...who will adopt electric vehicles? a segmentation approach of UK consumers Dr Jillian anable The Centre for Transport Research University of aberdeen St Mary’s, Elphinstone Road aberdeen, UK, ab24 3Uf j.anable@abdn.ac.uk Dr geertje Schuitema Department of Marketing and Statistics aarhus University haslegaardsvej 10 DK-8210 aarhus V, Denmark g.Schuitema@asb.dk Dr Stephen Skippon Shell global Solutions Shell Technology Centre Thornton P.o. box 1 Chester, UK, Ch1 3Sh steve.skippon@shell.com Dr neale Kinnear Transport Research laboratory Crowthorne house, nine Mile Ride wokingham, UK, Rg40 3ga nkinnear@trl.co.uk Keywords electric vehicles, consumer preferences, segmentation two-wave design was aimed at reducing psychological distance, supporting information transfer into long-term memory, and facilitating non-conscious processing, thus better representing consumer choice processes. Applying cluster analysis to the various attitudinal measures, participants are segmented according to their pro-social and technology-oriented inclinations and some conclusions as to the characteristics of EV consumers are presented. Abstract Climate change programmes around the globe are relying heavily on the electrification of transport, especially private battery electric vehicles and plug-in hybrids (‘EVs’). These are novel technologies of which mainstream consumers have very little experience and knowledge, so they are psychologically distant from the category. This presents...
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...Wenrich Eng. 121 7 June 2015 Research Narrative “Okay, so I get to wake up today and have another day he doesn’t.”- Dave Grohl, band member of Nirvana What would music have been like in the 1990s without Kurt Cobain? Or maybe the question to ask is, “What would music be like today if Kurt Cobain was alive?” The grunge movement was brought to life by the front man of the band Nirvana, Kurt Cobain (Kurt and Courtney).He was what most believed to be an iconic man in the 1990s for the music genre known as alternative rock/grunge. Kurt Cobain passed away on April 5th, 1994, in his home, when he was only 27 years old (“April 05”). He recently started a family with his wife Courtney Love, who was also a musician in a band called Hole (Kurt and Courtney). Kurt was in and out of rehabilitation centers for his drug addiction, and soon before his death had, what people considered at the time, an accidental overdose in Rome. The day his corpse was found an electrician reports his findings. The police and fire department arrive. Pictures are taken of the scene, and then handed to detectives to enhance the report of the incident that took place on the street of Lake Washington Boulevard. As news spreads of the musician’s tragedy fans gather at his house and a memorial service is performed in his honor (Kurt and Courtney). I now tell you the story of how and when Kurt Donald Cobain’s body was found. An electrician, Gary Smith, from the company Veca Electric arrives at the lavish home...
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...Bangladesh A Term Paper By |Group : ……….. | |Roll : 3-11-21-052 |: |Abul Kalam Azad | |Roll : 3-11-21-055 |: |Narayan Chandra Saha | |Roll : 3-11-21-061 |: |Manash Kumar Adhikary | |Roll : 3-11-21-066 |: |Mir Zahid Hasan | |Roll : 3-11-21- |: | | Submitted to Mrs. Rumana Parveen Course Instructor Course No. EM 501: Introduction to Business In Partial Fulfillment of the Requirement for the Degree of Master in Business Administration in Management Studies Dedicated To The Martyrs And Freedom Fighters Of Our Beloved Motherland ACKNOWLEDGEMENTS First of all, we thank specifically to our course instructor Mrs. Rumana Parveen for the guidance, assistance and direction she provided us for the completion of this term paper. This term paper was made possible with...
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...A study of Social Compliance policy activity and its impact “AARONG” “The fusion of Tradition and Innovation” 1 Submitted To Mr. Sumaon Paul Chowdhury Senior Lecturer, BRAC Business School BRAC University, Dhaka Submitted By Abu Fardous Md. Abdullaah Choudhury Id# 05304057 BRAC University, Dhaka May 18th , 2010 2 Letter of Transmittal May 18th 2010 Mr. Suman Paul Chowdhury Senior lecturer BRAC Business School BRAC University 66, Mohakhali C\A, Dhaka-1212 Dear Sir, This is the report is on study of Aarong’s social compliance policies activities and its impact, which I have been assigned to work on. I found my work experience quite interesting, beneficial & insightful. I have tried my level best to prepare an effective & creditable report. I honestly hope that my analysis will help you to give an idea of my work experience and knowledge. Sincerely Yours, Abu Fardous Md. Abdullah Choudhury……………….. 3 Acknowledgements I got the chance to work on Aarong and it is a very good learning experience for me. It was a lifetime opportunity for me to get real life experience in the field of social compliance through such a big company. We would like to take this opportunity to express sincere thanks to the following people for their contributions and assistance. Without their help and support my internship would have more obstacles. First of all, I would like to thank and express my gratitude to Naushaba chowdhury, senior manager social compliance and producer relations, Aarong...
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...Is Fifty the New “Over-the-Hill” for Marketing Professionals? Rejoining the “Corporate Band” after a Successful Solo Career Author’s note: After a couple of months of seeking re-entry into the workforce, I determined that those employers looking to fill traditional marketing, advertising and media sales positions seem disinterested in a “seasoned” professional. Are you someone who has faced a similar experience? Perhaps you are a hiring manager who disregards qualified but older candidates when sifting through resumes. If you fall into either of these categories, then this article is for you. If you are an individual of a certain age, then the names Don Henley, Sting, David Lee Roth and Stevie Nicks will mean more to your than just “outstanding solo recording artist”. You will know that at one time, these stars were part of some incredible bands. You will also know that these superstars, despite experiencing massive successes with solo careers, have all opted to regroup, so to speak, hooking up with former band-mates to recreate music magic that is as worthy and sellable today as it was back in its heyday. Yes, EDM, hip-hop, rap and auto-tuned pop dominate the airwaves and I-Tunes playlists, and these genres generate massive record sales and concert and radio advertising revenues. But thanks to video games like Rock Band and Guitar Hero, plus a generation of parents who drove their kids to school and selected the in-car musical entertainment, boomer-parented children...
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...bar in the narrow long club, mounted a strong African American robed in baggy pants, an electric green suit and a white shirt with a striped tie. A 3-inch pompadour was sported by him with his slicked back hair. He grasped an oversize electric guitar which is an instrument founded in the urban environment of postwar, pulling, caressing, bending and pushing the strings until he produced a distressed sharp cry that crossed...
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...32 Innovations That Will Change Your Tomorrow The electric light was a failure. gets you there. It’s bad financial decisions and blueprints for machines that weren’t built until decades later. It’s the important leaps forward that synthesize lots of ideas, and it’s the belly-up failures that teach us what not to do. When we ignore how innovation actually works, we make it hard to see what’s happening right in front of us today. If you don’t know that the incandescent light was a failure before it was a success, it’s easy to write off some modern energy innovations — like solar panels — because they haven’t hit the big time fast enough. Worse, the fairy-tale view of history implies that innovation has an end. It doesn’t. What we want and what we need keeps changing. The incandescent light was a 19th-century failure and a 20th- century success. Now it’s a failure again, edged out by new technologies, like LEDs, that were, themselves, failures for many years. That’s what this issue is about: all the little failures, trivialities and not-quite-solved mysteries that make the successes possible. This is what innovation looks like. It’s messy, and it’s awesome. Maggie KoerthBaker Invented by the British chemist Humphry Davy in the early 1800s, it spent nearly 80 years being passed from one initially hopeful researcher to another, like some not-quite-housebroken puppy. In 1879, Thomas Edison finally figured out how to make an incandescent light bulb that people would buy. But...
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...NEW PRODUCTS AND BRAND EXTENSIONS To facilitate the discussion, it is useful to establish some terminology. When a firm introduces a new product, it has three main choices as to how to brand it: 1. It can develop a new brand, individually chosen for the new product. 2. It can apply, in some way, one of its existing brands. 3. It can use a combination of a new brand with an existing brand. A brand extension is when a firm uses an established brand name to introduce a new product. When a new brand is combined with an existing brand, the brand extension can also be called a sub-brand. An existing brand that gives birth to a brand extension is referred to as the parent brand. If the parent brand is already associated with multiple products through brand extensions, then it may also be called a family brand. Brand extensions can be broadly classified into two general categories: Line extension: The parent brand is used to brand a new product that targets a new market segment within a product category currently served by the parent brand. A line extension often involves a different flavor or ingredient variety, a different form or size, or a different application for the brand (e.g., Head & Shoulders Dry Scalp shampoo). Category extension: The parent brand is used to enter a different product category from that currently served by the parent brand (e.g.. Swiss Army watches). Most new products are line extensions—typically 80 percent to 90 percent in any one year. Moreover...
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...University of La Verne Winter 2013 BUS 510: Management of Information Technology Group Project F&F Virtual Fitting Room of Tesco Instructor: Dr. Nazila Safavi Group members: ming-wei li Shunzi Jin Tzu-hao Huang Xia Fang Yan Lu Jan. 30, 2013 Table of Content Abstract 3 Introduction of Tesco 4 F&F 3D virtual fitting room system 5 * Introduction 5 * Features 5 * Operation 6 * Benefits & Shortcomings 7 System Improvement 11 * Technology 11 * Operation ...
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...Chapter two The Evolution of Management Theory Learning Objectives 1. Describe how the need to increase organizational efficiency and effectiveness has guided the evolution of management theory. 2. Explain the principle of job specialization and division of labour, and tell why the study of person–task relationships is central to the pursuit of increased efficiency. 3. Identify the principles of administration and organization that underlie effective organizations. 4. Trace the changes that have occurred in theories about how managers should behave in order to motivate and control employees. 5. Explain the contributions of management science to the efficient use of organizational resources. 6. Explain why the study of the external environment and its impact on an organization has become a central issue in management thought. A Case in Contrast Changing Ways of Making Cars Car production has changed dramatically over the years as managers have applied different views or philosophies of management to organize and control work activities. Prior to 1900, workers worked in small groups, cooperating to hand-build cars with parts that often had to be altered and modified to fit together. This system, a type of small-batch production, was very expensive; assembling just one car took considerable time and effort; and workers could produce only a few cars in a day. To reduce costs and sell more cars, managers of early car companies needed better techniques to increase efficiency. Henry...
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...Matthew Hoskins Grand Canyon University PCN-520 Group Design Final Project Abstract Addiction and the issues which accompany it are at epidemic proportions. Peer group therapy has proven to be an effective therapeutic treatment for those who are addicted. The group offers a sliding scale fee structure for those who are not insured. Those clients unable to contract for abstinence for the duration of the group were disqualified. This essay explores a cognitive behavioral therapy group for women who are currently have a substance addiction. The participants range in age from 19-43. The group meets once per week over the course of 8 weeks. The prospective group members were each given a screening questionnaire to determine suitability for the group. The group was designed to identify and unlearn patterns which led to addictive behaviors. The clients learned ways to replace these behaviors with healthier alternatives. The group illuminated and discussed beliefs about their person which led to the addictive behaviors. 6 of the 8 participants successfully completed group therapy. The group has been recreated at several different locations due to the success of the original group. Final Project Group therapy is an important part of addiction treatment. Lee states, “Clinical studies have shown that peer group therapy in drug treatment is about as effective for inducing long term sobriety as individual counseling but most drug treatment programs combine the two...
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...BOB7024 Organizational Behavior & Design, Stephen P. Robbins & Timothy A. Judge, Organizational Behavior, 14th edition, 2011, Pearson Education Chapter 1 Case Incident 1: “Data Will Set You Free” Ford CEO Alan Mulally is known for starting meetings by saying “Data will set you free” and for trying to change Ford’s culture to one that is based on increased accountability, more information sharing, and hard metrics. “You can’t manage a secret,” he is also fond of saying. Although it’s not clear whether Mulally’s approach will work at Ford, which is known for its self-contained fiefdoms where little information is shared, some companies have found that managing people according to hard metrics has paid off. Consider Freescale Semiconductor, a computer chip manufacturer based in Austin, Texas. Freescale has discovered that in order to have the right people at the right time to do the right job, it needs an extensive and elaborate set of metrics to manage its 24,000 employees in 30 countries. Of particular concern to Freescale is retention. “There’s no greater cost than human capital, especially in the technology industry,” says Jignasha Patel, Freescale’s director of global talent sourcing and inclusion. “When you’ve got a tenured employee that decides to walk out the door, it’s not just one person leaving, it’s that person’s knowledge and network and skills.” To manage talent and prevent turnover, Freescale holds line managers accountable for recruiting, hiring, and...
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...lacking infrastructure and rife with religious superstitions, corruption and violence. The other is that India has an under-rated affluent and intellectual class, an advanced Information Technology (IT) sector and a rich culture. Neither view is entirely accurate. For those planning to do business in India, it is important that they are well informed of the real, complex situation in order to make calculated investments. Knowledge about doing business in India has to be constantly revised, updated and eradicated of biased or stereotypical views. A symptom of the maturity of this knowledge is recognition that the Indian business environment is amorphous. Conditions vary from state to state, industry to industry and region to region. This paper seeks to examine some aspects of this complexity and suggests how prospective investors could use the knowledge generated. Apart from Ramachandran’s (2000) acknowledgement of India’s segmented marketplace and Kumar & Thacker-Kumar’s (1996) article on Indian bureaucratic levels, few scholars have examined the diverse reality of 1 Rodney Sebastian (rodney@alumni.nus.edu.sg) is a graduate of Curtin University of Technology and is currently an independent scholar; Ashvin Parameswaran (ashvin@alumni.nus.edu.sg) is a postgraduate student at the Australian...
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...Escape from a Straitjacket while Trapped Underwater Escape from an Incinerator Escape a Pack of Hunting Dogs Escape from the Basement of a Collapsed Building Escape from Being Blown to Kibbles and Bits Chapter II: Car Troubles Make a Stick-Shift Car Drive Itself Repair a Busted Brake Line While in a Moving Car Fake a Flat Tire Recharge a Car Battery with a Bottle of Wine Lift Your Car with a Innertube Repair a Broken Fuel Line with a Ballpoint Pen A MacGyver Classic: Make an Arcwelder from a Car Battery and Pocket Change Chapter List Chapter III: Angus Macgyver: Superspy/ Chemistry Teacher Make a Fire Extinguisher with the Contents of Your Kitchen Cabinet stop an Acid Leak with a Chocolate Bar Read the Contents of a Burned Sheet of Paper Make Your Own Homemade Tear Gas Make a Homemade Spectroscope Create Your Own Homemade Fog Develop Photos with Battery Acid, Ammonia, and Orange Juice Power a Radio with a Cactus Use a Photographic Fixer as an Antidote and an Icepack Chapter List Chapter IV: Breaking and Entering (use only for good,...
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...MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1)Some countries outlaw ________, a practice in which a company prices its products lower than they are priced at home. 1) _______ A)gray marketing B)dumping C)black marketing D)parallel importing E)countertrading TRUE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false. 2)A casual research design tracks the responses of the same sample of respondents over time. 2) _______ TRUE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false. 4)Problem recognition is the first step in the buying decision process in the business market. 4) _______ MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 5)Why would a company adopt an undifferentiated targeting strategy when there is so much evidence of the benefits of a differentiated strategy? 5) _______ A)to take advantage of economies of scale B)to remove the need for disintermediation C)to move a product to the next stage of its product life cycle D)to more efficiently focus on its CRM strategy E)all of the above TRUE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false. 6)The evaluation stage for a product is longer for an impulse purchase than it is for a shopping product. 6) _______ MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 7)Brand managers are...
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