...slices to a number of Manila’s canteens, and Clarita, by baking and decorating cakes during special occasions in Bicol --- when they decided to take their hobby one step further. A third sister, Maria Flor, suggested that they name the enterprise “Goldilocks“, after the character in a fairy tale, aiming to make it easier for children and their mothers to remember its name; and because it suggested luck and prosperity. Over the years, Goldilocks did prosper, but not due to mere luck. The sisters’ dedication, hard work and business sensibilities led to a second branch just two years after the pioneering outlet began operating. From ten employees and two display stands, Goldilocks has become a global brand, expanding to over a total of 250 stores in the Philippines and overseas; and hiring thousands of local employees. The opening day total sales of P574 back in 1966 has multiplied thousand of times over, reaching a system-wide sales of P5.9 billion by the end of 2007. THE MARKET For the most Filipinos, the Goldilocks fairytale has two versions: a golden-haired lass who encounters the three bears, and the bakeshop that has become an integral part of the Filipino way of life. Now on its 42nd year, Goldilocks remains that company and more. At the forefront of its industry, the company enjoys a substantial lead over competitors in all aspects of performance. National consumer surveys have consistently identified Goldilocks as...
Words: 2023 - Pages: 9
...than a tenth in 2002 to over a third in 2008. As a result of this incredible growth, Teradyne built a facility in Shanghai. However, despite the industry’s growth in the Chinese territory, in late 2003 the Teradyne’s market share in China was only one third of what it was in Europe and North America. Jeff Hotchkiss, president of Teradyne’s Assembly Test Division, was sent to Shanghai to find and solve the problem. I. Recognizing the Problem There are several problems in Teradyne’s business in China: - Because local expertise was so difficult to find in the previous years, the Chinese Operation was overseen by parent company nationals (PNC’s). However, these English-speaking Americans expatriates, aside from increasing Teradyne’s overseas costs enormously, had little direct contact with costumers. They did not understand the Chinese culture, and were not able to...
Words: 1081 - Pages: 5
...OUTLINE: Topic - Impact of Migration: Focus on Philippines I. Introduction Ia. Defining Migration a.1 Kinds of Migration a.2 Who are Migrants a.3 Factors of Migration a.4 Reasons for Migration II. Review of Related Literature III. History of Migration and its Policies III.a. Migration Policies - Critique III.b. Statistics b.1.Number of Migrants b.2.Main destinations b.3.Occupations b.4.Sex b.5.Remittances III.c. Case Study c.1. Flor Contemplacion c.2. Angelo Dela Cruz c.3. Rodelio “Dondon” Lanuza IV. Impact of Saudization to Filipino OFWs V. Impact of Migration V.a. Impact of Migration to the Sending State a.1 Positive effects a.2 Negative effects V.b. Impact of Migration to the Receiving State b.1. Positive effects b.2. Negative effects VI. Implication of the Effects to the Philippines (Actions made to combat negative migration effects) VII. Implications of Migration to the Youth - Youth Migration VIII. Migration and Filipino Family Life, Society and Culture VIII.a. Effects on the family of an OFW VIII.b. Migration and Filipino Society IX. Solving Migration Problems X. Conclusion I. Introduction What is migration...
Words: 14243 - Pages: 57
...Foreign Policy Research Institute FOOTNOTES Vol. 16, No. 06 The Newsletter of FPRI’s Wachman Center June 2011 THE RISE OF CHINA’S ECONOMY By Thomas G. Rawski Thomas G. Rawski, Professor of Economics and History, joined the University of Pittsburgh's faculty in 1985 after fourteen years at the University of Toronto. His research focuses on the nature and implications of recent developments and long-term changes in the economy of China. He delivered this paper at A History Institute for Teachers, March 19–20, 2011 on “China and India: Ancient Civilizations, Rising Powers, Giant Societies, and Contrasting Models of Development,” held at the University of Pennsylvania. This History Institute was co-sponsored by The Foreign Policy Research Institute’s Wachman Center as well as by three centers at the University of Pennsylvania – Center for East Asian Studies, South Asia Center, and Penn Lauder CIBER (Center for International Business Education and Research). 1 China’s remarkable economic boom, now in its fourth decade, has spawned numerous discussions of “China’s Rise.”2 Beijing’s self-congratulatory slogan “China’s peaceful rise” has advanced this theme. From a historical perspective, however, this terminology seems misplaced. Both the Ming (1368-1644) and Qing (1644-1912) empires occupied key positions in Asian trade and diplomacy. Crude figures compiled by Angus Maddison, author of several sweeping studies of global economic history, show China contributing nearly one-third...
Words: 4916 - Pages: 20
...International Marketing Management (IBU5MKG) [pic] Title : International Marketing Plan “Monster Energy Drink” Lecturer : Mr. Mike Turner Student : Ekapon Srisittichaikul - 15996703 Kasemvit Lohitkul - 15954478 Mengxi Xu - 15999067 Hsieh Hsinng-Jen - 15942765 Yaxian Tang - 15707254 Shuqing Zhang - 15498769 Hanjie Mei - 15619403 TABLE OF CONTENT Executive summary………..……………………………………………………...............……...3 Political system……………………..…………………………...……………..…...…………….5 Legal system…………………….……….………………….................................................……7 Economic statistics and activity…………….……………...……………….........…..………….8 Geographical setting……………………………………..…...…………….…..........................14 Social environment…………...………………...........................................................................15 Cultural environment…………...………………......................................................................19 Technology…………...……………….......................................................................................22 Trading infrastructure…………...………………....................................................................24 The market…………...……………….......................................................................................27 The company………...………………………………………………………............................31 Statement...
Words: 18506 - Pages: 75
...Localization Strategies of Transnational Retailers in China A DISSERTATION SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF BACHELOR OF ARTS By Wang Yue (王玥) Supervised by Prof. Yang Zuxian (杨祖宪) Southern Yangtze University, Wuxi, Jiangsu, China June, 2006 Contents Acknowledgements----------------------------------------------------------------------------------------i Abstract & Key Words-----------------------------------------------------------------------------------ii 1. Introduction---------------------------------------------------------------------------------------------1 1.1The Problem and the Study Objective----------------------------------------------------------1 1.2 Current Study-------------------------------------------------------------------------------------1 2. Localization----------- ---------------------------------------------------------------------------------3 2.1 The Definition of Localization ----------------------------------------------------------------3 2.2 The Importance of Localization Strategy to Transnational Retailing---------------------3 2.3 Three Layers of Localization for Transnational Retailing----------------------------------4 3. Retail Transnational in China------------------------------------------------------------------------7 3.1 The Status Quo of Chinese Retail Environment --------------------------------------------7 ...
Words: 8446 - Pages: 34
...Expanding Global Operations: Mobile Phone Manufacturing in Shenzhen, China Professor Julian Dalzell MGMT 801: Human Resources in the Global Firm Fall 2012 Group 4 Team Members: Ben Alverson Wyman Bowers Lindsay Gilliam Rod Jaraiedi Alicia Parker Yolanda Rhodes Gabriel Saracila Eric Seymore ------------------------------------------------- I. Introduction The competitive pressure in today’s manufacturing landscape is more complex than ever, resulting in the need for companies to maintain high quality levels and concurrently strive to keep costs low. As a result, investing in China has become imperative for both private and public companies. The gradual adoption of free-market business principles, bolstering low labor costs, well-managed operations and supply chain efficiency all have propelled China to the forefront of business expansion. As a growing mobile phones manufacturer, we are seeking to extend our business to China in order to successfully compete in what has become a “global economy”. Our primary objective is to identify a suitable area to stage a domestic assembly operation and regional headquarters from which other subsequent Asian operations will be managed. Once the location and plan of action have been determined, we will need to facilitate staffing operations for the new site and define the parameters for the HR philosophy for the new regional organization. All planning, execution, and staffing goals must be met within 12 months. ------------------------------------------------- ...
Words: 9636 - Pages: 39
...2010 Chen and Miller 17 E X C H A N G E West Meets East: Toward an Ambicultural Approach to Management By Ming-Jer Chen and Danny Miller Executive Overview In the aftermath of the recent economic crisis, the world is looking for fresh ideas and new perspectives. Business reality has transformed from “West leads East” to “West meets East.” A thriving Chinese business culture represents not only a source of economic partnership but a potential fount of managerial wisdom that can help renew Western economies. Unfortunately, the cultural distance between East and West makes Chinese examples too different, and at times inappropriate, for Western firms to emulate. Outstanding entrepreneurs such as Stan Shih, who have taken the best managerial practices from the East and the West while avoiding the shortcomings, represent ideal “intermediate” role models. By employing such an “ambicultural” approach to management, Shih provides a model for both bridging cultures and instructing organizations in the East and West. In this essay, we discuss these linkages and some of the useful lessons for managers from both cultures. Indeed, “Chinese” as a way of thinking, with its emphasis on balance and self-other integration, offers the promise to bridge global divides and facilitate the formation of global-minded executives. T he global economic crisis has destroyed vast amounts of wealth— both public and private— and eliminated tens of millions of jobs...
Words: 5093 - Pages: 21
...Introduction Emerging markets by definition are developing economies that exhibit sustained economic reform and growth, no doubt China has experienced both. In fact China, with more than 1.3 billion people, is the world’s most populous country and has a rapidly growing economy (Doh & Luthans, 2012). One would think that their dual status as it pertains to both communism and capitalism would be a deterrent to doing business in the People’s Republic of China, and in many cases cease long term global integration into China’s market, this has not occurred and probably won’t because the results of expanding in the Chinese market out weighs the challenges that are met. Continued forecast and optimistic projections still make doing business in China favorable and the most viable option to remain competitive in today’s global economy. The key to success or failure when entering a foreign market consist of careful examination, and identification of all potential problems regarding an organization’s culture, economic environment, political risks and social climate. Additionally, a comprehensive strategy has to be in place to overcome objections and make adjustments. Understanding the differences from a political, economical, social and cultural aspect as well as the ability to respond to different national standards and regulations are key factors. The Chinese Culture Culture is defined as the sum total of beliefs, rules, techniques, institutions, and artifices that characterize...
Words: 5824 - Pages: 24
...BUSINESS ENVIRONMENT IN CHINA: ECONOMIC, POLITICAL, AND CULTURAL FACTORS Georgine K. Fogel, Lawrence Technological University ABSTRACT China is an emerging economy that offers lot of market opportunities for foreign investment. Although the country has a huge potential for economic growth offering access to a large market and considerable savings in labor costs, caution must be used due to differences in the political and cultural environment that create risk and pose uncertainty for foreign investors. This paper examines the economic, political, and cultural factors that influence business practices in China. INTRODUCTION After more than a quarter century of reform and opening to the outside world, by 2005 China’s economy had become the second largest in the world after the United States when measured on a purchasing power parity (PPP) basis (World Bank, 2009). The Chinese government has a goal of quadrupling the gross domestic product (GDP) by 2020 and more than doubling the per capita GDP. A widespread market economy mechanisms and some reduction of government role has been evident since 1978. The government fosters a dual economic structure that has evolved from a socialist, centrally planned economy to a socialist market economic system, or a “market economy with socialist characteristics.” The rapid industrial development has been achieved by increasing technological advancements, huge foreign direct investment and productivity increases. People’s communes...
Words: 5111 - Pages: 21
...Assignment 2 CANADIAN HISTORY: THE NATIONAL PERIOD Canada have always have taken pride in the fact that it is the land of multicultural and opportunity. Historically, those who had opposed or hated found sanctuary in the Canada. The tradition of pluralism that have began in the colonial era, continued through the nineteen century and on. People from Europe, Asia and Africa viewed Canada as Land of Opportunity, away from tranny and oppression. This however changed as nation moved in to late nineteen century and early twenty century. There was resistance against immigrants and World War I, definitely did not help due to both the social and economical issues that arose with increase of immigration, the Canadian government became involved in limiting immigration, based on their racist belief of white supremacy and other factors. The Chinese Immigration Act, 1923 is one of the documented law mirror the measures taken by Parliament of Canada banning most forms of Chinese Immigration of Canada. During the year between 1880- 1925 great tension aroused in Canadian because if immigration. Those tension mainly due to racism and unsatisfied workers that felt that immigrants were taking over the Canadian work environments and policies led to increasingly stricter government regulations on immigration. During the late 19 Century the some 15,000 laborers were brought from China to do construction work on the Canadian Pacific Railway, though they were only paid a third...
Words: 1453 - Pages: 6
...The study of Chinese Canadian women looked at why there is a higher cervical cancer incidence and lower screening test rates that the general Canadian population. British Columbia has a high population of Chinese immigrants that have twice the incidence of cervical cancer than the white women population (Hislop et al, 2003). This study discusses the Cervical Cancer Screening Program (CCSP) that was first established in British Columbia. Although the program has been effective, there continues to be more than 1.3 million women that have not been recently screened (Hislop et al, 2003). The importance of the study was trying to determine facilitators and barriers among the Chinese population and use the information to improve the program and continue education about Pap testing that is culturally and linguistically appropriate for the Chinese community (Hislop et al, 2003). The Precede-Proceed model was used to determine predisposing, enabling, and reinforcing factors by comparing women who had never had a pap test in relation to women who had, but not within the last 2 years. The Precede-Proceed model was the conceptual framework used for development and analysis of the survey questionnaire and interviews. There are 10 steps in the model. The first five deal with defining and analyzing the problem and establishing the objectives and the last 5 involve implementation/ follow-up and evaluation (Hislop et al, U.S. Dept of Health and Human Services, 2003, 2011). First...
Words: 713 - Pages: 3
...Clinical Psychology Review 28 (2008) 1152–1166 Contents lists available at ScienceDirect Clinical Psychology Review Gambling among the Chinese: A comprehensive review Jasmine M.Y. Loo a,⁎, Namrata Raylu a,b, Tian Po S. Oei a a b School of Psychology, The University of Queensland, Brisbane, Queensland 4072, Australia Drug, Alcohol, and Gambling Service, Hornsby Hospital, Hornsby, NSW 2077, Australia a r t i c l e i n f o a b s t r a c t Despite being a significant issue, there has been a lack of systematic reviews on gambling and problem gambling (PG) among the Chinese. Thus, this paper attempts to fill this theoretical gap. A literature search of social sciences databases (from 1840 to now) yielded 25 articles with a total sample of 12,848 Chinese community participants and 3397 clinical participants. The major findings were: (1) Social gambling is widespread among Chinese communities as it is a preferred form of entertainment. (2) Prevalence estimates for PG have increased over the years and currently ranged from 2.5% to 4.0%. (3) Chinese problem gamblers consistently have difficulty admitting their issue and seeking professional help for fear of losing respect. (4) Theories, assessments, and interventions developed in the West are currently used to explain and treat PG among the Chinese. There is an urgent need for theory-based interventions specifically tailored for Chinese problem gamblers. (5) Cultural differences exist in patterns of gambling when compared...
Words: 13702 - Pages: 55
...Sonia Mathew The Beauty of Chicago 11/12/2009 Does ethnic diversity have aesthetic value? Is a more diverse city a more beautiful city? Why or why not? What is the aesthetic relevance of Chinatown? Of Pilsen? “Aesthetic value is a branch of philosophy dealing with the nature of beauty, art, and taste, and with the creation and appreciation of beauty,” (Dictionary). Ethnic diversity has aesthetic value because it deals with a variety of cultures and learning to appreciate the different cultures. Chicago visions itself as a diverse city, emerging with a montage of cultures, languages, and religions. We live in a city with people who come from around the world; people speak different languages and practice different religions from one another. As a city, we accept diversity and let people practice their faith in a peaceful manner. Diversity is not a curse but, in fact, a positive aspect. Diversity is beauty and you gain knowledge from diversity. For instance, in Chicago, Chinatown and Pilsen share their culture with the city of Chicago and people engage in learning about these cultures through these areas. “Diversity is beauty and beauty is one factor that contributes to drawing tourism and investment,” (Wikipedia). Chinatown contributes to the diversity of the city of Chicago. Chinatown is an attraction for locals and tourists for an exclusive chance to learn about Chinese culture, while enjoying authentic cuisine and celebrating Chinese traditions. Chinatown...
Words: 503 - Pages: 3
...Food culture between China and the West Major:International Trade Name:Marina Lau ID Number:0943117 Abstract The Chinese food culture and the western food culture are distinctly different .This passage analyses the differences in four aspects—the food raw materials, the ways of cooking, the tableware and the eating habits .At the same time ,it also analyses the reason why this two culture are different from each other .Then it shows that the development of the two kinds of food and finally it gives the conclusion. Introduction Food is the physical foundation for human to survive .It’s also the premise that the society can develop healthily and steadily. China has been a historical country which is particular about its food and good at cooking since ancient times .While the western people also pay much attention to their food and enjoy their eating lives .So ,with the development of the world ,China created the Chinese food culture that is extensive ,profound with a long history behind it ,while the West formed the western food culture that is varied ,rich and colorful .This two cultures are both great ,but they are different from each other in many points—the food raw materials ,the ways of cooking ,the tableware ,the eating habits and so on .But just because of these differences ,we can taste many delicious food .And by enjoying these delicious food , we can also have a better understanding of the different cultures from different places. Key word Food...
Words: 1381 - Pages: 6