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Economic Overview from the Aeronautic Industry

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Submitted By mfergy
Words 1239
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1. Introduction

My topic will deals with the aeronautics industry and especially planes and helicopters in the world. Through my last experience in Eurocopter-EADS, I discover the aeronautics industry as a complex web and as an important economic factor. This industry also reflects the economic and technological progress of an entire country. Contrary to others industries like automobile, there is only few manufacturers which deals with an international market with many different segments.
2. Market

The market is divided in two major distinct parts: civilian and military, plus the kind of aircraft (exhibit 1). Politics and government is major stakes in this industry, especially on the military side. The expenditures are programmed by government and they also support the promotion abroad. Before each command, it is usual that head of state meet before signing a contract on planes or helicopter, as the case between France and his competitor for the Brazilian air force. Each contract takes several years to be complete more the time to build up the product.
The current economic situation has a strong impact on aeronautics companies, even if commands books are full for several years, some cancelation thus development delays deeply impact their economic situation, For the civilian side the tendency for the transportation of people or goods by plane suffer from a decrease of activity. On the military side, it seems that more the economy decrease, the more military industry works.
Moreover, for both sides, it is not a one shot sold, it includes several incomes for the company years and years later with besides services as after sales services, it is not a one shot sell.
The environmental aspect is often put aside and represents a very low stake in this industry. However, the increasing of the oil price tends to research into a lower consumption of aircrafts. Manufacturers tend to promote theirs actions on the green aspect and the lower consumption. This tendency is not new; it is to notice that between 1950 and 2000, the average consumption has been divided by 5.
As we can see in the exhibit 2, the fleet repartition is not homogeneous, United States and Europe own more the half of the worwilde aircrafts. However, things are changing with the stronger need of emerging country. Exhibit 2, World fleet repartition of aircraft in 2009, Reproduction from Boeing

3. Protagonist of the market

Only a few companies are present on every segment of the aeronautics industry (fret, passage transport…) and on both civilian and military segment. However, the intra sectorial competition is high between the direct manufacturers (Boeing, Airbus…). The new incoming on the aircraft market a virtually non-existent due to numerous factors like the initial investment and the technical complexity; a counter example is possible with Airbus, it comes from the merging from already existent aircraft manufacturer and widely subsidized by many European countries.
This schema is repeated by emerging country like China (Avic, Comac), India (Hindustan Aeronautics) or Brazil and others like Russia (United Aircraft Corporation with Sukhoi, MIG, Tupolev) and Japan (Mitsubishi Heavy Industries). It is to notice the many of these companies are already working with Boeing and Airbus-EADS as aircraft’s part manufacturer. These new competitors are going currently on competition on regional aircraft and tend to research to compete on heavy transport aircraft in a decade. Moreover, nowadays it is harder to find a substitution product so much the issues are precise, especially on the jumbo heavy transport aircraft.
Concerning the suppliers, the competition is less strong according to the very precise competences offered; only a few are present for each particular part.
The civilian market is composed by the historical airlines companies, others low costs, corporation, aero club, Para-public (hospital, firefighters…) or private own (mostly helicopter and business jet).
Finally, the military side is only composed by the purchase of government and a few private military companies. It is to notice that for the military side, it also includes armament system and missiles.

• EADS

European Aeronautic Defense and Space is born in 2000 from the merger between the German Daimler Chrysler Aerospace, the Spanish CASA and the French Aérospatiale-MATRA. The company is divided into 5 pole: Airbus (civilian planes), Airbus Military (military planes), Eurocopter (helicopters), Astrium(satellites) and Cassidian (warrior and armament system). The company also own a part of MBDA (missile manufacturer) with BAE System (UK) and Finmeccanica(Italy).
The company is the first on the civilian market and the second on the military market. EADS is employing nearly 120 000 peoples for a consolidated turnover of € 43.3 Billion/$58 Billion. Exhibit 3, Turnover distribution of EADS, Reproduction from EADS
• Boeing

Boeing is the world leader on the military market and the second on the civilian. The company is present in 90 countries and employing nearly 160 000 people through 70 country for a consolidated turnover of€41.62 Billion/$55.7 Billion.
However, the company makes 61% of his business in the US and is very dependent of the US government purchase Exhibit 4, Turnover distribution of Boeing, Reproduction from Boeing

• Duopole Boeing & EADS

Boeing and EADS are covering the entire market of the 100 places aircraft and are in competition in every market in the world with similar aircrafts. This situation could lead to harmony strategies, but no, there is a huge concurrence between them.
However their strategies seem to be differentiating now:
• Boeing is focusing on the direct link from city to city (point to point) with average size plane. It deals with the American issues and needs.
• EADS is focusing on the big hub airport for international traffic with his new A-380.

• Bombardier

The Canadian company Bombardier is divided into two parts, railway transportation and aeronautics. Bombardier the third biggest aircraft manufacturer with his business jets, commercial planes and water bombers. The company does not product helicopters. The company turnover is € 13.6 Billion/$ 17.7Billion.
• Embraer

Empresa Brasileira de Aeronautica is a civilian Brazilian plane manufacturer created by the Brazilian government in the 70’s. The company is focused on the small and average plane size and armament system.
Embraer makes the biggest part of its sales in the North and South America for a turnover of €4.4 Billion/$ 5.7 Billion.

• United Technologies Corporation (UTC)
UTC is an American conglomerate specialized in high technology products. The conglomerate includes, amongst other things, Pratt & Whitney (aircraft engines, gas turbines), Hamilton Sundstrand (navigation systems) and Sikorsky (helicopters). The company currently employed 223 000 people in 71 countries for a turnover of € 40.1 /$ 52.1 Billion.
According to the description above, the company is too diversified to know the part of the government purchase and the geographical division.
• Relative Companies
There are others companies (mainly equipment manufacturer) linked to this industry, the most important are:
• England: BAE Systems
• United States: Raytheon, L3 Communications, General Dynamics, Lockheed Martin, Northrop Grumman, Honeywell, Textron, Rockwell Collins
• France: Thales, Safran
• Ukraine: Antonov Positioning and nationality of manufacturers
USA Boeing Boeing Boeing Northrop Grumman Textron Boeing Textron United Technologies Boeing Lockheed Martin Boeing Lockheed Martin United Technologies General Electrics
Canada Bombardier Bombardier
Europe EADS EADS EADS EADS EADS EADS
UK BAE Systems Rolls Royce
France Dassault Aviation Dassault Aviation Dassault Aviation Safran
Italy Finmeccanica Finmeccanica Finmeccanica Finmeccanica
Sweden Saab
Brazil Embraer Embraer Embraer
China AVIC AVIC AVIC AVIC AVIC AVIC
Russia UAC UAC UAC
Japon KHI KHI Civilian aircraft >100 seats Civilian aircraft

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