...Executive Summary Airbus and Boeing have constituted a duopoly in the large jet airliner market since the 1990s, leading to fierce competition. Boeing is an American company while Airbus began as a consortium of European aviation. The two are presently facing issue that tarnish their political, legal, and ethical reputations. Airbus argues that Boeing has received over $16 billion from the US government in addition to help from countries like Japan. The U.S. fires back arguing that since 1992, Airbus has been receiving EU government loans. Boeing’s scandal with Lockheed and the discovery of wing cracks in the Airbus A380s have damaged both companies’ ethical reputations. The following recommendations will ensure that, while Boeing and Airbus compete in the commercial airline industry, their actions will be ethical and legal, while adapting within the current cultural and political bounds of the global market. Introduction Boeing: the world’s largest aerospace company Since its foundation in 1916 in the Puget Sound region of Washington State, Boeing has become the largest aerospace company and a leading producer of military and commercial aircraft. Boeing’s military aircraft come equipped with satellite, missiles, launch vehicles and advanced information, and communication systems. The number one U.S. exporter have about 160,000 employees across the United States and in 70 countries, making it one of the most diverse and talented companies that thrive through their innovative...
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...faces daily challenges to produce products to fit the consumer wants for air travel, comfort, and efficiency. While Boeing deals with a constant need for innovative ideas it also deal with the challenges of its main competitor airbus whom has historically been subsidized by many of the European nations to compete with Boeing for a larger share of the market. Boeing management, through excellent planning, an ethics policy that demands large returns for shareholders, and constant work to comply with ever changing legal demands of the industry has led to the constant success of the company. "It was the jet Boeing didn't build that averted what could have become one of the worst crash landings in the company's 91-year history--and cleared Boeing to conquer the skies again."(Masters, 2007). Boeing's Management team's work hard to plan what project's will be best for customers, lead to the largest returns to shareholders, and keep a reputation of being a world leader in the aviation industry. "In October 2002, executives of the aircraft manufacturer met with a group of global airline representatives at a conference center on the Seattle waterfront. The executives were trying desperately to figure out what to build next to hold off a soaring Airbus."(Masters, 2007) Boeing had made plans to build a high speed jetliner prior to this meeting. Through careful planning and expert decision making Boeing officials found that the world was more interested in comfort and efficiency...
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...recognized in explaining Boeing success as one of the words top airline company. Which Boeing makes state of the art airlines. Business owners and managers are part of an private citizens, which they may assume responsibility for other problems in society, such as the CEO of Boeing has leadership for a national drive to raise money for medical research for leukemia to cure children. The distinction between the public responsibility of business and the responsibility of the individuals who own and work in businesses and are an important one. However, coming from a social responsibility, a member of the organization could reflect on the entire organization itself, even if it was done outside the company’s. Boeing has an extensive ethics policy that is developed to protect the corporation and its employees. All employees are required to obey all information in the Boeing Code of Conduct when they are hired. Boeing has a hotline set up so that employees can ask questions or report suspected violations of policy. The Finance department has additional policies they must go by since the company wants accurate reporting of all records. Boeing has always try to stay committed excellence in demonstrating...
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...MKT 370 Case Study 2-4 Airbus 1. In each of the cases described who benefited and who suffers from the alleged ethical and legal lapses of Airbus? Competitors like Boeing benefited in the short term due to their Airbus lapses, but in the cases who was the winners and losers are as followed. In the Kuwaiti Kickbacks the one who gained from the benefit was Kuwait Airways Corporation (KAC) Al Mishari, and ALAFCO’S El Fekih Airbus for the first few planes purchased alone with Airbus who also suffered, because in the end they were the one who lost the deal. Both Airbus and Boeing competed for Kuwait Airways Corporation order. KAC choose Airbus but it seemed like Boeing would be chosen, even when Boeing offered $100 million cheaper package. KAC’s chairman Ahmed al Mishari was involved in the corruption. Indian Ink Rajiv Gandhi benefited and his Indian Airlines Mishari and Airbus for the first few planes purchased associated and of course Airbus Ind. Airbus also suffered in this case as well Mishari’s plans to bypass the formal deal when the Indian Government has declined the government approval by forming ALAFCO has purchase 43 Airbus planes worth $2 billion. In 1984, Indian Airlines (IA) had pad a deposit for 12 of Boeing 757s and in 1986, IA ordered 19 Airbus A320s. Although Boeing offered to supply 35 of its 757s with a discount of $5 million per plane, IA refused the deal. Mounties and Banks Karlheinz Schreiber Airbus Senior benefited, because Airbus denied paying off the VP...
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...Ethics At Airbus 1) In each of the cases described above who benefits and who suffers from the alleged ethical and legal lapses of Airbus? Ans – When we observe across cases, its mostly the state and the airline company who is at loss due to these legal and ethical lapses Airbus – Sabena Case: As long as Van Espen’s case does not prove anything against any party, Airbus has gained significantly from the deal as it would have earned around $5bn order from the deal. The party which suffered significant loss should be the state as the Belgian government had 50.5% stake KAC – Airbus: Airbus gained a much needed order bill of around $1.1bn and possible order of $0.9bn, the employees of KAC Mr Al Mishari and its subsidiary ALAFCO, Dr. Mallalah & Mr El Fekih possibly would have earned (only a possibility) whereas the state of Kuwait higher costs, lost cash, earned higher depreciation costs and probably had to write-off it off India Inc. & Airbus: Airbus like all other cases earned the order book despite Boeing offered a deal to the Indian government $140mn cheaper. The state and eventually the airline paid $140mn more, raising its depreciation costs, debt service costs and got hold of carriers which were not properly tested thus risking the life of passengers Across cases observed, Airbus has been smart enough to save itself a persecution almost anywhere and has got large order books worth billions of dollars acquiring half of the market share but if Airbus is found...
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...Boeing is one of the leaders of the aerospace industry. Boeing makes a wide assortment of aircraft which includes military crafts, commercial aircraft and even weapons such as missiles. Boing also designs and manufactures electronic and communication systems. Boeing is major service provider for NASA and operates the Space Shuttle and International space station. Boeing is successful and owes a large portion of that success to its ability to plan around complicated issues such as legal and ethical standards. Boeing has to comply with legal requirements that make planning a challenge at times. Boeing must handle internal and external affairs which can either shine a negative light on the company or a positive one. An example of this is a lawsuit that was filed in 2000 that claimed pay differential between the two genders at Boeing. Though there was evidence that supported the claim of pay differential, Boeings lawyers were able to protect the company from public scrutiny. The case was settled out of court. Boeing is well known for its dedication to social responsibility. Boeing has been philanthropic and will likely continue to be. The company is a member of the Foundation for Corporate and Social Responsibility. Some examples of its efforts in the community are the refurbishing of the Chicago Air and Water show and the Royal Aeronautical Society in London. Economic conditions have a direct impact on Boeing and its planning. With the economy at a down swing and airlines...
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...Case Study 2.4 Ethics and Airbus September 26th, 2014 1. In each of the cases described, who benefits and who suffers from the alleged ethical and legal lapses of Airbus? The people who benefitted from the ethical and legal lapses of Airbus was, the middlemen involved in all of this, the government, and Airbus. The ones who suffered from these unethical decisions were the taxpayers, consumers, and even Boeing. However I believe that Sabena Air suffered the most. In the case Kuwaiti Kickbacks, the Kuwait government suffered, as did Airbus Company because Kuwait Airways didn’t honor the order that it had planned to place with the company. According to the textbook, “behaving in an ethically and socially responsible way should be the hallmark of every businessperson’s behavior, domestic or international” (Pg. 153). My dad always taught my siblings and me that we cannot sin in a vacuum. When we sin, although it may benefit us at the time, we always hurt other people and they suffer because of our selfishness. In the Bible it says, “Remember, it is sin to know what you ought to do and then not do it” (James 4:17). With sin comes consequences, and God always has the final say. 2. How should the public relations staff at Airbus respond to the articles appearing in The Economist, The Guardian, and Reuters News? Both companies possess political influence on how they conduct their sales and it is crucial that both companies do something to secure their market share for future...
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...Management Planning at Boeing In this paper the planning function of management for the Boeing Company will be evaluated. In addition, this paper will discuss the influence that legal issues, ethics, and corporate social responsibility have had on management planning at Boeing. The few of many factors that influence the company's strategic, tactical, operational and contingency planning are profitability, innovation, and competition. W. James (Jim) McNerney, Jr., is chairperson of the board, president and chief executive officer of The Boeing Company. McNerney oversees the strategic direction of the Chicago-based, $68.3 billion aerospace company. With more than 157,000 employees across the United States and in 70 countries, Boeing is the world's largest aerospace company and a top U.S. exporter (Boeing, 2010). The Boeing Company's business is run by its employees, managers and corporate officers led by the chief executive officer, with oversight from the board of directors. The Board of Directors of The Boeing Company (“Boeing” or the “Company”) has adopted the following corporate governance principles to assist the Board in the exercise of its responsibilities and, along with Boeing’s Certificate of Incorporation and By-Laws and charters of the committees of the Board, provide an effective framework for Boeing’s governance. The Board believes these Principles should be an evolving set of corporate governance guidelines, subject to review and modification by the...
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...Management Planning at Boeing Brian Newton MGT/330 December 1st, 2014 Steven Friloux Management Planning at Boeing To be successful in today’s competitive business world, organization and strong leadership is key. At The Boeing Company, this is no different. As one of the largest corporations in the world, they strive to set goals and plan a future around reaching those goals in a way that they can be the most prosperous. In the complex business economy of today, there are always influences that affect the way leadership paves the way. Issues regarding legality, ethics, and responsibility that follow being a major corporation are just a few. These play a major role in strategic, tactical, operational, as well as contingency planning. The Boeing Company and its leadership continually reach toward improving the organization, and the daily planning is inspired by numerous factors that shape who they are. Planning Functions Having an organized plan can be important to success and growth of a company, and Boeing follows the basic template of the planning process. It begins with the initial goal to be set, followed by an evaluation of the situation to determine what resources will be needed. This analysis is drawn from different areas such as past and current work conditions and how they can improve. A derivative plan is also brought to the table before finalizing the final decision. And lastly is...
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...Conducting an Organizational Assessment This paper will evaluate the Boeing Company’s business strategy and global competitiveness plan, an internal assessment of the Boeing Company will be presented using the SWOT analysis, and the external environment will be assessed via an external scenario evaluation. The company’s organizational structure will be presented, and the organization’s business process will be discussed utilizing the tools of business process design, as well as any potential ethical issues that may impact the traditional management functions of the company will be identified and preventative measures will be presented. Business Strategy & Global Competitiveness Plan: Business Strategy & Global Competitiveness Plan: Boeing’s international strategy focuses on mutually beneficial partnerships. Around the globe, Boeing is developing partnerships that benefit its customers, business partners and local economies. In return, the company is strengthened by growing sales and tapping the best technologies the world has to offer. According to the Boeing company’s 2010 annual report, sales outside the United States accounted for 41 percent of Boeing’s revenue. That number is expected to increase significantly over the next few years. More than 80 percent of the Boeing Commercial Airplanes’ backlog is for jetliners ordered by non-U.S. customers. International sales are rapidly increasing as a portion of Boeing Defense, Space & Security’s total revenue...
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...Boeing Corporation Management Planning Boeing Corporation Management Planning Kelli Parnell MGT/330 Lisa McClain September 19, 2011 Introduction Management planning is an essential part of any organization, especially one as large and complex as Boeing Corporation. The company operates on an international level, providing products to consumers and clients worldwide. Boeing is known for producing high quality aircraft, for commercial and military use, as well as satellites and missiles. These products which are manufactured by Boeing are utilized primarily to carry passengers, cargo, and conduct military operations. Strict regulations are enforced for these aircrafts by the Federal Aviation Administration, or the FAA. Considering these factors, Boeing must conduct extensive management planning in order to operate a successful business, and is used at each level of the organization’s structure. The planning function of management is known as the process of setting objectives and goals for any corporation to achieve over a specific period of time. A successful plan will include tasks and activities that are required to be completed in order to reach these set goals. Effective planning will also incorporate variables, as well as unexpected occurrences. By preparing for the unexpected, a corporation will avoid ay chaos that can be associated with surprise problems or challenges. With...
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...CHATTERJEE STUDENT NAME : PHAN CAM TU ID NUMBER : 13785882 UNIT TITLE : DYNAMICS OF INTERNATIONAL STRATEGY 601 DUE DATE : July 23 2007 TABLE OF CONTENTS INTRODUCTION OF BOEING AND AIRBUS 4 THE SIMILARIES BETWEEN AIRBUS AND BOEING 4 THE DRIVERS OF GLOBAL STRATEGY 4 COST DRIVERS 4 MARKET DRIVER 5 ALLIANCE STRATEGY 5 Exhibit 1. The Global Product Division Structure at European Aeronautic Defense & Space Company (EADS) 7 Exhibit 2. The 7E7 Structures Work Shares 8 Exhibit 3. The partners in producing the components of A380 project 8 Exhibit 4. The Partners in Producing The Components of Boeing 787 Project 9 TURN THE PROBLEMS OF AIRBUS INTO THE ADVANTAGES OF BOEING 11 Exhibit 5. The orders and delivery of Airbus and Boeing for five years 11 Exhibit 6. The Value Chain 12 STRATEGIC CHOICE IN A GLOBAL MARKET 13 ADAPTATION AND DIFFERENTIATION TO BE SUCCESSFUL 13 DEMAND CONDITION 13 Exhibit 7. Compare between Boeing 787 Dreamliner families and Airbus 14 CONCLUSION 16 APPENDICES 17 Appendix 1. The Airbus A380 Orders 17 Appendix 2. The Boeing 787 Orders 18 REFERENCES 19 INTRODUCTION OF BOEING AND AIRBUS “Boeing is the world’s leading aerospace company and the largest manufacturer of commercial jetliners and military” (About Us: Boeing in Brief). It was established by William Boeing in 1916 in Seattle...
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...Boeing Management Planning I have chosen that the company I an going to do research into is that of Boeing. Boeing is considered to be a leading company that manufactures jetliners and military aircrafts. Boeing provides products to over 150 countries and employees ore than 165,000 people. (Boeing, 2011). Boeing is also one of the companies that currently works with the National Aeronautics and Space Administration (NASA), they provide support for the space shuttle. There are many factors that can and will influence the companies overall success, these can be internal factors as well as external factors. I will briefly discuss some of the things that works well for Boeing including management function, ethics, and factors that will influence the company's different aspects of planning. Boeing by the looks if it has a very structured aspect of management, this consists of the Chairman, president, senior vice president, and administration. The company states that they values culture which is what guides them as a business. Boeing has a comprehensive approach when it comes to how they want to me known and that includes the following: • Boeing strives to be creative in the products and services that they provide for their customers world wide (Boeing, 2011) • Boeing their business with a responsible and forward thinking manner. This mean commitment to values, customer satisfaction, safety, quality, and integrity (Boeing, 2011). • Boeing partners with different organizations...
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...focus of management within the organization. According to Splinder (2008), “the management model used to direct the company’s planning focus is simple but an effective method for planning, acting, analyzing, and reinforcing methods that produce results. These are driven by Boeings aptitude to encourage growth and leadership from within the organization.” Boeing’s management established goals and objectives focused on financial performance, quality, customer satisfaction and growth, and growth in productivity (Splinder, 2008). The company would need to deliver results with performance and stock prices and hold employees accountable to achieve their goals and objectives. The company would also need to consider the impact legal issues, ethics, and corporate social responsibility would have on their success in achieving their plan. In 1996 as the company was merging with McDonnell Douglas Corporation, the company would go through a legal issue and experience the impact this issue would have on their organization. According to Holmes and France (2002), “a disaster was quietly unfolding inside Boeing Company’s sprawling factories - one that would ultimately wind up costing billions of dollars, cause several executives to lose their jobs, and lead to claims of accounting fraud.” Boeing was experiencing major production problems, and this did not come to light until after the merger with...
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...Aircraft Manufacturing Industry Outsourcing in a Global Market Aircraft Manufacturing Industry Outsourcing in a Global Market Table of Contents Table of Contents 1 Abstract 2 Introduction 3 Growth of Outsourcing 5 Benefits of Outsourcing 6 Disadvantages of Outsourcing 8 The Global Market and Aircraft Manufacturing 9 Conclusion 12 Bibliography 13 Abstract The aircraft manufacturing industry is dominated by a few key players: Bombardier, Boeing, and Airbus being the most prominent. It is in a constant struggle to deliver ever more intricate machinery that are safe and reliable - while maintaining a competitive cost structure. With countries such as China and India becoming more commercialized, air travel will continue to grow at a consistent rate; however, steady growth is not without its challenges: rising fuel prices and mounting material costs have forced aircraft manufacturers to look for other ways of maintaining a competitive structure. One way of maintaining a competitive cost structure is through outsourcing of non-fundamental core jobs. This practice has become so prominent with some of the world’s major aircraft manufacturers that the parts used to build planes today come from all over the world. The airline industry is a fairly resilient industry, even with slow economic times the need for people to travel for business and pleasure is still present. Outsourcing of non-core jobs may be the answer for cost efficiencies but can have serious...
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