...The Effect of Soda/Energy Drinks on the Body. The major concern of the soda/ energy drinks effects has grown in importance over the past few decades. It is a fact that there are varied kinds of the soda drinks produced and consumed every day and they have gradually replaced the main drink known as the pure water in our lives. Although soda / soft drinks are considered as the most favorite drink in every daily meal and consumed dramatically every day, there are several fundamentally detrimental effects of the soft drinks on the human’s body including the loss of memory, obesity, and the potential diseases To begin with, drinking soft drinks too much has a remarkably adverse influence on our brain. Because soda drinks contain numerous harmful ingredients such as: high level of acids, caffeine and sugar, our brain will lose memories over and over the time. This means that we are unable to focus on working and studying so that the quality and performance of our job will be decreased. According to Lindsay Maxfield, in the article “This is what happens when you drink soda”, drinking so much soda drinks causes brain-derived neurotrophic factor, BDNF, which brings tremendous problems that reduce the working ability of our brain. As a result, our brain is unable to gain enough energy to work, so we...
Words: 577 - Pages: 3
...Energy Drinks: A Boost in The Wrong Direction Martin C. Okereke East Tennessee State University Introduction The use of energy drinks in the world today as a means of overcoming life stress and challenges, and its effects in humans after its long use and consumption has initiated the writing of this research paper. The importance of this paper is to create a level of awareness in the mind of people about the effects of energy drinks when consumed in large quantities, combined or mixed with other drinks such as alcohol, and taken amidst medical health conditions. There have been various questions regarding the use, effects and promotion of energy drinks. The use of energy drinks has been linked to so many factors which are not limited...
Words: 681 - Pages: 3
...Business Research Part I Griselda Carrasco, Jennifer Pastore, Ingrid Rodriguez RES/351 March 16, 2014 Ruzanna Topchyan Preparing to Conduct Business Research Part 1 Innovation is needed in all business varieties. Organizations that sell a service or products have to consistently come up with new ideas in order to keep a competitive edge. It is difficult to grow without adding new products, specifically for smaller businesses. Research is needed in order to determine which products will be successful, and how to present these products to attract more customers. A popular beverage company is currently looking to add an energy drink to their selection. Their current beverage line includes a variety of sodas, sports drinks, water, vitamin water, and teas. In order to compete with other beverage companies they need to present something that will attract current energy drinkers, coffee drinkers, athletes, and sport fans. Problem Statement The beverage company has drinks in most classifications that compete with other popular drinks on the market. The organization is looking into the opportunity of marketing a new energy drink. When starting this process the company wants to know, “What matters more to consumers when purchasing an energy drink:...
Words: 894 - Pages: 4
...Project Week 3 Assignment 1 Introduction The present paper is in relation to the marketing of the health drinks in the market. In the present situation, the marketing manager of the organization has been told to be responsible for launching a new product called V Fusion + Energy. This is an energy drink. The organizational Vice President Beverage Marketing is of the opinion that, as various people look forward to have higher level of energy in them, the market is definitely the one which can be exploited by the organization as 2 out of 3 people wish that they had more energy. There are around 40% of the consumers who do not look forward to take the energy drinks due to the fact that, they believe that, energy drinks are not healthy for them. In relation to the present paper, various things regarding the marketing research shall be taken into consideration. Macro Environmental Factors The present organization is in the beverage industry. It is important for the organization to make sure that, it considers the macro environmental factors to the highest possible level (Burrow, 2011). Regarding the present situation, there are two major macro environmental factors which are required to be taken into account by the organization. The first factor is the competition in the market. There are various organizations in the market which are selling the health drinks to the consumers. For dealing with this factor, the organization needs to ensure...
Words: 1439 - Pages: 6
...Marketing Research for New Product of Red Bull 6 March 2015 Business Research/Analysis - BMDS 6340 Final Group Paper Spring I, 2015 Table of Contents Introduction 3 Company Background 4 History of Red Bull 4 SWOT analysis of Red Bull 5 Current business market environment and competitor’s analysis 6 Management dilemma against new product 7 Product offering and market strategy 9 Product Offering 9 Market Strategy 9 Research design and analysis 10 Research design and testing 10 Research findings 11 Business Strategy development and implementation 12 Business strategy development 12 Business strategy implementation 13 Conclusion 14 Introduction To keep itself competitive and ensure long-term sustainability of the business, companies keep on making effort to innovate and revitalize their product and service portfolio. Such practices require substantial efforts in researching the consumer demands or expectations, assessing product feasibility and identification of potential market opportunities. The insights derived from such efforts plays critical role in developing and supporting various strategic decisions taken by company to expand its business scope and explore new business opportunities. The market research is performed by the companies to solve certain specific business objectives, among which the exclusive purpose can be mentioned as: assess the revenue generation prospect of the business opportunities, evaluate the competitiveness of the company, identification...
Words: 3961 - Pages: 16
...1102 Ashley Molina 10/29/2012 ENERGY DRINKS Recently, it seems that energy drinks have become the latest fad - from tired college students to business professionals and children. While there may be countless different reasons for the consumption of these drinks, the question remains, are energy drinks ultimately harmful to your health? As a college student who has to stay up late at times to study, I myself have had to use energy drinks. However, I found myself wondering what was inside these drinks and when I looked at the ingredients, I realized I didn’t recognize many of the ingredients that I was drinking. As I try to be very cautious with my health and the things I consume, I wanted to further explore what was in these energy drinks and if they were ultimately harmful to my health. To begin my research, I searched Google to see whether these energy drinks were harmful to my health. I found an article by the McKinley Health Center, published in 2011, and titled “What’s the Buzz with Energy Drinks?” This article discussed how the amount of caffeine in energy drinks is usually much higher than the Food and Drug Administration allows in cola beverages. A high intake of caffeine may have minor effects in the short term, however, in the long term, it can have more substantial and detrimental effects such as bone density, harming unborn children, and weight gain. This article provided some good evidence to the detrimental effects of energy drinks; however, I wanted to see if...
Words: 1140 - Pages: 5
...University of Phoenix DATE Professor Pepsi B Energy Marketing Plan: Phase One Pepsi is performing a marketing control of their recent release of the Pepsi Diet Slim can, evaluating the successes and the failures of product. Based on the market successes of the Pepsi Diet Slim can, Pepsi is planning to develop a sugarcane-based Pepsi energy drink consisting of vitamin B12 and other B vitamins. This new product is packaged in a format similar to the Pepsi Diet Slim to offer a new look to Pepsi’s soda cans and to compete with the irregular shapes of existing energy drinks. Pepsi B Energy is to cater to customers who want to drink a healthier Pepsi. Pepsi B Energy’s Marketing Plan Phase One is designed to develop the basics of a marketing strategy for Pepsi B Energy. Pepsi B Energy’s Marketing Plan Phase One provides an overview of PepsiCo, a brief description of the product, the importance of marketing for PepsiCo, a SWOTT chart for Pepsi B Energy, and the preferred marketing research approach for Pepsi B Energy. PepsiCo Pepsi was founded in 1898 by a druggist from North Carolina named Caleb Bradham. Through a series of acquisitions and other business dealings, Pepsi became PepsiCo. PepsiCo currently produces a variety of beverages, many in partnership with other companies. PepsiCo sell soft drinks, juice drinks, sport drinks, bottled and enhanced waters. Recently, the company has acquired Tropicana Juices. This...
Words: 7771 - Pages: 32
...The objective of this paper is to analyze and discuss some of Energy Boost Inc.’s business decisions using their strengths, weaknesses, opportunities and threats, also known as an S.W.O.T. analysis which is defined as “a way of monitoring the external and internal marketing environment” (Kotler and Keller, 2012). • Strengths o Energy Boost Inc. has a very experienced marketing team with new product launches. This makes Energy Boost Inc. stand out from its competitors. Product launching plays a key role in marketing a product. The marketing team should have a good plan about how to launch the product in the market. They should do proper research in knowing the customer preferences and requirements. The company should be able to meet the requirements of the customers to be getting accepted in the market. An experienced marketing team will fulfill all these requirements. o As Energy Boost Inc. has a good experienced marketing team; the company will be able to launch its product in the market without much difficulty. With the past experiences, the marketing team will be able to come up with a strong plan for product launching. Also, they will be able to meet the requirements of the potential customers. • Weaknesses o Several established competitors in the market o Large start-up cost due to manufacturing needs o The relatively high caffeine and taurine content of Energy Shot makes the brand highly vulnerable to regulatory controls o Potential Health risks in drinking...
Words: 586 - Pages: 3
...BUSINESS RESEARCH METHODOLOGIES RESEARCH ON SMART MARKETING STRATEGY OF RED BULL AND HOW THE COMPANY MAINTAIN ITS LEADING POSITION IN ENERGY DRINK INDUSTRY TABLE OF CONTENTS I. ABSTRACT 4 II. INTRODUCTION 4 III. BACKGROUND OF RED BULL 5 IV. LITERATURE REVIEW……………………………………..….6-7 V. RESEARCH OBJECTIVES…………………………………………8 VI. RESEARCH QUESTIONS……………………………………………………………8 VII. RESEARCH METHODOLOGY…………………………………………………9-12 VIII. ETHICAL CONSIDERATION………………………………...…13 IX. LIMITATIONS……………………………………………………….13 X. CONCLUSION 13 XI. REFERENCE 14-15 I. ABSTRACT The marketing and advertising techniques revolution in the late of 1980s enabled Red Bull to create successfully an “energy drink” market. Today, when the market becomes more and more diverse as well as expanding with over 220 competitors, Red Bull may face to loss in overall global market share. However, Red Bull has reasons to feel optimistic with its strategic business and marketing plans. II. INTRODUCTION The global Functional Drinks market was reported to be worth $26.9 billion in the year of 2008. It is fairly new and continues developing; the market is forecasted to increase by over 64% to reach the value of $44.3 billion, said Datamonitor PLC (2008), cover different categories such as Energy, Nutrition etc. Being regarded as the largest brand in energy drink sector, Red Bull® was holding 29% global market share in 2008 (Datamonitor PLC, 2008) and has been successful...
Words: 2198 - Pages: 9
...Essaied Southern States University Abstract In this Paper, we will analyze the product VITAfruit. We’ll first, talk about the missions of the product, including the value that it offers, the advantages and the objective of the company. Secondly, we’ll analyze the Market and define the target. Third, we’ll define the product and know the direct and indirect competitors. Finally, we’ll analyze the budget-promotions mix, our market metrics and actions plan. Keywords: Energy drink, Mission, Values, Market, Target, competitors, promotions, metrics, action plan. 1-MISSION: -Mission statement: « VITAfruit provides good energy to the body in the healthiest mix of 10 organic fruits” A) Advantages and values of VITAfruit: VITAfruit is a unique organic energy drink composed of mix of ten organic fruits high in vitamin c, green tea and caffeine free for a healthy lifestyle. This drink has many benefits for the body, it gives you a pure energy coming from the vitamin in 10 different fruits. B) Objectives of VITAfruit: The main goal of VITAfruit, is to change people’s opinion about the energy drinks and to prove to them that a magic healthy and organic recipe exits that will give you all the energy and nutrition that your body needs. C) The issues that VITAfruit treats: The most important issue that VITAfruit will treat is to ensure a caffeine free recipe and that will guarantee an energy drink without any health effect and that will permit to the customer...
Words: 1587 - Pages: 7
...Mark Researcher- Paper Boat Overview of the Industry Industry Highlights: Global Soft Drink Industry - $310Billion (2015 Expected) Indian Beverage Industry - $230 Million of the $65Billion Food Industry Current Growth Rate: 15% & Expected Rate: 16-17% Coke & Pepsi Co covers 90% of the market. Juices will surpass carbonate market by 2016 Globally The global soft drink industry is estimated to reach $310 billion in 2015. The soft drink industry spans sparkling drinks, bottled water, smoothies, ready-to-drink tea, concentrates, juices and coffee and functional drinks. In a recent survey conducted by Associated Chambers of Commerce and Industry, consumers are seeking healthier beverages even if they are more costly, due to their positioning. The rising awareness levels with regard to obesity and related health issues, especially amongst teenagers and young adults, have helped push sales of non-carbonates. The report revealed that there has been a strong recent shift in consumer beverage demand towards non-carbonated alternatives creating opportunities for drink manufacturers in the country. The report also pointed out that juice segment is the fastest growing segment with the growth of 3035% annually while the fruit drink industry has been witnessing growth of 10-15%. Beverages account for $230 million in the $65 billion food processing industry in India. In terms of volume, total soft drink (carbonated beverages and juices) market is estimated at 284 million crates a year ($1billion)...
Words: 1916 - Pages: 8
...of this project. We thank her for her time in helping us achieve our objective of completing this project to the best of our abilities. EXECUTIVE SUMMARY Gatorade is a brand of sports food and beverage product built around the line of sports drinks. It is manufactured by Pepsico and is distributed in 80 countries worldwide. The beverage was first developed in 1965 by researchers at the University of Florida, to replenish the combination of water, carbohydrates, and electrolytes that the school's student-athletes lost during rigorous athletic competitions. Its name was derived from the collective nickname of the university's athletic teams, "the Gators". Gatorade has been an admired brand of beverage in the United States and the main thing that has worked for the brand is the advertising strategy, which involves popular sports stars and clubs associated with the brand. We intend to present the positioning of Gatorade, to understand the various strengths, weaknesses, opportunities and threats of the brand in the Indian context and to study a few hypotheses surrounding Brand Gatorade with the Indian consumer in mind. INTRODUCTION PURPOSE & OBJECTIVES Gatorade has been a 45-year-old brand and has been a leading sports drink ever since its inception in 1965. It was formulated to aid hydration in athletes and as replenishment for body fluids lost during physical exertion that is caused by sports....
Words: 1692 - Pages: 7
...Abstract Gatorade is an international sports energy drink brand owned by PepsiCo that was founded in Florida. The company has researched new innovative ways to promote hydration and nutrition among athletes across the globe. Gatorade was founded by Dr. Robert Cade and Dr. Dana Shires in 1965 and has been a leader in the sports energy drink industry with a significant amount of market share. Currently, Gatorade is the official sports drink of the NFL, NBA, PGA, and many other athletic organizations. As the first mover in the sports energy drink market, Gatorade has set itself apart from rivals like PowerAde and Vitamin Water by creating value for customers by establishing business relationships, conducting scientific research, and product innovation. The Gatorade Company is part of QTG (Quaker, Tropicana, Gatorade) and has been a subdivision of PepsiCo since 1998. When Quaker Oats acquired the company in 1983, it was the largest energy drink company in the world with market share of 97% (Rovell, 2006). The company’s product line focuses on rehydration, recovery, energy, and sports performance. Gatorade is considered an innovative product as it was the first mover in the sports energy drink market. Prior to Gatorade entering this market, water was the only other source for hydration among athletes. This paper will analyze how Gatorade aims to achieve the five elements of strategy by focusing on product, place, and promotion. Gatorade was founded by Dr. Robert Cade and Dr...
Words: 1626 - Pages: 7
...things to maintain a balanced equilibrium, homeostasis. Within this unit, we covered cell parts, cell transport, effect of energy drinks on cells, how the excretory system uses cell transport, and positive and negative feedback to keep the body at homeostasis. These concepts are covered in the Next Generation Science Standards (NGSS) High School Life Science (HS-LS) 1-1 A: Systems of specialized cells within organisms help them perform the essential functions of life and multicellular organisms have a hierarchal structural organization, in which any one system is made up of numerous parts and is itself a component of the next level. This is also covered in HS-LS 1-3.A: Feedback mechanisms maintain a living system’s internal conditions within certain limits and mediate behaviors, allowing it to remain alive and function even as externa conditions change within some range. Feedback mechanisms can encourage (through positive feedback) or discourage (negative feedback) what is on inside the living system. There are several learning targets for students in this unit: 1-identify and describe the functions of each organelle, 2-identify and describe the functions of the cell membrane, 3- describe how substances move across the cell membrane, 4: explain how the kidney uses cell transport 5- to plan and conduct an investigation to provide evidence of how energy drinks affect the fluid balance within cells, and 6- to describe positive and negative feedback mechanisms for maintaining homeostasis...
Words: 4614 - Pages: 19
...LTD). The energy drink market had been growing exponentially; but in the recent years growth has been decreasing. How can energy drinks cope with a dwindling market place? Along with dwindling growth, competitors Red Bull and Rockstar have to deal with smaller startup companies trying to steal market share. This report will analyze market share reports from Snapshots International LTD, as well as many other sources. One company that wasn’t even on the top 5 list in 2005, Monster, is now the second biggest competitor in the market place in 2009. Is there a correlation between energy drinks that sponsor sports events or more of a correlation to sponsored athletes? This report will also examine Price, Place, Product and Promotion that Red Bull and Rockstar use. There is a 50/50 split with energy drinkers and non drinkers alike, how can energy drinks expand their sales outside of the energy drink market. This report will also analyze results from Google trends which shows a graphical analysis of search hits. Along with secondary research, this report also includes a primary research section. Included in this section is a survey posted to Survey Monkey.com. With 100 respondents this survey finds out the primary concerns and preferences of energy drink consumers and non-drinkers as well. Broken down within this section are results from Red Bull drinkers, Rockstar drinkers, non-drinkers, as well as those who drink energy drinks only 1-2 times per week and those who drink energy drinks...
Words: 3598 - Pages: 15
