...Brand Shares (by Umbrella Brand Name) Historic Retail Value RSP % breakdown Brand Company name (GBO) 2007 2008 2009 2010 2011 2012 Men's Shaving World Gillette Procter & Gamble Co, The 56.3 55.8 54.8 56.3 56.2 56.7 Schick - Wilkinson Sword Energizer Holdings Inc 10.1 10.2 10.7 10.7 10.7 10.6 Bic Sté Bic SA 3.7 3.8 3.9 4.0 4.1 4.2 Nivea Beiersdorf AG 3.3 3.4 3.4 3.3 3.3 3.3 Edge Energizer Holdings Inc - - 0.7 0.7 0.6 0.6 Palmolive Colgate-Palmolive Co 0.7 0.7 0.7 0.6 0.6 0.6 Bozzano Hypermarcas SA - 0.3 0.3 0.4 0.4 0.4 Super-Max SuperMax Corp 0.3 0.3 0.3 0.4 0.4 0.3 Lord Lord Precision Industries SAE 0.3 0.3 0.3 0.3 0.3 0.3 Arko Evyap Sabun Yag Gliserin San ve Tic AS 0.3 0.3 0.3 0.3 0.3 0.3 L'Oréal Paris L'Oréal Groupe 0.2 0.2 0.3 0.3 0.3 0.3 Natura Natura Cosméticos SA 0.2 0.2 0.2 0.3 0.3 0.3 Avon Avon Products Inc 0.4 0.5 0.5 0.4 0.3 0.3 Flying Eagle Procter & Gamble Co, The 0.2 0.3 0.3 0.3 0.3 0.3 O Boticário Botica Comercial Farmacêutica Ltda 0.1 0.1 0.1 0.2 0.2 0.3 Derby Tokai Corp 0.4 0.4 0.4 0.4 0.3 0.3 Barbasol Perio Inc 0.2 0.2 0.2 0.2 0.2 0.2 K4-TETRA Kai Corp 0.2 0.2 0.2 0.2 0.2 0.2 Perma Sharp Procter & Gamble Co, The 0.2 0.2 0.2 0.2 0.2 0.2 Williams Unilever Group - - - 0.3 0.2 0.2 Mennen L'Oréal Groupe 0.2 0.2 0.2 0.2 0.2 0.2 Oriflame Oriflame Cosmetics SA 0.3 0.3 0.3 0.2 0.2 0.2 Shiseido Shiseido Co Ltd 0.2 0.2 0.2 0.2 0.2 0.2 Yves Rocher Yves Rocher SA 0.2 0.2 0.2 0.2 0.2 0.2 Minora Procter & Gamble...
Words: 18207 - Pages: 73
...Re Table of Contents COMPANY LETTER HEAD ......................................................................................................................... 2 INSTITUTE CERTIFICATE .......................................................................................................................... 3 ACKNOWLEDGEMENT ............................................................................................................................. 4 EXECUTIVE SUMMARY ............................................................................................................................ 5 1 Company Profile:............................................................................................................................. 6 1.1 1.2 1.3 1.4 Introduction ............................................................................................................................ 6 A Brief History ......................................................................................................................... 6 Milestones:.............................................................................................................................. 7 Vision....................................................................................................................................... 7 Companionship: .............................................................................................................. 7 Tangible differentiation: ..................
Words: 5535 - Pages: 23
...PREFACE Projects are an indispensable part of any kind of formal education. They help us to have a practical exposure as well as better outlook of the subject, which we are studying. In a professional course like PGDBM, the students are equipped with strong theoretical knowledge about the business operations and the time-tested methods of running a successful business. To make this theoretical knowledge stronger, the students are assigned certain projects in various organizations to get an idea of the practical working styles. I was assigned to work in Eveready Industries India Limited, Guwahati. The topic of study was “A study of market policies and Distribution Channels of Mosquito coil in Nalbari District ”. I worked with the Ashish Agency, Distributor (Van Operator) of Eveready situated in Nalbari Town. The Project commenced from the 1st May of 2006 to 30th June 2006. In order to make the data and findings easily understandable, efforts have been made to present the information in a simplified, lucid and organized manner. Wherever possible, tables and figures have been incorporated. Suggestions have been made on the basis of findings herein. It gives me immense practical exposure to the practical working patterns and the environment. I will be satisfied if the organization gets benefit from the study and the findings. 4. LIMITATION: 1. The survey was limited to some of the routes covered by the van of company...
Words: 8021 - Pages: 33
...2013 EVEREADY: A Part of Every Moment A mother and her son are cuddled up next to each other under a blanket, laughing and having a good time while reading a book about space: the room is dark, and only a flashlight is being used as a source of light. The flashlight is powered by the one and only EVEREADY brand of batteries: the brand for “every family, everywhere, every day.” With women who have children being the target audience of this advertisement, the advertiser plays on the women’s emotions through the good time the women and boy seem to be having, which is made possible by the use of the EVEREADY batteries in the flashlight. Also, the setup of the advertisement as a whole plays a role- what women, who has a child, does not want to cuddle up next to their son or daughter, and use a flashlight to read? The advertiser plays on a mothers need to nurture her child, which also ties in with her need to guide her child. In the advertisement, by cuddling up next to her son before bed with a flashlight, the mother is nurturing her son by spending quality time with him and making memories. She is guiding her son by participating in activities that are beneficial to him at his age, like reading. Mothers everywhere will be able to relate to this because every mother wants to guide and nurture her child. A mother might also be able to relate to the advertisement by how it brings about the feeling of a need to escape. Maybe she has had a bad day, and cuddling up next to her son...
Words: 534 - Pages: 3
...Effective Advertising Planning and Implementation Name Course Name and Number Instructor’s Name Date Effective Advertising Planning and Implementation Advertising is a key resource to businesses because it allows businesses the opportunity to reach its customers, and it also creates other opportunities to gain new customers. This is how a company increases its market share. However large a company's customer base determines how large of a piece of the market share pie it owns. This is why effective advertising planning and implementation is so important. There are several key components to an effective advertising implementation plan, and each component serves a specific purpose in the smooth operation of advertising campaign strategies. Two of these key components are marketing research and advertising research. Marketing Research Effective advertising planning includes an effective marketing research initiative. According to Arens, Weigold, & Arens (2008), marketing research helps a company's management team make sound marketing decisions, and also assists in the development of systematic procedures for gathering information. These procedures are used to record and analyze information as well. Additionally, marketing research helps companies with what Arens, Weigold, & Arens (2008) refer to as the three R's of marketing. The first "R" of marketing is recruiting new customers. The second "R" of marketing is retaining current customers, and the third "R" of marketing...
Words: 1432 - Pages: 6
...Huddle Energizers Ideas to enliven your huddle Contributed by employees of Citibank Singapore Table of Contents Service Value # 1 – Make Each Interaction Personal ................................................. 6 Energizer: Hebrew Numerology ................................................................................... 6 Energizer: Brain Teaser ............................................................................................... 9 Energizer: Human Treasure Hunt............................................................................... 10 Energizer: Secret Hat Trick ........................................................................................ 11 Energizer: Accentuate the Positive............................................................................. 11 Energizer: Name Game.............................................................................................. 11 Energizer: Heart to Heart ........................................................................................... 11 Energizer: Guess my Body Language ........................................................................ 11 Energizer: How to Say Hello in Different Languages ................................................. 12 Energizer: Good Morning Game ................................................................................ 12 Service Value # 2 – Maintain A Professional Image ................................................. 14 Energizer: You...
Words: 24325 - Pages: 98
...Energizer vs. Duracell 1 Competitive Strategies: Energizer vs. Duracell By LaShonda Griffin BUS 508- Contemporary Business Dr. Laura Jones November 5, 2012 Abstract The U.S. offers a free market where businesses are able to have free enterprise to open and operate an ideal to provide a product or service to the public. There are many businesses that offer similar products and create competition. Consumers are able to have the options in the marketplace. Energizer and Duracell are two companies that offer similar products to consumers. Energizer has been around since 1986 and has grown into a mutli- billion dollar company within the last decade. Duracell first got started in the 1920’s from two scientists, and finally become a brand in 1964. This paper will discuss the two companies’ background, the competition between the two, and how they will thrive to compete in the market place in future. Energizer Energizer is formerly known as Eveready Battery Company and changes its name in the late 1980’s. By the 1990, Energizer has established their brand and had over 30 percent of the domestic market. They were trailing Duracell by 10 percent, who at that time had 40 percent of the domestic market. Energizer is the manufacturer of dry cell batteries and flashlights, with a full line production of in three major categories: alkaline, carbon...
Words: 965 - Pages: 4
...BIBLIOGRAPHY 8 9. APPENDIX INTRODUCTION: A battery is an equipment or device that accumulates chemical energy and makes it accessible in electrical form. It is an integration of one or more voltaic cells, each of which is composed of two half cells connected in series by the conductive electrolyte. I have chosen to investigate and conduct my research project with two different cells namely-Duracell and Energizer .I have chosen these two because they’re the most popular and recommended cells globally .Duracell works for a maximum of 7 hours 12min and an Energizer cells maximum is 6 hours 42min when inserted into a AAA LED flashlight from Garrity . THE DURABILITY OF DURACELL & ENERGIZER CELLS: Duracell > Duracell battery can be recharged up to 400 times that enable cost reduction and power efficiency per battery. These batteries have greatly...
Words: 1236 - Pages: 5
...For the exclusive use of D. PATEL S w 905M26 GILLETTE’S ENERGY DRAIN (A): THE ACQUISITION OF DURACELL1 Professor Frank C. Schultz and Michael T. McCune prepared this case solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. Ivey Management Services prohibits any form of reproduction, storage or transmittal without its written permission. This material is not covered under authorization from CanCopy or any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Management Services, c/o Richard Ivey School of Business, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 661-3882; e-mail cases@ivey.uwo.ca. Copyright © 2004, Ivey Management Services Version: (A) 2008-08-27 It was February of 2001, and James Kilt, newly elected chief executive officer (CEO) of Gillette, was preparing for his first strategy session with Gillette’s board of directors. Kilt pondered what actions to propose in order to satisfy the board, as well as investors, that he had an effective turnaround plan for Gillette’s Duracell division. Kilt, 52, had been the president and CEO of Nabisco just one week previously and was widely credited with dramatically...
Words: 6549 - Pages: 27
...Final Integrative Project Marketing Plan Energizer Motors Inc Grp_FIP_Marketing Plan_Team_9 [pic] Grace, Space, Pace Prepared by: Safder Chandorewala (SC12823) EXECUTIVE SUMMARY Presenting a marketing plan for a car manufacturing company named Energizer Motors Inc. (imaginary company) in Europe. The reason for choosing Europe is that it is extremely saturated market for car marketing and gives chance to work in details about the key concepts and techniques of car marketing in a challenging market scenario. Energizer Motors Inc is established in year 2011. The prime focus of EM Inc is to cater the European car market in small and mid size car segment in the first two years and thereafter growing to wider segment of large and luxury car market. EM Inc. is targeting to strengthen its position in the automobile industry by product differentiation strategy, effective utilization of emerging technologies to attract the customers by adding additional facilities to its cars in City, Medium, Large and Luxury segments. EM inc is positioning itself as a pioneer of fuel efficient diesel engines, further it is looking forward to rapidly gain popularity in the niche market of luxury (premium) cars. The vision of our company is to be ranked amongst top three automobile companies in Europe. Our mission is to capture 1/3rd of European Car Market by 2025. CONTENTS Executive Summary Contents ...
Words: 3313 - Pages: 14
...September 14, 2015 Dear. Ms. Elson, Over the past hundred years, Energizer has revolutionized the battery industry. The “Talking and Talking” cell phone battery leader in battery sales. The new “Talking and Talking” cell phone battery will offer 1500 minutes of talk time or average standby time of 200 hours. In the best case scenario, standby time will be 225 hours. These times are based on the ideal conditions and assume that the consumer properly cares for the battery. The “Talking and Talking” cell phone battery is comprised of a lithium polymer battery. The battery is lightweight at 4.23 ounces and ½ inch wide, still allowing phone to be carried in belt clip or pocket. Most standard phone covers will fit over the battery. The battery will be available in seven colors: silver, black, white, blue red, green and purple at the beginning. Color expansion may be available at a later date. According to batteries4less.com, the price range for a replacement or new battery for Samsung cell phones ranges between $39.99 up to $79.95. When pricing this new “Talking and Talking” cell phone battery, Energizer must make sure to follow the profit orientated strategy while remaining competitive in the market place. ( (Samsung Galaxy S5 / Galaxy S V / SM-G900T (T-Mobile) Cell Phone Batteries)). I would like to discuss this product in further detail with you at your convenience. Sincerely, Product Development I selected the channel of a letter to outline the basic...
Words: 386 - Pages: 2
...Louis Vuitton SA - Giorgio Armani - L'Oréal Groupe - Clarins - Clarins SA Premium men.s hair care: - American Crew - Colomer Group, The - Redken - L'Oréal Groupe - Aveda - Estée Lauder Cos Inc - Matrix - L'Oréal Groupe - Shiseido - Shiseido Co Ltd Premium men.s skin care: - Biotherm - L'Oréal Groupe - Hera - AmorePacific Corp - Clinique - Estée Lauder Cos Inc - Clarins - Clarins SA - Lancome - L'Oréal Groupe Men.s shaving: - Gillette – Procter & Gamble Co, The - Schick Wilkinson Sword – Energizer Holdings Inc - Bic - Sté Bic SA - Nivea - Beiersdorf AG - Edge - Energizer Holdings Inc Men.s post-shave: - Nivea - Beiersdorf AG - Gillette - Procter & Gamble Co, The - Natura - Natura Cosméticos SA - O Boticario - Botica Comercial Farmaceutica Ltda - Avon - Avon Products Inc Men.s pre-shave: - Gillete - Procter & Gamble Co, The - Nivea - Beiersdorf AG - Edge - Energizer Holdings Inc - Palmolive - Colgate-Palmolive Co - Schick - Energizer Holdings Inc Procter&Gamble Competitive Positioning: P&G trails slightly behind global beauty BPC market dynamics unchanged Brand strategy: Gillette brand enjoys broad geographic reach Procter & Gamble aims for more premium image for Pantene Procter & Gamble looks to cross-category branding for Olay This company.s target regarding Gillette brand is to increase the share of the 5-blade Fusion razor, the successor of its 3-blade Mach 3 product, and its advertising campaigns. Their strategy is...
Words: 681 - Pages: 3
...Marketing Project: Rq: S and W are internal to the company, O and T are external Faire un carre avec SWOT et bullet points a l’interieur du cahier Competitors: -Strong competitors like Energizer, Varta and Cegasa, and Retailer Brands. -Energizer: is the key branded competitor for Duracell, always striving for top place in the branded category segment, very active and the only one working on this front regarding communication and consumer promotions, with a tremendous flexibility to react, has an important stronghold in the rechargeable segments and key do it yourself customers. Continues to have a strong presence in rechargeable however losing to the benefit of Duracell. Energizer’s presence in the market is made through 2 brands: Energizer and Eveready. Energizer volume share of the overall market for the last 12 months has been of 13.2 (decrease of 2.1) with an increase n RCR of 5.9 at 36.7 of total RCR but a decrease in alk at 11.8 (-2.4) Energizer held the strongest market position regarding RCR compared to Duracell and other brands, but are still behind Duracell with respect to overall market share. -Cergasa: Local company in Spain, focus is in-store, with aggressive promotions and increase visibility specially in key customer eroski. - Focus on sept 2012 in the table, and maybe talk about the decreases or increase, focus on rcr and overall share. * Market Position * Market Shares * Strengths- Price, distribution * Weaknesses—Brand loyalty...
Words: 591 - Pages: 3
...guide to belief and action (Paul & Scriven, 1987). An important aspect of life is thinking. Thinking is something everyone does naturally as living and breathing, but largely one's thinking is imprecise, partially uninformed, biased, or narrow-minded. Some of the personal barriers to critical thinking includes; self-concept, ego defense, rationalization, self-serving biases, and emotional influences (Goodpaster & Kirby, 2007). Critical thinking is a vital instrument to high-quality decision-making. Everyone has some level of prejudices biases or, which can get in the way high-quality decision-making. Critical thinking should not depend on any underlying motivation. I was a customer service representative for Energizer Battery. I was with Energizer for five years. I first started in the customer service department as a Customer Service Account Representative. I then went to work in the planning and scheduling department as a Senior Logistics Associate. In both roles that I have worked in, critical thinking has always played a major asset. Critical thinking is an essential process when working in the customer service industry. Critical thinking for a customer service representative helps ensure customer satisfaction. A customer service representative must have the ability to listen to the customer’s needs and also have the ability to ask the right questions to provide the best service to the customer. Some customers are able to provide all the necessary...
Words: 800 - Pages: 4
...lighting products, electric shaving/grooming products, and an assortment of personal care items. The company, as of 2004, has 14% market share globally, and 20% market share in Canada. Half of Rayovac’s revenue is due to their “general” battery product line. Unfortunately the company does not hold nearly enough market share as it’s’ competitors. Rayovac does however; enjoy a positive net income and a modest growth rate. The opportunity to enter the rechargeable battery market has been relatively unsuccessful in the past despite endorsers such as Michael Jordan in 1993. This is likely due to consumers being ill-informed about product benefits. Consumers are also unaware that Rayovac has an equal product to that of Duracell and Energizer, yet they offer their batteries at a lower cost. The market for rechargeables is highly fragmented, so Rayovac must alter their approach with respect to their marketing strategy to gain market share. STRATEGIC ISSUES _____________________________________________________________________ Although a large entry into the rechargeable battery market seems rather lucrative, there are several risks. For...
Words: 2457 - Pages: 10
