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Evaluating Business Communication

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Introduction
Today’s technology has offered business organizations multiple methods to communicate. Some forms of communications are more effective than others. Communication is one of the most important elements of a successful business. When writing a business communication it is crucial that you know who the members of your audience are and communicate with the visible purpose. Effective communication achieves its objective to persuade, respond or gain information by considering the style, format, purpose, organization and by tailoring the communication style to meet the audience requirements.
Purpose
Learning Team A was given five different accounting scenarios with limited amount of information on the JJJ Company, Riordan Mfg, Ad hoc Committee, CEO and the employees. Each team member was assigned a role from the accounting scenario and instructed to write and effective communiqué based on that roles. The communiqués could be n the form of a formal memo, email, power point, and text message. The types of communiqués were based on the information, i.e., formal, informal, long report, short report format, email, power point presentation, or memo, etc. Then each team member had to evaluate the business communication written by the other members and determine its effectiveness by using the following questions as a guide.
1) How well did the communication convey the intended message?
2) Would another type of communication have been more appropriate? Why?
3) Is the communication at the appropriate level for the intended audience?
4) How did the leadership styles in the scenario affect the communication within the group?
5) What changes would you recommend to improve the communiqué?
6) What are the ethical implications of the information being shared?
7) Does the communication share too much information?
8) Does the communication share too little

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