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Eskimo Pie

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Submitted By acvhlancastre
Words 1733
Pages 7
Advanced Corporate Finance
Professor Manuela Athayde Marques
TA Professor Ana Carolina Mota
Group Project

Introduction
Eskimo Pie was a well known brand of frozen novelties in the early 1990’s. As many companies in its stage, Eskimo Pie decided to explore growth opportunities by going public.
The aim of this report is to present Eskimo Pie’s business and its historical background in the first and second sections. The third and forth sections illustrate a historical and financial analysis of the frozen novelty industry. The last section refers to the different alternatives that Eskimo Pie has to go public.

Historical Background
Innovative ideas can start with day-to-day needs and Christian Nelson was able to spot one. When working in a confectionery store, Nelson was confronted by a little boy’s indecision between a chocolate bar and a scoop of ice cream. The idea of combining the two products gave birth to America’s first chocolate-covered ice-cream bar. In 1921 Christian Nelson commercialized his innovation under the name of “IceScream-Bar”. One year later, Eskimo Pie brand name resulted from a partnership with
Russel Stover, who later exited the company in 1923. This partnership was beneficial in many ways: the creation of a mechanism to collect royalties and the design of a glamorous tin foil wrapper manufactured and supplied by the U.S. Foil Company.
Despite of its success and the increase in sales, Eskimo Pie Corporation was not financially sustainable. Both its unreliable accounting system and patent infringers jeopardized the collection of royalties.
By the summer of 1923, the sale of over a billion of Eskimo Pies was not enough to pay a liability of $100,000. Nelson had no choice but to sell the corporation to U.S.
Foil Company. In 1924, Eskimo Pie Corporation became a subsidiary of U.S. Foil
Company. Nelson remained in the

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