...Northern California Geolo Geology of Northern California Frank DeCourten Department of Earth Science Sierra College Standing more than 10,000 feet (3,000 m) above the surrounding terrain, Mt. Shasta is the largest volcano in northern California and symbolizes the dynamic geologic processes that have shaped a spectacular landscape. 63829_02_insidecover.qxd 11/25/08 12:53 AM Page ii ESSENTIAL QUESTIONS TO ASK Northern California.1 Introduction Ⅲ What are northern California’s physiographic provinces? Ⅲ What is the Farallon subduction zone? al Ⅲ What two types of plate boundaries exist in northern California today? th Ⅲ What are terranes, how do they originate, and why are they important in northern California? Northern California.2 The Sierra Nevada: California’s Geologic alifornia’s Ge Backbone Ⅲ What is the Sierra Nevada batholith? rra batholi Ⅲ What kinds of rocks surround the Sierra Nevada batholith? ra Ⅲ When and how was the modern Sierra Nevada uplifted? e Ⅲ What types of gold deposits occur in the Sierra Nevada? e? Ⅲ What is the Mother Lode? Northern California.3 The Klamath M Mountains t ath an Ne evada Ⅲ In what ways are the Klamath Mountains and the Sierra Nevada similar? ds ro o ath M Ⅲ What kinds of rocks comprise the ophiolites in the Klamath Mountains and what tectonic events do they signify? ineral occu th ntai Ⅲ What mineral resources occur in the Klamath Mountains? Northern California...
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...from the media specifically from Magazines. Boles (2012) believes that each magazine uses linguistic techniques these language features are creatively used in magazines by the writers to attract and entertain the target audience as they only have a small space and time to get the attention of the potential buyer of the product. Bell (2010) emphasizes the importance of the processes which produce media language, as stories are molded and modified by various hands. He stresses it is indeed stories that journalists and editors produce, not articles. These stories have viewpoint, values and structure that can be analyzed. He is concerned, too, with the role of the audience in influencing media language styles, and in understanding, forgetting or misconceiving the news presented to it. A feature story is a special human interest story article that is not closely tied to a recent news event. It focuses on particular people, places, and events, and it goes into great detail regarding concepts and ideas of specific market interest. The study primarily aims to provide a contrastive analysis between the use of the variety of english in love songs. The study specifically aims to (1) determine the commonality and differences between American and Philippine English magazine feature articles, and (2) determine the moves present in the sample feature articles. 1.2. Research Questions * What are the commonality and difference of the use of the variety of...
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...complete. Each feature intern will produce four complete feature stories of approximately 500 words by the end of one month, plus a second, revised version of one of those stories (edited by a partner). During the Feature Writing 101 Workshop, interns will prepare four feature story ideas that they would like to pursue over the course of the evaluation. The ideas should include these four types of stories: a reportage, a profile/interview, a how-to story and a trend story. Your final paper will be a complete revision of one of these pieces. Feature 1: Reportage Go to a specific event and write a 500-word reportage based on your reporting and research. Interview and quote at least two sources for the story and include their contact information on a separate sheet. Feature 2: Profile/interview Identify someone you think is important and interesting—a professor, a businessperson, a community leader, etc…—and write a 500-word profile of that person. Your feature should include quotes based on your interview with the person plus biographical and professional background as well as an exploration and analysis of why this person is important and interesting. Feature 3: How-to story Identify an interesting process you’d like to share to the public—how to survive an earthquake, how to enjoy the rainy season, how to prevent hair-loss, etc…—and write a 500 to 800-word story about that process. Your feature should include factual basis on every step in the process. Your feature must also...
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...Reaction Paper for Batch 81 Reaction Paper for Batch 81 Reaction Paper on Mike de Leon’s AKΩ Batch 81’ Seen through the eyes of a neophyte, Sid Lucero whose goal is to be part of the fraternity Alpha Kappa Omega (AKΩ) the most popular fraternity in their university campus. 8 out of 15 neophytes interrogated pass the interview, each with different reasons for joining. The neophytes then become a subject of hazing and humiliation. Through each test the group becomes doubtful whether they should continue or not, they’re reasons become futile and the humiliation does not give them hope but Sid Lucero has his mind set on becoming one of the ‘Masters’ in AKΩ. He encourages the brotherhood to stay and if they argue he calls them a ‘simplidor’, he reasons that they’ve gone through many things together and to quit will just make the time they’ve spent useless. And so the show must go on, clad in their black stockings they dance the cabaret to a German song, Hitler’s insignia behind them, it is a show of brotherhood but amidst the fun, there are dangers ahead. A rival fraternity wants a fight and the AKΩ masters agree to it, the night ends with some of the members dead but the their brotherhood grows closer. The wait has been harsh and unforgiving but the 5 left of the neophytes finally become the masters they wished to be and the AKΩ brotherhood sings to their success. Batch ’81 is a feature length film directed & written by Mike De Leon with Clodualdo Del Mundo Jr. and Raquel...
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...FOM_C02.qxd 1/15/09 1:15 PM Page 51 The Global Marketing Environment Case 2 innocent Ltd: being good is good for business In a world of big commercial brands that promise to make you feel younger, look better or live longer, occasionally there are those that come along that try to be more grounded, more real and more authentic. A classic case in point was the Body Shop chain of cosmetic shops, which did not promise to reverse ageing or get rid of wrinkles but instead offered natural, authentic products and showed concern for the environment at the same time. innocent Ltd is a company in that mould. It has built a very successful business in the smoothie market by offering quality, fresh products and by behaving in an openly ethical manner. Its success has spawned a host of competitors and it now faces several challenges to its dominance of the sector. Company background innocent was founded in 1998 by three college friends—Richard Reed, Adam Balon and Jon Wright. In the summer of that year, the trio set up a stall at a small music festival in London. They started with £500 of fresh fruit and set up two bins, one with a ‘yes’ sign and the other with a ‘no’ sign. They also had another sign that asked customers ‘Should we give up our jobs to make these drinks?’ By the end of the festival, the ‘yes’ bin was overflowing and innocent Ltd was born. The vision of its founders, in the words of Richard Reed, was to be ‘Europe’s favourite little juice...
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...newspaper is what particular region of emphasis the paper borrows its values from. To have a successful front page there must be a streamlining of those values and themes so that the core readers can recognize these specific themes. These themes are communicated through three basic categories that make up a newspaper's front page; the layout, the stories, and the aim of the advertising of those stories. The front pages that I have chosen to analyze show three different aims for their region of emphasis; the New York Post, Hartford Courant, and Boston Globe. The first aspect of each front page that I noticed was the layout, and it is obvious that the Post takes a drastically different course than the other two. Their arrangement has one story with a very large color picture and even larger white lettering than the picture. There are no links to any other stories elsewhere in the paper except the feature story however on the first page in there is a more traditional front page layout. But there is also a reason that this front page should be visible on the outside and it relates to the aim of the paper. It is obvious that the Post wishes to grab its readers' attention with this type of layout. The Courant and the Globe have a similar layout with a large color picture in the upper center and a smaller graphic or picture in the lower right. The Globe has a column on the left side that provides links to about ten stories elsewhere in the paper and both have a horizontal column on the very...
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...Film i Engelsk Bilag 1a FILM ANALYSIS – an introduction (Source: http://www.filmeducation.org) – bearbejdet af Mi og LK, Favrskov Gymnasium Reading a film is just like reading a book, except that instead of looking at a written page we are looking at the cinema screen. Reading a film works in exactly the same way as a written text, or a picture, except that the tools that are used to create meaning are different. We call these tools film language. The opening sequence From the moment we first start watching a film, we begin to get involved. The first few minutes of a film (the opening sequence) are very important to us as they give us lots of clues about the film: 1) what will the film be about (conflicts/themes); 2) who are the most important characters (hero, villain, love interest); 3); what is the setting of the film (time and place); 4) the genre; and finally, 5) what sort of film language characterizes the film? We look at all these elements and begin to put them into context. Based on their environment, how they look, what they say and what we see them do, we make assumptions about the characters, their roles in the film and their relationship to each other. We also recognize so-called genre markers (things we associate with one particular genre) which tell us if we are watching a Western or a Sc-Fi film and, thus, form specific expectations about what is going to happen during the rest of the film. At the same time, we listen to the sounds and the music...
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...Executive Summary A new idea has been developed to create a new product. The name of the proposed product is Multipurpose Paper shredder. This product is an upgrade version of paper shredder which is used in the offices for shredding purposes. This ‘Multipurpose’ Paper has upgraded into double functions such as shredding and briquetting.. The main target market of this product is adults.. One of the objectives of using Multipurpose Paper is to encourage Malaysian Citizens to work in the safe and convenience environment and to use at home and office. Problem Statements, idea generation, product concept description, idea evaluation are made to defining problems in specific ways and how to develop idea to generate a new product. The idea evaluation also helps to maximize the supporting factors and minimize the restricting factors (scribd, 2014). Part 1 A. Problem Statement In today’s office, a lot of sensitive information handling daily from one hand to another hand.. One of the problems that will be faced by the employee is their fingers will be shredded together with the paper in the shredding machine. Cleanliness and maintenance are also an issue because they found difficulties to clean after the shredding process. Another constraint which faced by the employees is maintenance. The employees should send to the authorized technical center to repair this shredder machine. The negative impact is, employees work will be delayed and the secret data will be stole by unauthorized...
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...Reaction Paper on Mike de Leon’s AKΩ Batch 81’ Seen through the eyes of a neophyte, Sid Lucero whose goal is to be part of the fraternity Alpha Kappa Omega (AKΩ) the most popular fraternity in their university campus. 8 out of 15 neophytes interrogated pass the interview, each with different reasons for joining. The neophytes then become a subject of hazing and humiliation. Through each test the group becomes doubtful whether they should continue or not, they’re reasons become futile and the humiliation does not give them hope but Sid Lucero has his mind set on becoming one of the ‘Masters’ in AKΩ. He encourages the brotherhood to stay and if they argue he calls them a ‘simplidor’, he reasons that they’ve gone through many things together and to quit will just make the time they’ve spent useless. And so the show must go on, clad in their black stockings they dance the cabaret to a German song, Hitler’s insignia behind them, it is a show of brotherhood but amidst the fun, there are dangers ahead. A rival fraternity wants a fight and the AKΩ masters agree to it, the night ends with some of the members dead but the their brotherhood grows closer. The wait has been harsh and unforgiving but the 5 left of the neophytes finally become the masters they wished to be and the AKΩ brotherhood sings to their success. Batch ’81 is a feature length film directed & written by Mike De Leon with Clodualdo Del Mundo Jr. and Raquel N. Villavicencio. The film reflects the reality and metaphors...
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...PAPER BASED BOOKS V/S E-BOOKS Reading is a way through which languages are acquired. It helps in communicating as well as sharing one’s views on a particular subject. But, the main question here is, what means should be used to read? There are two school of thoughts; the first favors paper based books, while the other favors e-books. The first school of thought favors reading paper based books. Firstly, it says that reading paper based books is more superior to screens. Secondly, books are single tasking devices. While reading a paper based book, the reader can do little of another task; there is little distraction. It is possible to buy a used book, but not a used e-book. A real book can be resold. Thus, real books are better than e-books. The second school of thoughts favors reading e-books. First of all, e-books feature of portability has been a major hit. It is possible to carry an entire library of e-books everywhere, without worrying about weight. E-books are long lasting; and withstand time over paper based books. Lastly, e-books are bought and delivered online; there are no shipping charges. Hence, e-books are better than paper based books. In my opinion, e-books are more convenient than paper books. Firstly, it is eco-friendly, as no cutting down of trees is required to make papers. Next, e-books are a means of interactive learning, as it may contain audios/videos and animation. Lastly, e-books can be printed. Thus, a reader has an option of reading books on the...
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...Steps to writing a proper white paper… Use a Linear, Logical Approach: a white paper must be educational, not promotional in tone. And should posses the following objectives: It must attract the right audience. White papers are highly audience specific, it is better to write white papers tailored toward different groups of stakeholders. Must engage the reader; engage by showing them that you understand their problem and that you can “relate”. Or by quickly showing mastery of the subject, through good clear writing. It must inform your reader. Written more like an objective magazine article than a sales brochure. they should objectively present a problem, the business case for solving the problem, and alternative ways of solving the problem. Therefore, the reader gains knowledge from having invested the time to read the paper. Ultimately the reader feels informed, not sold. It must convince your reader; to convince reader to give your organisation consideration based information that you have presented. Example, if your product has a high up-front cost but lower maintenance costs, your paper might include an analysis of ongoing “hidden” costs and a ROI model that shows how a high initial investment might actually be more cost-effective over the life of the purchase. Your Title Is Key to Success of Paper: A creative, meaningful title drives readership, whether you promote your paper online, distribute it at a conference, or pitch it to trade magazine editors. The content...
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...HBS CASE: BMW FILMS 11/11/13 S. Kursat Sornaoglu 012541488 1. How fit is the BMW brand at the time of the case? Are there any reasons to anticipate undesirable financial performance in the future? BMW is well fit and is able to sell it's products easily. There is no reason to anticipate any financial problems. 2. What is BMW’s unique selling proposition? Describe a typical BMW’s target customer and how the company’s products fulfill his needs. They sell the world's most exciting luxury cars which are the ultimate driving machines. A typical BMW customer is a highly educated individual in late 40s with a high income. They are usually married but don't have children. They are hard workers and they don't have spare time. The time they spend on driving is the most pleasurable time in their day. Therefore they want this time to be as enjoyable and comfortable as possible. 3. Using research findings presented in the exhibits (especially Exhibit 11), perform a critical evaluation of the effectiveness of BMW films in attracting potential customers to the brand. Median age and the, age segments who watched this video a lot is not the described core customers of the company. So it is sure that these videos reached out to people who are not the customers of BMW. 84% of the viewers aren't BMW customers and they recommend the video to others. These aspects shows us that the videos definitely caught the attention of the targeted group. Their 88k income level is a good indication showing that...
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...version of King Kong is by far much better than the 1933 version due to certain technology advancements. “Good things never last” said Naomi watts as “Ann” to character “Mr. Denham”, and that seems to be the fate for the once beloved “king Kong” of 1933. Technology seems to be the reason the new version transcends the classic and out shined version. Green screens of the nineteen thirties where great compared to other motion picture technology of its time. Back then you could set up a Claymation diorama or an acting set then just generate an interesting picture behind it and the crowd would go wild. But old ways have proven inadequate in comparison to new age technology. Green screens in two thousand and five could cultivate an entire feature length film with the addition of some other computer animations and sound affects. Such advancements pertain to the reason why I think the two thousand and five versions is better than any previous version. Motion pictures of the nineteen thirties where missing a vital piece of technology that helps the viewer better understand and illustrate the scene. That technology is color, and earlier motion pictures lacked the technology, leaving the viewer to use his imagination. Although “Technicolor” films had started as early as nineteen twenty two, many producers did not acknowledge the technology until later on. Color isn’t a necessity to make a movie “great” but it sure does help the viewer understand what he/she is looking at and it looks...
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...BMW Case Analysis BMW Films Case Analysis Statement / Cause of the Problem The critical problems that seem to be facing BMW in the case are that BMW needs to continue to find ways to continue being the number one luxury import in the United States and continue to find ways to stand out amongst all the other luxury car competitors in the market with their innovative advertising campaigns. It has become increasingly harder and harder for BMW because of how many competitors have emerged in the market, thus making it diluted and making BMW struggle to find the right identity for marketing. Brands like Acura and Lexus have appeared as luxury cars but ones that are affordable and come with many more specs that BMW would charge their customers extra for. These affordable luxury cars, especially Lexus, pushed their way ahead of BMW because they were giving their consumers the message that everyone could have a great looking luxury car without having to drain your wallet or run up your debt. This message made cars like Lexus incredibly popular amongst consumers and caused Lexus to become the number one luxury import in the United States in 1992. Not only were affordable luxury cars a problem for BMW, but their brand image seemed to take a turn for the worse. BMW cars were being seen as cars for middle aged men, as a status symbol, or just as a “yuppie machine”. Without attracting more youthful consumers to their product, BMW would surely fail. BMW needed to find ways to revive...
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...difference between still photography and video may be more slight, but there is still a level of knowledge on the mechanics of film and movement necessary for making this transition. However, now more than ever, the film industry is seeing a rise in the number of filmmakers with a fine arts education. Due to the exclusive nature of the Hollywood film industry, it is clear that what these artists are producing is not the typical low-budget, unrefined student film. Oftentimes, there is a very evident influence based around Andy Warhol's career path and individual works that these artists tend to follow and become successful in doing so. Andy Warhol produced radical mixed medium photography, moved on to installation motion picture art, and then feature films. Perhaps artists like Warhol have always been best at pushing the limits – they are not afraid of breaking the rules, trying something different or shocking, and taking a risk upon exhibiting the results. Linda Yablonsky in her contribution to ARTNews credits Andy Warhol as the specific artist, and reason, that has convinced current artists to make their way into film; this movement is surprising audiences with the compositions produced. Yablonsky compares and contrasts such artists' work from before and after this transition and states that generally, “their movies are extensions of their usual work, with one difference: the films are based on screenplays that have a fairly conventional narrative bent” (Yablonsky, 1). Warhol's...
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