...1. Discuss the Dunkin’ Donuts store and/or visit the company’s website. Dunkin’ Donuts is famous for their many varieties of doughnuts and their wide range of bakery products which include muffins and bagels. Dunkin’ Donuts was first introduced as a retailer designed to bring quality donuts and the freshest coffee to consumers. Since they opened for business, it has rapidly became an intrinsic part of the American society . Though famous for their bakery goods that include among many others muffins, cookies, scones, and donuts . Dunkin’ Donuts also has a wide range of coffees- espressos, lattes and cappuccinos, which are freshly brewed . The website is also very enlightening and tells you alot about the various products that the company carries. 2. Based on the information presented in the video, and the information and experiences gathered in the store or online, assess Dunkin’s Donut’s points of differentiation and points of parity. In my opinion, based on the information presented in the video, and the information and experiences that i gathered when i visit a Dunkin’ Donuts store or when i browsed the website online, I think that Dunkin’s Donut’s points of differentiation lies in the fact that it has established a powerful brand and image through its efficient operations, low prices and the various high quality products it offers to it's customers on consistent basis. Additionally, I think that Dunkin’s Donut’s points of parity rests...
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...Running Header: IPO Assignment: Dunkin’ Brands Group, Inc. Dunkin’ Brands Group, Inc. FI516- Advanced Financial Management August 12, 2012 Introduction The company chosen for this assignment is Dunkin' Brands Group, Inc. (NASDAQ: DNKN). With approximately 16,800 points of distribution in nearly sixty countries worldwide, Dunkin' Brands Group, Inc. is one of the world's leading franchisors of quick service restaurants (QSR) serving hot and cold coffee and baked goods, as well as hard-serve ice cream. Its franchised business model comprises 9,760 Dunkin’ Donuts restaurants and 6,433 Baskin-Robbins restaurants. Dunkin’ Brand’s competitors include: 7-Eleven, Burger King, Cold Stone Creamery, Dairy Queen, McDonald’s, Quick Trip, Starbucks, Subway, Tim Horton’s, WaWa and Wendy’s, among others (Google Finance, 2012). Additionally, Dunkin’ Brands competes with other QSRs, specialty restaurants and other retail concepts for prime restaurant locations and qualified franchisees. As of December 31, 2011, it had 10,083 Dunkin’ Donuts restaurants in 36 states, the District of Columbia, and 31 other countries; and 6,711 Baskin-Robbins restaurants in 44 states, the District of Columbia, and 48 other countries. The company also leases restaurant properties. With approximately 120 years of combined history Dunkin’ Brands Group, Inc. is headquartered in Canton, Massachusetts (Yahoo Finance, 2012). According to...
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...Dunkin Donuts Strategy Recommendation Monique Harris Capella University Abstract In starting to plan for my paper the number one question in my head was what is Starbucks doing that Dunkin Donuts is not doing. In my home town there is only one Dunkin Donuts store in town. But, no matter what part of town you are on you can find a Starbucks even on the university campus which has a Starbucks right across the street. In my research I found that Starbucks crushes it on social media. Although they don’t post on each and every social network often, but when they do it is very clever and eye-catching. In this day in age people are starting to use the Starbucks app which allows them to do just about the same thing as if they were in the store. Them two reason alone is what has them on top of Dunkin Donuts. Dunkin Donuts Strategy Recommendation Introduction Dunkin Donuts was founded in 1950 by Bill Rosenberg, who opened the first restaurant in Quincy, Massachusetts. With the goal to “make and serve the freshest most delicious coffee and donuts quickly and courteously in modern well merchandised stores” (Travis, N. 2013). The company has over 11,000 restaurants in 33 countries worldwide. The first restaurant was franchises in 1955. Starbucks Social Media Now to take a look into the social media of the competitor Starbucks. In my research I found that their social media management team doesn’t post updates on Facebook often but when they do, however, they’re usually eye-catching...
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...4-2 Impacts of Value Added Dunkin' Brands Group Inc.’s consumer base is almost entirely based in the United States, yet the company's presence and impact certainly reaches beyond U.S. borders. However, since the vast majority of Dunkin' Brand’s operation impacts the United States, two indexes known as the Social Progress Index and the Social Progress Capacity Index can serve as references in examining Dunkin' Brand's corporate goals and developmental progress. In order to gain some insight into Dunkin' Brands and how the company aligns with these two Social Progress Indexes, a list of the company's goals and primary values are identified on their website as follows: honesty, transparency, humility, integrity, respectfulness, fairness, and responsibility. In addition to their values, they also pride themselves on guiding principles. Leadership incorporates responsibility and having passion at every level. A sense of innovation and having excellence in everything they do, execution of principles and taking ownership and accountability for results, success and failure and by having social stewardship and demonstrating good corporate citizenship and responsibility to all constituencies all encompasses the overall tone of the how they would like the public to see them. (Farfan) Considering that the Social Progress Index's ultimate mission is global advancement, it is difficult to dismiss any of Dunkin' Brand's values as they all are relatively important to guide...
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...District Manager for Dunkin Donuts Odera Mogor MGT330: Management for Organizations Professor Jamal Ibrahim December 21, 2015 Introduction With the promotion of being the new District Manager, it is my mission to execute and coordinate business operations to achieve financial goals. I will make sure that business operations are executed in compliance to company standards. Establish a relationship of trustworthiness and effective communication with my staff. I will identify the company’s weaknesses and create a plan of action to remedy them. I will identify and maximize the company’s revenue, while addressing the teams concerns and provided guidance when necessary. I will also be providing my expertise in talent acquisition for the company. It is my responsibility to ensure that all guests are always serviced at a high personalized level, and will make sure that Dunkin Donuts is deeply involved with its communities. “Dunkin’ Brands offers a comprehensive series of award-winning training programs for crew members, managers and franchisees designed to foster deep connections to our brands’ heritage and improve the guest experience and business results at the restaurant level” (Dunkin Brands, 2014). In this paper, I will outline how job design, organizational design, staffing, staff training and performance evaluation are the fundamentals of creating a business that is built to last. Job Design In order for the new Dunkin Donuts to be successful, it is very important to...
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...Marketing Strategy BU.450.710.82.FA14 Dr. Haiyang Yang Abstract Our research group, company profile, and team charter plans are written in the following proposal. Dunkin Donuts Considering the amount of competition in the coffee industry, it’s fascinating that Dunkin Donuts has served not only the United States but internationally for over 50 years and has continued to expand. Our team is interested in learning and researching their marketing strategies, expansion strategies, and vision to maintain their leading position in the coffee business. The team will look back to the historic rollouts of campaigns, the known ‘America runs on Dunkin’ advertising campaign, the recent use of innovative marketing practices like the inclusion of Vine videos in TV advertising, and current headlines that read plans by DD to market to Californians after an initial failure in the Starbucks dominated state. As told by the company: “Dunkin' Donuts is the world's leading baked goods and coffee chain, serving more than 3 million customers per day. Dunkin' Donuts sells 52 varieties of donuts and more than a dozen coffee beverages as well as an array of bagels, breakfast sandwiches and other baked goods” (dunkindonuts.com, 2014). Without having conducted extensive brand research, the team can speculate on the following: since Dunkin Donuts is a leading coffee chain throughout the world, and based on its awareness as well as its numerous location sites, the marketing strategy appears to have been...
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...allows them the opportunity to improve themselves while moving up in the organization. Developing and implementing an honest and unbiased evaluating system will ensure that we promote the best qualified individuals or teams while improving those not chosen. Through a more personal approach to quality management we can we replicate what has been done at our location and bring the same quality to our future five locations. Job Design Job design involves identifying appropriate, job-related knowledge, skills and abilities to ensure that assigned work can be complete successfully. As the district manager I am responsible for the day to day operations of five locations. I am responsible for maintaining the standards put forth by Dunkin Donuts and its brand. I communicate and properly execute marketing programs through five store managers. I have strong skills in developing and leading people. I work hand in hand with the corporate office in adhering to all departmental policies. As the district manager, I am looking for store managers that are strong...
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...slogan. The idea of having 31 flavors came from the Carson-Roberts advertising agency (which later Ogilvy & Mather) in 1953, along the slogan “Count the Flavors”, “Where flavor counts.” 31 was also more than the 28 flavors then famously offered at Howard Johnson’s restaurants. [citation?] Burt and Irv also believed that people should be able to sample flavors until they found one they wanted to buy-hence the iconic small pink spoon. During a now famous promotion, Amy Boggioni led a group of three who finished 1 scoop each of all 31 flavors in less than 31 minutes. With such a strong start it would never have been anticipated that Baskin-Robbins would ever face problems with regular sales and recognition. Having been a competitive brand for over 30 years it is a wonder at how places such as: Cold Stone, Dairy Queen and Marble Slab have taken over the ice cream industry...
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...Dunkin Donuts: My plan for future expansion and growth of the franchise Lorenzo Flores MGT 330: Management for Organizations Instructor: Sherry Phelan (Friday)November 13, 2015 Introduction As a recently advanced region supervisor, my objective is to impart and grow my administrative experience by building effective groups for each of the five areas I will be in charge of. It is my guarantee to capably serve our visitors, groups, franchisees, and representatives with devotion. Dunkin Donuts offers a far reaching arrangement of honor winning preparing projects for team individuals, chiefs and franchisees intended to cultivate profound associations with our brands' legacy and enhance the visitor experience and business results at the restaurant level (Barbanel, 2005). My occupation is to cultivate Dunkin Donuts’ center qualities into the hierarchical structure of every area. The reason for this paper is to recognize and clarify how employment outline, authoritative plan, enrolling and selecting, preparing work force and execution examinations are key components in making fruitful foundations. Job Design So as to productively run a Dunkin' Donuts restaurant, I must first layout the organization's hierarchical structure by planning the right occupation positions for all levels of the pecking order. Job Analysis Occupation outline is the thing that happens when administrators focus on the assignments expected to be carried out, who will do them, and what choice criteria...
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...different flavor every day of the month. They also believe that you should be able to sample the flavors before you buy, so they came up with the little pink spoon. The pink spoon is what sets Baskin-Robbins apart from the competitors. Customers look forward to tasting the flavor of the month. “With over 5,800 locations in 34 countries, “America's Favorite Neighborhood Ice Cream Shop” has both national and international presence with no end in sight for expansion and growth.” (Daszkowski, 2014) Baskin Robbins international locations have flavors popular to the country they reside in. As explained by Barbara Farfan, “Baskin Robbins mission statement is comprised of 12 values and principles for success fashioned by its parent company, Dunkin’ brands. The 12 values and principles are: Honesty, Transparency, Humility, Integrity, Respectfulness, Fairness, Responsibility, Leadership, Innovation, Execution, Social Stewardship, and Fun.” (Farfan, 2014) Baskin-Robbins began as an idea between 2 brothers-in-law. They wanted to start an ice cream business that was a gathering place for families. They knew that the only way to have their business maintain the high standards that they set was to have each manager be part owner in the business, making it a franchise. “Prospective franchisees will also possess: · Adequate resources to purchase a development opportunity for Baskin-Robbins store · The minimum financial requirement for a single unit development commitment includes...
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...I- Case Summary • Across the majority of Europe, Dunkin’ Donuts, (the 64-year-old company), suffers from being well known. • As of now, Dunkin’ Donuts only has 150 establishments throughout Europe, small, compared to the 11,000 worldwide. • Dunkin’ Donuts has extensive plans to open an additional 1,150 stores across Europe. These openings will range from Northern England to Eastern Europe. •It was the second attempt by Dunkin’ Donuts to open up shops in the U.K. In 1990’s Dunkin made efforts to open shops but failed due to poorly chosen locations and inexperienced franchisees. • Dunkin’ plans on hiring corporate teams consisting of marketing specialists who are locals to the specific countries to facilitate expansion. • With plans to add much bigger seating areas, serving food on ceramic dishes, and allowing customers to enjoy free Wi-Fi, Dunkin’ will create a café-like atmosphere that will add to customers’ leisure. • Dunkin’ is budgeting itself by opening fewer stores in major cities where the rent would cost an abundance. • As European habits change, interest in an American-style coffee and doughnut experience has increased which has been overpowering the typical “tea party”. • Dunkin’ faces competition from coffee shops such as Starbucks and Krispy Kreme Doughnuts, as well as U.K. based coffee shops such as Café Nero, Costa Coffee, and Dum Dum Donutterie. Section II- Case Analysis In 2013, Dunkin’ Donuts, one of the world’s leading coffee and baked...
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...analysis of Dunkin Donut as the study on internal and external environment of the company has carry out. Michael Porter’s Five Forces which include bargaining power of suppliers, bargaining power of customers, rivalry among competitors, threat of substitutes and threat of new entrants. The VRIO analysis is then done to assess the resources and capabilities of a company to determine their competitive potential; VRIO stands for Valuable, Rare, Inimitable, and Organized to Exploit. After that, SWOT analysis also done to make an understanding on the strengths and weakness of the company and to identify the opportunities and threats for the company. 2.1 Michael Porter’s Five Forces 2.1.1 Bargaining Power of Suppliers Main suppliers in Dunkin’ Donuts are going to be food ingredients and more important is coffee. Bargaining power of supplier is low for Dunkin’ Donuts because there are not only one suppliers who supply breakfast items and coffee beans; and the supplier does not have much bargaining power as they typically will be in a contract. In 2012, Dunkin’ Donuts has sign long term supply chain agreement with National DCP (NDCP) which has bring benefits on providing long term agreement with company for the procurement and distribution of products; develop more streamlined system, consolidated cooperative board structure and greater consistency in supply and distribution service levels to all U.S restaurants (Leach, 2012). 2.1.2 Bargaining Power of Buyer Dunkin’ Donut customers...
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...Dunkin Brands Group, Inc. Intro Dunkin Brands Group, Inc. went public on July 27, 2011 at an offering price of $19.00 per share. Over a year later Dunkin trades around $29.13. This represents an increase of 52.63 % since the company went public. After evaluating the company and preparing a DCF model we found the price to be valued at only $24.17. Dunkin Brands also has a price to earnings ratio of 64.88. These indicators signal a company that is vastly overpriced, however its explosive growth prospects might somewhat justify the high multiples. What is nerve wracking is the lack of financial records stretching back further in time, due to the recent offering of shares. Macroeconomic and Industry Analysis Dunkin’ Brands Group headquartered in Canton, Massachusetts consists of two of America’s most recognizable brands: Dunkin Donuts and Baskin-Robbins. The two brands both have a rich history dating back to the 1940s when Bill Rosenberg founded his first restaurant, subsequently renamed Dunkin’ Donuts, and Burt Baskin and Irv Robbins each founded a chain of ice cream shops that eventually combined to form Baskin-Robbins. Incorporated on November 22, 2005, the combined companies were renamed Dunkin’ Brands Group, Inc. The company went public on July 27, 2011 at an offering $19.00 per share. Dunkin’s plan was to use the money to pay down debt and expand the chain. Upon the completion of the IPO, the common stock became listed on the NASDAQ Global...
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...ASSIGNMENT: Dunkin’ Donuts The Beginning It was in 1946 that Mr. William Rosenberg founded what was known as the Industrial Luncheon Services (ILS). Originally set up to deliver meals and coffee to factory workers in the outskirts of Boston, Massachusetts, ILS became successful and led Mr. Rosenberg to open his first Coffee and Donut Shop in 1948, which he named, “Open Kettle”. The Birth of Dunkin’ Donuts Brand Mr. Rosenberg changed the name to “Dunkin’ Donuts” in 1950 from a total of five shops Dunkin’ Donuts has tremendously jacked up its growth and awareness, which served as the foundation for its brand leadership and popularity. The tremendous growth, marked by increasing sales every year, can be attributed to its quality products and the conscientious implementation of standards that come with them. Sustaining Brand Leadership and Popularity In 1960, Mr. Rosenberg founded an International Franchising Association, which gave Birth to the Business Franchising Model of the brand. This facilitated the rigorous and intensive preparation of any new Dunkin’ Donuts Franchise aspiring to carry the brand. In 1963, Mr. Robert “Bob” Rosenberg became the President and the Chief Executive Officer (CEO), which ensured continuity of the success the company had been experiencing. The establishment of the Dunkin’ Donuts University in 1966 paved the way for the four-week program, which aimed to equip participants with the knowledge and the discipline to sustain brand leadership...
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...Case Study: Opening Your New Dunkin Donuts Locations Lori Guiel MGT330: Management for Organizations Instructor: Lori Buckner March 14, 2016 Dunkin Donuts is one of the most recognizable donut franchises throughout the United States. Hearing the name Dunkin Donuts can instantly bring the thought of delicious donuts to a person’s mind. To be promoted to District Manager for a Dunkin Donuts franchisee is a dream come true! The District Manager position also comes with a lot of responsibility. First and foremost is to uphold the goal of Dunkin Donuts which is to “make and serve the freshest, most delicious coffee and donuts quickly and courteously in modern, well-merchandises stores” (Dunkin Brands, 2014). In order to uphold this goal as District Manager, I must create a job design; determine the correct organizational design for the franchises; have solid recruiting and selection; and last but not least train employees properly and provide supreme performance appraisals. JOB DESIGN Dunkin Donuts, as with any organization, relies heavily on great employees to deliver on the mission and goal of the organization. Job design thus becomes a very integral part of any organization’s success from top to bottom. “The standard approach to job design involves three steps: (a) job analysis, (b) job description, and (c) job specification.” (Baack, Reilly & Minnick, 2014). Job analysis is going to be a key component to making the five new locations successful. Company...
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