...MAR 3023: BASIC MARKETING SUMMER A 2013, SECTION 001 Class Meetings: Monday, Wednesday, Friday 9.30 – 11.50 AM, BSN 1100 Instructor: Dr. Anand Kumar Office: BSN 3223 Department of Marketing, College of Business University of South Florida 4202 East Fowler Avenue Tampa, FL, 33620 Office Hours: Monday and Wednesday, 2:00 – 3:00 PM, or by appointment Email: akumar@usf.edu Office Phone: (813) 974-6205 TA: Chinintorn Nakhata (Pom) Office: BSN 3219 Department of Marketing, College of Business University of South Florida 4202 East Fowler Avenue Tampa, FL, 33620 Office Hours: Monday and Wednesday, 1:00 – 2:00 PM, or by appointment Email: cnakhata@usf.edu Office Phone: (813) 974-6181 Required Textbook: MKTG, 7th edition (2014, 2013) by Charles W. Lamb, Joseph F. Hair, Jr., and Carl McDaniel, published by South-Western, Cengage Learning. ISBN-13: 9781-285-09186-0. ISBN-10: 1-285-09186-0 **Please note that an older edition such as MKTG6 will also suffice for the course AS LONG AS THE STUDENT TAKES THE RESPONSIBILITY OF MATCHING THE RELEVANT CHAPTERS OR PAGE NUMBERS FROM THE OLD EDITION TO THE RELEVANT TOPICS. The older editions are usually available at a lower cost. The T.A. for the course will have a copy of the older edition in her office for those who have questions about chapter numbers, etc.** Suggested...
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...Jessica Bellows ENGL 1111 January 28, 2014 I probably lock eyes with a few hundred people every day. Some familiar, some new, some forgotten five seconds afterward. It seems, and for the most part it is, subconscious. I recognize someone and their being and their existence, and then I move on. Maybe smile a bit if the contact is held for a second too long, just to keep things from getting awkward. It happens every day. And I think nothing of it. His eyes, however, are different. Thinking nothing of them couldn’t be further from the truth. Every time I’m around him he gives me the same look – whether it’s given with the intention to remind me that he loves me or to playfully tell me I’m an idiot, it doesn’t matter. Any mood he’s in or thought he’s having is written clearly all over them. I proudly admit to being one of the few couples who didn’t let a few states (ten, to be exact) put an end to an otherwise perfect relationship. I was lucky enough to have had the honor and the privilege of knowing him throughout high school, purely through friendship until senior year. We said our goodbyes, moved into our respective schools, made our own friends and smoothly transitioned into a new, exciting part of our lives - one without having each other just down the road. We had made it through one year together, and I guess you could say we decided to switch it up a bit for year number two. I hadn’t locked eyes with him in exactly fifty-one days. And quite frankly, I had never...
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...50 Excellent Extended Essays Alhazen’s Billiard Problem © International Baccalaureate Organization 2008 1 50 Excellent Extended Essays Alhazen’s Billiard Problem 2 © International Baccalaureate Organization 2008 50 Excellent Extended Essays Alhazen’s Billiard Problem © International Baccalaureate Organization 2008 3 50 Excellent Extended Essays Alhazen’s Billiard Problem 4 © International Baccalaureate Organization 2008 50 Excellent Extended Essays Alhazen’s Billiard Problem © International Baccalaureate Organization 2008 5 50 Excellent Extended Essays Alhazen’s Billiard Problem 6 © International Baccalaureate Organization 2008 50 Excellent Extended Essays Alhazen’s Billiard Problem © International Baccalaureate Organization 2008 7 50 Excellent Extended Essays Alhazen’s Billiard Problem 8 © International Baccalaureate Organization 2008 50 Excellent Extended Essays Alhazen’s Billiard Problem © International Baccalaureate Organization 2008 9 50 Excellent Extended Essays Alhazen’s Billiard Problem 10 © International Baccalaureate Organization 2008 50 Excellent Extended Essays Alhazen’s Billiard Problem © International Baccalaureate Organization 2008 11 50 Excellent Extended Essays Alhazen’s Billiard Problem 12 © International Baccalaureate Organization 2008 50 Excellent Extended Essays Alhazen’s Billiard Problem © International Baccalaureate Organization...
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...What is Information Technology? “Information Technology (IT) is the technology involving the development, maintenance, and use of computer systems, software, and networks for the processing and distribution of data” (Information Technology, 1). The term is commonly used as a synonym for computers and computer networks, but it also encompasses other information distribution technologies field such as telephone, business, etc… IT is also known for data processing which is retrieving, manipulating and communicating information through the database. Understanding information technology is help us to profession in the computer world. To identify clearly what is information technology is, we need to know what it is run for. The PC was simply a mainframe on your desk. Of course it unleashed a wonderful stream of personal productivity applications that in turn contributed greatly to the growth of enterprise data. With the PC, you could digitally create the memo you previously typed on a typewriter, but to distribute it, you still had to print it and make paper copies. But with computer networks, it made the entire process digital, ensuring the increasing of the amount the message, data created, stored, moved, and consumed. Those are simple task that describe what is IT is. Most observers of the IT industry prefer and are expected to talk about what’s coming, not what’s happened. IT has been developed to help our life getting easier and better, it...
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...‘Assess’ Essay Planning Sheet Name: Essay Title: Assess the view that, in today’s society, the family is losing its functions (24 marks) | Underline or highlight the key concepts, terms and instructions, by identifying these key elements it will allow you to focus on answering the question. It is important to use relevant sociological terminology within the context of you essay. List the key sociological terms that will be appropriate for this essay. Industrial family, pre-industrial family, unit of production, unit of consumption, nuclear family, lone parent family, social policies, state intervention, symmetrical family, privatised, joint and segregated conjugal roles, commercialisation of housework | IntroductionSignpost to the question and clearly explain the key concepts /terms of the question | Functionalists such as Murdock and Parsons say that the family is losing its functions; they, and other functionalists, see the family as a particularly important, basic building block within society. Murdock argues that the family only performs four essential functions to meet the needs of society, whereas Parsons states that the functions that a family performs depends upon the kind of society in which it is found. | Paragraph 1PointThe point must be appropriate in answering the question. | The traditional pre-industrial family is seen to be the extended family, where there are three generations of the family...
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...disadvantages of the internet may outweigh the advantages. Topic: The internet Focus: The impact of the internet on people's lives Directions: Argue (present an argument) either in favour or against Scope: In the last decade View the following video and try out the interactive activity on how to analyse an assignment question. Taxonomy: the internet Sample essay Argue either in favour or against the impact of the internet on people's lives in the last decade. As an avenue of entertainment and communication, and as a research and reference tool, the internet has had a huge impact on the modern societies of developed nations. At the same time, there is concern that the disadvantages and negative influences may outweigh the benefits to the society. This essay argues that, in the last decade, the advantages of the internet far outweigh the disadvantages. This claim is addressed with the support of current authoritative sources which provide the framework for making such a claim. This essay first explores the effect of the internet on the social structures of family life, and religious and spiritual practice. Subsequently, this essay examines the repercussions of the internet on national cultural identity and multiculturalism. Firstly, in the last ten years, modern family life has been...
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...Journey of my childhood The day gone is gone forever. This essay will discuss Firstly, about my childhood experience and how have I developed. Secondly, context in which my childhood were based on. Thirdly, factors that hindered my development and how did I overcame them. Fourthly, who influenced my development? Moreover, how did my parents, community, society, clan, tribe and extended relatives contribute towards my development? Furthermore, how my childhood has influenced me to date. And lastly what theoretical assumptions have I learnt. To begin with, I was born on 9th July 1994. Firstly, from birth I have been leaving with my nuclear family. My family included my Dad, Mom, Two brothers (one younger than me and one older than me) and me. My childhood experiences started at the place where my parents resided in at Tacirua 6 ½ miles Savutalele settlement. My childhood was very loving and interesting with lots of traditional occasions every year and fortunately I was raised up in a rural settlement where I had my extended families who leaved nearby in the same area. Secondly, I came from three religious background my Dad is a Hindu and my mom was a Muslim but as days went by lately in 2004 we (mom, two brothers and me) were converted to Christianity (LDS CHURCH) dad due to extended family commitment remained Hindu. This really did hinder my development as there was lots of disagreement from my dads’ family for religion change. But time did heal the situation as we received...
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...In this essay I will examine the reasons for the changes in the birth rate and family size since 1900. Since the 1900 there have been changes in the state polices, changes in attitudes and changes in our living standards which have led to unbalanced changes in birth rates and family size. Firstly in the early 1900’s there was no health service and a poor quality of life and there had been an industrial revolution know has industrialization which had meant that many workers and their families had left their homes and extended families to live in houses that were crammed together along narrow streets, poorly built, and incredibly crowded. Whole families were packed into attics, cellars, or single rooms which caused many diseases. This had meant there was high rate of infant mortality that led to a decline in birth-rate as families couldn’t afford to look after lot and pay for treatment of the children so gradually larger families that consisted of around 7 children revolved into a nuclear family which consisted of 2 or 3 children. Gradually we developed a National Health Service known as the NHS, which provides point at delivery health service for free to all its patients, this then led to a decline in infant mortality and had meant that people had a better quality of life and people started looking into building a family and the birth rate increase as now there was a free health service which was accessible to everyone. After the world war there was an a great increase in birth...
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...Indo-Trinidad family, from observation and reading of various literature presented by host of Caribbean scholars, presents something of a conundrum for modern day analysis by students and by extension scholars. Through the naked eye it is evident that the contemporary Indo family is in no way similar to the Indo-Trinidad family of the mid-nineteenth century. As an institution the Indo-Trinidadian family has changed overtime to meet the needs of life in Trinidad and Tobago (Wood (1968), Angrosino (1976), and Brereton (1979)). Here, among the Indo- Trinidadian family, cousins are considered siblings, biological aunts and uncles are like parents and strangers are referred to as aunty and uncle. One thing however that can be agreed upon is that the present day family arrangements are more fluid in contemporary society as opposed to static as was seen in 1845. But what accounts for this type of fluidity? Does this shift reflect in individual preference and the needs and wants of life in Trinbago? Or are other forces at work? Singh (2004) had rightly pointed out that, “The twenty-first century recorded great changes of far reach importance in the family system under the influence of westernization, industrialization and modernization.” To add to this claim, creolization, douglarization and globalization are also paradigms associated with the change in contemporary Indo-Trinidad family. Characteristics of the family life style such as high divorce rates, cohabitation as a substitute...
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...Rosie Edwards, Sociology essay: Many different sociologists have different interpretations and opinions upon the family, the family is a very sensitive issue to many of the general public, so it’s a subject matter in which needs to be dealt with carefully. Sociologists have different opinions on when and how families developed into the popular family structures that we have today, the dominant roles within those families etc. Here are just a few examples of this: Functionalists believe that the family is the heart of society, it is essential in the world because the family set you up for your future. For example, without the family primary socialisation would not exist, and therefore we would not gain the acquired skills needed to survive in the future. Murdock, a famous Functionalist, claimed that the nuclear family is so useful to society that it is inevitable and universal, appearing everywhere all over the world. Also, Functionalists believe that there are four essential functions to a nuclear family. These being: sexual, this provides stability for the adults of the family. Reproductive, provides the new generation of the family and society. Economic, providing for the family, in nuclear families this is generally done by the male as he is the breadwinner. And finally, educational, the secondary socialisation needed to teach young adults and provide them the skills needed for the working world and the future. But, people have criticised the Functionalist perspective upon...
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...Some people fear that modern life is damaging our relationships with friends and family and resulting in more loneliness and isolation. However, others believe that we are now more interdependent than ever. In this essay, I will examine whether our lives are really more independent than in the past. It’s easy to see a trend towards increasing independence. First of all, traditional families are in decline. People increasingly do not live in large, extended families, and more and more people live alone. Secondly, people move more, for work or other opportunities, and change jobs more frequently. As a result, friendships and links with family may not last. A third issue is that traditional values of consensus, obedience to authority and respect for elders are changing. They are being replaced by individualism, materialism and self-help philosophies. However, there are also many things which haven’t changed. Deep down, human nature still seeks affection, advice and support from others. Even if people are physically separated because of work or other commitments, they still seek out the help and companionship of others. A second point is that new methods of communication allow us to keep in touch easily. Facebook, Skype, email, mobile phones and messaging allow very quick and inexpensive communication and feedback. Furthermore, although people may not depend on family as much as in the past, colleagues and professional and social networks can provide even better interaction...
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...An essay is a piece of writing which is often written from an author's personal[->0] point of view[->1]. Essays can consist of a number of elements, including: literary criticism[->2], political manifestos[->3], learned arguments[->4], observations of daily life, recollections, and reflections of the author. The definition of an essay is vague, overlapping with those of an article[->5] and a short story[->6]. Almost all modern essays are written in prose[->7], but works in verse[->8] have been dubbed essays (e.g. Alexander Pope[->9]'s An Essay on Criticism[->10] and An Essay on Man[->11]). While brevity usually defines an essay, voluminous works like John Locke[->12]'s An Essay Concerning Human Understanding[->13] and Thomas Malthus[->14]'s An Essay on the Principle of Population[->15] are counterexamples. In some countries (e.g., the United States and Canada), essays have become a major part of formal education[->16]. Secondary students are taught structured essay formats to improve their writing skills, and admission essays[->17] are often used by universities[->18] in selecting applicants and, in the humanities and social sciences, as a way of assessing the performance of students during final exams. The concept of an "essay" has been extended to other mediums beyond writing. A film essay is a movie that often incorporates documentary film making styles and which focuses more on the evolution of a theme or an idea. A photographic essay[->19] is an attempt to cover a topic...
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...OH 1 Essay Questions: Forms They represent a continuum in how much freedom of response is allowed, ranging from restricted-response essays on one end to extended-response essays on the other. Restricted-response essay limits content and response to be given can limit via how narrowly question is phrased (e.g., as specific as a short-answer question) can limit via scope of the problem posed (e.g., with introduction like that of an interpretive exercise) therefore, can approach the objectivity of short-answer and interpretive exercises Extended-response essay great freedom so that allows problem formulation, organization, originality therefore, shares similar scoring difficulties with performance-based tasks OH 2 Essay Questions: Uses Represent a continuum in complexity and breadth of learning outcomes assessed, with interpretive exercises on the left end, restricted-response essays in the middle, and extended-response essays at the right end. Restricted-response essays For learning outcomes not readily assessed objectively Compared to extended-response questions, they target narrower learning outcomes, such as more specific mental processes (e.g., draws valid conclusions) Extended-response essays For learning outcomes not readily assessed objectively or with restricted response essays Compared to restricted-response questions, they assess broader learning outcomes, such as integrating a set of mental processes...
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...Writing an Extended Essay Introduction. The introduction is an important component of the extended essay because it sets the context. It introduces the examiner to your essay by first explaining the focal point or problem and its importance as a field of study. The purpose of the essay must be indicated by explicitly stating the research question in bold. Criteria B: introductionThis criterion assesses the extent to which the introduction makes clear how the research question relates to existing knowledge on the topic and explains how the topic chosen is significant and worthy of investigation. Achievement level | Descriptor | 0 | Little or no attempt is made to set the research question into context. There is little or no attempt to explain the significance of the topic. | 1 | Some attempt is made to set the research question into context. There is some attempt to explain the significance of the topic and why it is worthy of investigation. | 2 | The context of the research question is clearly demonstrated. The introduction clearly explains the significance of the topic and why it is worthy of investigation. | Points to consider when writing your introduction: RQ should be stated in your introduction and reasons why it is worthy of investigation. Personal reasons should not only be provided but go beyond. Provide evidence of why it is worthy of investigation. Refer to books or articles that you have read...
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...referred for further evaluation to publicly funded hospitals within the Harris County Hospital District, specifically, Ben Taub General Hospital and Lyndon B. Johnson Hospital several times a day to reassess operations and accommodate the fluid situation. As we seek lessons from the evacuation of Hurricane Katrina, it is imperative that communications and disaster plans account for the specific obstacles run into by urban, minority communities. There work provides an opportunity to listen to the voices of the evacuees themselves. These voices lead us to believe that removing the obstacles of shelter and transportation will be insufficient to ensure safety in future disasters. Policies must additionally address the important influence of extended families and social networks through better community-based communication and preparation strategies. By September 4, nearly 500 evacuees had been flown to Illinois, and over the following two weeks more than 6000 evacuated individuals were estimated to have arrived on their own, most inhabiting in the Chicago area. In response, the city of Chicago work together with the American Red Cross, the United Way, and the Salvation Army to provide housing and...
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