...NATIONAL CENTER FOR CASE STUDY TEACHING IN SCIENCE The Evolution of Human Skin Color by Annie Prud’homme-Généreux Life Sciences Quest University, Canada Part I Skin Cancer “Stop it!” called Tatiana, playfully. Her boyfriend, Zach, was inspecting her skin very carefully. “Look,” he answered her, his voice taking on a more serious tone. “Today a woman walked into the clinic for her annual physical. Everything about her seemed ne. She leads a balanced lifestyle, she eats well, she exercises: she’s healthy! But as she was about to leave, I noticed a mole on her arm. It had many of the warning signs of skin cancer. So, I removed the mole. is woman now has to wait for the lab results to see if it was cancerous. If it is, maybe we caught it early enough to treat it, and maybe not. Either way, her life is changed. I just want to make sure you don’t have any suspicious moles, okay?” Tatiana relented and allowed Zach to examine her skin. She asked: “Do only white people get skin cancer?” “No, people of all skin tone can get skin cancer, but it does occur more frequently in Caucasians.” Questions 1. What are the causes of skin cancer? 2. Why are Caucasians more at risk of skin cancer than other populations? 3. At what age does skin cancer typically occur? Is the incidence of skin cancer greater in youth or old age? “ e Evolution of Human Skin Color” by Annie Prud’homme-Généreux Page NATIONAL CENTER FOR CASE STUDY TEACHING IN SCIENCE Part II Skin Pigmentation and...
Words: 4436 - Pages: 18
...NATIONAL CENTER FOR CASE STUDY TEACHING IN SCIENCE The Evolution of Human Skin Color by Annie Prud’homme-Généreux Life Sciences Quest University, Canada Part I – Skin Cancer “Stop it!” called Tatiana, playfully. Her boyfriend, Zach, was inspecting her skin very carefully. “Look,” he answered her, his voice taking on a more serious tone. “Today a woman walked into the clinic for her annual physical. Everything about her seemed fine. She leads a balanced lifestyle, she eats well, she exercises: she’s healthy! But as she was about to leave, I noticed a mole on her arm. It had many of the warning signs of skin cancer. So, I removed the mole. This woman now has to wait for the lab results to see if it was cancerous. If it is, maybe we caught it early enough to treat it, and maybe not. Either way, her life is changed. I just want to make sure you don’t have any suspicious moles, okay?” Tatiana relented and allowed Zach to examine her skin. She asked: “Do only white people get skin cancer?” “No, people of all skin tone can get skin cancer, but it does occur more frequently in Caucasians.” Questions 1. What are the causes of skin cancer? 2. Why are Caucasians more at risk of skin cancer than other populations? 3. At what age does skin cancer typically occur? Is the incidence of skin cancer greater in youth or old age? “The Evolution of Human Skin Color” by Annie Prud’homme-Généreux Page 1 NATIONAL CENTER FOR CASE STUDY TEACHING IN SCIENCE Part II – Skin Pigmentation...
Words: 4390 - Pages: 18
...CATHOLIC UNIVERSITY OF EICHSTÄTT-INGOLSTADT INGOLSTADT SCHOOL OF MANAGEMENT Team Case Analysis DOVE: EVOLUTION OF A BRAND (2008) Zuzana Husarova Sayantan Jana Papitha Mohan Arianna Parmigiani Subject: Brand Management Summer Term 2015 Date of submission: 2015-05-28 Dove: Evolution of a brand The aim of this team case analysis is to describe and analyse the evolution of the brand Dove with respect to its current strong position in American, European and increasingly even in the Asian market. What enables the brand to be so successful? Why is Dove today synonymous with care and beauty? We believe that the answers to these questions can be found in changes that took place almost a decade ago and shaped perspectives, values, corporate culture and point of view of the brand and, consequently, also of Dove´s customers and the public in general. 2 Brand Management in Unilever Because of global decentralization and the lack of transparency in all operations Unilever decided to change its organization structure with the aim to create a unified global identity. Thus, in February 2000 they launched an initiative “Path to Growth” that would clearly define their goals in order to strengthen the brand under a changing marketplace scenario. The most important changes are described in a table below. BRAND MANAGEMENT CHANGES pre 2000 after 2000 Leadership Style Laissez-faire Decentralization Centralization Product Category Multiple...
Words: 2374 - Pages: 10
...KRISHNA MAHIDA | M.PHARM (PHARMACEUTICAL MANAGEMENT & REGULATORY AFFAIRS) K.B.I.P.E.R | ROLL NO. 118 | CASE STUDY: ALL IS FAIR IN “FAIR AND HANDSOME” ABSTRACT: The fairness cream market is flourishing in India, a country that represents a unique amalgamation of social, religious, and cultural stigmas and stereotypes. Uptill now fairness creams were targeted only for women, but now 20th century “MEN” too are very conscious about their looks. To satisfy their needs, Kolkata based Emami launched world’s first men’s fairness cream “FAIR AND HANDSOME” in 2005.The goal of this paper is to take a closer look at the issues related to men fairness cream by analysing how the evolution of “Fair and Handsome”took place,its positioning in the market and its sustainance against global competitors. EVOLUTION OF THE BRAND: WHAT WAS THE NEED TO LAUNCH FAIR AND HANDSOME? Are men concerned about their complexion ? Do men worry about skin fairness ? If asked few decades back the answer would be a big 'no' as fairness creams and cosmetics were the personal properties of female race. But today alarming statistics reveal that cosmetics and fairness creams are equally sought after by men too. As fashion trends and lifestyles change, the attitudes and conceptions about human beauty. The Indian cosmetics industry was quick to latch on to the phenomenon. Surveys carried out by cosmetics companies suggested that a large number of Indian...
Words: 2905 - Pages: 12
...Animal Testing is Animal Cruelty We, as humans, have made numerous advancements in the world. We have firmly established the scientific evolution, but in doing so, it seems that our ethics and morals have failed to progress as well. The knowledge we have acquired is remarkable, but with it comes responsibility to use it wisely and ethically. We torture and heartlessly kill creatures that we arrogantly consider lesser beings simply at our disposal. For something as simple as eye makeup animals are tortured and blinded by tests performed at the laboratory. Where they are hardly fed, often forced to live in filth, and sometimes have their vocal cords removed to keep them quiet (CAAT). We are systematically cutting down the last forest that provides their shelter to farm cattle; we dump toxic chemicals and sewage into the waters in which they live; we wear and display the tusks of the last few of their species in our homes, and we pour cosmetic products into their eyes and body parts to determine the harmful effects they might cause on humans, even though the physiological differentiation between humans and the animals they use is drastic. On a daily basis most people do not see their own degree of unintentional support towards this global dilemma, but when compiled on paper one must question how mankind can, with conscience, commit these acts which shame us as human beings. Animals possess the same kinds of feelings and emotions as human beings, and without anesthesia, they...
Words: 5589 - Pages: 23
...9-508-047 REV: MARCH 25, 2008 JOHN DEIGHTON Dove: Evolution of a Brand In 2007, Unilever’s Dove was the world’s number-one “cleansing” brand in the health and beauty sector, with sales of over $2.5 billion a year in more than 80 countries. It competed in categories that included cleansing bars, body washes, hand washes, face care, hair care, deodorants, anti-perspirants, and body lotions. It competed with brands like Procter and Gamble’s Ivory, Kao’s Jergens, and Beiersdorf’s Nivea. Dove had recently launched what it termed a Masterbrand campaign under the title of The Dove Campaign for Real Beauty. For some marketing observers the campaign was an unqualified success, giving a single identity to the wide range of health and beauty products. But the vivid identity owed much to the campaign’s use of the unruly, unmapped world of Internet media.1 Were there risks to putting the “Real Beauty” story out on media like YouTube, where consumers were free to weigh in with opinion and dissent? On blogs and in newsletters, marketing commentators argued that Dove’s management was abdicating its responsibility to manage what was said about the brand, and was putting its multibillion-dollar asset at risk.2 Unilever A leading global manufacturer of packaged consumer goods, Unilever operated in the food, home, and personal care sectors of the economy. Eleven of its brands had annual revenues globally of over $1 billion: Knorr, Surf, Lipton, Omo, Sunsilk, Dove, Blue Band, Lux, Hellmann’s...
Words: 4539 - Pages: 19
...Gina Arakanchi “Will we know alien life when we see it?’ Answer the following questions in your OWN words. Do NOT copy from any source. Submit your completed work to Google classroom AND Turnitin. BEFORE YOU READ THE ARTICLE 1. If you were informed that NASA had just confirmed the presence of life beyond Earth, what would you imagine that newfound life to look like? I would imagine that the newfound life would like green men with a bumpy textured skin. They would the same face features as human beings and they would wear space suits. 2. If future astronauts encountered a “being” on some distant planet that acted like a robot but not quite, how could they determine if it was “alive” or not? They could determine if it was “alive” or not...
Words: 495 - Pages: 2
...9-508-047 REV: MARCH 25, 2008 JOHN DEIGHTON Dove: Evolution of a Brand In 2007, Unilever’s Dove was the world’s number-one “cleansing” brand in the health and beauty sector, with sales of over $2.5 billion a year in more than 80 countries. It competed in categories that included cleansing bars, body washes, hand washes, face care, hair care, deodorants, anti-perspirants, and body lotions. It competed with brands like Procter and Gamble’s Ivory, Kao’s Jergens, and Beiersdorf’s Nivea. Dove had recently launched what it termed a Masterbrand campaign under the title of The Dove Campaign for Real Beauty. For some marketing observers the campaign was an unqualified success, giving a single identity to the wide range of health and beauty products. But the vivid identity owed much to the campaign’s use of the unruly, unmapped world of Internet media.1 Were there risks to putting the “Real Beauty” story out on media like YouTube, where consumers were free to weigh in with opinion and dissent? On blogs and in newsletters, marketing commentators argued that Dove’s management was abdicating its responsibility to manage what was said about the brand, and was putting its multibillion-dollar asset at risk.2 Unilever A leading global manufacturer of packaged consumer goods, Unilever operated in the food, home, and personal care sectors of the economy. Eleven of its brands had annual revenues globally of over $1 billion: Knorr, Surf, Lipton, Omo, Sunsilk, Dove, Blue Band...
Words: 4830 - Pages: 20
...Karlstad University A Study of Factors Affecting on Men’s Skin Care Products Purchasing, Particularly in Karlstad, Sweden A Thesis Submitted in Partial Fulfillment of the Requirements For the Degree of Master of Business Administration School of Graduate Studies Master Thesis – One year program (FEAD 01) Karlstad University Academic Year 2010 Thesis Advisors: Per Skålén Sofia Molander Chanintorn Moungkhem 860119-T219 Jiraporn Surakiatpinyo 860926-T204 Karlstads universitet 651 88 Karlstad Tfn 054-700 10 00 Fax 054-700 14 60 Information@kau.se www.kau.se A Study of Factors Affecting on Men’s Skin Care Products Purchasing Page 1 of 77 ABSTRACT This study examines in some depth the influences of marketing mix, social factors, emergence of the metrosexual, evolution of femininity and masculinity, self-esteem and customer decision making on the male consumer behavior in purchasing skin care products in Sweden, particular in Karlstad. In do so, the theories of masculinity and femininity, customer behavior theory, customer decision making’s theory, theory of metrosexual and theory of the four Ps in marketing mix strategy are employed as a theoretical framework and also adapted with theory of the self esteem involvement. It also endeavors to find out the reasonable impacts of perception on the relationship between variables and consumer behaviors. A questionnaire was developed and distributed to men who are in the age range between 15-45 years old and living...
Words: 24266 - Pages: 98
...Is Evolution True? Alden Vasquez EVOLUTION – Your Inner Fish Professor Michael Wilder 16 August 2015 Is Evolution True? I’m a raised catholic brought up in the faith that God created all heaven and earth, and on earth he placed us (humans) created perfect as His reflection. To add more skepticism about evolution, I’m pursuing a degree in finance/accounting subjects that have nothing to do with biology, science, or geology. Then why did I take this class you might ask? An easy answer will be that my student advisor recommended it and I didn’t think about it and just enrolled in it; but I look at things differently and always trying to find the positive side, I believe that it was meant for me to take this class, I needed to be exposed out of my comfort zone to a subject that if it wouldn’t have been this way I would have probably remained ignorant all my life. With that being said, I will venture on this essay to explain what I’ve learned about evolution, talk about evidence that we have found on the rocks including documented changes through the evolution of species like vestiges, embryos and bad designs. I will talk about the engine of evolution, given that some variations are heritable and that they can be passed from parents to offspring in the process of reproduction, including evolution by natural selection. While talking about reproduction, I’ll explain how sex drives evolution going back to the origin of species and ending in the present time with...
Words: 3156 - Pages: 13
...said that it’s an inordinate amount of time and money and that it is an obsession it’s just because that people feel a responsibility to fit into today's society, they want to look as better as possible due to the outside influences one has. People’s desire for physical beauty, while shaped and polished by the superficial media culture rather than just having a nice personality, actually has deeper roots in who they are. This desire for physical appearance is an original human feeling, like the desire for food, nurturing, or happiness according to Studies. In this times this even includes surgical procedures to correct perceived faults in the face or body they have been given. Before, only the rich and famous people or those with severe deformities, birthmarks and injuries would have any kind of cosmetic surgery. Now it’s becoming increasingly. And also before World War I, women were supposed to be soft and feminine, as in the case of the oft-referenced Rubens nude paintings. Now their culture worships jutting hipbones, protruding clavicles, and visible rib cages. Despite beauty's transience, there is no end to the things humankind will do in its name. Modern society marvels at the extremes these allegedly “primitive”...
Words: 3817 - Pages: 16
...and Developments 2.2 Therapies 2.2.1 Autografting 2.2.2 Allografting 2.2.3 Xenografting 2.2.4 Bioartificial Devices 2.3 Methods 2.3.1 In Vitro 2.3.2 In Vivo 3.0 Conclusion Tissue Engineering, a scientific field that is focused on the creation of new tissue in replacement of those deteriorated by age, sickness or injury, thereby enhancing the overall performance of the afflicted area (Johnson, 2010). It is a continuously expanding field, due to being a study that affects proliferation of cells and prolonging the life of a human organ (Vacanti, 2006). Tissue Engineering is not limited to medicine, but also includes several branches of sciences, such as molecular biology, bioengineering, nanotechnology; this is because of the different characteristics of different tissues. For example, recreating a pancreas means a tissue must be constructed to make insulin; this is a special function that is carried by the original organ (Johnson, 2010). Tissue engineering is seen as the answer to degenerating cells and malfunctioning organs, yet there are still many risks to consider, before it is widely promulgated. Although Tissue Engineering had been seen as the solution to the increasing mortality rate, the mortality rate is the death rate among human lives; there have been past...
Words: 2003 - Pages: 9
...Aloe Vera: History, Science, and Medicinal Uses Presented by www.HealingAloe.com Many people are looking to nature for answers to their present health challenges. Aloe has never been more popular as a natural and holistic approach to many of today‟s modern diseases. People across the world with Diabetes, Arthritis, Gout, Psoriasis, Irritable Bowel Syndrome (IBS), Ulcers, Inflammation, and other conditions are looking to Liquid Aloe Vera for help. Even more people believe “an ounce of prevention is worth a pound of cure”, and numerous scientific studies on Aloe Vera are demonstrating its analgesic, anti-inflammatory, wound healing, immune modulating and anti-tumor activities as well as antiviral, anti-bacterial, and antifungal properties. Aloe‟s medicinal properties can be attributed to the synergistic effect of the combined nutritional elements producing a more powerful effect than the individual components. This book will serve to educate and inform you as you decide to make Aloe part of your daily health program. CONTENTS 1 2 3 4 5 6 7 8 9 10 Historical Information Early Medicinal Uses Preparation for Use Nutritional Overview of Aloe Medicinal Benefits External Healing Internal Healing Maximize Your Benefits What‟s Next? References 2 2 3 5 7 8 8 11 11 12 www.HealingAloe.com 1 1. Historical Information Aloe Vera (Aloe barbadensis Miller) is a specific species of Aloe. There are over 400 species of Aloe Vera plants in the Lily Family. Aloe plants tend to grow...
Words: 3735 - Pages: 15
...tests, Narco-anlaysis test and Brain-mapping test in reference to Selvi’s case Before answering these questions, it is necessary to examine the evolution and specific uses of the impugned techniques. Hence, a description of each of the test procedures is followed by an overview of their possible uses, both within and outside the criminal justice system. It is also necessary to gauge the limitations of these techniques. Polygraph Examination The origin of polygraph examination have been traced back to the efforts of Lombroso, a criminologist who experimented with a machine that measured blood pressure and pulse to assess the honesty of persons suspected of criminal conduct. His device was called a hydrosphygmograph. The theory behind polygraph tests is that when a subject is lying in response to a question, he/she will produce physiological responses that are different from those that arise in the normal course. During the polygraph examination, several instruments are attached to the subject for measuring and recording the physiological responses. The examiner then reads these results, analyzes them and proceeds to gauge the credibility of the subject's answers. Instruments such as cardiographs, pneumographs, cardio-cuffs and sensitive electrodes are used in the course of polygraph examinations. They measure changes in various aspects such as respiration, blood pressure, blood flow, pulse and galvanic skin resistance. There are three prominent polygraph examination techniques: ...
Words: 1790 - Pages: 8
...Final Report A Study of the Product Launch & Targeting Strategy followed by Emami Fair & Handsome Under the Esteemed guidance of Prof. Avinash Kapoor Section – C Group – 8 11P156 Rahul Pinnamaneni 11P157 Rajat Shriram Barve 11P158 Rakesh Ranjan 11P159 Piyush Rathi 11P160 Rohan Garg Executive Summary This project aims to find the underlying market conditions which prompted Emami to attempt the launch of a fairness cream especially for men, the subsequent steps they followed, strategies implemented, test marketing conducted in the Southern states of Andhra Pradesh and Tamilnadu, before they actually hit the market. Studying the launch of successful products which are market leaders is always interesting, more so in this case because Emami has the rare distinction of creating a whole new segment of male fairness cream users with the launch of their product Emami Fair &...
Words: 6633 - Pages: 27