... 1. Market and Competitive AnalysisProduct MarketThe product market consists of Video Game Console (Hardware Part). The global market is worth$58 Billion in 2010. There are only three major players in the market – Nintendo, Sony and Microsoft.The global games console market consists of the total revenues generated by Nintendo, Microsoft andSony through the sale of their console platforms, including any handheld systems. Market values havebeen calculated using annual average retail prices for each individual market.Market AnalysisPorter’s 5 Forces:Threat of new entrants:The console gaming industry, is a market in which, only very technologically advanced and well-fundedcompanies can enter. Loyal customer bases and established subcultures have made it so new entrantswould have to provide something completely revolutionary to get customers to switch. Microsoft was thelast big company to join the competition and they struggled for a long time, despite being a well-knowntechnology giant.Competitor rivalry:Although this market has few leaders, the competition is fierce. Nintendo squares off with industry giantsSony (PlayStation) and Microsoft (Xbox). Each of the competitors is well funded and has the mostadvanced technological innovations at their fingertips. For example, Sony nearly went bankrupt tryingto beat out the competitors through innovation, and lost close to $700 million (on the PlayStation 3) in thefirst six months alone. Fortunately for Sony, they are a multi-billion dollar...
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...Technology’s Redefinition of the Human In response to Ray Kurzweil predictions of a world “in which humans gained near immortality by becoming one with robotic technology,” Bill Joy expresses great alarm and distress at the notion that the contemporary definition of the “human” may transform. Even though this definition has transformed with various evolutions that have shaped or, perhaps more accurately, reshaped human biology, psychology, sociology—and yes, even technology—Joy’s pessimism towards this version of a future appears to stem from its underlying principle—that technology will eventually surpass human faculties and capabilities and ultimately, not transform us into a new species of sentient beings, as per Kurzweil’s predictions, but replace us as the supreme beings of this planet. The question then is: does technology have the ability to replace us? Any investigation regarding technology in contemporary society will reveal an impressive catalog of the progress technology has made. And while the same investigation will yield an equally long list of improvements and advancements that yet to be made, Joy’s fears resonate with the fact that any such investigation will also reveal how increasingly reliant we are on technology and suggest that one day, when technology does develop sentience and it exists independent of humans may very well cease to exist. However, as technological experience and human-based experience become one and the same, perhaps it is not Joy’s extinction...
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...Information System Literature Review Team A University of Phoenix Information System Literature Review Paper Over the last 10-15 years, the gaming industry has come an extraordinary long ways in development and growth. This particular industry continues to grow and improve from year to year. The newest generations have come from board games, to video games, and finally computer games. The computer games have developed from two dimensional (2-D), three dimensional (3-D), and virtual environments. Gamers get to experience revolutionary virtual realities known as massive multiplayer online role-playing games (MMORPG). To understand the growth into MMORPG’s, a game developer must research the history, theory, some negative implementations, and contemporary best practices of networking, the opportunities, and innovation with the field of MMORPG’s. Historical development of the field The first computer game produced was 2-D in 1962 (Thomson, 2008). This was just a simple game where two players controlled his or her spaceship and attempted to destroy the opposing player. This was the lead into an ever-evolving world of gaming. The gaming industry has evolved into virtual world environments. This type of gaming has unleashed a world where players create an avatar in which can look anyway they want. This has allowed the gamers of today a way to communicate in a new way. It has even gone as far as allowing people a new way of learning (Barnett, 2010). Colleges are...
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...(co-founded) founded Netflix in 1997. During this time, Netflix offered DVD rentals by mail. As Netflix went public in 2002, shortly a year later their subscription reached the one million mark (Netflix Management, 2011). Recently, Netflix is recognized as one of the 50 most innovative companies, ranking number eight for “streaming itself into a $9 billion powerhouse (and crushing Blockbuster)” with 20 million subscribers (fastcompany.com, 2011). This success shows how Netflix embraced a business approach where their mission was to take the troublesome experience of everyday consumers and transform them into a business opportunity. A will describes and evaluate Netflix’s innovation strategy, the specific products offered to their members, and the benefits that the company brings to its customers and employees. To begin, innovation goes beyond an invention. It captures the opportunity for change, growth, and market leadership that allows leaps within the industry in multiple ways. Netflix’s Innovative Overview The outlook for Netflix has developed a trend of continuous growth with subscribers and providing products with a substantial cost advantage by distributing a wide variety of titles that appeal to different customer groups. The success of Netflix was simply listening to consumer’s feedback regarding the services and products in the DVDs rental industry. As a result, Netflix absorbed the lucrative cost in unattractive late fees. Instead, Netflix offers no late fees, no membership...
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...An evolution of Vietnamese game industry Individual report on innovation Introduction The world has witnessed the significant growth of game industry over the last 10 years. There have been major changes in all aspects such as graphics, gameplay and along with it come a great number of big firms in this industry: Ubisoft, Square Enix, Crytek, and so on. On contrary to this rapid growth, there have been little or none game producers that come from Vietnam. This can only be explained by the fact that game piracy appears in every corners of Vietnam and that Vietnamese governments, as well as the societies, have a negative point of view in games. The situation made it nearly impossible for any game developers to set their feet in such field. However, a new and young company, Emobi Games, realized their opportunities and decided to take a risk with the goal is to prove to Vietnamese people and the whole world that Vietnamese games are able to compete at a global level. The purpose of this report is to provide information regarding how Emobi Games innovatively changes the whole industry. Emobi Games’ background Emobi Games is one of the very few game developers that come from Vietnam. It was originally founded in 2008 but it was not until April 2009 that Emobi Games became an independent company (Emobigames 2011). At the moment, the company’s staff is a group consists of 23 people with each person is high – skilled and have achieved certain degrees in programming, 3D designing...
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...STUDY ON EVOLUTION OF COMPUTERS STUDY ON EVOLUTION OF SOFTWARE Introduction Computer software, or just software, is any set of machine-readable instructions that directs a computer's processor to perform specific operations. The term is used to contrast with computer hardware; the physical objects carry out the instructions. Hardware and software require each other and neither has any value without the other. The first theory about software was proposed by Alan Turing in his 1935 essay Computable numbers with an application to the Entscheidungsproblem (decision problem). Colloquially, the term is often used to mean application software. In computer science and software engineering, software is all information processed by computer system, programs and data. The academic fields studying software are computer science and software engineering. The types of software include web pages developed in languages and frameworks like PHP, Perl, JSP or ASP.NET and desktop applications like OpenOffice.org, Microsoft Word developed in languages like C, C++, Objective-C, Java, C#, or Smalltalk. Application software usually runs on underlying software operating systems such as Linux or Microsoft Windows. Software (or firmware) is also used in video games and for the configurable parts of the logic systems of automobiles, televisions, and other consumer electronics. Software evolution is the term used in software engineering (specifically software...
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...capture market share for competition - Sony PS3 and Nintendo. Xbox one has become a bestselling gaming console with millions of units sold around the world. Genesis: Video games were originated first in laboratories by scientists. “This first idea came from their imaginations in late 1940s but unfortunately it did not reach the people as they were confined only to laboratories. This situation was observed till early 1970s until arcade games became popular. Then later on a new start-up named “Atari” unleashed a new era in the industry. Atari introduced the first programmable home video game and the Video Computer System.” (Greco, 2002) The introduction of programmability meant that the home video game market could capitalize on the growing craze and video games became a house hold device. Adoption of video games created demand for gaming content and soon, several companies started developing new titles for gaming console. “Gaming industry started decline trend in 1980’s as low quality content flooded the market and destroyed user experience. Introduction of PC into the market soon provided an alternative to gaming devices and developers flocked to create content on PCs’ and made PC a standard in the industry. This trend continued until Nintendo introduced Famicon system. Nintendo’s emphasis on creative games and interesting story lines changed user perception of gaming. High quality of gaming introduced a new breed of consumers.” (wikipedia) The huge potential and high...
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...Communication Plan for Google TV Marketing MKT/571 Introduction Team B’s objective is to initiate a successful launch of Google T.V. In an effort to achieve success, we must develop effective communication with our domestic and international markets. Advertisements and promotional programs must be attention capturing and expressed in a way which is impressive to the customer. Our form of technology must be innovative in a way that will appease our targeted audience. These objects will be discussed thoroughly throughout this paper, and communication strategies will be compared for domestic and international markets. Developing and managing an effective marketing communications plan According to Kotler & Keller (2007) communication channels deliver and receive messages from target buyers, and include newspapers, magazines, radio, television, mail, telephone, billboards, posters, fliers, CDs, audiotapes, and the Internet. Effective communication is important to the success and failure of Google TV. Google TV has collected demographics, assessed the need of its services, identified issues, and opportunities, segmented its target market, and established the distribution channel. Google TV is ready to define measurable goals, its message, a budget, and a means to monitor, and evaluate the results. Google TV also needs to identify its form of media and develop a strategy. A goods strategic plan will help Google TV to manage cost and stay within its marketing budget...
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...into the future. With the evolution of technology comes the evolution of ones understanding of technology. As more people understand technology, more products in the technological field are created for the everyday user. Simplicity and practicality of use is the focus for endorsement in the mainstream market. Music, Gaming, Computers and Television is what the majority of the technological enhancements for society are focused on. With the onset of technological advancements and the publics interest in technology comes the era of High Definition (HD) digital broadcasting. High Definition digital broadcasting is the new wave of broadcasting, overtaking the analog world. With the evolution of the digital world comes the evolution of advanced functionality within digital equipment. The progression of the newly developed HD Digital Radio is the base system for which I would like to see the advancements occur that have evolved for other digital equipment. High Definition TV’s hit the market like an earthquake. To watch a High Definition TV properly a person needs an HD digital cable receiver. As digital cable utilizing HD receivers came about the Digital Video Recorder (DVR) was born. The Digital Video Recorder (DVR) is a device that records video in a digital format to a disk drive or other memory medium within a device. The term includes stand-alone set-top boxes, portable media players (PMP) and software for personal computers which enables video capture and playback to and...
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...using the technology of today, in the classroom today The Instructional Power of and How Teachers Can Leverage Them Eric Klopfer, Scot Osterweil, Jennifer Groff, Jason Haas an Education Arcade paper The Education Arcade Massachusetts Institute of Technology Eric Klopfer, Scot Osterweil, Jennifer Groff, Jason Haas © copyright 2009 http://creativecommons.org/licenses/by/3.0 I nt r od uc ti on What is good learning? That may be a subjective question. But it’s likely that many educators would give answers that fall in the same ballpark… …students collaborating and discussing ideas, possible solutions… …project-based learning, designed around real world contexts… …connecting with other students around the world, on topics of study… …immersing students in a learning experience that allows them to grapple with a problem, gaining higher-order thinking skills from pursuing the solution… To many educators, these notions are music to their ears. Would it seem terribly strange then to hear that students indeed are doing these things regularly outside of their classrooms? While Timmy or Susie may not be running home from school saying, “What fun, deeply-engaging learning experience can we do today?”, they are engaging with new technologies that provide them with the same opportunities. Every day, many students are spending countless hours immersed in popular technologies—such as Facebook or MySpace, World of Warcraft, or Sim City—which at first glance may...
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...published June 22, 2005 Journal of Economic Geography (2005) Page 1 of 30 doi:10.1093/jeg/lbi001 Video games production networks: value capture, power relations and embeddedness Jennifer Johns* Abstract This paper has two main aims. Firstly to conceptualize the production networks of the video games industry through an examination of its evolution into a multi-million dollar industry. Secondly, to use the video games industry to demonstrate the utility of Global Production Network approaches to understanding the geographically uneven impacts of globalization processes. In particular, three key notions of value, power and embeddedness are used to reveal the most powerful actors in the production network, how they maintain and exercise their power, and how the organization of production is manipulated as a result. It is argued that while hardware production is organized by console manufacturers using truly global sourcing strategies, the production of software is far more complex. In fact, software production networks are bounded within three major economic regions: Western Europe, North America and Asia Pacific. This paper seeks to explain how and why this has occurred. Keywords: video games, global production networks, value, power, embeddedness JEL classifications: L14, L23, L82 Date submitted: 4 October 2004 Date accepted: 12 April 2005 1. Introduction The video games industry1 was born during the early 1960s and has rapidly, and almost continuously, grown in size and...
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...using the technology of today, in the classroom today The Instructional Power of and How Teachers Can Leverage Them Eric Klopfer, Scot Osterweil, Jennifer Groff, Jason Haas an Education Arcade paper The Education Arcade Massachusetts Institute of Technology Eric Klopfer, Scot Osterweil, Jennifer Groff, Jason Haas © copyright 2009 http://creativecommons.org/licenses/by/3.0 What is good learning? That may be a subjective question. But it’s likely that many educators would give answers that fall in the same ballpark… …students collaborating and discussing ideas, possible solutions… …project-based learning, designed around real world contexts… …connecting with other students around the world, on topics of study… …immersing students in a learning experience that allows them to grapple with a problem, gaining higher-order thinking skills from pursuing the solution… To many educators, these notions are music to their ears. Would it seem terribly strange then to hear that students indeed are doing these things regularly outside of their classrooms? While Timmy or Susie may not be running home from school saying, “What fun, deeply-engaging learning experience can we do today?”, they are engaging with new technologies that provide them with the same opportunities. Every day, many students are spending countless hours immersed in popular technologies—such as Facebook or MySpace, World of Warcraft, or Sim City—which at first glance may seem like a waste of time, and...
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...EFFECTS OF COMPUTER GAMES TO THE STUDY HABITS OF GRADE THREE PUPILS IN RELATION TO THEIR ACADEMIC PERFORMANCE” A research proposal Presented to: In Partial Fulfillment Of the Requirements for the Subject Research Seminar 1 By: September 9, 2012 INTRODUCTION As time passes by, technology continues to evolve. Because of technology, new things were created that sustains and lightens human work. Computers were created because of technology. Computers were the greatest thing ever invented by man itself. In the modern age, computers have become a part of man’s life. Almost all the things around us were made by computers with the aid of modern machines. From the edited books, design, special effects in movies, and televisions etc., were all made by computers. Along with the evolution of technology, computers continue to upgrade as well until the time that computer has now become a part of man’s everyday life that are hooked to computers. Computers can now edit documents to your PC, play mini games, search information you need using the internet, save documents to your PC and play online games. It’s like an all-in-one gadget that can do all the things you want anytime you need it. Based on the facts on Wikipedia, from 1990 to the present year, online games had a big impact to us especially kids. Online games have many genres, including FPS games, MMORPG, Casual games and multiplayer games. A game will become an online game if it involves in...
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...Data Mining: What is Data Mining? Overview Generally, data mining (sometimes called data or knowledge discovery) is the process of analyzing data from different perspectives and summarizing it into useful information - information that can be used to increase revenue, cuts costs, or both. Data mining software is one of a number of analytical tools for analyzing data. It allows users to analyze data from many different dimensions or angles, categorize it, and summarize the relationships identified. Technically, data mining is the process of finding correlations or patterns among dozens of fields in large relational databases. Continuous Innovation Although data mining is a relatively new term, the technology is not. Companies have used powerful computers to sift through volumes of supermarket scanner data and analyze market research reports for years. However, continuous innovations in computer processing power, disk storage, and statistical software are dramatically increasing the accuracy of analysis while driving down the cost. Example For example, one Midwest grocery chain used the data mining capacity of Oracle software to analyze local buying patterns. They discovered that when men bought diapers on Thursdays and Saturdays, they also tended to buy beer. Further analysis showed that these shoppers typically did their weekly grocery shopping on Saturdays. On Thursdays, however, they only bought a few items. The retailer concluded that they purchased the beer to have...
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...SurSaleS, Demographic, anD USage Data 2014 eSSential FactS aboUt the compUter anD ViDeo game inDUStry [i] “our industry has a remarkable upward trajectory. computer and video games are a form of entertainment enjoyed by a diverse, worldwide consumer base that demonstrates immense energy and enthusiasm for games. With an exciting new generation of hardware, outstanding software, and unmatched creativity, technology, and content, our industry will continue to thrive in the years ahead.” —michael D. gallagher, president and ceo, entertainment Software association [ ii ] What’S inSiDe Who iS playing 2 4 Who plays computer and Video games? Who buys computer and Video games? at play 5 5 6 7 7 9 What type of online and mobile games are played most often? how many gamers play on a phone or Wireless Device? how many gamers play games With others? parents and games parents control What their Kids play top reasons parents play With their Kids the bottom line 10 11 12 13 What Were the top-Selling game genres in 2013? What Were the top-Selling games of 2013? Sales information: 2003–2013 total consumer Spend on Video game industry in 2013 Who We are 14 14 about eSa eSa members other reSoUrceS 16 eSa partners the 2014 Essential Facts About the Computer and Video Game Industry was released by the entertainment Software association (eSa) in april 2014. the annual research was conducted by ipsos mediact for eSa. the study is the most in-depth and targeted...
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