...DECISION MAKING PROCESSES AND ROLES WITHIN THE FAMILY. The objective of my study was to overview of literatures examining the importance of family’s and individual’s role in consumer and buyer behavior,I ntroduction and systematization of factors influencing family purchase decisions and models examining these processes, creating an own theoretical model to introduce purchase decision making processes and relations among them, exploring the mechanism of purchase decision making processes within the family, introducing and analyzing the communication strategies of families. For the study, different research methodoly were used to arrive at conclusion. The methodologies includes Quantitative researches * Basic quantitative research * Quantitative nationwide research Qualitative reseraches * Basic Qualitative research, Repertory Grid Technique * Qualitative analysis of different elements of the conception model * Hypotheses of qualitative and quantitative researches The result of my finding includes the following: * successful problem solving- influenced by conflict-solving strategy within the family * in the case of products connected to men or women their influence is primary determining, though influencing power of children occurs directly only in the case of products that can be connected to them * because of unique organization of respondents’ construction system, products and family members are so different elements that they do not...
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...Study of Customer Loyalty Factors in the Mobile Telecommunications Industry in China This article is a study of Chinese telecommunications service customer loyalty factors and the impact of the internal mechanism. The industry empirical study reveals the communications services industry, the impact factors of customer loyalty, and the interaction between these factors mechanism. With the increasingly fierce market competition and increase costs for customers, cultivate and maintain long-term customer loyalty is a business enterprise can be an important factor. On the one hand, enterprises have to get a good income, in addition to the core technology and improving product quality, but customer satisfaction, service quality and Enterprise Image will to some extent affect on customer loyalty, loyal customers are the main profit source. On the other hand, when supply exceeds demand in the market environment, the cost to acquire new customers than to maintain existing customer costs, but the profit contribution of new customers is far less than the original customer. Finally, the loyalty of customers through word of mouth to bring new business customers. Therefore, the development of customer loyalty strategies, research customer needs and maintain long-term two-way interaction with the customer relationship business and academia has been the focus of attention. Customer loyalty in the communications industry, more and more attention, is the communications business focus of attention...
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...refers to the buying behavior of the individuals and households who buy goods and services for personal consumption. Factors affecting how customers make decisions are extremely complex. There are many factors that can affect this process as a person works through the purchase decision. According to the black box model of consumer behavior, there are two main stimuli that is related to buyers response towards buying a certain product, in this research; mobile phone. But, which one can be much more influencing than the other in terms of buying decisions. But, which one can be much more influencing than the other in terms of buying decisions. Based on the black box model of consumer behavior, this research’s objectives are to find out the relationship between environmental factors with buyers decision making process. This study also intends to compare the two elements in environmental factors in terms influencing buying decisions to find out which stimuli is the main stimuli that mostly influence consumers mobile phone buying decisions. A survey questionnaire were conducted among 100 randomly chosen UMP students. INTRODUCTION According to Kotler and Armstrong (2001), consumer buying behavior refers to the buying behavior of the individuals and households who buy goods and services for personal consumption. Consumers around the world are different in various factors such as age, income, education level and preferences which may affect the way they avail of goods and services...
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...refers to the buying behavior of the individuals and households who buy goods and services for personal consumption. Factors affecting how customers make decisions are extremely complex. There are many factors that can affect this process as a person works through the purchase decision. According to the black box model of consumer behavior, there are two main stimuli that is related to buyers response towards buying a certain product, in this research; mobile phone. But, which one can be much more influencing than the other in terms of buying decisions. But, which one can be much more influencing than the other in terms of buying decisions. Based on the black box model of consumer behavior, this research’s objectives are to find out the relationship between environmental factors with buyers decision making process. This study also intends to compare the two elements in environmental factors in terms influencing buying decisions to find out which stimuli is the main stimuli that mostly influence consumers mobile phone buying decisions. A survey questionnaire were conducted among 100 randomly chosen UMP students. INTRODUCTION According to Kotler and Armstrong (2001), consumer buying behavior refers to the buying behavior of the individuals and households who buy goods and services for personal consumption. Consumers around the world are different in various factors such as age, income, education level and preferences which may affect the way they avail of goods and services...
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...1. Title Title: E-commerce: An Investigation of the Factors influencing Online Consumer Behaviour and Intentions in the Apparel E-commerce Shopping Rational of Title The internet gave the world means of exchanging information and communicating through a series of interconnected computers. This contributes to society access to a fast and versatile communications capabilities across the globe (Belch & Belch, 2004). The trend of E-commerce has been increasing rapidly in the recent years with it as the third most popular activity on the internet after email using and web browsing according to the University of California, Los Angeles (UCLA) “Communication Policy (2001)”. Thus making E-commerce a significant marketing channel in business transaction. Researching online consumer behavior has been one of the most vital research agendas in e-commerce during the past decade. The research of online consumer behavior has been conducted in multiple disciplines including information systems, marketing, management science, psychology and social psychology, etc. (Hoffman and Novak 1996; Koufaris 2002; Gefen et al. 2003; Pavlou 2003, 2006; Cheung et al. 2005; Zhou et al. 2007). According to Levy & Ellis, “Building a solid theoretical foundation based on quality resources enables researchers to better explain as well as understand problems and solutions that address actual issues with which practitioners are struggling” (Levy & Ellis, 2006, p. 184). This study sought to understand...
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...The aim of this essay is to consider the psychological factor of social influence could be contributing to the current situation of an 8 year old girl who is suffering with asthma, she lives with her Mum in the area of Springburn in Glasgow, and after a recent review has presented some issues that have raised concern. Conformity, compliance and adherence are all forms of social influence and these can occur when a person’s behaviour and emotions are being affected by other people, or groups of social classes. In some circumstances social influence can be direct in the shape of advertising and media, which are good examples of channels that can influence attitudes and behaviours. In other situations social influence can be very subtle and indirect, that is of family, partners, friends, classmates, celebrities and so on, and the fashion in which information is presented, can often determine the degree of compliance. Thus the term social influence can refer to the way in which other people’s conduct is influenced by the presence and action of others. When referring to a patient’s compliance the terms ‘adherence’ and ‘compliance’ are used interchangeably (Psychology for Nurses, 2009, p. 432). Compliance was commonly used during early stages of research, and it investigated whether a patient followed their medical regime. Hayes et al. (1979) defined compliance as, ‘The extent to which the patient’s behaviour (in terms of medication, following diets or other lifestyle changes)...
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...of your fictitious advertising firm, your task is to develop an IMC plan to present to the federal government. It will be important you understand the political environment, and history surrounding the implementation of the new carbon tax. Your introduction should provide background information to the new tax and should be somewhat brief. You must then undertake a review of the literature related to global warming, climate change and other factors that have lead to the introduction of the new tax. You then are required to identify which market segments your campaign will target. Next you must identify at least 3-5 communication objectives such as developing brand awareness; or promoting product and company knowledge; influencing interest or consumer attitudes; developing the product’s image; or influencing the purchase intention etc. (Chapter 4& 7 of Belch, Belch, Kerr & Powell). Once you have identified your communication objectives you must discuss at least 3-5 creative strategies related specifically to the communication objectives targeting particular market segments for a particular purpose and requiring a specific consumer response (Waller 2004, pp36-37 and Belch, Belch, Kerr & Powell chapters 9-10). 3-5 creative strategies are: * Generic * Pre-Emptive * Unique Selling Proposition...
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...Organizational Structure: Influencing Factors and Impact on a Firm Quangyen Tran1,2, Yezhuang Tian1 School of Management, Harbin Institute of Technology, Harbin, China; 2National Economics University, Hanoi, Vietnam. Email: yentq@neu.edu.vn Received November 3rd, 2012; revised December 17th, 2012; accepted January 18th, 2013 Copyright © 2013 Quangyen Tran, Yezhuang Tian. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. 1 ABSTRACT The influence of certain factors on organizational structure has been in researchers’ focus for years, together with their impact on the overall organizational efficiency. Many of these factors are from the environment where traditional view commonly divided into internal and external factors. This paper presents the findings of a study to evaluate the influencing factors and impact on organizational structure of a sample of firms located in Hanoi, Vietnam. Structured questionnaires were administered with respect to these factors. The variables studied were identified from among the factors considered in contingency theory and by incorporating elements of the strategic choice approach. After grouping the variables into two factors (related to external and internal respectively), the results revealed three groups of firms according to how they regarded the impact of these factors on organizational...
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...unknown). Organizational change is an inevitable factor given that there are many components which are outside the organization which undergo changes and then sustenance of the organization then depends on adaptation. For example, the most recent change that we can see is the causality of the economic crises which occurred a few years back. This led to organizations changing their structures, their budgets, their talents, their costs and in some organizations everything from a shop floor to costs in the board rooms were susceptible to change. Managers in organizations are sometimes under pressure to suggest changes when they are newly appointed in an organization to prove their knowledge and expertise in an area and this is could sometimes be misused and changes are brought about only for the sake of change (Managing-change.net, 2013). One of the concerns of change is resistance which is natural and expected as it involves going from the known to unknown (Bovey and Hede, 2001a). Even though sometimes change is inevitable in an organization, the changes on the human element is sometimes ignored (Bovey and Hede, 2001b) which can be considered as the major source of resistance. Although the reason why people resist can be evident through analysis all potential sources of resistance cannot be comprehensively addressed (Self and Schraeder, 2009a) and the intensity of the resistance is unpredictable but the human element definitely factors in the success of the changes being implemented...
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...Lecture # 2 Summary Communication:- It is the process of acting upon information. Information is received through our sensory organs, processed and then responded accordingly. Every person perceives the information differently and hence responds differently. It can also be said as the “process of interacting simultaneously with another and mutually influencing each other, usually for the purpose of managing relationships”. The ratio of mutual influencing can be different depending upon the situation. The ultimate goal of interpersonal communication is the management of relationships. Communication can be between: • 1 basis • 1- group basis • group – group basis Two parties exchange communication in the form of: • Thoughts • Ideas • Information • Emotions/Feelings • Orders/Commands • Advice • Feedback • Request • Attitudes • Prejudice Components of Communication:- ▪ Context - physical and psychological communication environment ▪ Encoder/Source - puts the message into code ▪ Receiver/Decoder - decodes the message ▪ Message - elements of communication to which people assign meaning ▪ Channel - pathway through which messages are sent ▪ Encoder - translates ideas, feelings, and thoughts into a code ▪ Receiver/Decoder - interprets ideas, feelings, and thoughts that have been put into a code ▪ Feedback - response to a message ▪ Noise - information that interferes...
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...Consumer Behavior |Program |: |MBA |Class of |: |2009 | |Credit |: |3 |Sessions |: |33 | |Course Code |: |SL MM 602 | | | | Objective To understand the various factors influencing behavior of consumers – as individuals and as members of a group/society, and also the impact of consumerism in the contemporary environment. To understand the behavior of consumers – decision making, post-purchase behavior, behavior in a shopping environment, etc. To understand the behavior of organizations as consumers. |REFERENCE BOOKS |AUTHOR / PUBLICATION | |Consumer Behavior |ICMR | |Consumer Behavior, 5e |Leon G Schiffman and Leslie Lazar Kanuk, Prentice-Hall, India | |Consumer Behavior |Hawkins, Best & Coney, McGraw Hill | |Consumer Behavior |Blackwell, Miniard & Engel, Thomson ...
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...defining the kind of service he expects. The purchase decisions of customers are not made in isolation, but rather they are influenced by environmental factors such as culture, social class, family & other institutional factors. The study of CB requires inputs from various disciplines, such as sociology, psychology & economy. CB deals with the study of the factors that influence a customer in purchasing a product, service and the process that he goes thro’, to evaluate the product/service prior to & even after its purchase & use. Difference between Characteristics of Goods & Services : There are three basic attributes on the basis of which the differentiation of evaluation of goods & services take place. They are Search, Experience & Credence (SEC). As explained below : 1. Search qualities : This is a characteristic that can estimated before the purchase or consumption of a product. This is the quality on the basis of which some goods/services can be searched. Goods have a higher degree of this search qualities as compared to services. a. For goods it can be all physical attributes like, price, colour, design, looks, style, shape, size, etc. So they are easy to search. b. For services this can be price, convenience, presentation, promptness of service, courtesy, mannerism, ambience, etc. Here these are not easy to search, so other factors like tangibility are used for help in searching. 2. Experience qualities : This...
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...RESEARCH PAPER Name: Hoa (Janice) Trinh Thesis: Influencing others is the most important and hardest to develop skill of a business leader. Abstract Leadership is more than a skill set. It is both an art and science which is including combination of various skills and gracious spirit. There are many researches, books about leadership and how to improve leadership skill. The purpose of this research is to identify whether ability to influence others is an important skill of a leader in business and how to improve that ability. By analyzing leadership in different theory and books from different sources, I clarify that the most important skill of business leader is to influence others and the ability to influence others is also very hard to develop. Data have been collected from books, interviews, newspapers and published reports. INTRODUCTION What is a good leader? Many books, researches and articles have talked about what is leadership and what makes a good leader. On daily life, leadership can mean teaching, guiding, correcting, observing, protecting, explaining, etc. A leader in business must have ability to see fundamental change, think about the future, make decision, and resolve conflict. Many theories have also been developed to determine and break down secret equation to a great leader. In most of these theories, integration ability in general and ability to influence others in detail is the common point. In this research paper, I will clearly state the definition...
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...Being a foreign worker is really a challenging task. Especially, Singapore, multi-cultural and multi-language speaking country is not an exception. I was excited when I got an opportunity to work in Singapore as a project engineer. I have done some research prior to my arrival and found that Singapore is a cosmopolitan society where people live harmoniously and interactions among different races are commonly seen. The immigrants of the past have given the place a mixture of Malay, Chinese, Indian, and European influences, all of which have intermingled. Though, it is far away from my home town, I decided to migrate to Singapore in June, 2012. It was an unforgettable moment when I touched Singapore. Everything was new to me, hours of journey in flight, a fabulous airport, Immigration & security check, languages written on the sign board and Not only those, buildings, routes, transports, fare systems, languages spoken around, dressings and the way of speaking etc, in other words, it was a cultural change and a shock to me. Later I reached my staff house; I got a call from my childhood friend, who has 2 years of working and living experience in Singapore. He invited me to go to white sands mall, Pasir ris where he lives by and to do some shopping. I was excited to meet him as I miss him since 2 years and love to see him back in abroad. I went to the mall and waiting for his arrival at the entrance, when I saw him walking on the road to the mall, I couldn’t resist myself to...
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...Factors Influencing Corporate Culture Change Keywords Corporate culture, organizational culture, culture change, factors of organizational culture change Introduction The main reason in reviewing this article, Factors of Organizational Culture Change, by Kulvinskienė and Šeimienė is to understand how the authors have clearly explored the factors that play the biggest role in influencing change in corporate culture. Without understanding the reasons behind successful or unsuccessful corporate culture change, the management of an organization cannot properly understand the role played by the culture in creating and sustaining acceptable performance Abstract In overall, the article argues that corporate culture is an important factor towards any strategy implementation in an organization. The need to have a comprehensive organizational culture is, therefore, imperative to all companies. In support of this argument, the article primarily provides factors that have large impact on cultural change in organizations. Based on research on a furniture manufacturing company, Kulvinskienė and Šeimienė (2009) identify the main contributing factors to be incorporation of new technology and inclusion of outside persons in an organization. Reflections From a personal perspective, the article makes plausible arguments on the factors that drive cultural change in companies; hence, I agree with the article’s findings. Firstly, based on the furniture manufacturer, change in corporate culture...
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