...CHAPTER ONE Introduction 1 1.1 INTRODUCTION INTRODUCTION TO NESTLÉ S.A. Nestlé began in Switzerland in the mid 1860s when founder Henri Nestlé created one of the first baby formulas. Henri realized the need for a healthy and economical product to serve as an alternative for mothers who could not breastfeed their babies. Mothers who were unable to breastfeed often lost their infants to malnutrition. Henri’s product was a carefully formulated mixture of cow’s milk, flour and sugar. Nestlé’s first product was called Farine Lactée (“cornflour gruel” in French) Henri Nestlé. The product was first used on a premature baby who could not tolerate his mother’s milk or other alternative products of that time. Doctors gave up on treating the infant. Miraculously the baby tolerated Henri’s new formula and it provided the nourishment that saved his life. Within a few years the first Nestlé product was marketed in Europe. In 1874, Jules Monnerat purchased the Nestlé Company. Nestlé developed its own condensed milk to contend with its competitor, the Anglo-Swiss Condensed Milk Company. The Anglo-Swiss Condensed Milk Company made products like cheese and instant formulas. The two companies merged in 1905, the year after Nestlé added chocolate to its line of foods. The newly formed Nestlé and Anglo-Swiss Milk Company had factories in the United States, Britain, Spain and Germany. Soon the company was full-scale manufacturing in Australia with warehouses in Singapore, Hong Kong and...
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...Changes to WHMIS After many years of discussion and proposed implementation timelines, it seems as though the Globally Harmonized System (GHS) for hazardous materials in the workplace will finally arrive in Canada and Ontario. For some 25 years, Ontario workplaces have used the Workplace Hazardous Materials Information System (WHMIS) to inform workers about the dangers of controlled products. WHMIS is fundamental to a worker’s right to know about hazards in the workplace. are coming chemicals. Chemicals are classified into one of three hazard groups: health, physical, or environmental. However, Canada is not expected to adopt the environmental hazard group. Within the hazard groups, new classes of hazards are expected, such as explosives, combustible dusts, and simple asphyxiants. Although GHS does not recognize biohazardous materials (currently Class D3 under WHMIS), this category will likely be retained by Canada. 2. Safety Data Sheets GHS will also require the use of newly designed Safety Data Sheets (SDSs), which will replace the current MSDSs. Although the differences are not expected to be extreme, there are some. The SDS will have 16 sections, whereas WHMS has 9. Much of the information for the SDS is already contained in the MSDS, but it is better organized and clearer. The SDS must also list the sections in a specified order, use the words “Danger” or “Warning”, post or describe hazard symbols, and include hazard statements. 3. Labels GHS-compliant labels contain...
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...Expansion Expanding PPQ globally can be a great opportunity in terms of profits. There are also many things to consider before making the decision to expand. Diversity, cultural issues, political issues and economic issues can all occur. It is important to research all these issues and decide which country is best for PPQ to expand to. When contemplating expanding a business globally, it is important to consider how it affects the business and how it affects the foreign country that you are trying to expand to. There are many things for a foreign country to consider before making the decision to expand to that country. With the business being based out of the United States, the people from the foreign country may face some conflict with the people from the foreign country because of the new people coming into their country. This expansion would affect communities and schools where PPQ decides to start up their global business. The foreign country would also have to evaluate the use of the land and water that PPQ would need in order to start the business in their country. This would also have an effect on the foreign country especially is clean water is already hard to come by. The new site for the global PPQ may also run off the local wildlife in which the population may use for hunting or recreational use or even to live off of. This would also cause conflict for the foreign country. PPQ may encounter many cultural and diversity issues when expanding globally. There are...
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...In today’s world, many organizations and businesses need effective leadership in order for them to continue to be successful. Organizations without an effective leadership cannot correctly function or maintain the achievement of the company goals and visions. Effective leadership is a role dependent upon the leader and whether or not they can make certain their employees meet the objectives and standards of the company. There are a few things a leaders must know and show in order to encourage others to achieve higher levels of work. Many of the things leaders have to do does not come as a natural thing to them however it is acquired through much continued studying and hard work. Having the will power and desire can help a individual become an successful leader. Northouse describes leadership as a process whereby an individual influences a group of individuals to achieve a common goal. Defining leadership as a process means that it is not a trait or characteristic that resides in the leader, but rather a transactional event that occurs between the leader and the followers. Leadership involves influence. It is concerned with how the leader affects followers. Leadership occurs in groups. Groups are the context in which leadership takes place. Leadership involves influencing a group of individuals who have a common purpose. Leadership is about one individual influencing a group of others to accomplish there common goals. Attention to common goals also includes leadership. Leaders...
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...Memorandum To: Kevin Plank CC: From: Tanya Date: June 18, 2012 Re: Analysis of Under Armour’s Business Locally and Globally After a thorough analysis of your company, I recommend that you continue the footwear line in the United States and expanding internationally with the performance apparel. I feel that this modification will help the company take advantage in different markets overseas while still expanding in the United States. In this memo, I will first outline what I consider to be your company’s implemented business model plan, and after the SWOT analysis of the company, I will make recommendations for the revisions of Under Amour’s. Business model for Under Armour Mission of Under Armour. Under Armour business model revolves around the design, production, marketing, and distribution of high-tech athletic performance apparel to men, women and youth. The company’s main focus is the production of apparel for football, even though it has made vast advances in other sports such as, baseball and lacrosse. I believe the company should continue focusing on updating the production of apparel for the sports already dominated in while targeting other sports such as, Olympic sports, soccer, and basketball. Under Armour’s business model is one of a kind in that the company builds its sales efforts in constituting a base, wherein products are pushed out to sports professionals with the purpose that the style is seeped into majority of consumers. Business model for operations....
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...Hocking, alyssahocking@gmail.com Date: September 4, 2013 Subject: Proposal for Further Global Expansion ________________________________________________________________________ Attached is my report “Proposal for Further Global Expansion,” as you requested during our previous meeting. The report identifies the challenges that Steeves and Rozema is having with furthering their global expansion. Based on my research I have recommended a comprehensive plan as a solution to the problems to give the company the understanding and comprehension needed to expand globally. If you have any further requests or questions please contact me at (519) 123-4567. Executive Summary Steeves and Rozema Group of Companies is entering their fiftieth year as a company and it continually looks to opportunities to grow from the small construction company they started their business as in 1963. Without expanding into the global marketplace the company currently own over twenty properties in South Western Ontario employing approximately twenty-five hundred staff members. They are currently looking to expand throughout Canada with the potential of developing into Northern parts of the United States. However there are a few challenges that are holding Steeves and Rozema back from completely agreeing to move forward with the expansion. These challenges include competition, customer relationships and regulations from the government. To overcome these obstacles would take a great deal...
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...Spain’s Telefonica 1. What changes in the political and economic environment allowed Telefonica to start expanding globally? The changes that were involved in the political and economic environment, which allowed Telefonica to start expanding globally, were privatization and deregulation. Spain’s Telefonica was established in the 1920s being a state-owned national telecommunications monopoly. Soon, the Spanish government privatized it, as well as deregulated the market for Spanish telecommunications. Due to these changes, Telefonica has a reduction in workforce, rapid adoption of new technology and began to focus on the increasing profits. Telefonica began to grow and expand globally. 2. What did Telefonica initially focus on Latin America? Why was it slower to expanding Europe, even though Spain is a member of the European Union? While changes were being made, Telefonica was looking for growth. Latin America also experienced a rapid change of deregulation and privatization across the region. Telefonica focused on Latin America because of similarities in the development of the market, language and culture. Latin American markets were also increasing the adoption rate and usage, including internet and mobile phones. Telefonica was slower to expand in Europe because there had been an implied agreement between the national telecommunications companies that they would not invade each other’s markets. By 2005, this agreement broke down when France Telecom entered Spain...
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...CASE STUDY: MAHINDRA & MAHINDRA IN SOUTH AFRICA Introduction Multinational corporations apply various growth strategies in expanding their operations globally. This is because of the strategic importance of various industries in different countries of the world where the multinational corporations operate (Bremmer, 2012, p. 2). Mahindra & Mahindra Ltd is a multinational automotive manufacturer that itsheadquartered in India and has operations in various parts of the world, including South Africa (Chandrasekhar, 2012, p. 1). The organization is weighing options on the company’s growth strategy in the South African market where it operates as Mahindra & Mahindra South Africa (proprietary) Ltd, a fully owned subsidiary of the organization that is based in Pretoria, South Africa (Chandrasekhar, 2012, p. 1). This case study analysis evaluates the growth strategy of M&M ltd, and uses the evaluation to determine the decisions that could be made by M&M South Africa in its expansion endeavors and the best option that should be implemented by the organization. Analysis A: Strategy Growth of any organization involves expansion of its supply chain or expansion of activities undertaken in a supply chain. This can either be internally through expansion of operations or externally through mergers and acquisition (Flauris& Oswald, 2006, p. 101). Mahindra & Mahindra Ltd sometimes expands its operations internally without undertaking acquisitions and sometimes...
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...Foods Problem Statement When Kathy Kudler created Kudler Fine Foods she envisioned establishing a one stop gourmet store. She wanted to sell the most excellent of products including meats, cheese, produce, and wine. Shortly after opening her first store, she expanded locally opening two others; creating her own chain of gourmet stores. Kathy now has a vision of providing quality foods to the local area while expanding and opening new stores throughout California. Kudler Fine Foods’ strategic plan places this idea in perspective along with other goals Kathy wants to reach, but with these goals are also a few issues that will need to be overcome for success. Kudler Fine Foods can expand locally and globally by developing the management team, marketing department, and working on operations management. With the improvement of these issues, Kathy will have no problem expanding her store beyond her first vision of a local supermarket. Kudler Fine Foods faces an immense issue in the area of expansion. If Kathy is going to expand to anymore locations whether it is locally or globally she will need to change her present management technique. With the planned expansions into Carlsbad and then San Francisco, she cannot continue to run all the stores throughout California on her own. Kathy will need to consider hiring individual management teams for each location that can perform her daily tasks. She will need rectify her decision to not let each individual store place their own orders for...
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...Multi-Cultural Marketing Colorado State University – Global Campus Dr. Michael E. Ricco June 19, 2016 Starbucks: Going Global Fast Starbucks is a fast growing and well known US based company focused on penetrating international markets. When entering a new market, there are always associated risks, problems, controllable/uncontrollable elements, and process optimizations. Below is a discussion on the factors contributing to Starbucks expansion into international markets such as Japan. Controllable Elements For any company expanding to a new market, there is a plethora of controllable and uncontrollable elements to consider; some new and some similar to those faced in domestic markets. Interestingly, the controllable factors that Starbucks encountered when entering the global market were similar to those faced in their domestic market; product, price, place and promotion. The Starbuck’s brand name and image connect with millions of customers globally. Starbucks can control and adjust its product to meet the cultural needs and expectations of a market; including price, availability, and their marketing strategy. Using appropriate market research, Starbucks can pre-emptively make certain that their product is the right fit for each of its international locations. According to Starbucks (n.d.), they maintain a high level of success internationally by working with international partners who understand and share their commitment to bringing the Starbucks experience to consumers...
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...Jeremy White Kaplan University Dr. Sjuib May 17, 2012 Executive Summary: Apple Inc, is an American multinational organization which deals in manufacturing, designing and marketing computers, computer software and different consumer electronics. The company has been listed in NASDAQ exchange under ‘AAPL’ ticker symbol. The company is headed by Mr. Bill Campbell. The present CEO of Apple Inc. is Mr. Steve Jobs, who has a strong focus on innovation. The company works strongly on innovation and technology, so as to have a competitive edge in the market, with a strong focus on innovation, the company is able to makes differentiated products which makes Apple Inc. one of the most successful company. Company overview: ‘Apple Inc, is one of the biggest manufacturer of personal PC’s , mobile communication devices and portable music and video players. The Company’s products and services include the Mac line of desktop and portable computers, iPhone, the iPod line of portable digital music and video players, Apple TV, Xserve, a portfolio of consumer and professional software applications, the Mac OS X operating system, third-party digital content and applications through the iTunes Store, and a variety of accessory, service and support offerings. The Company sells its products worldwide through its online stores, its retail stores, its direct sales force, and third-party wholesalers, retailers, and value-added resellers. In addition, the Company sells a variety of third-party...
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...Since the term globalization started developing around the world, risks involving this have also become apparent. Companies that decide to expand globally risk exposure in various aspects involving: cultural, economic, administrative and geographic. There are certain steps or precautions that a company should take in order to get the most effective profit out of expanding globally. Evaluating the company and calculating the profits of your company are some of these precautions. Before enlarging a company, the association should keep in mind and weigh out the pros and cons of this expansion. For example, culturally, there are aspects that need to be kept in mind like the difference of language, religion, culture, social norms, and lack of social networks. These conditions can affect you company in a bad or in a good way. Depending on the country, your product might be profitable or not. Another manner that a company needs to pay attention to is the economic difference. Economic situations vary between countries around the world. A company would have to examine the differences in the consumer’s income of a certain company before making a decision. Likewise, the differences in cost and qualities of natural, financial and human resources of the country also play a role in this decision-making. Geographically, the lack of sea or rivers access and the lack of common borders affect the development of the company and it’s product. Other geographic factors that a company should take...
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...What is the purpose of your two business organisations? (P1) Within this research I will be analysing the two different businesses organisations, and how their purpose can affect and influence the people within the local and global area. The two businesses which I have chosen to conduct my research on is Beaulieu Convent School and Apple Inc. Beaulieu Convent School. Beaulieu Convent School is a local small business within the Island of Jersey. They describe their business as being an educational trust, which means that they are a non-profit organisation, who get their money from their main external stakeholders, the pupils who attend the school. All of the money made from the student fees goes towards the student's education; such as paying for equipment (textbooks/ exercise books, pens, etc), teachers payment, new buildings and improving school buildings, etc. Beaulieu Convent School believe that their success depends on the how successful individual students achieve within their academical exams. Beaulieu wants its service towards its pupils to be shaped by two clear values, which are stated on their school website (www.beaulieu.jersey.sch.uk): to provide a Catholic education to girls in Jersey to manage the school grounds and buildings, the staff and the students. Beaulieu is part of the tertiary sector because it provides a service towards its pupils. Beaulieu is managed the board of trustees which sit at the top Beaulieu’s organisation structure. Their...
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...that impacted its talent needs. As the company expanded its operations in the US and globally, the company’s leadership needs changed. Operating in a dynamic and diverse market added additional considerations for the company’s leadership talent pool because “the growth, size and scale of the business added a level of complexity that required different skill sets and capabilities to compete in the global marketplace” (Goldsmith and Carter, 2010). The business grew in the US and globally, technology and new product development required a talent pool that was not only technology proficient but capable of helping the companies meet the dynamic and diverse needs of the consumers they served. Also, Whirlpool was now competing for talent acquisition and product business in a global marketplace requiring the company to adjust talent and product marketing strategies that allowed them to continue to sustain product growth as well as attract talent. As a result the changing dynamics of the workforce made it necessary for Whirlpool to develop a talent strategy that accounted for the fact that the workforce was no longer the loyal workforce that was typical in years past. (Goldsmith and Carter, 2010). Discuss how expanding globally changed the talent requirements at Whirlpool. Whirlpool began developing the Whirlpool Leadership Model in 1999. The program addressed Whirlpool’s expanding globally changing talent requirements as well as it defined clearly who can be a leader, the expectation...
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...discuss their position in the global market. AirAsia’s strategy is to become the largest low cost airline in Asia; however, their coverage stays within south east Asia, which with our consultation and data presented in this paper we can analyze and seek a path towards a much larger coverage and becoming the leading largest low cost airline in the world. For the sake of this paper, we will be focusing on AiAsia’s partnership with Emirates in the middle east region. Keywords—AirAsia; Strategy; Sustainable Growth; Low-cost Airline; Alliance; Global Market Analysis; Introduction AirAsia, a successful global company based in Malaysia has been transporting people in Asian for over 15 years. The company is however thinking about expanding their coverage through out all Asia; currently they are covering and more focusing in East and Southeast Asia. Analyzing AirAsia’s strategy will help us understand any trends that is either helping them or decreasing their growth, hence, with proper recommendations we would be able to help AirAsia achieve its goal: Becoming the largest low-cost carrier in Asia. Having that said, by looking the global market and the growth rate of AirAsia; the company will be able to become the world’s largest low-cost carrier instead of only Asia. This requires the company to make a few smart modifications in their strategy as well as partnering with some of other existing airlines to gather the market share they require in order to become the leading largest...
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