...Project FOX Fad or Expedient? - Perceptions of Consumers and Organisations on Green Marketing. Mieke van Kaam a research proposal – 22 April 2012 Table of Contents 1. Background 3 2. Problem statement 3 3. Research objectives 4 4. The scope and limitations of the proposed research 4 5. Literature review 6 5.1. Green fever –A load of Greenwash or not. 6 5.2. How green can you go? 7 5.3. Lets collaborate! 7 5.4. Consumer evolution 8 6. Research plan 9 6.1. Description of research subjects and design 9 6.2. Sampling plan 9 6.3. Instruments 9 6.4. Procedures 9 7. Proposed methods for processing, analysing and interpreting data 11 7.1. Quantitative 11 7.2. Qualitative 11 8. Timeline 12 9. Potential outcomes and conclusion 13 10. Reference list 14 11. Appendix A 15 Background * Green marketing is the product modifications and/or changes in production processes, * packaging and advertising, made by companies to ensure that the final consumer product * is environmentally safe. * This is a simple definition for green marketing, but how many consumers and organisations * in South Africa (SA) actually understand the essence of green marketing. And if they do, * what are their viewpoints on green marketing and how was it shaped? Do organisations see * it as a fad attribute that's merely added to a product to ensure premium pricing options * and eventually higher profits for the company...
Words: 3360 - Pages: 14
...Some investigatigative questions could be; is there a positive correlation between personal savings and GDP, and can household savings predict whether the GDP will grow or decline? After designing the investigative questions we put together a survey that we will have the participants of our sample group fill out. Using inferential statistics we took a sample group from the population and had them fill out a survey/questionaire that correlates their savings with their personal spending for the year. The study will be a communication study; this is where the researcher questions the participant and records their responses. There are four researchers involved in the study and the sample group which is made up of 100 participants. The four researchers are well trained in applied business and research statistics. The questionaire will consist of 25 measurement questions that the recipients will fill out that will allow us to see the correlation between personal savings and domestic G.D.P. The questions will range from basic to advance. Basic questions for example; name, gender, age, etc. Advance questions; how much do you spend a month on groceries? How often do you put away monies from your paycheck into savings, how much money on average can you say you save a year? The time frame of the study will be 7 days. The...
Words: 479 - Pages: 2
...ACCURACY OF DATA INPUT Accuracy of data input Intro Printed questionnaires Since we are working with a document that was created digitially, then printed on paper making it analog, the trick will be finding a method that easily converts the questionnaire's answers back to digital. Options are limited, since we would be relying on the individual's handwritten marks. The ability to scan test using scantrons has been around for a while, and has proven to be an efficient and effective way to quickly grade test. However, scantrones, or OMRs, rely on the testee to fill in bubbles using only #2 pencils. For the purposes of our questionaire, this would work, but #2 pencils would have to be supplied with the questionaire. A better method would be using OCR technology that scans and recongnizes the document based on light properties. With this method, the questionaires could be filled out using any analog input device, pencils or pens. Telephone survey Telephone surveys used to be conducted primarily by a pool of telemarketers that would use terminals to input the user's responses to questions. However, automated voice technology has enable a greater number of calls to go out that ask the user questions based on prerecorded questions. Because of this method, automated survey's rely on user input from touchtone key input, or automated voice response. Automated voice response systems has improved, but they rely on the background noice from the user’s side to be quite. So, for now, the...
Words: 715 - Pages: 3
...The style of group leadership I am classified under for the purpose of marriage and family therapy would be a team player. If this questionaire was directed more towards an administrative role then I would be more of a leader. The difference in results is partly because I am new to the field. I lean more towards sitting back and observing when it comes to areas I feel I need to strengthen. The role of the leader would involve being a teacher but allowing for the opportunity for the student to learn in the manner they feel most comfortable in. The leader would demonstrate healthy communication skills that are clear and precise so there is minimal miscommunication. Furthermore, the leader would help facilitate and structure the group so...
Words: 512 - Pages: 3
...how we accumulate and store data through views and perceptions. neuroscientific/biopsychological perspective-examines behavior through genetic processes of the brain and other parts of the nervous system. evolutionary perspective- Tensions natural selection, adjustment, and development of behavior and psychological processes. sociocultural perspective- social interactions and social determinants of behavior and mental processes. Part II: Research Methods Describe research methods used in psychology by completing the following table. Then, select two of the research methods, and compare and contrast them. Your response must be at least 75 words. MethodPurposeStrengthsWeaknessesExampleCase StudyThe purpose of...
Words: 609 - Pages: 3
...JOB ANALYSIS QUESTIONAIRE POSITION: RESTAURANT SERVER What techniques do you use to memorize menu items, specials and drink orders? 1. Please explain your interaction with other restaurant staff? 3. How much training is involved to learn the touch screen ordering system? 4 .Please explain the computer program used for processing customer payments. 5. What procedures do you follow to maintain cleanliness after drops and spills? 6. What skills do you believe are most important when working with unhappy or difficult customers? JOB DESCRIPTION POSITION: RESTAURANT SERVER POSITION: RESTAURANT SERVER DEPARTMENT: RESTAURANT DINING AREA SUPERVISOR: RESTAURANT MANAGER The restaurant server will primarily be responsible for taking orders from the restaurant customers, serving their meals and drinks and providing outstanding customer service. It is essential that the server works well with other restaurant staff. The typical duties required of the server will include: • Introducing the menu to the customer • Memorizing special menu items for the day • Taking orders from the customers and delivering meals and drinks in a friendly manner. • Checking back with customers regularly and tending to their requests – this will include bringing condiments, refilling drinks, extra utensils and other special requests. • Interacting with kitchen staff may be required for special meal requests or menu modifications. • Removing dishes and utensils from...
Words: 608 - Pages: 3
...store and recall the information being taught. “The last group in the four part typology is the group who like to experience their learning by using all their senses, including touch, hearing, smell, taste and sight. This group is regularly described in the literature as kinesthetic (K). They want concrete, multi-sensory experiences in their learning. Although learning by doing matches their needs they can easily learn conceptual and abstract material provided it arrives with suitable analogies, real life examples, or metaphors. They learn theory through its application.” (Fleming, 1995) Upon taking this test, I realized that I have a strong kinesthetic preference for learning. To take in the information I prefer to uses all my senses – sight, touch, taste, smell, and hearing. (Fleming, 2011) People with a kinesthetic preference for learning seem to do best with laboratories, field trips, field tours, and examples of principles, lecturers who give real-life examples, hands-on approaches, trial and error, exhibits, samples, photographs, and many other forms of learning. VARK Analysis “Kinesthetic learners learn best by moving their...
Words: 903 - Pages: 4
...Individual Project 2: Enterprise Risk Management Ashley Jonsson BUSI 601 Liberty University October 5, 2014 MEDA AB and Enterprise Risk Management MEDA AB is an international specialty pharmaceutical organization with its headquarters set in Stockholm, Sweden. MEDA specializes is offering cost effective pharmaceuticals in areas such as respiratory, cardiology, dermatology, pain and inflammation, central nervous system (CNS), and over-the-counter (OTC) medicines (MEDA AB, 2012, p. 18). MEDA’s vision is to “become a world-leading specialty pharma company with a focus on sustainable and profitable growth to provide value for our patients, shareholders and other stakeholders” (MEDA AB, 2014, para. 1). MEDA is currently present in about 60 countries and is staffed with over 3,000 employees (MEDA AB, 2014, para. 1). This purpose of this paper is to discuss a specific contemporary management technique that MEDA is not actively using at this time but could benefit from its implementation. The contemporary management technique chosen for MEDA is the use of enterprise risk management (ERM). Rationale for selecting enterprise risk management MEDA is a very large global organization and as such it is “important for global organizations to think about country-specific treatment of risks,” and to gain an understanding of how to control these risks in a manner that will allow them to align risks “with their business strategy, develop an overall approach to how they define, establish...
Words: 2320 - Pages: 10
...Ramsay Nigella Lawson and Gordon Ramsay, two very famous TV chefs, have completely different ways of presenting themselves verbally. Ramsay is well known for his fiery temper and for being extremely offensive at times by using blasphemy. Nigella Lawson... Premium 393 Words 2 Pages * Investigate the ways spoken language is used By the TV chefs Nigella Lawson and Jamie Oliver Investigate the ways spoken language is used By the TV chefs Nigella Lawson and Jamie Oliver Nigella Lawson and Jamie Oliver have the same purpose to entertain and share their love of cooking but they go about it in different ways. Lawson and Oliver differ in many ways, for starters Lawson is all about sharing... Premium 771 Words 4 Pages * Spoken Language Questionaire 4.6.13 Questionnaire for English controlled assessment – media chef 1. What chef do you prefer to watch on your TV screens; Nigella Lawson or Gordon Ramsay? --------------------------------------------------------2. Circle the answer; Does the chef you like use paralinguistic? YES NO 3. Circle the answer;... Premium 251 Words 2 Pages * buisness p3 Both Nigella Lawson and Jamie Oliver...
Words: 943 - Pages: 4
...Table of Contents ABSTRACT 3 1. INTRODUCTION 4 2. DEFINITION ETHICAL CONSUMERISM 5 3. BODY SHOP ETHICAL CONSUMERISM 6 4. MARKETING RESEARCH SURVEY QUESTIONAIRE 10 5. CONCLUSION 13 6. REFERENCE LIST 15 ABSTRACT A business intervention and technology advances the urge for ethic and corporate responsibility has gained vast attention. Consumers are more educated about what impact products have on human, animal and environment protection, hence the urge for ethical consumerism increases. In this report the ethical consumerism of the Body shop who is a subsidiary of LOreal groups was examined, critically analysed. Some of the various products that are categorised as ethical products are identified and discussed. The approaches that were used by Body shop to becoming more socially conscious business, linking these elements with the ethics and values of Body shop. A short survey was conducted to gain understanding of consumer buying behaviour was carried out to give a transparent view on the consumer buying behaviour toward Body shop. Finally a conclusion is made on the findings from the research conducted using the annual report of Body shop and other related articles to design an overall perception of the findings. 1. INTRODUCTION Body shop is one of the leading skin and hair care product distributer in the United Kingdom with more than 2,600 store in 66 markets globally selling over 1,200 products with Anita Roddick at the head of its...
Words: 2739 - Pages: 11
...IMO STATE POLYTECHNIC UMUAGWO, OHAJI IMO STATE AN ASSIGNMENT ON QUESTIONAIRE ON POOR ENROLLMENT OF MALE STUDENTS IN IMO STATE POLYTECHNIC NAME: NWANEDO DABERECHI JOSHUA REG NO: 2014/ND/EEE/65410 COURSE TITLE: INTRODUCTION TO STATISTICS COURSE CODE: DEPT: ELECTRICAL ENGINEERING LECTURER: MR. ONYEGBUCHULEM FEBRUARY, 2015 DEFINITION OF CAPITAL 1. Financial assets or the financial value of assets, such as cash. 2. The factories, machinery and equipment owned by a business and used in production. “Capital” can mean many things. Its specific definition depends on the context in which it is used. In general, it refers to financial resources available for use. Companies and societies with more capital are better off than those with less capital. INVESTOPEDIA EXPLAINS 'CAPITAL' Capital is different from money. Money is used simply to purchase goods and services for consumption. Capital is more durable and is used to generate wealth through investment. Examples of capital include automobiles, patents, software and brand names. All of these things are inputs that can be used to create wealth. Besides being used in production, capital can be rented out for a monthly or annual fee to create wealth. Capital itself does not exist until it is produced. Then, to create wealth, capital must be combined with labor, the work of individuals who exchange their time and skills for money. When people invest in capital by foregoing current consumption, they can enjoy greater...
Words: 1038 - Pages: 5
...An Evaluation of Learning Styles: The Vark Method Grand Canyon University: NRS-429V, Family-Centered Health Promotion An Evaluation of Learning Styles: The Vark Method Possessing a multi-modal learning style (mm), aural (A) and kinesthetic, (K), offer the learner the flexibility to move from one to another depending on the topic and/or situation. While the aural element tacks to the appreciation of lectures and discussions, the kinesthetic is more focused on “the hands” method of learning. Toggling between aural and kinesthetic is challenging and fluid, but the rewards more than compensate for this diversity in learning styles. In addition to the above learning styles, both the visual (V), and the read-write (R), scored fairly close to (A) and (K) styles. The (V) and the (R) methodology has been utilized as adjunct to the primary styles. Evaluating what is the most efficient and effective mode is the first and most crucial step. The mode needs to coincide with the topic and its complexity to be truly effective. A big plus, of course, is the ability to change the selected style and adapt the secondary style, which might prove more conducive to mastering the topic. Eccentric learning strategies are not typically commonplace, but are effective tools for the learning experience. Tactile stimulation is key to setting a foundation for the learning experience. The weight of the paper to be used must be heavier than most, a minimum of 24 lb. weight, with...
Words: 919 - Pages: 4
...The awareness of Sexually Transmitted Infections (STI) among Secondary School students in Owerri Municipal Area of Imo State, Nigeria. By A.M. Adewale. Department of Biology, Alvan Ikoku Federal University of Education, Owerri. Imo State, Nigeria. Email: mosesremimec@yahoo.com And M.O. Ayodele. Kwara State College of Education (T), Lafiagi. Kwara State, Nigeria. Email: oluoyedele@yahoo.com. Introduction. Sexually transmitted infections (STIs) are infections that are transmitted through sexul contacts and the most common ones are hepatitis B, genital herpes, syphilis, chlamydia, gornorrhea, genital warts, pubic lice and HIV/AIDS (WHO, 2006). STDs are diseases that you get by having sex (intercourse, oral or anal) with someone who already has a sexually transmitted disease (Dehne and Riedner, 2005). Although there are diversity in culture and practices of different practices among different nations of the world, hthe attitude to human sexual relationships seems to be almost similar among all men. Moreover geographical barrier does no longer effectively separate interactions among the diverse people of the world. THe prevalence and pattern of infections are not different among all men who have similar diposition to acquiring diseases. Sexually transmitted infections and the causative agents are commonly prevalent prevalent in all parts of the world. According to Child Trends (2013), there are more than 25 kinds of STIs, acquired primarily through...
Words: 2633 - Pages: 11
...to distinguish whether the information is primary or secondary. In this essay point's will be made regarding the advantage's and disadvantage's of a number of sources both primary and secondary. Their limitations will be addressed, and an explanation of how data collected during research can help in the decision making process and help organisation's meet their objective's. Ethics will be considered throughout. The actual, origanal or physical materials used in the study of an object, person or particular event in time are known as sources. They are paramount to investigation and are commonly known as primary and secondary sources. A primary source is a physical object or first hand testimony created during the time under-study, an example could be a diary, a piece of writing or photograph. These sources are unique and one of a kind, and could be a copy of the original if they existed during the time of creation. ''Primary research involves the study of a subject through first hand observation and investigation.'' Dawson, (2007,47). Primary sources are great for research because they can contain unconcealed evidence recorded at the time of the event thus eliminating bias. As a result primary source's are considered to be of much greater importance, superior to secondary, however availibilty can be an issue. A secondary source is a piece of information or a recording that relates to research formed from the original creation of...
Words: 1491 - Pages: 6
...Acupuncture and Anxiety Acupuncture and Anxiety Acupuncture and anxiety are two words that go hand and hand. Acupuncture is the stimulation of specific points on the body by inserting needles to cause a change in the physical functions of the body. Anxiety is a disorder that causes fear, apprehension and worrying. Acupuncture is one that relieves stress and anxiety is a form of stress. When these two are put together, it calls for total body healing and restoration. Acupuncture is the insertion of very fine needles into the skin at specific points, in order to influence the functioning of the body. The person requiring the treatment must have a careful observation of the body, which consist of looking, touching, smelling and listening. Acupuncture came from China and is their ancient form of healing. It was invented by William Ten Rhyne, a Dutch physician. This form of healing consists of three hundred and sixty five acupuncture points. These acupuncture points are grouped into a system of channels that runs all over the body and in return produces a flow of energy throughout the body. Chinese medicine believes that the body has a natural flow called Qi. Qi travels along the body in channels called meridians. The flow of Qi is constant, and when the flow is interrupted due to an ailment, sickness or disease, it causes an imbalance. The way that acupuncture works with diseases, is that, the acupuncture points vary from person to person and treatment to treatment, therefore...
Words: 1361 - Pages: 6