. Introduction 4 3. Marco Environmental Analysis 5 4. Industry Analysis 7 5. Strategic Options and Recommendations 10 6. References 13 7. Appendices 14 1. Executive Summary It is expected that US gaming will not be the world number one casino region in the world due to the rapid growth of other casino regions. With its long lasting history and reputation, it is still a very profitable industry because of its large domestic and foreign market share. The well known brand and large portion of market share maintain its global competitive advantage over competitors and substitutes. 2. Introduction Casino gambling becomes very popular around the world and it is one of the most common types of entertainment in US and many other countries. According to Investopedia, A casino has been defined as houses or accommodates that provide facilities for certain types of gambling activities. Casino is usually built in combine with hotels, restaurants, retail shopping and other tourist attractions. It also provides facilities for hosting live entertainment events and sporting events (Investopedia 2011). The industry has been growing very fast in the past few decades in relate to its size worldwide. It has a large impact to the...
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...La Rosa, Maria Sophia S. BSBA – MM3 CHAPTER 7: MARKET SELECTION AND RETAIL LOCATION ANALYSIS 1. Why should retailers be concerned about selecting the right target market? How are target market selection and location related? Retailers should be concerned about selecting the right target market because their target market is their potential customers. These are the people who are most likely to buy their products or to buy from their stores. For the follow up question, target market selection and location are related to each other with regards to reaching the target customers. Location is a very important thing to consider when targeting a segment. Retailers should also be concerned not only with the demographics of their market but with the geographics as well. It would help the retailers in reaching their target markets and it could also help minimize the marketing costs and ensure the focus on the right target market. 2. What three criteria should be met to successfully target a market? The three criteria that should be met to successfully target a market are measurability, accessibility, and substantiality. 3. What types of retailers would be best suited for locating in a lifestyle center? For me, I think specialty and convenience retailers would be best suited to be located in a lifestyle center. 4. Why are some shopping centers and malls now using big-box stores such as Home Depot, Bass Pro Shops and Kaplan’s as anchors? Aren’t anchor stores supposed...
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...old charm and unspoiled environment. Iloilo’s rich heritage is showcased in many festivals celebrated in the city and various towns of the province. Dubbed as the “Province of Festivals”, Iloilo is proud of its nationally acclaimed Dinagyang Festival. Iloilo City is indeed a repository of ancient and historical heritage. Every visitor can not miss-out the iconic imagery on the structures found in the city impose on the viewers’ perception. The mixture of its colonial past and western influence is a unique feature of Iloilo City’s line-up of cultural and artistic treasures. The glorious and colorful history of Iloilo City is more vividly preserved in the monuments of heritage that continue to amaze visitors who come to the city. Written historical records may only possess the informal on of the past but they can never take the place of living heritage as undying testimonies of a people, their struggles, aspirations dreams and their cultural uniqueness. This is the living testimony of Iloilo City’s ancient and historical heritage. Today, it is a popular convention and meeting destination, with its many first class accommodations and an airport of international standards. Iloilo also serves as the gateway to the region and a favorite stopover for tourists heading to the beaches of Boracay, Palawan and the nearby provinces of Guimaras, Antique, Capiz, and Aklan. II. Current Marketing Situation The Philippine tourist arrival from 2000 to 2003 had decline but bounce...
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...and diabetes, people are becoming more health-conscious by finding alternative ways to be healthy. However, most people are resistant to consume healthy due to lack of knowledge. Hence, they are unable to improve their lives to maintain a healthy lifestyle. Therefore, Zenity will provide our customers with the benefits of a social environment sans the health costs. Furthermore, there are people who are passionate about learning new cultures by embracing the language, food, and social etiquette. Thus, they travel to other countries to acquire such educated knowledge. Additionally, Zenity will provide a culturally sophisticated and intellectual atmosphere for customers. We will also offer tea tasting and education classes to further this cultural aspect of Zenity. Moreover, this will allow our customers to enjoy our offered teas compared to our competitors. Zenity offers both products and services that can be used by consumers that are either health-conscious or culturally curious. Tea is one alternative product that is beneficial to one's health. Thus, customers can come and enjoy our categories of tea offered without feeling selfconscious. They could also try new types of tea that they have not...
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...Chief Financial Officer Denver International Airport 201 West Colfax Avenue Denver, Colorado 80202 Re: The Westin Denver International Airport – Denver, Colorado Dear Mr. Heck: Pursuant to your request, we have conducted a study of the potential market demand and developed a statement of the estimated annual operating results for a proposed 519-room Westin hotel (the “Subject”) to be located at the south terminal of the Denver International Airport (“DIA”) in Denver, Colorado. Throughout this analysis, we formally refer to the Subject as The Westin Denver International Airport. The development of the Subject hotel is expected to be financed through the issuance of tax-exempt bonds coupled with some form of public subsidies/guarantees/loans. This report has been prepared for use by the Denver International Airport and its financial advisors in determining the estimated annual operating results of the proposed Subject. The conclusions set forth in this report are based on an analysis for supply and demand for the transient lodging market in the Denver-Aurora market area as of August 8, 2012, the completion date of our fieldwork and primary market research. As in all studies of this type, the estimated results assume competent and efficient marketing and operational management, and presume no significant change in the status of the competitive lodging industry from that as set forth in this report. The terms of this engagement are such that we have no obligation to revise this...
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...Recreation and Leisure in Canada Assignment AHSC 242 Table of Contents Introduction..................................................................................................................................................3 Part 1: Understanding/Recognizing how free time is spent.........................................................................4 Trends and Patterns........................................................................................................................4 Work and Leisure Occurring Simultaneously.................................................................................4 Motivation of Leisure......................................................................................................................5 Influence on Leisure........................................................................................................................5 Defining Leisure – Response Theory (MacNeil)..............................................................................5 Part 2: The Role of Leisure in our Lives.........................................................................................................6 Moving Away from home and entering a Serious Relationship....................................................6 Escaping Reality...............................................................................................................................7 My Life without School......................
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...GONG Hotel] | [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] | Table of contents A. Executive Summary B. Statement of Purpose C. Name and legal structure D. Description of the business E. Description of the concept, licenses, and lease F. Market analysis and strategy G. Hotel Room Configuration, Food service menus, Beverage Menus, and Pricing H. Advertising and promotional campaign I. Conclusions and Summary Works Cited A. Executive Summary Tian Gong Inn. will centrally locate in the heart of the exclusive Gold Coast at the intersection of Goethe Street and North State Parkway. Within walking distance to the shopping and restaurants on the Magnificent Mile and Michigan Avenue, the nightlife on Rush Street, Lincoln Park and the beaches of Lake Michigan. Just a short distance to Millennium Park, museums and cultural centers, and the Loop business district. Tian Gong will provide 285 spacious and oversized guest rooms and suites are individually furnished with integrity, taste and superb functionality. It will attract more and more upper class customer as well as many of the foreigners, specially more and more Chinese business traveler, because this hotel will use traditional Chinese decorate to be the hotel’s theme. Also synonymous with the brand are the high...
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...Contents Reason for selection………………………………………………………………………………………..……3 Company background…………………………………………………………………………………....………4 Origin……………………………………………………………………………….……..…..………4 Productis and brand……………………………………………………………………………………5 History………………………………………………………………………………………………....7 Vision and Mission………………………………………………..……………………….…………..8 Competitor…………………………………………………….……………………………………….9 Porter Five Forces Analysis……………………………………………………………….……..……11 Product……………………………………………………………………..…………………………13 Swot Analysis…………………………………………………………………………………………………….14 Appendices……………………………………………………………………………………………………….17 References………………………………………………………………………………………………………..18 REASON FOR SELECTION Zara is the subsidiary of Spanish retailer Inditex. The reason for selecting Zara is that it is one of the world's largest fashion retailers and is one of the fastest growing companies in the fashion industry. It has an innovative resolution to both style and marketing problem. The reason for Zara’s success is its innovative design and style, quality, strategy, in time production, supply chain, etc. The company continues to change retailing trend through its rapid, vertically integrated supply chain. Zara has become the leader in the rapid growing and fast changing fashion industry. Although the world has recently faced a recession, but still in the fiscal year of 2014, the gross revenue of the company had reached around $20 billion. In 2014, the sales of Zara had increased to 8%, far more substantial...
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...Course Description This course introduces the concepts, tools, and first principles of strategy formulation and competitive analysis. It is concerned with managerial decisions and actions that materially affect the success and survival of business enterprises. The course focuses on the information, analyses, organizational processes, skills, and business judgment managers must use to design strategies, position their businesses and assets, and define firm boundaries, to maximize long-term profits in the face of uncertainty and competition. Strategic Management (BUAD 497) is an integrative and interdisciplinary course in two important respects: 1. The course assumes a broad view of the environment that includes competitors, buyers/consumers, suppliers, technology, economics, capital markets, and government both locally and globally. It assumes that the external environment is dynamic and characterized by uncertain changes. In studying strategy, this course draws together and builds on all the ideas, concepts, and theories from your functional courses such as Accounting, Economics, Finance, Marketing, Organizational Behavior, and Statistics. However, it is much more than a mere integration of the functional specialties within a firm. 2. The course takes a general management perspective. It views the firm as a whole, and examines how policies in each functional area are integrated into an overall competitive strategy. We designed this course to develop...
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...Chinese people love Mickey no less than they love a Big Mac.” [ii] Early in 1999, Michael Eisner, CEO of The Walt Disney Company, voiced his opinions concerning potential markets for his firm’s entertainment products and services. A major thrust for the new millenium would be development in Asia. The firm had now achieved a certain level of experience with owning and/or managing assets and operations outside the United States. They had two competing models that would be utilized to analyze and ascertain the financial and operating structure of their next foray into the global business arena. Their first experience was Tokyo Disneyland. Modeled after Disneyland in California and located six miles from downtown Tokyo, the park opened in 1983 and was literally a cultural and financial success from day one. However, not all of the potential financial benefits accrued to Disney shareholders, since the facility was entirely owned by The Oriental Land Company. Disney generated a large and growing stream of fee income, but did not participate as an owner. The architect of Disney’s strategy was Ron Miller, CEO, son-in-law of Walt Disney, and leader of a very conservative management team. By the time a development decision for Western Europe rolled around in 1987, Michael Eisner was Disney’s CEO. The new management team was convinced of the benefits of ownership. In negotiating with the...
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...areas. In particular, research on what might be called the contours and impacts of urban restructuring and the neoliberal city, immigration and cities of difference, and urban environmental justice show much promise and are likely to define the core of Canadian urban geography into the future. Key words: cities, urban geography, Canada, economic restructuring, neoliberalism, social justice L’urbain ` une ´poque fragile, incertaine et a e n´olib´rale: vers de nouvelles g´ographies de la e e e justice sociale? ` Les villes canadiennes sont a la crois´e des chemins. e Alors que l’´conomie mondiale traverse une p´riode e e de transformation, la situation des villes au Canada se pr´carise avec les effets de la restructuration e ` n´olib´rale de la gouvernance a multiples niveaux, e e l’insuffisance du r´investissement dans les e infrastructures urbaines, la d´pendance accrue des e ´changes commerciaux internationaux, ainsi que la e restructuration de l’´conomie de l’espace. Dans les e conditions actuelles, la recherche canadienne en ` g´ographie urbaine a beaucoup a offrir et continue e de fournir un apport significatif dans les domaines d’importance...
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...repairing and restoring them for continued use has become a creative and fascinating challenge within the architectural descipline. The process of wholeheartedly altering a building is often called “ Adaptive Re-use”. It is known that adaptive re-use helps extend the life of Historical buildings and prevents them from becoming foresaken and derilict. The Gotiaoco building which is situated at the M.C Briones Ave. Behind Cebu City hall is one of the significant architectural building that is currently proprosed to be reuse as a Chinese Heritage Museum under the supervision of Sugbu Chinese Heritage Museum Inc.. In contemporary conservation theory and practice, adaptive re-use is considered to be an important strategy towards conservation of cultural heritage. It preserves buildings by changing outdated functions into new uses to meet contemporary demand. However, it is known that the affected community is one of the external factors that affects the sucessful planning and decision making on the implementation of Heritage preservation program. Hence, a study is conducted by the researchers in order to evaluate the implications of adaptively re-using the Gotiaoco buillding as a museum, as a strategy towards tourism and heritage preservation. This study...
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