...Review Superbrands TV Show – “Fashion” Reviewing the Superbrands TV Show about Fashion made me know about how a brand influences to our brain even just by hearing the brand name and how important the brand name for the public nowadays. People nowadays is more aware to the expensive brand and preferring to wear T-Shirts, Glasses, and etc. just because of the brand name influences in their daily life and how they get so deeply into our minds. At the beginning of the show, they show some kids that are prefer a T-Shirt just by looking at the logo. They were given the same four T-Shirts with four different logos, and surprisingly all of the kids picked the familiar T-Shirt logo, which is the “Nike” logo, just by looking at the T-Shirts. The reason why they picked that is because they feel familiar with the logo and some prestige feeling by thinking of wearing the T-Shirt. They were visited a factory which is the biggest glasses factory that surprisingly produce some of well-known brand such as Chanel, Prada, Ralph Lauren, Miu Miu, Raybean, and others. The first thing that comes to my mind is how can a customer prefer Chanel sunglasses than Raybean sunglasses while they are actually came from the same factory with using the same materials? How is the price is so different and yet we are still prefer for Chanel? By watching this, I understand that the influences of a brand name and the prestige feeling of using the expensive brand are affecting our buying behavior. They were also...
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...did like the idea of having a host for show, just like they would have during an awards show on television. I think that they should say funny things for the audience could enjoy. I would also be a great idea if there was a male and a female host. The male could wear a tux and the female could possibly where different gowns in each scene or they could wear clothing that was not pick for the runway. Quotes: “I don’t do fashion, I am fashion.” – Coco Chanel “Fashion is what you adopt, when you don’t know who you are.” – Quentin Crisp “Fashions fade, style is eternal.” – Yves Saint Laurent “Only great minds can afford a simple style.” – Stendhal “The difference between style and fashion is quality.” – Giorgio Armani “If you’re not into fashion, you are nobody.” – Lord Chesterfield “As soon as fashion is universal, it is out of date.” – Maneron Ebner-Eschenbach “The only rule is don’t be boring and dress cute wherever you go. Life is to short to blend in.” – Paris Hilton “King me, baby… It’s oh-so fashionable.” – Paris Hilton Song Lyrics: Artist: David Bowie Song: Fashion Lyrics: “Fashion! Turn to the left, Fashion! Turn to the right” Artist: Ella Fitzergerald Song: Always True to you in my Fashion Lyrics: “But I am always true to you, darling, in my fashion” Artist: Prince Song: The Latest Fashion Lyrics: “…I know that’s right, ‘cause I am the latest fashion…” “…This year the latest fashion is to lie in the...
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...and provide several hundred thousand user visits monthly, the first "DWC-Web" would concentrate on designer fashions. Marketing Objectives To get information and develop concepts regarding a Fashion Web regarding preferred content, possible advertising hurdles, legalities and insight into control over the fashion web, which may depend greatly on high-income contributors in urban centers for content. Users with the proper attitude and objective to buy a number of designer clothes are required, to meet the exclusive demands of a small company. To create DWC an effective operation, management - the company’s leaders - have concentrated on areas which are important to meeting the company goals. They are operations including although not restricted to: output, advertising, efficiency, quality problems, sales, transportation functions, worker satisfaction and most importantly security. Methodology To address the advertising goals, one internal brainstorming session will be held among DWC workers. Group people will first study the DWC-Web like a buyer and then study the DWC Web from a company perspective. Group people will be first exposed to 4 substitute fashion sites for background and frame of reference. The sites observed were: - Styledash.com - Fashionista.com - Luxist.com - Dlisted.com None of the sites matched what the members perceived as being a fashion site; but, the areas which are received well from...
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...Question: In the Eyes of the Consumer, Brand is Far More Important than Price. Discuss this Statement in the Context of a Country of your Choice. Tutor Name: Katie Mulcahy Recently, the topic of brand and price which are important has become an intense debate. In some people's point of view, brand is far more important than price. Following this further, brand is a name or symbol of one company's product and it is connected with advertising, price and quality. Also, it will be the necessary one of the factors to consider when some people buy clothes. The famous advertising copywriter and ad agency founder Ogilvy, (2007) definition of a brand "The intangible sum of a product's attributes: its name, packaging, and price, its history, reputation and the way it's advertised". Which means the price is a part of the brand, exist a very close relationship between price and brand. The purpose of the essay is to discuss whether or not brand is more important than price when people buy clothes in China. To achieve this purpose, I will choose China to analyze customer shopping behavior, psychology through provide examples to support brand is more important in the first part, in the second part I will give views to analyses price also a necessary role and conclude in the end. However, this essay focuses on business and marketing so I cannot write more about psychology. With brands development, design style and visibility are more important than price especially...
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...Compensation Strategies, p. 57.- Do the first two questions in the gray box. Please submit a map modeled after the one on p. 48. Q 1: Summarize the key points of your company’s strategy. A1: Traci Lynn Fashion Jewelry (TLFJ), LLC sells its high-quality, affordable fashion jewelry through special events, home shows, and catalogs. The jewelry is not only fashionably distinct, but is made of the finest quality materials. Cubic zirconium and Austrian crystals are used so that the jewelry is not only affordable, but breathtaking and beautiful! Traci Lynn Fashion Jewelry is delivered through consultants to customers via home or office shows, personal shopping, and catalog orders. TLFJ is very unique because we have local showrooms for our consultants to shop and we are very hands on with our sales force. Their personal philosophy is to operate with integrity and always to look for ways to grow and improve. Their mission is to Motivate, Inspire, and Change the lives of our consultants. Also, they believe that this jewelry business creates an opportunity for women to start their own businesses, balance their lives, and achieve financial independence doing something they enjoy. I am currently an Independent Consultant for this company. Key points that I discovered about Traci Lynn Fashion Jewelry is: • Prominence- TLFJ sales strategy is party plan and face-to-face. Their motto is “If you can wear it, you can sell it”. Their total compensation is considered the best for the most part depending...
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...this business as fashion is my interest. Brief I need to identify the level of demand for my business and who it is from. In order to look at my potential customers and the way they buy I will have to go into an existing clothes store and see the way they act and what they actually buy. I will create an observation checklist which will show gender, rough age, whether they buy anything and what they buy. I would do this for several hours until I have details of 200 people entering the shop.There are lot of similar stores like this I could go and visit especially in the Skelmersdale concourse. Also as there are other business which are a lot like mine but are online, I would look at them and see how they go about things I wouldn’t help me in many ways but I could get a better idea of the stock and the price they go for. To help identify my competition, I need to visit the local town centre to locate any similar businesses. Another way of doing this is to go online and look at the local areas. Research proposal. For my primary methods I have decided I will go to other clothes stores and see what the public behave like and what stores they prefer and the type of things they buy and what price range they go for, this method wont affect my business as it will only take one day for doing this. Another primary method I will do is use some questionnaires will ask questions about where people shop, why, online or in town, the price, the latest trends and fashions...
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...htm JFMM 8,4 ACADEMIC PAPER 362 Fashion change and fashion consumption: the chaotic perspective Ka Ming Law, Zhi-Ming Zhang and Chung-Sun Leung Institute of Textiles and Clothing, The Hong Kong Polytechnic University, Hunghom, Hong Kong Keywords Fashion, Consumers, Young adults, Social change Abstract Previous researches have considered that the impact of fashion change and fashion consumption is linear. Therefore, one reason was found as the ultimate source to explain why a fashion style/ trend was spread to the mass market. However, the existing market is complex and difficult to find out the holistic reason to explain fashion consumption. In this study, the chaotic perspective is taken into account to investigate the relationship between fashion change and fashion consumption. By using the grounded theory method, 33 in-depth interviews were conducted. A chaotic fashion consumption model is developed from the findings to explain how different fashions are consumed and rejected while fashion changes. It is found that the interaction of being fashionable, perceived fashionability and system participation affects the ultimate decision on fashion consumption. It is also found that a pattern can be traced to forecast the degree of fashion consumption even when the fashion change phenomenon is chaotic. Thus, it is similar to the principle of chaos theory that short-term prediction is possible in relation to the degree of fashion acceptance among consumers. Marketing implications...
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...The article Why Fashion Magazines Matter was written by Tanya Basu, a women set on a mission to recognize change. The title Why Fashion Magazines Matter grips the audience to ask why does it matter? Basu acknowledged the changes that were made from the past century to earn respect by being a magazine that offers a reliable source of news around the world. To further emphasize her claim she reports the things you may in counter while scanning through one of these magazines. One might see a bunch of models dressed in crazy costumes as if they were competing for the best Halloween costume. These were magazines filled with advertisements for expensive perfume and clothing company's we knew we could never afford. Upon reading you will see famous celebrities flashing their expensive taste for fashion while thinking how many families could have been fed off that money. Beauty tips may also be found to show how to dress according to your body type or how to lose ten pounds in five days. You may also encounter the love section that explains how to find your true match. This was a magazine where you wouldn't gain any resourceful knowledge nor any insight about the world we live in....
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...on how they have an edge over their competitors. I know what’s their traffic on their store, and didn’t have to went to those stores for get the information needed to do this paper, I only went once to speak with the managers and the rest I was able to do it based on some research and the knowledge and experience I have from being a customer for both stores. I hope this research paper will met all your expectations and you learn something new about these retail stores. [pic] History Diesel was founded by Renzo Rosso in 1978. He wanted it to be a leader, a new type of company that will focus on style and fashion. So he carved out a niche for itself in its field. He started surrounding with creative, talented people, innovators that matched his new ideas, by rejecting the slavish trend following typical of the fashion industry. He wanted to create the most dynamic and imaginative product available anywhere: he gave his openminded design team broad stylistic freedom,...
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...A Look Into Kent’s Fashion School Store By: The Melting Pot Fashion Visuals: Vince Quevdo April 11, 2014 From visiting the Fashion School Store as a group we have come to the conclusion on what the goal of the store is. They first want to show to the local community and others who might visit Kent, Ohio what the fashion students have created. This acts as a learning experience for people who might not have extensive knowledge on fashion and what goes into creating such garments. The works of the students that are sold in the store also acts as a way to show case why the school is ranked as high as it is in a small place like Kent compared to other fashion meccas which are home to top fashion programs too. With ties to the textile lab you can truly get a full view on the whole process as well getting to buy one of a kind garments. The target market of the Fashion School would surprise some it is located on a college campus but they go after an older more establish crowd. Age group would be around thirty to forty years of age. Reason being is that the clothing does have a higher price point seeing that the garments are all hand crafted. This is their target market to because people around that age might not be as fashion forward as students you attend the fashion school themselves. Having a older more established crowd gives the opportunity to grow seeing that they hold most of the money in the communities and they get things around by word of mouth. Doing this does not...
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...is having the latest fashion trends and then to be able to quickly bring that into the market. They also need to make sure their clothing store isn’t like all the ones within the customers shopping range. Another factor is being able to create brand loyalty so that the customer will stick with the product. Many rivals dedicate a considerable amount of resources for brand building and advertising. 3. The strongest overall competitive position would be TJX, they had the leading off-price retailer of clothing in the United States in 2010. They would be the strongest competitors because they sell their products at 20-60 percent below department store’s prices. The lowest competitor would be AEO, they don’t have as many stores as the other three competitors do. They aren’t bringing in as many customers as GAP is bringing in, so they don’t pose as much as a threat as the others would. 4. Their strategy in 2007 was to improve the appeal of the company’s product lines and expand its business internationally. The strategy that they are using is the best-cost provider strategy, they are using clothes that are trendy, and also can be bought at a low price. Their trying to undercut their competition because they sell their products at a lower price than what their competitors are selling their products. 5. The SWOT analysis would show that their strength is their low prices. Weaknesses is keeping their brand loyalty and keeping up with the latest fashions of what...
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...California, an individual's appearance is crucial because it is used to make a first impression. A person is judged by what they wear and how they look. For example, it is probable that many people would perceive a person wearing ratty clothes as uneducated and irresponsible while a person looking pristine in a designer ensemble is assumed to be intelligent and successful. In every city, there are multiple fashion brands with different styles and ranges of apparel and accessories. Every season, new styles and designs are created which influence society. It appears as if more types of clothing exist than the actual number of people. With so many different alternatives of fashion, the fashion industry is trying to please too many customers with variety. There are currently various styles to choose from, and the clothes people wear categorize or label them long before they realize it. The three fashion brands that will be analyzed extensively are Chanel, Nike, and Hot Topic. These brands have apparel but are completely different in their target audience. Chanel is a prestigious high-fashion brand; Nike is a popular athletic line; Hot Topic is musically and artistically edgier with a smaller target audience between the three. With these apparel brands, a person wearing each would be labeled or even stereotyped. One wearing a Chanel’s 2012 Spring/Summer ready-to-wear designer outfit with a white jacket, lambskin dress with pearls, and a glass pearl belt would be labeled as rich, successful...
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...resources are responsible for its better performance while working in a dynamic environment which academics term as resource based view of the firm (RBV). The RBV analysis assumes that both resources and capabilities are important for better performance and explains why some firms perform better than others in an industry. Using RBV as a framework this essay aims to examine how ZARA generates sustainable competitive advantage. (Opening is good, you have been able to introduce theory that would be discussed the essay). “A fast fashion system combines quick response production capabilities with enhanced product design capabilities to both design latest products that capture the latest consumer trends and exploit minimal production lead times to match supply with uncertain demand” (Cachon and Swinney, 2011). Fast fashion is widely gaining recognition as being a key enabler for success for modern fashion retailers (Barnes and Lea-Greenwood, 2006). Fashion retailers such as ZARA, H&M and Benetton have adopted this strategy in order to enhance its business system and gain competitive advantage. ZARA was established in 1975 and is the flagship of Inditex (Industria de Disen˜o Textil) of Spain. In a relatively short span of time, ZARA became the largest and most internationalized of Inditex’s chains. At the end of 2001, it was operating in 507...
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...1. Introduction 1.1 Indian Textile Industry India is a traditional textile-producing country with textiles in general, and cotton in particular, being major industries for the country. India is among the world’s top producers of yarns and fabrics, and the export quality of its products is ever increasing. Textile Industry is one of the largest and oldest industries in India. Textile Industry in India is a self-reliant and independent industry and has great diversification and versatility. The textile industry can be broadly classified into two categories, the organized mill sector and the unorganized decentralized sector. The organized sector of the textile industry represents the mills. It could be a spinning mill or a composite mill. Composite mill is one where the spinning, weaving and processing facilities are carried out under one roof. The decentralized sector is engaged mainly in the weaving activity, which makes it heavily dependent on the organized sector for their yarn requirements. This decentralized sector is comprised of the three major segments viz., powerloom, handloom and hosiery. In addition to the above, there are readymade garments, khadi as well as carpet manufacturing units in the decentralized sector. The Indian Textile Industry has an overwhelming presence in the economic life of the country. It is the second largest textile industry in the world after China. Apart from providing one of the basic necessities of life i.e. cloth, the textile industry...
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...multi-facetated concept that encompasses both beneficial and detrimental aspects, as it can either provide feelings of sense of security and companionship, or have the exact opposite effect and produce feelings of animosity, disaffection and estrangement. The texts ‘The Joy Luck club’ and ‘Devil wears Prada’ are both exemplary texts in depicting the interpretation of understanding and a lack of understanding which acts as a catalyst to belong. ‘The Joy Luck Club’ tells the story of four Chinese immigrants and their Americanised daughters who tell the stories of their mothers through four parables. ‘The Devil Wears Prada’ tells the story of a young woman, Andy, who in her newly gained job as a co-assistant in the chaotic unfamiliar world of high-end fashion, portrays the concept that understanding can nourish belonging or a lack of understanding can hinder belonging, thus portraying an absence of belonging. Belonging to a culture brings stability at a place. This aspect is widely expressed through the text ‘The Joy Luck Club’ with Jing-Mei as the focus. After the death of her mother, Jing-Mei is forced to carry on the role as the ‘fourth corner’ in the parable ‘Joy Luck Club.’ Through her barriers of lack of understanding and knowledge of her Chinese culture, it is evident from the outset that she doesn’t belong to the Joy Luck Club, and thus feeling a sense of isolation and displacement. This is evident through the quote, “Nobody says to me ‘come sit here, this is where your mother used to...
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