...Assignment 1 Red Bull Female Perspective Focus Group Marketing Research Introduction: For over 26 years, Red Bull has manufactured and sold energy drinks. With over 40 billion cans consumed and sold in over 166 countries, Red Bull is currently the number one energy drink brand consumed worldwide, but as new energy drink companies emerge and the market saturates, it is important to retain a competitive edge. A report conducted by Nielsen on users of energy drinks states that a new heavy user category has been discovered; young mothers (Nielsen, 2013). In the past Red Bull has remained very neutral, appealing to both males and females with gender neutral packaging and directed marketing to the target markets of young males, students and club goers. Recently, direct competitors such as Monster and 5 hour energy have created flavours designed specifically for the female demographic. As an industry leader, it is important to evaluate possibilities, especially if they mean gaining market share. This focus group will explore the potential opportunities that this newly discovered target market may hold. Purpose of study (problem definition): The following study is an attempt to gather insight on the wants and needs of a new target market demographic (young mothers and young female energy drink consumers). Will a new female-oriented beverages be well received and potentially profitable? Specific research objectives and information/data requirements: The Goals of this...
Words: 1645 - Pages: 7
...Chocolate milk. Imagine a world without creamy, tasty, chocolatey, nutrients filled chocolate milk. What would we drink? We would be drinking sports drinks and pop all the time. They have a lot more carbohydrates than chocolate milk. That’s bad for us. We should keep chocolate milk at Nickels because it is tasty and it has lots of nutrients. Let´s get started. To begin with, we should keep chocolate milk at Nickels because it is very nutritious (healthy). One example that it is nutritious is that according to Nutrition in Disguise by Mannie Tarenworth it has vitamin A, D, protein, and calcium. This make me think that people underestimate chocolate milk. Another reason it is nutritious is that it has the same 9 nutrients as white milk. If people think chocolate milk is unhealthy, they are wrong. A mom in Seattle, WA says that “I think it’s fine as long as it’s combined with a nice diet”. This all shows that chocolate milk is very healthy and it should stay in the Nickels cafeteria....
Words: 415 - Pages: 2
...things to maintain a balanced equilibrium, homeostasis. Within this unit, we covered cell parts, cell transport, effect of energy drinks on cells, how the excretory system uses cell transport, and positive and negative feedback to keep the body at homeostasis. These concepts are covered in the Next Generation Science Standards (NGSS) High School Life Science (HS-LS) 1-1 A: Systems of specialized cells within organisms help them perform the essential functions of life and multicellular organisms have a hierarchal structural organization, in which any one system is made up of numerous parts and is itself a component of the next level. This is also covered in HS-LS 1-3.A: Feedback mechanisms maintain a living system’s internal conditions within certain limits and mediate behaviors, allowing it to remain alive and function even as externa conditions change within some range. Feedback mechanisms can encourage (through positive feedback) or discourage (negative feedback) what is on inside the living system. There are several learning targets for students in this unit: 1-identify and describe the functions of each organelle, 2-identify and describe the functions of the cell membrane, 3- describe how substances move across the cell membrane, 4: explain how the kidney uses cell transport 5- to plan and conduct an investigation to provide evidence of how energy drinks affect the fluid balance within cells, and 6- to describe positive and negative feedback mechanisms for maintaining homeostasis...
Words: 4614 - Pages: 19
...Specific dietary needs for an individual Specific dietary needs for an individual A healthy diet can benefit an individual greatly. It can boost our energy and can offer nutrition that our body needs to function, it can also give us a less chance of disease. At different life stages we may need different requirements within our diet. Infants A healthy meal plan for infants includes food that keeps them healthy and helps them grow well. Babies grow more quickly during the first year of life than at any other time. During the first year of life, babies learn to eat food that will keep them healthy in the future. Babies also develop eating skills, such as using utensils and cups. For babies you should not give them any other drink apart from breast milk and liquid formula. Regular cow's milk, goat's milk, and evaporated milk do not have as much iron as your baby needs. They are also harder for them to digest. Do not feed these types of milk to your child until they is 1 year old. Low-iron formula can cause your baby to have low levels of iron in his blood. Your baby needs iron to grow well. Don’t give solid food to your baby until they are good at controlling there neck and head which is usually 4 to 6 months. Use care when heating your baby's milk or food in a microwave. The food may not heat evenly and have spots that are very hot. Do not force your baby to eat. Your baby knows when they have had enough to eat. They may show you that they have had enough by looking around...
Words: 1854 - Pages: 8
... Supporting the Physical as well as Emotional Wellbeing Practitioners main focus when treating a patient is to acquire a diagnosis, and then treat or cure that diagnosis then send the patient home. This is all well and good however, they could be potentially leaving out treating the emotional wellbeing of a person. Which could lead to the patient recovering but later on returning for medical attention because either the issue has returned or become worse. For example, a young man in college comes to the emergency room complaining of chest pain, rapid heart rate, and shortness of breath. After a cardiac workup the patient is deemed medically clear. The ER Physician discovered during his assessment that the patient has been drinking energy drinks on a regular basis in order to stay awake while attending school and working. Upon discharge the ER Physician instructs...
Words: 1158 - Pages: 5
...Carlotta Island Phil 305 Ryan Taylor Why Be Moral? Ethics is a division of philosophy that deals with human behaviors. There are many different theories that have existed throughout history. An ethical theory must consider and take into account what makes the “right” decisions different from the “wrong” decision. A lot of different people and organization of the history of the world have defined ethical behavior, but still some actions are argued as to whether or not they are ethical or even moral. Plato’s view of ethics was that it had to do with the arrangement of the human soul. Plato contended that justice is the quality of soul, in virtue of which men set aside the irrational desire to taste every pleasure and to get a selfish satisfaction out of every object and accommodated them to the discharge of a single function for the general benefit. Thrasymachus, on the other hand believed that justice was not based on any moral premise but is defined by those in power or by the authority of the state. Religions such as Christianity have come up with theories about ethics also. Christians have theorized, “Human souls desire the good, found only in God.” This good is supposed to be “unchanging, permanent, and always satisfying. The goods of this world, such as food, drink or wealth, are only partially satisfying, since these are always changing and human physiology always demands them. God, however, as the final end of all things, is the end of human souls as well. The soul...
Words: 1239 - Pages: 5
...and desires - so there is no attention to give to those around us, who probably have needs and desires very much like our own. People are not boring; we get bored because our attention wanders. Giving someone our full attention says clearly: “You matter to me. You have my respect.” Almost every disruption in human relationships - between parents and child, friend and friend, worker and co-worker - can be prevented by learning control over attention, for, with mutual attention between people comes loyalty, interest and trust. To love we have to be able to do things for others, even if it is inconvenient, or when we have no energy. For example, when we know we should help one of our classmates with his homework but have only enough energy to drop into a beanbag chair with a soft drink in hand, how can we be of service. Our minds are great repositories of energy – when healthily used - but we go through life trying to punch as many as holes in it as possible,...
Words: 994 - Pages: 4
...Health and Lifestyle for the Public Services Assignment Three of Three – Lifestyle, Health and Improvement Assessor name – Keith Hobbs The average young person/child should be completing at least one hour of moderate exercise, such as cycling The average young person/child should be completing at least one hour of moderate exercise, such as cycling Physical activity The positives of exercise: * Improved physical health – regular exercise increases strength in your muscles and bones, increases your circulation and boost your energy. * Improved mental health – exercise increases the amount of oxygen receives, which means you have an improved memory. Exercise can also ease depression and relieve stress. * Physical exercise reduces the risk of heart disease. The positives of exercise: * Improved physical health – regular exercise increases strength in your muscles and bones, increases your circulation and boost your energy. * Improved mental health – exercise increases the amount of oxygen receives, which means you have an improved memory. Exercise can also ease depression and relieve stress. * Physical exercise reduces the risk of heart disease. Fitness requirements for the police: * Minimum 5.4 on the bleep test * Push a force of 34kg * Pull a force 35kg The requirements change for different departments in the police service, for example to join the armed response unit, you need a minimum of 9.4 on the bleep test. Fitness requirements...
Words: 4740 - Pages: 19
...- ALCOHOL You may think alcohol is no big deal … but your wrong! What comes to your mind when you think of alcohol? Celebration? Fun? Or DEATH? Probably not the last one, well did you know that “Several meta-analyses risk of breast cancer rises as the level of consumption increases; the risk of breast cancer rises by 2% to 12% for each additional standard drink consumed per day.” Wait that’s not it “I was only sixteen but my liver was badly damaged and I was close to killing myself from everything I was drinking.” —Samantha. Alcohol may seem as a popular activity around older teens and adults but does that mean we should start drinking without knowing what alcohol is made of, how it affects us and how to make positive...
Words: 537 - Pages: 3
...of FruitLift: we will describe the internal and external environments of FruitLift. We also explain different strengths, weaknesses, opportunities, and threats of FruitLift. Next we will describe the marketing plan of FruitLift. To do this we will begin with the target market and why we choose that market. Following that we will describe the product strategy and promotional strategy. At the end of this section we will describe the supply chain of FruitLift. The marketing plan is supplemented by what we have learned in class and from the textbook throughout the semester. Introduction Many college students spend their nights studying for a test as well as finding a way to keep themselves awake. Keeping yourself awake while studying can be quite challenging. However, there is always a solution for a simple problem. From now on, college students will only have to worry about studying since we have created the most outrageous healthy energy drink that will promise you to keep you awake for as long as you need to. FruitLift is the perfect choice for those that choose to have a healthy way of living while they maintain themselves energized to do any type of work. The purpose of this healthy energy drink is to provide a tasty-low...
Words: 5565 - Pages: 23
...fitness of their athletes. A company such as McDonalds does not offer the healthiest choices which are why it does not get the approval by many people to be a leading sponsor for the games. The majority of their foods are filled with fat or they are extremely greasy. For a company such as Coca-Cola, they offer products that are very high in sugar. When many think of the Olympics they relate the games to drinks that are hydrating and replenishing to the body. The main carbonating products developed by Coca-cola are not a fit with the results that athletes need from their drinking products. The main question that arises is, should Olympic athletes cut ties with these sponsors? Also should Olympic athletes take sponsorship money from these companies? There are some athletes that are taking sponsorship money from McDonalds. Patrick Chan who is a figure skater is one. He stated that his favorite item is the double quarter pounder. This sandwich has over 650 calories and 37 grams of fat. There is no possible way that when Chan is training for his figure skating events he is eating double quarter pounders on a regular basis. This is not the type of food product that supplies the necessary amount of energy to the body that is needed to perform at a high level. Drew Doughty who is a hockey player is another. Since these players are not eating these foods on a regular basis, then why are they embracing the sponsorship of McDonalds? The...
Words: 1588 - Pages: 7
...Unjustified Products Edward Awad CSU Consumer Behavior, Theory and Analysis MKT 7505 (Awad E-7505-13) George Jewell October 16, 2009 Unjustified Products Introduction This case study of human Belvoir toward the buying power of sport drinks for dog’s powder added to water to keep dogs healthy and nutrient. According to K9-Quencher® is healthy sport drink mix, and treats for dogs. People tend to love their pets, and treat them as they are family members; they buy for them the best food, shampoos and toys, to keep them happy, because they live in the same properties. There is not a thing wrong for taking care of pets. Is the K9-Quencher a necessity for dog’s health ? Analysis K9-Quencher® is a healthy sport drink mix, and treats for dogs it is a Great web sit offers few testimonials, and ingredient For the K9_Quencher. Planet animal is a supporting of the products and few other pet suppliers and vets. My analysis shows the contrary.K9Quenchers is “95 Water, over 95%. These are our ingredients: Dextrose, Glycine, Monosodium Phosphate, Magnesium Sulfate, Niacin, Biotin, Sodium Selenite , Artificial” K9-Quencher®, (1999-20060. The only good ingredients in these products are: H2O and Biotin. Because Biotin has B vitamin to help regulate hearts beats. This product is expensive and unnecessary for dogs’ nutrients it would be great if it was that easy defined, but most supplements are too limited and some are not good for dogs. “We only suggest special fish oil, Vitamin...
Words: 1312 - Pages: 6
...University of Pheonix Ethics is a division of philosphy that deals with human behaviors. There are many different theories that have existed throughout history. An ethical theory must consider and take into account what makes the “right” dicisions different from the “wrong” decision. Ethical behavior has been defined by a lot of different people and organization of the history of the world, but still some actions are argued as to whether or not they are ethical or even moral. Plato’s view of ethics was that it had to do with the arrangement of the human soul. He believe that every human sould consisted of three parts, the rational, spiritual, and passionate. For a person to commit ethical behavior Plato believed that the soul must be properly organized. This meant that the reason must command, organized, and focus the other two parts of the soul. If this was done, then one sought general good and not flights of fancy. Religions such as Christianity have come up with theories about ethics as well. Christians have theorized that “human souls desire the good, found only in God.” This good is supposed to be “unchanging, perminant, and always satisfying. The goods of this world, such as food, drink or wealth, are only partially satisfying, since these are always changing and human physiology always demands them. God, however, as the final end of all things, is the end of human souls as well. The soul that "rests" in God is the soul that wants nothing other than God...
Words: 1245 - Pages: 5
...people, it's just a nine-letter word synonymous with food and dieting. To others - people who know the secrets behind a better workout and a leaner body nutrition means so much more than just filling their plates. These people know that with proper nutrition, your body can experience beneficial results that out-compete any fancy pill or expensive surgical intervention. It's true! And, to take it even a step further, the timing of your nutrition with correct food choices will turn your body into an energetic, elated, lean, fat-burning machine! And who doesn't want that? We sure do! Not that being lean means you'll be automatically happier, but, if you eat the right foods at the right times, you'll feel less grumpy, you'll have more energy to exercise hard the next time you hit the gym, and you'll be pleasant for others to be around! Plus, you'll look good too! You probably already know that eating small, balanced meals every few hours is one of the keys to a healthy physique, but that's not what we're talking about here. In this special report, we're going to show you how eating the right foods at the right times following your workout will make a huge difference in how you feel when you're working out, and how you feel for the 23 hours that you're not working out. Eating correctly after your workout will also help you be able to work out hard the next time you exercise, build more lean muscle, and improve your overall health. Isn't that almost too good to be true? But...
Words: 8920 - Pages: 36
...BeachBody.com’s straight forward guide to eating so you lose fat and improve your health forever – 100% GUARANTEED! Step-By-Step DIET GUIDE 6 STEPS LET’S BEGIN... The actual goal of most fitness and slimming programs is to increase the ratio of lean muscle to stored fat. That means trimming a lot of fat and toning/building muscle. It does not mean “losing weight.” We’ve heard ads that promise 10 pounds of “weight loss” in a weekend. And the only way that is possible is by losing water weight. Maybe you’ll lose a pound or two of fat by starving your body along the way. But the rest is water weight. And of course, as you re-hydrate, your weight will go right back up — but because you starved your body, your metabolism was reset! So the next time you eat food, your body will be ready to store any leftover calories as fat. And soon you’ve got more fat stored than when you started. Not good. to transform your body. 1 CONTROL your portions. Don’t eat until you are full, eat until you’re not hungry. 1 CONTROL your portions. In restaurant terms, generally, eat half what the chef serves you. An adequate portion of a meal is 3 ounces of protein (like chicken, tuna or lean ground beef) which is about the size of your palm. Don’t eat until you are full. Eat until you’re not hungry. Same goes for salad dressing; On a large salad, limit it to just enough for taste. You will be surprised how much less dressing you need to get the same flavor. Control Your Calorie Intake and Portion Size...
Words: 4840 - Pages: 20
