...JINDAL SCHOOL OF MANAGEMENT MKT6301.003MARKETING MANAGEMENT Fall 2015 Instructor: Daniel Rajaratnam Ph.D. Class Time: Fridays 4–6:45 pm Email: Daniel.Rajaratnam@utdallas.edu Class Room: JSOM 12.202 Office: JSOM 13.318 Tel: (972) 883-5028 Office Hours: Mon:5:45-6:45pm; Tue & Fri:2:15-3:45pm. Please make an appointment by email. Course Pre-requisites: None Course Description This course provides an overview of the field of Marketing from a managerial standpoint, fundamental concepts will be systematically presented and related to their applications. Examples and cases will be used to highlight the most relevant issues. The primary mode of teaching will be lecture sessions interspersed with case discussions & real life examples and applications. However, class discussion is highly recommended. Students are encouraged to actively participate in constructive class discussions. Learning Outcomes and Objectives 1. Develop marketing knowledge/expertise and discriminate between the different principles of marketing, in the areas of segmentation, positioning, pricing, promotions, distribution, consumer behavior, etc. 2. Demonstrate the ability to infer and calculate numerical problems in the areas of break-even analysis, price elasticity, market research, etc. 3. Exhibit the ability to appraise and apply marketing principles to business settings; such as analyzing the strengths, weaknesses, opportunities and threats facing the strategic business unit or ...
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...Does the interplay of grading policies and teacher-course evaluations undermine our education system? Teacher Course Evaluations and Student Grades: An Academic Tango PAMELA L. JOHNSON Valen E. Johnson D uring the past decade or so, many colleges have placed an increasing emphasis on “teaching effectiveness” in faculty promotion, tenure, and salary reviews. In most cases, the mechanism used to measure teaching effectiveness is a locally developed evaluation form that is completed by an instructor’s students toward the end of the course, usually before students have received their final course grades. The practice of using student evaluations of teaching (SETs) to evaluate faculty teaching effectiveness raises a number of concerns, including the basic validity of these forms and their sensitivity to external biases. The question of validity involves the extent to which SETs (or items on these forms) accurately predict student learning. Questions of bias involve the possibility that student responses are influenced by factors unrelated to the faculty member’s instructional effectiveness. The topic of this article is the biasing effect that faculty grading practices have on SETs. A broader discussion of this and related issues may be found in my book The GPA Myth, from which most of the following analyses are drawn. Both the validity of SETs and potential biases to SETs have been discussed extensively in the educational literature. A simple search of the ERIC database...
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...role of college students' use of protective behavioral strategies in the relation between binge drinking and alcohol-related problems. Psychology Of Addictive Behaviors, 25(2), 346-351. doi:10.1037/a0022678 “The role of college students' use of protective behavioral strategies in the relation between binge drinking and alcohol-related problems.” This is a study performed on 4,154 students at 13 mid-western universities. The purpose of the present study was to extend previous literature to examine the moderating effect of PBS (protective behavioral strategies) on the relationship between binge drinking and alcohol-related problems. Findings indicated that PBS moderated the binge drinking-alcohol problems relationship for each of the four measures of binge drinking. I will be using this source because it explains the psychological effects that could cause college or university students to start binge drinking. It also explains the problems binge drinking can cause students. The source is a very reliable source that has multiple authors who are either college or university professors or department of education, giving me respectful and reliable information. Ryan, J. J., Kreiner, D. S., Chapman, M. D., & Stark-Wroblewski, K. (2010). Virtual Reality Cues for Binge Drinking in College Students. Cyberpsychology, Behavior & Social Networking, 13(2), 159-162. doi:10.1089/cyber.2009.0211 “Virtual Reality Cues for Binge Drinking in College Students.” This source investigated...
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...Money and Banking - ECON 3381L MONEY AND BANKING ECON 3381 – 91L Fall 2014 Instructor: E-mail: Web page: Office: Office Phone: Office Hours: Lecture Venue: Course Description This course is designed to provide you with a thorough understanding of the importance of money, banking, and financial markets. Money, financial institutions, and financial markets have emerged as instruments of payments for the services of factors of production. As markets expand and develop on a national and international level, the importance of money, banking, and other financial markets expands to accommodate innumerable exchanges. This course will allow you to understand the origins and nature of money, as well as the institutions and markets that enable the exchange of goods and services. Moreover, it will help you develop an appreciation for important concepts in economics, from interest rates and central banking to stocks, bonds, and foreign exchange. Prerequisites ECON 2301 and ECON 2302. Textbook The Economics of Money, Banking & Financial Markets, Frederic S. Mishkin, 10th Edition. Pearson. ISBN-13: 978-0-13-277024-8 (The 9th Edition also works: AddisonWesley. ISBN-13: 978-0-321-59979-7). Material and Rules All the class material is available through Blackboard Learn. Please make sure you thoroughly read the class rules section. Diego Escobari escobarida@utpa.edu http://faculty.utpa.edu/escobarida/ BUSA 218D 956.665.3366 MW 2:30 p.m. - 4:00 p.m. and by appointment This is an online class...
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...● Set realistic goals for increasing activity (by instilling adaptive beliefs such as greater perceived control, greater confidence in one's abilities and more realistic assessment of failures). ● Change their environment to reduce fall risk factors (uses a home safety evaluation and action planner to reduce fall risk hazards in the home and community). ● Promote exercise to increase strength and balance. The five MOB trained and certified staff members will allow Assistance to the Elderly, Inc. to expand the program to benefit a larger group of residents to improve their mobility and prevent the risk of falls. After the training, each certified MOB Trainer will be assigned to teach one MOB session per month; the session will be two-hours in length for a small group of 8-12 elderly residents, including a break with light refreshments. Early sessions focus on changing attitudes and self-efficacy before attempting changes in actual behavior. The exercise component, which begins in the third session, takes about 30 minutes of the session to...
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...Access to Quality Health Care Reshanda Matthews Herzing University Access to Quality Health Care Quality access to healthcare is important to both the patient and the economy. Some of the areas where people are more concerned with quality monitoring include, monitoring readmission rates, blood stream infections, UTIS and patient falls (Kominski, 2014). Hospitals are keener on quality measures because of various reasons. Hospitals get more patients depending on the quality of service they provide. To ensure they get the customers, they seek to provide the best quality of medical care. Hospitals use this information on quality measures to self-evaluate themselves and set goals (Menlik, 2012). Also, insurance companies are becoming keener on expenses that result from negligence and ignorance at hospitals. A case in point is insurances like Medicaid, which are no longer comfortable paying expenses incurred from Catheter-Associated Urinary Tract Infections. Patients are also becoming proactive with the care they receive. Many hospitals have been subject to lawsuits because of accidents that occur at the hospital such as patient falls. Performance based evaluation of employees requires an evaluation of the standard of care they provide. A nurse is responsible for their patient throughout their shift. In the event of a patient fall, it will negatively impact on their performance. Laws have also been improved to require assessment of the quality of hospitals. Finally...
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...Introduction Allison Taylor University (ATU) is a small liberal arts state school, located in Illinois. The student body is composed of 5,000 students who are predominantly white, conservative, middle class people, who have a predominantly Christian affiliation. ATU is the home of the (ALLISON FILL THIS IN). The student body is currently 85% white and 65% report as being practicing Christians. The current faculty is primarily white middle-aged individuals skewing male. President Abbe currently took over. At the end of the Spring 2018 semester, In order to have a better understanding of campus diversity President Abbe released a comprehensive University evaluation. This included student surveys asking about both demographics and self-reported...
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...MIT Transfer Application The following components should be submitted online via Slideroom: * 2015 Transfer Application * Three letters of recommendation: One from a math or science professor and two from any professors who know you well. * Application fee of $75. If paying the fee presents a hardship for you and your family, you may request a fee waiver through Slideroom. The remaining documents should be mailed directly to MIT: * Official college transcript(s) in a sealed envelope. If you are admitted, a final transcript covering subjects subsequently taken should be sent as soon as it is available. If you attended more than one college or university, you will need to send in transcripts from each college attended. * High school transcript/secondary school record in a sealed envelope. * Supplemental Document cover sheet (optional) - use this form to submit any additional materials. Click here to download a guide to submitting your transfer application. Mail documents to: MIT Transfer Admissions 77 Massachusetts Avenue, Room 3-108(T) Cambridge, MA 02139 Essays, Activities & Tests Form Essays The required essays consist of three short-answer response questions (250 word limit). Remember that your essays are not a writing test. They’re the place in the application where we look for your voice - who you are, what drives you, what's important to you, what makes you tick. Be honest, be open, be real - connect with us...
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...Physically Fit Fall Semester 2005 Table of Contents Abstract ………………………………………………………………3 Chapter 1 Introduction & Problem Statement…………………………...4 Definition of Terms…………………………………………...4 Delimitations …………………………………………………5 Limitations …………………………………………………...5 Chapter 2 Introduction…………………………………………………….6 Encouraging College Students to Exercise…………………….6 Exercise & What the Body Needs……………………………...7 Workouts for the Busy Student………………………………...7 Summary……………………………………………………….8 Chapter 3 Introduction……………………………………………………9 Study Sample………………………………………………….9 Date Collection Procedures……………………………………9 Sources of Data……………………………………………….10 Instrumentation……………………………………………….10 Data Analysis…………………………………………………10 Chapter 4 Description of Sample………………………………………..11 Results………………………………………………………...11 Chapter 5 Discussion……………………………………………………14 Implications for Professionals………………………………..14 References……………………………………………………………15 Appendix Fitness Evaluation for PSU Exercise Physiology Lab……….16 Abstract The purpose of this study was to determine if PSU females are physically fit according to the physical fitness evaluation from the PSU Exercise Physiology Lab. Through this study we observed physical fitness evaluations from the PSU Exercise Physiology Lab. Only female evaluations were examined. Items on the fitness evaluation included: age, weight, height, percent body weight...
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...adjunct faculty is student dissatisfaction with their clinical learning experience. In turn, this results in less-than-favorable adjunct clinical instructor evaluation. The purpose of the appreciative inquiry is to collect data on the teaching skills of new and adjunct clinical instructors. This is important, because it is the mission of the university and the nursing program to deliver quality education to all students. It is also important to retain excellent clinical instructors for the nursing program’s accreditation status. The best way to do this is to ensure that all clinical instructors are provided with the necessary information to succeed in clinical rotations. The clinical peer review evaluation plan is designed to collect participant’s stories and includes an observation phase. The participants are the new and adjunct clinical instructors, and the reviewers are clinical nurse instructors who are certified nurse educators. The key evaluation topics were based on the eight competencies for nurse educators found in the National League for Nursing (NLN). Through the appreciative interview, the strengths and wishes of the clinical faculty will be recorded. Included in this information will be the data collected from the clinical observation and the reflection phase of the evaluation. The evaluation plan was designed by the clinical certified nurse educators. The NLN’s eight nurse educator competencies were designed and worded to fit...
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...The rational for introducing a performance scorecard falls within two extremes (1). At one end, some firms may see scorecards as simply a “framework for grouping existing measures into categories, and displaying the measures graphically (1)” which permits senior management to track items of interest and gauge operational performances. On the other end, a scorecard can be used as a “robust organization-wide strategic planning, management and communications system” which among other things “align the work people do with organization vision and strategy (1)”. In the case of Citibank, although the rational for the scorecard may lean towards the strategic planning end, the manner in which it was developed and the manner in which it is ultimately being used currently, as a bonus determinant, falls much more in the end of gauging operational performance. In order to ensure that the scorecard is also useful to Citibank as a strategic planning tool, it is important that the senior managers not only use the results to improve their management techniques but also to identify areas of weakness of the organization. Citibank’s approach in California was geared towards providing “relationship banking coupled with a high level of customer service (2)”. They recognized that there was a strong correlation between customer satisfaction and the profitability for the bank due to the fact that the customer’s expectations and demand for high quality services increased simultaneously with their...
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... Linda Horton University of Phoenix Patient Safety Project Week Six Executive Summary One out of five falls results in major injuries such as fractures and head trauma. Medical cost for such falls are $34 billion yearly, and hospital cost account for two-thirds of the total of falls (CDC, 2013). Along with this information, hospital losses from falls occurring as inpatients have lost millions of dollars in revenue. Many of these fall can be avoided, and can also decrease extended inpatient care along with decrease profit loss. A process must be developed here at Davis Healthcare System (DHS), in response to patient falls, injuries and profit loss. In the Mission and Vision statement at the DHS, it states several key words: high-quality care, safety, innovation, patient-centered care, and that is the reasons that we must initiate the quality improvement plan immediately. Safety deals with lack of harm to the patient and Quality is an effective, efficient and focused direction that to get to safety. Our team of experts in quality improvement will use our mission, tools, communication along with collaborating with the patients to get to the root and cause of this problem. There are several ways to accomplish this goal, 1). Purchasing an item called Radio Frequency Identification floor mats 2). Lowering beds to the floor, 3). Hourly rounds, and 4). Identifying fall risk patients. The only cost involved would be the floor...
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...FAR EASTERN UNIVERSITY January 2013 RESEARCH DIGEST UNIVERSITY COUNSELING AND CAREER OFFICE An Annual Publication of UCCO Volume 1 Issue 2 Continuously Contributing to the Holistic Development of FEU Students This research digest is an informative tool of the University Counseling and Career Office with its major goal, to analyze and contribute novel ideas, towards the growing field of guidance and counseling. The main objective of which is to intensify the holistic welfare of the FEU students. Furthermore, this digest features the scholarly work of the adept and experienced team of the UCCO focusing on the counselor-based programs and action plans. With this, the team is delighted to share with you this annual digest as a response to the emerging needs and for the sustenance of the value of excellence of the Institution. POINTS OF INTEREST Page 2 UCCO’s SWOT Analysis, Nature of Counseling and Special Cases: Basis for a Comprehensive FEU-UCCO Guidance Program A Five Year Cross-Sectional Survey of FEU Institutional Exit Interviews An Evaluation on the Needs Assessment as Basis for Revision of ACE Modules College Adjustment Level of F r e s hm e n I nt e r na t i o na l Students Profile of FEU Students under the Selective Retention Policy Learning Style Profile of Freshmen Students of FEUMakati Psychological and Adjustment Problems Among Freshmen Architecture Students Results of the Module Evaluation on Leadership and Self-Empowerment Page 3 Page 4 Page 5...
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...Setting the Stage for Strategic Compensation Student’s name Professor’s name Compensation Management BUS 409 University name April 1, 2012 Abstract In this term paper I will answer the following questions, describe the three main goals of compensation departments, describe the contextual influence that I believe will pose the greatest challenge and the contextual influence that will pose the least challenge to companies’ competitiveness and explain why, describe when subjective performance evaluations might be better (or more feasible) than objective ratings, also describe under what conditions profit sharing plans are not likely to motivate employees and based on my knowledge of pay-for-knowledge pay concepts, describe three jobs for which this basis for pay is inappropriate and explain why. Keywords: describe, goals, challenges, performance, employee, pay Setting the Stage for Strategic Compensation 1. Describe the three main goals of compensation departments. Compensation departments responsibilities focus towards three main functions or goals that have to be met in a company or organization, this are to attract, motivate and retain employees. These three key elements are the main parts for continuous functioning of any organization. The employees or workers are a very important part that holds an organization, without them the organization simply falls apart or have no competitive edge over competitors. Any organization faces the task to aligning these goals with...
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...Training and Mentoring Development InterClean is on the cusp of tremendous change. The organization has merged with a former competitor in the sanitation industry in an effort to become a defining force within a changing market. Such dramatic outward change also means drastic inward change as InterClean must now begin developing selected employees in an effort to create a workforce capable of executing the organization’s new business strategy. The bulk of this new strategy lies in the hands of our new sales team as we transition into a customizable product/service bundle for each of our clients. As a result we have developed a training and mentoring program to better position our sales team for success in this venture. As stated by Cascio, “The organization is responsible for providing an atmosphere that will support and encourage change, and the individual is responsible for deriving maximum benefit from the learning opportunities provided. This may involve the acquisition of new information, skills, attitudes, or patterns of social behavior through training and development” (Cascio, 2006, p. 288). This report gives a broad outline of our new program that is designed to provide the atmosphere of which Cascio speaks. In order to create a training and mentoring program that is effective, we must first understand some of our training needs. This has been accomplished through the examination of four broad areas relating to employment within InterClean. These areas...
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