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Dupont

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CASE 1 - DUPONT QUESTIONNAIRE Please answer ALL the questions whether or not your household currently has carpeting. Part A Q1. Does your household currently own carpeting? 1._____Yes 2._____No (IF YES GO TO QUESTION Q2; IF NO GO TO QUESTION Q7)

Q2. Which of the following styles of carpeting do you have in your home? Please check as many as apply. a. ._____One Color; Traditional Style b. ._____Multicolor; Traditional Style c. ._____One Color; Fashion Style d. ._____Multicolor; Fashion Style Please indicate your agreement with each of the following statements (Q3 to Q6). Q3. Carpeting is an important part of my home? Strongly Disagree Neutral 1 2 3 4 5 Q4. Carpeting is a fashion item for the home. Strongly Disagree Neutral 1 2 3 4 5

Strongly Agree 6 7

Strongly Agree 6 7

Q5. Carpeting is a central item in my interior design for my home. Strongly Disagree Neutral Strongly Agree 1 2 3 4 5 6 7 Q6. It is more important for a carpet to last long than look pretty. Strongly Disagree Neutral Strongly Agree 1 2 3 4 5 6 7

Q7. Suppose your household were to purchase new carpeting, please rate the relative importance of the factors you would consider in selecting carpeting on a 1 to 7 scale where 1 means "Not so Important" and 7 means "Very Important". Not so Important Very Important a. Stain resistance 1 2 3 4 5 6 7 b. Long life 1 2 3 4 5 6 7 c. Fashionable 1 2 3 4 5 6 7 d. Matches my furniture 1 2 3 4 5 6 7 e. Price 1 2 3 4 5 6 7 f. Made by a well known company 1 2 3 4 5 6 7 g. Warranty 1 2 3 4 5 6 7 Q8. How likely is your household to buy carpeting in the next three months? Not so Likely Maybe/Maybe Not Very Likely 1 2 3 4 5 6 7 Part B (Show the respondent the samples of designer carpets). Q9. Please rate the attractiveness of the designer styles you have seen on a 1 to 7 scale where 1 means "Definitely Not My Style" and 7 means "Definitely My Style".

a. b. c. d.

Style A Style B Style C Style D

Definitely Not My Style 1 2 1 2 1 2 1 2

3 3 3 3

4 4 4 4

5 5 5 5

Definitely My Style 6 7 6 7 6 7 6 7

Q9e. Of the Designer Collection carpets you have just seen, which one would you most prefer to have in your home? (Check only one) a. Style A _____________ b. Style B _____________ c. Style C _____________ d. Style D _____________ Q10. Please rate the Designer Collection carpets you have just seen on the following attributes. Use a 1 to 7 scale where 1 means Very Poor and 7 means Excellent. Very Poor Excellent a. Stain resistance 1 2 3 4 5 6 7 b. Long life 1 2 3 4 5 6 7 c. Fashionable 1 2 3 4 5 6 7 d. Matches my furniture 1 2 3 4 5 6 7 e. Price 1 2 3 4 5 6 7 f. Made by a well known company 1 2 3 4 5 6 7 g. Warranty 1 2 3 4 5 6 7

Q11. Do you think it is desirable to have a designer carpet ? Yes No Please explain? _____________________________________________________________ _____________________________________________________________ Q12. After viewing Designer Carpets, do you think you would purchase them for your home? Yes _________ No __________ Why or why not? ______________________________________________________________________________

Part C Q13. Listed below are statements which describe different opinions about carpeting. Please indicate how strongly you agree or disagree with each statement by using the following scale: 1 = Strongly Disagree 2 = Generally Disagree 3 = Somewhat Disagree 4 = Neither Agree nor Disagree 5 = Somewhat Agree 6 = Generally Agree 7 = Strongly Agree Strongly Disagree

Neither Agree nor Disagree

Strongly Agree

a. Carpeting is primarily a functional item b. I like to be associated with the latest styles c. It is important to buy the best quality d. I am fashionable

1 1

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7 7

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Q14. Please rank the following colors of carpets in your order of preference when buying a residential carpet. Color a. Beige b. Gold c. Blue d. Crimson e. Green f. Brown Rank Order __________ __________ __________ __________ __________ __________

Q15. In this section, there are several statements about interests and opinions. For each statement, indicate if you agree or disagree with the statement based on a 7 point scale where 1 means Definitely Disagree and 7 means Definitely Agree.

a. Magazines are more interesting than television b. All men should be clean shaven every day c. When I must choose between the two, I usually dress for fashion, not comfort d. I am a homebody e. A subcompact car can meet my needs f. My friends come to me more than I go to them for advice on clothes g. I like to but new and different things

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7

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h. I often wish for the good old days i. It is important to me to feel attractive to others j. I don't like to take chances k. I get personal satisfaction from using cosmetics

`

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Q16. Please answer the following questions as they relate to the way in which you have answered this questionnaire. a. How interested were you? Very interested interested 1 2 3 4 5 6 7 How committed were you? Not so Very committed committed 1 2 3 4 5 6 7 How much effort did you use? Not much Much effort effort 1 2 3 4 5 6 7 How motivated were you? Not so motivated Very motivated 1 2 3 4 5 6 7 Did this questionnaire lead you to change your views about carpeting? A lot No change of change 1 2 3 4 5 6 7 Not so

b.

c.

d. e.

Part D Q17. Your gender? 1._____Male 2._____Female Q18. Marital Status 1._____Married 2._____Never Married 3._____Divorced/Separated/Widowed Q19. Your age: 1._____18-24 2._____25-40 3._____41-60 4._____60+ Q20. Your formal education 1. Less than High School 2. High School Graduate 3. Some College 4. College Graduate

_____ _____ _____ _____

Q21. Which one of the following is your principal dwelling? 1. House __________ 2. Condominium __________ 3. Apartment __________ 4. Trailer __________ Q22. What is your zip code? ____________________

Q23. What is the approximate combined annual income of your household before taxes? 1. $10,000 or less _____ 2. $10,001 to 20,000 _____ 3. $20,001 to 30,000 _____ 4. $30,001 to 40,000 _____ 5. $40,001 to 60,000 _____ 6. $60,001 and over _____ Thank you for your participation. __________________________________________________________

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