...things I will never forget. The Wichita airport was surprisingly deserted, the long corridors leading to a large, mostly empty room. The emptiness of the huge building was surprising, and had a bit of an eerie feeling. “Well, at least the lines aren’t long” I thought. Check in was easy enough, handing my I.D to the lady behind the counter. With a big smile she handed me my boarding pass, and wished me a safe flight. Going through security didn’t take long. I had heard that I would have to take off my shoes, but I hadn’t thought about my belt. After taking a minute to re-dress myself after the security check point, I looked down at my ticket and headed to the terminal. Finding the terminal gate was also easy, we appeared to be the only flight scheduled that time and for that side of the airport. I found a seat, close to the window and sat down. As the clock ticked closer and closer to the departure time I could feel my nerves rise. Then, the airplane appeared right outside the window. It quietly and slowly taxied up to the terminal and the hallway attached itself to the side of the plane. “Well, this is it, here we go” I thought. The intercom came on and they started calling sections to board. I was in the last group to board the plane. Entering the airplane I remember thinking how small it was. The pathway was pretty narrow, and only two rows of seats. I...
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...100 airline passengers is waiting to board the plane. They each hold a ticket to one of the 100 seats on that flight. (For convenience, let’s say that the k-th passenger in line has a ticket for the seat number k.) Unfortunately, the first person in line is crazy, and will ignore the seat number on their ticket, picking a random seat to occupy. All the other passengers are quite normal, and will go to their proper seat unless it is already occupied. If it is occupied, they will then find a free seat to sit in, at random. What is the probability that the last (100th) person to board the plane will sit in their proper seat (#100)? If one tries to solve this problem with conditional probability it becomes very difficult. We begin by considering the following cases if the first passenger sits in seat number 1, then all ∗ wax@alum.mit.edu 1 the remaining passengers will be in their correct seats and certainly the #100’th will also. If he sits in the last seat #100, then certainly the last passenger cannot sit there (in fact he will end up in seat #1). If he sits in any of the 98 seats between seats #1 and #100, say seat k, then all the passengers with seat numbers 2, 3, . . . , k − 1 will have empty seats and be able to sit in their respective seats. When the passenger with seat number k enters he will have as possible seating choices seat #1, one of the seats k + 1, k + 2, . . . , 99, or seat #100. Thus the options available to this passenger are the same options...
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...UNIVERSITY OF TECHNOLOGY, SYDNEY FACULTY OF BUSINESS GRADUATE SCHOOL OF BUSINESS SCHOOL OF MANAGEMENT Written Case Analysis Case 8 Netflix versus Blockbuster versus Video-on-Demand Report to: Martin Completed as part of the requirements for Strategic Management (21715) Contents Executive Summary p. 3 Introduction p. 4 Volkswagen AG Pre-1993 p. 4 Issues facing the auto industry and Volkswagen AG in the 1990’s p. 5 Financial performance between 1993 and 2001 p. 6 Labour policies p. 7 Leadership p. 8 Recommendations p. 9 Conclusion p. 9 References p. 10 Appendices Executive Summary With the autocratic management style of Ferdinand Piëch, VW was able to expand and grow during a time when there were increasing cost pressures on automakers world wide. Innovations in the manufacturing process through integration and redesign of the value chain helped VW group reduce set up costs, manufacturing costs and labour costs while significantly reducing development times and costs of new models. Although Piëch was basically a one man band having control of the R & D, Quality, Production and Purchasing departments, his direction has left the incoming CEO with a solid base to further develop and grow the VW group. His vision and drive have placed VW in the position of number one automaker in Europe with market share well ahead of the nearest competitor. He has also globalised...
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...Thank you for Chrystal. Now I am talking the future plan of Volkswagen. Volkswagen expects to enhance their weakness so they keep going to improve its company. Although VW account for larger proportion market share in China market, the further development is necessary for the company. It can maintain the competitive with others. I found that VW is planning to expand the business in China market. They plan to explore area in South area and West area in China. VW will build the factory in Ningbo. The aim is to increase the influence in China market. VW targets rising the production volume to 300 thousands cars per year. It makes more profits through the mass production. Another future plan is to improve the quality of car. VW spend much money on product development. VW starts developing the new car model in order to enhance the competitive with other car makers and attract new customers. The product should improve as the wants for customers are always changing. Also, they hope to sell the environmental-friendly. They explore the skills for environment. Therefore, VW invest 17.1 billion euro in multi products. That can tackle with customer diversity. Besides, I found that VW is going to explore the renewable fuel, for example wind power and solar power. This plan may solve the problems which increases the fuel price. Last point of the future plan is to rise the sales volume. The goal is to earn 20% of its capital as profit per year. To achieve the goal, VW plans to finance...
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...Seat fails to enter the Russian Market Group Project – International Business Strategy Danil Antonov, Denis Gorbachev, Sabine Etzlstorfer, Vadim Rotar, Eliza Furman Contents Introduction 3 SEAT History 4 2000 – 2009 6 Problem 10 Theory-1 13 Methodology 16 Data & Analysis 17 PEST-analysis 17 Porter’s competitive forces 20 SWOT-analysis 23 Recommendations 28 Results 30 References 31 Introduction SEAT, S.A., is a Spanish car manufacturer and a wholly-owned subsidiary of the German Volkswagen Group. The headquarters of the company is located in Martorell near Barcelona, Spain. SEAT presents a range of cars delivering the combination of superior engineering and young design. It makes sustainability principles its priority: reduction of CO2 emission, energy efficiency, and recycling. By 2006, the firm has already produced 16 million cars in total. 75 per cent of the manufactured cars are exported to all over the world. SEAT launches it products in almost 40 countries across Europe, 11 countries in Asia and 16 countries in North and South America. It even sells cars in Africa. However, for some reasons, SEAT struggled a lot to enter the Russian market. But why did they struggle? How can they be successful in so many countries and on the other hand have problems to enter the Russian market? In this paper we are trying to identify the mistakes and explain what has happened. First, we give some background information about the company SEAT and describe the...
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...Granite City Role Differentiation At Granite City we monitored a few different roles being taken. First was the hostess stand, we identified 3 different hostesses who supported each other in various fashions. One was answering the phone and working the seating chart. The other two were taking turns seating customers. Both of these two people would talk to the customers as they walked to their seats trying to make them feel comfortable. Once they seated them they would go back to the host table and seat some more guests. If there was no one they would walk around and help where needed. We did see one that was washing windows and cleaning tables. The Wait staff was approximately 12 strong. They were very polite and friendly. They help each other out. One waitress came to our table and informed us she was helping our waitress out and would take our drink orders. Then our waitress came and introduced herself. During the time our waitress was not busy she also assisted other wait staff and help in the prepping area in the kitchen. The wait staff was always active - we had many of them come by to ask if we needed anything. The wait staff seemed to support one another and balance out when certain staff was too busy. We saw many tables get assistance from different wait staff. Their actions indicated they had a great team atmosphere. In the Kitchen there were 6 cooks. The cooks worked feverously to get things made and prepared for the wait staff....
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....................................................... 2 Presentation of chosen product............................................................................................................ 2 Market background information´s ....................................................................................................... 2 Part two: Analysis of Competitive Advertising ........................................................................................ 4 General characteristics of the car industry .......................................................................................... 4 Skoda Citigo advertising analysis ....................................................................................................... 4 Seat Mii advertising analysis ............................................................................................................... 6 Part Three: Brand Advertising Strategy ................................................................................................... 9 VW Up advertising analysis ................................................................................................................ 9 Potential new advertising for VW Up ............................................................................................... 10 Reference .............................................................................................................................................. 12 Appendix.............................
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...THE ROAD AHEAD FOR SHANGHAI VOLKSWAGEN Shanghai Volkswagen is a joint venture between the German Volkswagen AG and a consortium of Chinese partners. The 25-year agreement signed by the partners in the middle of 1980s provided for 50 per cent VW AG equity. By 2001, this venture was the most successful automobile venture in China. Other attempts made by the US AMC Jeep Corporation and other carmakers failed. While other companies were attracted by the large population of 1.2 billion people (certainly only a very small percentage would be the customers), VW built the successful venture over the years. By 2001, it had a market share of over 50 per cent due to introducing “hot” models and assuring reliable service. But a great deal of effort was necessary to build up this market. The early years were not without difficulties. For example, VW had to develop suppliers for quality components, train the work force, work under constraints imposed by the governments, and had to share its latest engine technology. The Santana model, that proved successful in Brazil, was the primary vehicle that suited the Chinese market. By 1995, the improved Santana 2000 was introduced. The ultimate aim of the Chinese, however. Is to design, and eventually develop their cars by themselves. The factory, not far away from shanghai, has one of the most modern engine plants. Chinese engineers and managers were sent to the factory in Wolfsburg, Germany for training. Moreover, Chinese managers...
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...Tucker: The Man and His Dream 1) I believe for an idea to be truly innovative, it must be driven both internally and externally. Tucker’s idea for the 1948 Tucker Sedan was fueled by both internal and external innovation. Internal innovation happens when a new feature or version is implemented to an already existing product and is driven by ones own desire. Tucker exhibited internal innovation with his car by adding his own new features like seat belts, moving lights, a back engine, disc breaks, and a futuristic design. External innovation can be defined as improving a product and being motivated by external forces. Tucker was extremely motivated to save the lives of others and improve car safety by adding seatbelts. Tucker also had a strong supporting family who encouraged him to follow his dream and succeed. The thought of creating a car that was better than one of those built by the Big 3 was also a force behind Tucker’s hunger to succeed. 2) The Tucker Sedan was comprised of many features never seen before in the car industry that stemmed from his own ideas. However, the Sedan would never have been completed if Tucker tried to do it himself, so he sought external acquisition of technology from his crew of workers. I believe Tucker Automobiles lacked in the in the product development area. The hype and craze initially created by Tucker’s first ad created an overwhelming demand for the car immediately. This pressure to get the product to market caused Tucker...
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...VW Volkswagen AG is a Germany-based automobile manufacturer. The Company develops vehicles and components, and also produces and sells vehicles, in particular Volkswagen brand passenger cars and commercial vehicles. The Company consists of two divisions: Automotive and Financial Services division. The Automotive division is responsible for the development of vehicles and engines, the production and sale of passenger cars, commercial vehicles, trucks and buses, and the genuine parts business. The Financial services division's portfolio of services includes dealer and customer services in the field of financing, leasing, direct bank, insurance and fleet business. The Company's brands include Volkswagen, Audi, Bentley, Bugatti, Lamborghini, SEAT, Skoda, Scania and Volkswagen Commercial Vehicles and each brand offers a product range from low-consumption small cars to luxury class vehicles, as well as pick ups, busses and heavy trucks in the commercial vehicle sector. History of VW in Malaysia The establishment of VW Group Malaysia is the fourth time that the VW brand has had an official distributor, and this time it is VW itself. VWs first appeared here in the 1950s when Champion Motors began importing the Beetle and the first showroom was in Sungei Besi, Kuala Lumpur. In 1967, local assembly started at...
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...Thakur Institute of Management Studies and Research INDIAN AUTO CO’S GREAT CAR CALL BACK – REASONS & IMPACT ON INDIAN ECONOMY Production Management Assignment by Bharat M Patil – MFM 15-18-33 Reasons for Car CALL BACKS…. Every manufacturer need to produce a products that are, safe to use and must achieve all the specifications as specified to customer. This aspects is not only essential to build long-term brand value and corporate success, but it is also required by laws. Every manufacturer develops and implements various robust systems & processes to achieve goal of perfection. However due to some errors which occurs during manufacturing processes, defects occurs. This is very much possible in advanced products such as automobiles. In the event of defects noticed, by taking a responsibility & showing a maturity if action is initiated by manufacturer to fix the issue in favour of the customers, such events are called as CALL BACK. The main reasons for CALL BACKS are, 1. If auto manufacturer discovers safety-related defects, he must initiate some form of CALL BACK to address the problem. e. g. Honda Cars India Ltd (HCIL), CALL BACK 64K units of diesel variants of Honda City manufactured from Dec. 2013 to Jul. 2015 to voluntarily replace the fuel return pipe. 2. The product reliability issues aren’t always related with CALL BACK but customer expect the need for CALL BACK for reliability problems also. e. g. navigation system malfunctions would be reliability...
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...venue, the size of the Philips Arena was amazing. They haven’t opened the doors yet so there were a lot of people waiting to get in and seated. The crowd management up to this point is handled well because everyone got into lines fairly quickly once the doors opened. The tickets were scanned easy and quickly to get everyone in. We got into the lobby and then upstairs to the concessions portion of the arena. The signage in the arena could have been a lot better. It took me 10- 15 minutes to just find the restroom because I didn’t see a sign for it. This could have been fixed fairly easily just by adding a couple more signs. Finding our seats was easy and there were staff eager to help us find our seat. The only complaint I have on the seats were that they were too close to the level below you. Someone actually fell while trying to get to their seat in the middle of the row. The...
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...Fake Nails I see Mrs. Chhetri’s giant body enter the bus. She sees me sitting next to the only free seat and promptly grabs onto the handrail, choosing to stand and have her cellulite jiggle with the jolts of the bus over sitting next to me. I see the reflection of her furrowed brow and pursed thin lips in the driver’s mirror. I can tell she’s thinking Chheee!! …why do they allow whores on the bus? Oh Gawd! All the seats are now untouchable (Indian accent). Oh Mrs. Chhetri, I don’t mind what you think of me, of my bright crimson lips, my fake pink nails, my gaudy sari, my cheap perfume. The judgmental stares and vicious whispers stopped hurting long ago. It stopped hurting when my bright crimson lips put my little brother through school. It stopped hurting when this gaudy sari-clad body bought my younger sister a television set, a motorcycle and gold jewelry for her dowry, without which apparently even a donkey wouldn’t marry her. People can condemn me all they like but I made a difference in my siblings’ lives. Whatever they say, do or think, they cannot take that away from me. Mrs. Chhetri, you won’t even sit next to me for fear of catching slut cooties. I hope you never find out that your husband comes to me every Thursday night, 9:30 sharp (Indian tone). The same veiny throbbing instrument that timidly goes inside you every Sunday afternoon, when the kids are playing, ravages my yoni come Thursday. You can judge me all you like Mrs. Chhetri. I just hope you don’t live...
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...Graduación por: * Promedio * Caso Vivencial(proyecto final) * Tesis(proyecto integrador) * Maestría Asesor Propuesto: Elizabeth Salamanca ------------------------------------------------- Área temática: Servicio Post-Venta La planta de Volkswagen de México es una de las armadoras mas grandes de nuestro país por lo tanto una de las mas importantes, ya que es uno de los principales motores de la industria automotriz en el centro-sur de nuestro país y genera alrededor de 10 mil empleos directos y mas de otros 10 mil indirectos. VWM se ha caracterizado por ser reconocida por la calidad de sus productos e innovación. De igual manera el grupo Volkswagen pertenece a un grupo de otras marcas para otro segmento como Seat, Porsche y Audi. Durante los últimos años ha empezado una revolución por parte de las empresas automotrices en rediseñar y mejorar sus sistemas y procesos en la parte de atención al cliente, esto ha llevado a grandes empresas como Volkswagen a rediseñar e innovar, abriendo nuevas áreas del Marketing llamadas Post-Venta, esto como propósito de generar lealtad por parte de los clientes y conservarlos. Esta área en los últimos años se ha vuelto muy importante para Volkswagen para obtener más ganancias y generar más fidelidad Cliente a la Marca VW. Sin embargo, han existido muchas barreras que se enfrentan hoy en día por parte de los concesionarios para cambiar el modo de vender sus productos después de la venta de un automóvil, VMW cree...
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...with other German automobile manufacturers such as BMW and Mercedes-Benz. Although Pischetsrieder already knew about Volkswagen’s lack of luxury car product, study results caused him to think. In the past, management at Volkswagen had opted to focus simply on the “averaged-priced” automobiles. Past management realized that the company made less profit on each average-priced” car sold, but knew that automobile manufacturers typically will sell more averaged-priced automobiles than higher priced luxury automobiles. Based upon the study, Pischetsrieder decided to introduce a new line of luxury automobiles. One of the company’s recent luxury models, known as the Phaeton, includes a driver’s seat with a lower-back massager. The Phaeton also has Italian leather seats and solar cells in the sunroof that control the car’s ventilation system. Despite all of these features, the...
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