Understanding the Management role to improve management performance

1.1 Describe the goals and objectives of your organisation
Every organisation that wishes to accomplish something has to set both aims and objectives. An aim is an expression of a long term purpose or goal which should take the organisation forward and give direction. Goals are general in nature and are more about everything that may be accomplished on that journey rather than just about reaching the final desired distant point. Objectives are the series of steps needed to achieve the goal. Objectives are more specific and can be short or long term. To be effective objectives need to be SMART. * Specific - Say who, what where how * Measurable - Say when, how many * Attainable - Are something your group can do * Realistic - Capable of being achieved * Time-bound - Can get done within a time limit. (As cited in the ILM Booklet 1.)

The two concepts of goals and objectives are separate but related. My interpretation of the relationship between goals and objectives is that goals without objectives can never be accomplished while objectives without goals will never get you to where you want to be.
The Vision for the direction of the Comprehensive School is set out using a strategic approach in the School Improvement Plan (SIP). Although the terminology used within the plan does not use the terms ‘goals’ and ‘objectives’ the purpose is the same with strategic intentions ( or long term goals) broken down into themes. Each theme is divided into different action areas where very detailed specific short and longer term implementation strategies (SMART objectives) are designed to ensure the school achieves its strategic intentions.
There are four strategic intentions within the 2013 - 2014 SIP designed to set out the main priorities for school improvement. These