...Foluke Callender Ms.Milliner EES21QH-02 Due: September 30, 2016 Research Paper As fashion advanced throughout the years, one thing always remained the same, the viewpoint of what it means. When people think of fashion they think of models, designers, or photographers, but the world of fashion is so much more than just that, that’s where I come in! My career goal from here on out is to become a Fashion Marketer, personally I’ve always been interested in fashion, but I never expressed my interest until I got older. Nevertheless, fashion is just more than art, it's a lifestyle, not only does each pattern, design, rip, or even color represent the designer behind the clothing, but it also represents someone with a similar taste. As for fashion...
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...E-commerce Revolution in Fashion Industry A decade ago no one could have imagined that internet and technology would completely transform the way people buy fashion products. Percentage of online sales is soaring each year. Both retailers and high end fashion brands are witnessing this change. Smart phones and the shopping applications have further fuelled the e-commerce sales. Though buying online lacks the touch and feel factor, but the convenience it provides is overwhelming for the customers. Social media is also playing an important role. Impact of e-commerce on fashion industry is manifold. Internet has also played a great role in increasing fashion awareness among people. New fashion trends, fashion news, new products etc. all information reaches people across the globe through internet. People now can follow global fashion trends while sitting at home. This has motivated people to be fashion forward. Since people are aware of the trends they want to buy clothes accessories etc. accordingly. This need is fulfilled in an innovative way by e-commerce which has brought the virtual stores to their homes. There are many fashion house and apparel companies which are entirely e-commerce based and numerous others which along with having brick and mortar stores have entered the e-commerce business to tap a larger customer base. E-commerce has made their reach global. Innovative visual tools are being used to give shoppers a closer look at product so as overcome the drawback...
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...What is fashion? Fashion is a term commonly used to describe a style of clothing worn by most of people of a country. A fashion usually remains popular for about 1-3 years and then is replaced by yet another fashion. Even though there are a lot of changes in fashion, most people do not easily except the changes. A clothing style may be introduced as a fashion, but its use becomes a custom after being handed down from generation to generation. A fashion that comes and goes is called a Fad. During the mid-1800's, a mass production of clothing was made fashionable and available to more people for lower prices. This encouraged more people to wear more stylish clothes which are why we are wearing what we are today. Clothing is made out of all types of material such as cotton, rayon, spandex, and polyester, and they are just a few used. Some clothing may even be made of 2 or more different types; this is known as “Blending." Clothing can be decorated or designed with all types of images and colors. The designs can either be embroidered onto the fabric, woven on to the fabric, silk screened, or ironed onto the fabric to create a desired look. Some images that have been used to enhance an article of clothing range from a simple design on front of a T shirt to a famous printing that has been woven into fabric creating a colorful piece of art that one can wear. Fashion is revealing. Clothes reveal what group’s people are in. In high school, groups have names: "Goths, skaters, preps...
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...Contemporary UK Fashion Industry Sustainable? The sustainability of the fashion industry is one of the major concerns facing many stakeholders in the sector. The UK fashion industry is increasingly facing a wide range of sustainability issues ranging from wastes generation due to increased production of fashion products to the use of toxic materials in the production of fashion items. In addition, the industry has also been faced with the problem of the growing problem of widespread use of unsustainable materials such as non-biodegradable materials that are not usually easy to recycle as well as the current energy consumption to the release of millions of tons of greenhouse gasses released during the manufacture of fashion and textile products. It is widely believed that many of these sustainability challenges and issues are largely attributed to the recent increased flow of a diverse range of fashion products particularly clothing and textiles in the UK market. For example, recent statistics indicate that that up to 3.2 million tonnes of fashion related products like clothing and textiles currently flow through the country each year . Generally, the environmental impacts of the fashion sector mainly include its high contribution to the climate change in the form of the increasing requirement of fossil fuels required in the generation of energy used in the industry such as in the production and manufacture sectors. For example, the intense production of fashion items to meet...
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...From the beginning of television, women have been pigeon holed to obtain a certain look and women had an unrealistic goal of being stick thin with perfect hair and a flawless face. This stereotypical portrayal of women is not only out of touch, but unobtainable. Lane Bryant, founded in 1900 in New York, was the first women's apparel retailer that catered exclusively to plus-sized women (Solomon, 2011). Typically, plus-sized clothing was low end merchandise, not fashionable, using cheap fabrics, and options were limited. Lane Bryant transformed the industry be creating stylish clothing for the average woman, considering 62 percent of women in America are size 14 and up (Solomon, 2011). What Lane Bryant has been able to do is show the world that plus-size is acceptable and all women deserve fashionable, high quality products. Now, they have branched out, stepping into the lingerie arena, creating competition with Victoria's Secret. Not only does a plus-size person desire stylish clothes, but they need sexy lingerie as well. The plus-size women’s clothing market achieved $17.5 billion in sales in the year ending in April 2014, an increase of five percent over the previous year (Cinelli & Yang, 2016). Lane Bryant appears to be changing the way society perceives the typical woman and how to typical woman perceives themself....
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...which the fashion industry operates the world over has become turbulent, unpredictable and therefore, difficult to exert managerial control. Cultures around the world are constantly influencing each other; hence, the world’s cultures are changing fashion constantly. Also, social, economic, political and legal factors keep changing than before. Competition in the fashion industry is so rife such that the survival of fashion organizations cannot be guaranteed (Stuart, 1995). During the last decade, the developments of new technologies all over the world and growing globalization of countries economies have produced the fastest changes ever. The fashion industry in Ghana, especially, the clothing sub sector (which is the focus of this study) has not been without the effect of economic, political, social, cultural and legal pressures brought to bear on all organizations. In recent years, protectionism has given way to globalization. With that change, Ghanaian clothing sector of the fashion industry has had to compete with imports from low wage countries. Retailers, unencumbered by protectionism, have also seized on the opportunity, often choosing to go directly to offshore manufacturers. As retailers become larger and more globally connected, they continue to build global brands marketed around the world. In doing so, they eliminate many Ghanaian clothing companies from their supply chain. The result has been major market share declines and job losses in the industry. Aug...
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...INDUSTRY REVIEW REPORT SUBMITTED IN PARTIAL FULLFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREEOF BACHELORS OF BUSINESS ADMINISTRATION BY: T. Samuel (1211643) Yash Singh Dabi (1211646) Aakriti Tyagi (1211647) UNDER THE GUIDANCE OF Prof. Nagendra Nayak Department of Management Studies CHRIST UNIVERSITY BANGALORE 2013 DECLARATION We, T.Samuel Pongen, Yash Singh Dabi and Aakriti Tyagi hereby declare that the industry review report on the performance of the FASHION INDUSTRY with specific reference to Chanel, Tommy Hilfiger and Burberry submitted to Christ University, in partial fulfilment of the requirements for the award of the Degree of Bachelor of Business Administration is a record of original and independent research work done by us during 2011 – 2012 under the supervision and guidance of Prof. Nagendra Nayak Department of Management Studies and it has not formed the basis for the award of any Degree/ Diploma/ Associate ship/ Fellowship or other similar title of recognition to any candidate of any University. DATE: FEBRAUARY 2013. COMPILED BY: T.Samuel Pongen (1211643) Yash Singh Dabi (1211646) Aakriti Tyagi (1211647) Acknowledgement We would like to express our profound gratitude to all those who have been instrumental in the preparation of this Entrepreneurship Development Report. We wish to place on records, our deep gratitude to our project guide, Prof. Nagendra Nayak, for guiding us through this project with...
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...Restaurants may be classified or distinguished in many different ways. The primary factors are usually the food itself (e.g. vegetarian, seafood, steak); the cuisine (e.g. Italian, Chinese, Indian, French, Thai) and/or the style of offering (e.g. tapas bar, a sushi train, a tastet restaurant, a buffet restaurant or a yum cha restaurant). Beyond this, restaurants may differentiate themselves on factors including speed (see fast food), formality, location, cost, service, or novelty themes, such as automated restaurants. Restaurants range from inexpensive and informal lunching or dining places catering to people working nearby, with simple food served in simple settings at low prices, to expensive establishments serving refined food and fine wines in a formal setting. In the former case, customers usually wear casual clothing. In the latter case, depending on culture and local traditions, customers might wear semi-casual, semi-formal or formal wear. Typically, customers sit at tables, their orders are taken by a waiter, who brings the food when it is ready. After eating, the customers then pay the bill. For some time the travelling public has been catered for with ship's messes and railway restaurant cars which are, in effect, travelling restaurants. (Many railways, the world over, also cater for the needs of travellers by providing Railway Refreshment Rooms [a form of restaurant] at railway stations.) In recent times there has been a trend to create a number of travelling restaurants...
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...Innovation in the Fashion Industry: A Study of Four Cases 1 Table of Content Introduction Page 3 Page 3 Page 3 Page 5 Page 6 Page 6 Page 8 Page 10 Page 12 Page 13 Page 14 The history of fashion Major trends and developments in fashion Company Selection Analysis of the Companies House of Einstein Zara Fragile TOMS Conclusion Teamwork References Appendix 2 Introduction The history of fashion In order to fully understand where the fashion industry stands today in terms of organizational forms and strategies, we first look at the transformation this industry has gone through. This paragraph will analyze the changes that have occurred in the fashion apparel industry in the past century. We will also discuss some of the major trends that are visible in the fashion industry today. Up until the 1960s, the fashion industry was roughly divided into two groups. First there were firms which were based on mass production, with low costs and standardized styles that did not change frequently (Bhardwaj & Fairhust, 2010). During this time, a large group of consumers was less sensitive to fashion and had a preference for practical, basic apparel. Secondly there was the luxury fashion industry, which originated in France. A small group of French traditional players set up a special ...
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...brutal competition, Singapore’s fashion industry experiences a rebirth April 20, 2012 by Terence LEE It's a packed house at the retail launch of PARCO next NEXT's new labels on 14th April. Globalization has dealt local fashion labels a bad hand. It used to be that fashion designers in Singapore could fill a niche between mass market apparel from the department stores and expensive luxury brands. David Wang, vice president of the Textile & Fashion Federation (TaFf), lived in that era. As a local fashion pioneer in the 80′s, the runway for him to maneuver was much wider. Global brands like Topshop, Uniqlo, and H&M were not around to compete for the Singaporean’s fashion budget. But the times changed. “During my time, Singaporeans had pride in local brands. The good old days are gone. Now they look at price,” he says, “they’re very practical. If they look at a dress from a local designer that’s $399, they won’t support her. They’d rather go to H&M to pick up an entirely new wardrobe.” While there’s a lot of hullabaloo these days about the power of e-commerce as a powerful, superlative, enabler for startups, David cautions that the Internet’s low barrier of entry results in more competition. Some blogshops, for example, offer cutthroat prices for their items. In the face of such a brutal environment, PARCO next NEXT was started in 2010 to prop up the local fashion scene. It is a fashion incubator that picks promising fashion designers and puts them under an...
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...http://upcommons.upc.edu/pfc/bitstream/2099.1/9456/1/67045.pdf IS points Communication uInformation Technology Keeps It Boiling Information and communications technology is at the heart of Zara's business. Four critical information-related areas that give Zara its speed include: Collecting information on consumer needs: trend into information flows daily, and is fed into a database at head office. Designers check the database for these dispatches as well as daily sales numbers, using the information to create new lines and modify existing ones thus, designers have access to real-time information when deciding with the commercial team on the fabric, cut, and price points of a new garment. 58 Standardization of product information different or incomplete specifications and varying product information availability typically add several weeks to a typical retailer's product design and approval process, but Zara “warehouses” the product information with common definitions, allowing it to quickly and accurately prepare designs, with clear cut manufacturing instructions. Product information and inventory management being able to manage thousands of fabric and trim specifications, design specifications as well as their physical inventory, gives Zara's team the capability to design a garment with available stocks, rather than having to order and wait for the material to come in. Distribution management: its State-of-the-art distribution facility functions...
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...Challenges FacIng The Fashion Industry In Ghana CHAPTER ONE BACKGROUND TO THE STUDY The environment in which the fashion industry operates the world over has become turbulent, unpredictable and therefore, difficult to exert managerial control. Cultures around the world are constantly influencing each other; hence, the world’s cultures are changing fashion constantly. Also, social, economic, political and legal factors keep changing than before. Competition in the fashion industry is so rife such that the survival of fashion organizations cannot be guaranteed (Stuart, 1995). During the last decade, the developments of new technologies all over the world and growing globalization of countries economies have produced the fastest changes ever. The fashion industry in Ghana, especially, the clothing sub sector (which is the focus of this study) has not been without the effect of economic, political, social, cultural and legal pressures brought to bear on all organizations. In recent years, protectionism has given way to globalization. With that change, Ghanaian clothing sector of the fashion industry has had to compete with imports from low wage countries. Retailers, unencumbered by protectionism, have also seized on the opportunity, often choosing to go directly to offshore manufacturers. As retailers become larger and more globally connected, they continue to build global brands marketed around the world. In doing so, they eliminate many Ghanaian clothing companies from their...
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...the sun never sets, the nation itself was too busy in replicating and imitating culture and arts of France. Even the young nation, United States had the victory of seizing hegemony right after World War 2, which hurt the Great Britain’s pride. Not only the nation itself but also the people of Great Britain desperately wanted something “British-like,” something of their own. Furthermore, the social issues for wanting individualism, having a will to express their own selves, and second wave of feminism, more liberated life styles for women, erupted across the Western countries. New definitions of youth and femininity were epitomized through fashion typically created by Mary Quant, a British fashion designer. She had not only helped translating a generation of women, but also helped the failing British fashion industry into a thriving commercialism. Mary Quant was born in London, 1934. She studied illustration at Goldsmith College of Art and met her future husband, Alexander Plunket Greene and a former solicitor, Archie Mcnair. When she failed to become an art teacher, she teamed up with her husband and Mcnair to open up a boutique called Bazaar in Kings Road, London. In the beginning, she planned to buy clothes from the private wholesalers and sell it as retail items at her boutique, but with the limited designs, which only provided styles that weren’t acceptable to women at young ages, and unfavorable prices offered by those wholesalers, she started designing...
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...Italy and China as the manufacturing quality is better than in France. The retail market is dominated by specialist fashion chain stores, and the number of independent boutiques has declined by almost nineteen per cent in last twelve years. On the other hand, mail order and e-commerce represent growing sector at eight per cent of the apparel market. Italy has much stronger government –supported fashion infrastructures whereas top creative positions in fashion, advertising, photography, magazines are held by Italians all over the world. Italy was totally devastated by World War II and its after-effects, and the country itself took a relatively long time to recover even with the financial aid from the United States. However, it has since grown tremendously and now position as strongest in the fashion industry through excellent craftsmanship. Fashion is Italy’s second –largest industry after food products, and the country is the largest exporter of textiles and clothing in EU in the world. It dominates in the areas of Footwear, leather and knitwear, and is specially good at producing men’s ready-to-wear (moda pronta) suits. Although manufacturing is dispersed throughout Italy, Milan is its nerve centre. The Italian fabric industry is an exciting and innovative business to the demands of designers worldwide. The city Milan is also one of the nerve centres for fashion magazine publishing, and many modeling agencies have their headquarters there. Italians are prepared to spend high...
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...Employees: 500 Sales: C$202.14 million (1996) Stock Exchanges: Toronto Montreal Ticker Symbol: AO.A SICs: 2337 Women's, Misses', & Juniors' Suits, Skirts, & Coats; 2321 Men's & Boys' Shirts, Except Work Shirts; 2325 Men's & Boys' Separate Trousers & Slacks; 2329 Men's & Boys' Clothing, Not Elsewhere Classified; 2331 Women's, Misses', & Juniors' Blouses & Shirts; 2335 Women's, Misses', & Juniors' Dresses; 2339 Women's, Misses', & Juniors' Outerwear, Not Elsewhere Classified; 2361 Girls', Children's, & Infants' Blouses & Shirts; 2369 Girls', Children's, & Infants' Outerwear, Not Elsewhere Classified; 2221 Broadwoven Fabric Mills-Manmade Company Perspectives: Algo Group's mission is to be a recognized leader in the fashion industry in Canada, the United States and Europe. We will strive to create strategic alliances with our customers and to consistently meet their expectations with respect to product design, value, and timely and responsive service and support. We will foster an...
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