...Melbourne & Perth, Australia Executive Summary The purpose of this report is to provide insights into the Australia’s fast casual restaurant industry and the level of competition of Manhattan Fish Market were in the new market, Australia. Through the brief overview of Australia’s Political, economic, Social, Technological and Environmental factors to gain a better understanding of the external environmental factors of Australia. With the application of Michael Porter’s three out of five forces of the model, 1. Bargaining power of buyer 2. Threats of substitutes 3. Intensity of rivalries in fast casual dining to access the level of competition that Manhattan Fish Market were to face if it were to decide to expand into Australia. An overall assessment of the level of competitiveness/profitability of the restaurant industry in Australia will be made from the analysis of Michael Porter’s model. Lastly, recommending possible ways Manhattan Fish Market could overcome the threats of substitution/ bargaining power of buyers discussed in the report. Introduction Australia has been said to have a political system that is highly effective in responding to economic challenges and policy direction. Australia has good trading policies with its neighboring countries and its government open door policy has encouraged various international businesses to set up companies in Australia thus benefitting the Australian consumers from the increased choices. Australia is not involved in...
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...associated with pizza and hamburgers, the fast food industry has undergone a transformation over the past decade. The changes have been led by increasing social awareness about the importance of a healthy diet, which has made consumers rethink their fast food eating habits. In addition, Obesity rates have been increasing over recent decades in all industrialised countries, Australia having the dubious honour of being ranked as one of the fattest nations in the developed world. In 2011 to 2012, approximately 70% of males were overweight and 56% of females (ABS, 2013). Whilst obesity is ostensibly an individual disease, it imposes significant costs on society. Moreover, one-quarter of all Australian children, who aged 5-17, were overweight or obese in 2007 to 2008 (ABS, 2013). Consequently, industry retailers have responded by broadening the range of fast food options on offer and introducing new products to capture this expanding market. Trends in real household disposable incomes, consumer sentiment, competition from convenience stores and supermarkets and growth in the health consciousness of consumers have also driven demand for fast food. Most of these problems are satisfied by a few existing services and products such as Subway and Liten’Easy, and McDonald’s and Hungry Jack’s have tried to innovate their products to become healthier foods. However, there is lack of choices of products and services for customers and mostly Western food, thus, the menu does not have created...
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...An analysis of fast food consumption propensities in China Name: _____MIKE_______________ Class: 6E Lecturer: CHRISHTINE AND JOHN Due Date: ABTRACT This report analyses fast food consumption propensities in China and compare with Australia in the 5-year period from 2007 to 2011. After Introduction, it firstly illustrates favourable and challenging factors in China, clarifying fast food market and pointing out the influences of population and Chinese population on fast food market. Subsequently, it analyses fast food consumption trend with several statistics provided, forecasts consumption propensities, and accesses Chinese and Australian fast food markets for the next five-year period. Additionally, marketing strategies for Chinese market to adapt market alternation are formulated to alleviate investment risk and develop permanent trademark in China for the next 5-year period from 2011 to 2016. Finally, using this information as a foundation, the report concludes by summarizing and re-emphasizing the main points of all sections in the report. TABLE OF CONTENTS ABTRACT 2 TABLE OF CONTENTS 3 TABLE OF FIGURES 4 1.0 INTRODUCTION 5 2.0 ANALYSIS OF FAST FOOD MARKET FAVOURABLE AND CHALLENGING FACTORS IN CHINA 5 2.1 Favourable factors 6 2.1.1 Population 6 2.1.2 Chinese strong economy 6 2.2 Challenging factors 7 3.0 AN ANALYSIS OF FAST FOOD CONSUMPTION PROPENSITIES AND FORECAST IN CHINA AND AUSTRALIA 8 3.1 China 8 3.1...
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...ASSESSMENT COVER SHEET Please ensure this form is fully completed prior to submission. This page should be on the front of your assessment and needs to be easily accessible. Student ID Number: | 2085435 | Date Handed In: | 28th May 2012 | Student Name / Group Name: | Hirotoshi Matsushima | SGA Unit code | 1247 | SGA Unit Title: | International business forecasting | Course: | Diploma of Marketing | Trainer’s name: | Mr. P Mc Intoish | Received By (Academic Office): | | Assessment No: | 3 | PLAGIARISMPlagiarism is the act of representing as one’s own original work the creative works of another, without appropriate acknowledgement of the author or source. COLLUSIONCollusion is the presentation by a student of an assessment as his or her own which is in fact the result in whole or in part of unauthorised collaboration with another person or persons. Collusion involves the cooperation of two or more students in plagiarism or other forms of academic misconduct and as such both parties are subject to disciplinary action. Plagiarism and collusion constitute cheating. Disciplinary action will be taken against students who engage in plagiarism and collusion as outlined in the school’s policies. See ‘Student Discipline/Misconduct Policy’ and ‘Assessment Policy' STUDENT DECLARATION I hereby certify that: 1. This assessment is my own work based on my personal study / research and not the work of another student and / or source 2. I have acknowledged all material and...
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...Mexican Grill, Inc. is a chain of restaurants, which serve quality and taste food across United States, United Kingdom, Canada and France. The name Chipotle was derives from the Mexican Spanish name for a smoked and dried jalapeno chili. Steve Ells founded the company in July 13, 1993. Its headquarters is located in Denver, Colorado, USA. There are 1430 restaurants operating in 4 countries and have 37,310 employees as of 2012. It is one of the fastest growing U.S restaurants. Chipotle had a net income of $278 million in 2012. The Company’s restaurants serve menu of burritos, tacos, burrito bowls and salads. The main goal of Chipotle is to serve high quality, delicious food quickly with an experience that not only exceeded, but also redefined the fast food experiences. The always focus on sourcing the best possible ingredients, serving the tastiest food, and the most capable team. In past Chipotle only advertise on radio, billboards but recently they are using television and social media to advertise. They are also running various program, events and promotions giving out free food to potential customers. Chipotle has the quote " Food with Integrity". The " Food with Integrity" refers to the people, animals, environment and FWI facts. Food with Integrity is good in order to help out with the health, economic condition of the surrounding the restaurant. We can find the food use by the different food industries but where does it all come from and how the ingredients are supplied have...
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...Contents Executive summary…………………………………………………………………………. 2 Introduction (Company overview)………………………………………………………….. 3 PESTLE Analysis of Fast Food Industry – Australia……………………………………….. 4-6 Financial climate………………………………………………………………………………7-11 The managerial and labor environment……………………………………………………….12 Australian Government Fast Food Regulations………………………………………………13-14 Key players within the industry………………………………………………………………15-17 Key competitors………………………………………………………………………………18-21 Key Consumers……………………………………………………………………………….22-23 Challenges in Entering Australian Markets…………………………………………………..24 Recommendation………………………………………………………………………………25 Conclusion……………………………………………………………………………………. 26 References………………………………………………………………………………………27 Executive summary The main aim of this report is to show that it is feasible for our KLG enterprise to penetrate into the Australian market. Since KLG restaurant chain has been well established and successful in the local market; Malaysia, we think it’s the time for the enterprise to go international. Or KLG restaurant chain to have foreign direct investments. KLG restaurants is one of the leading fast food restaurants in Malaysia serving variety of fast foods like fried chicken, chicken burgers, French fries and soft drinks as well. According to (Wyld, 2010) “if the franchisor has a well-established home market, they are able to achieve better economies of scale once they expand internationally.” “Economic globalization constitutes integration...
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...Entry Mode Strategy for Jollibee into Australia Table of Contents Executive Summary 2 Introduction 4 The Jollibee Phenomenon 4 Overseas Expansion and Modes of Entries 4 Company Analysis 5 Values – Mission – Vision 5 Distinctive competence 8 Foreign Market Analysis 9 The Australian Economy 9 Legal and Political Environment 9 Entry mode selection 11 Conclusion and recommendations 14 Reference list 17 Executive Summary Jollibee Foods Corporation (JFC) is a highly successful Philippines’ based food services company that operates over 1,700 stores locally and internationally. JFC has developed its international business over three distinct strategies. Its corporate strategy is one of related diversification into the fast food, restaurant and bakery sectors of the food industry. Its international business strategy focuses on establishing market share by acquisition, joint venture and franchising, often by initially targeting high Filipino population centres, and also in differentiation by localizing their menus to suit various cultural tastes in all their overseas markets (Jollibee 2009a). JFC has successfully adopted a transnational strategy being able to combine the benefits of global scale efficiencies in its regional management business model with the benefits of local responsiveness by adapting for local tastes. It depends on an integrated network and teamwork to drive the needs of the marketplace and the need to be competitive...
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...EXECUTIVE SUMMARY "Macroenvironmental forces The larger societal forces that affect the whole microenvironment - demographic, economic, natural, technological, political and cultural forces." - Kotler et al Macroenvironmental forces need to be studied by organisations as they can both provide opportunities and pose threats. The fast-food industry is a consumer service; two organisations that operate in the fast-food industry are McDonald's and Hungry Jack's. McDonald's was chosen because it is the primary operator in this market and holds the greatest market share. Hungry Jack's was chosen because the product they offer is the most similar to McDonald's. I thought it would be interesting to compare marketing strategies of two organisations that offer a fairly similar product. McDonald's is the market leader both in Australia and throughout the world. Hungry Jack's is positioned more as a market follower. Companies use target marketing to tailor for specific markets. There are three components involved in target marketing: market segmentation, market targeting and market positioning. McDonald's primary target markets are seniors, adults and teenagers however the most heavily targeted segment is children. Hungry Jack's also essentially segment their market using demographic variables. The final step in target marketing is developing a marketing mix. These tools are also known as the four P's and in the case of services, the seven P's. They are product, price,...
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...HBM 524/533 Marketing Strategy Development A Review of Mission Statement For Fast Food Industry Prepared for: Dr Tony Lobo Submitted: 29 March 2010 Prepared by: Wei Zhao Student ID: 6623484 Executive Summary This report is written to evaluate if the mission statement is still necessary for company's succuss and to review mission statements for five quick services restaurants which are competing in the fast food industry including: Hungry Jack’s, McDonald’s, Domino’s Pizza, Kentucky Fried Chicken and SUBWAY chain. This report finds that a well written mission statement is able to guide the direction of the company and positively change employees’ behaviours which directly link to company profitability. Therefore is essential for successful organizations today. This report also finds that except for McDonald’s, all other four companies’ mission statements are either focusing on these companies’ growth or profitability. This report believes it might be difficult for them to cope with this changing macro-environment and plan for the future scenarios. McDonald’s is the only organisation in these five companies that mentions customer experiences and perception towards the cooperation is also it is the only one communicate effectively this to the target audiences. Table of Contents 1.Introduction 1 2.The need of Mission Statement 1 3. Hungry Jack’s 2 3.1 Company Description 2 3.2 Review of the Mission Statement 3 4. McDonald’s 5 4.1 Company...
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...market for fast food. So he launched Panda Express and opening the first Panda Express in a mall in Glendale, California. It proved to be a very successful beginning because the Panda Express was one of the few quick-service restaurants with full-service concept. The early Panda Express was usually located in shopping malls, but eventually they spread into other spots. They first in its home base of Southern California, then eastwardly, to the Western states of Nevada, Arizona, Colorado, and Utah and eventually to the East Coast. In 2007, Panda opens its 1000th location in Pasadena and achieves 1 billion in revenue. In 2013, Panda Express achieves with 23,000 employees and over 1600 stores in 51 States and abroad. ("Cherng. A," 2012). Panda’s annual sales is about 9.2 millions. Panda Express Motivation of Expanding Panda Express has already enter into the foreign market-Mexico in 2011. Until now, it has the Canada and Mexico foreign market. Panda Express has the goal that becoming the largest and a leader in the quick-service Asian restaurant and inspire everyone to better their lives. Panda Express wants to seek the new market and support the health food to the whole world. Seeking the market is the most important motivation, thorough this way, Panda Express can open more stores and get more market share in the fast food industry. In traditional fast food industry, health food is the future development trend. Panda Express commits itself to develop the health food with the...
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...Research Challenge. 19th June 2012 Fast Food Industry 19 June 2012 La Trobe Investment Research Challenge Ticker: DMP Price: $9.7 EPS FY (c) 0.31 0.33 0.38 0.44 0.46 DPS (c) 0.22 0.23 0.27 0.31 0.32 Franking (%) 100 100 100 100 100 Recommendation: HOLD Target Price: $10.67 P/E (x) 29.81 29.14 25.29 22.26 21.22 Dividend Yield (%) 2.38 2.40 2.52 2.72 2.74 2011A 2012E 2013E 2014E 2015E Investment Summary We initiate coverage of Domino’s Pizza Enterprises Limited (DMP) with a hold recommendation and a target price of $10.67 using Discounted Cash Flow Valuation (DCF), offering a 10% upside from current stock price at $9.70 on 19th June, 2012. As DMP operates in regions with different levels of risks, growth and margins, our estimation of revenue is based on top down approach considering the market share in these regions. We believe DMP may offer a long term upside if it can successfully execute its business plan of opening new stores and maintaining its same store sales growth in Australia and New Zealand (ANZ) and France, Netherlands, and Belgium (Europe). Highlights Future growth driven by increasing store count: DMP currently owns over 900 stores, with the goal of opening 50-60 new stores per year over the next 5 years. Its franchise/corporate strategy allows a long-term target of 750 stores in ANZ over the next 5 years and 1250 stores in Europe over the next 15 years. Facing challenges in the highly competitive fast food industry in ANZ region and the Euro crisis...
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...Research Challenge. 19th June 2012 Fast Food Industry 19 June 2012 La Trobe Investment Research Challenge Ticker: DMP Price: $9.7 EPS FY (c) 0.31 0.33 0.38 0.44 0.46 DPS (c) 0.22 0.23 0.27 0.31 0.32 Franking (%) 100 100 100 100 100 Recommendation: HOLD Target Price: $10.67 P/E (x) 29.81 29.14 25.29 22.26 21.22 Dividend Yield (%) 2.38 2.40 2.52 2.72 2.74 2011A 2012E 2013E 2014E 2015E Investment Summary We initiate coverage of Domino’s Pizza Enterprises Limited (DMP) with a hold recommendation and a target price of $10.67 using Discounted Cash Flow Valuation (DCF), offering a 10% upside from current stock price at $9.70 on 19th June, 2012. As DMP operates in regions with different levels of risks, growth and margins, our estimation of revenue is based on top down approach considering the market share in these regions. We believe DMP may offer a long term upside if it can successfully execute its business plan of opening new stores and maintaining its same store sales growth in Australia and New Zealand (ANZ) and France, Netherlands, and Belgium (Europe). Highlights Future growth driven by increasing store count: DMP currently owns over 900 stores, with the goal of opening 50-60 new stores per year over the next 5 years. Its franchise/corporate strategy allows a long-term target of 750 stores in ANZ over the next 5 years and 1250 stores in Europe over the next 15 years. Facing challenges in the highly competitive fast food industry in ANZ region and the Euro crisis...
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...I - Introduction 2 II - Micro Environment 2 1. Customers 2 2. Partners 3 2.1. Suppliers 3 2.2. Franchisees 3 3. Competitors 3 4. Industry 4 III - Macro Environment 4 1. Political 5 1.1. Carbon tax 5 1.2. Minimum wages 5 2. Social Cultural 5 3. Economic 6 IV - Conclusion 6 V - References: 6 I - Introduction KFC, which has full name as Kentucky Fried Chicken, is one of well-known fast food brand names in the world due to their effective marketing strategies. To create good marketing strategies, KFC needs to understand the market by conducting a market research and collecting information about micro and macro environment. Therefore, they can influence factors in the micro environment and respond to potential macro environmental factors that can affect to them within next 12 months in Australia. This report focuses on marketing concepts which explain micro and macro environment. These key marketing concepts will be analysed and explain how KFC applied into their strategies. This report is based on academic resources such as marketing lecture notes of Insearch, text books of Philip Kotlers and academic online resources. II - Micro Environment Micro environment is examined as an environment in which the company can indirectly influence such as customers, partners, competitors and industry. For each factor, the company need to have suitable strategies to affect. 1. Customers Under marketing concepts of Philip Kotler (Marketing Management...
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...BSB 126-‐ Marketing Plan Name :x I. Student number:x Word Count: 1650 Situation analysis An average Australian eats fast food every week and a report has shown that Australians make 51.5 millions visits to have fast food every month (Holroyd, 2011). The Hot Fresh Fries Vending machine provides convenience for consumers as people can easily access to hot chips. A SWOT analysis (appendix 1) has revealed both the potential and weaknesses of this new innovative machine. However, there are some environmental factors that can also affect the business’s operation. Macro environment factors: Demographic forces make up the market segments therefore it is an important factor to a business. It includes age, gender, ethnicity, location, lifestyle and other statistics. Social and cultural factors: The changes in social trends, consumers’ values and beliefs can impact on the demand of a company’s products. For example, there is a growing consumer awareness of healthy eating (IBISWorld, 2015), which could affect The Hot Fresh Fries Company. Micro environment factors: Customers has a huge impact on the business directly as they are the people who purchase the goods. Therefore knowing their needs and wants are critical. The Hot Fresh Fries is a B2C business which means the company needs to market to the consumers. Competitors are those who sell similar products in the market, such as McDonalds and Hungry Jacks. In order for a company...
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...2008, the Beijing Olympics were being held and Australia was catching up rapidly to America’s fastest growing obesity crisis. This illustration attempts to bring attention to the rising obesity rate in Australia by displaying a group of obese figures that are wearing green and gold to portray Australians. These figures are in wheelchairs and rather than running, they are being pushed, suggesting that Australians are becoming more obese. Here in Australia, international fast food giants such as McDonalds, KFC, Pizza Hut and Dominos, which have migrated from America, are dominating supermarket food courts and family meals due to advertisements, time saved from cooking and ease of access, indicating the growth in globalisation for the fast...
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