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Final Case Study Aldi Corporation

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Final Assignment Case Study Aldi store originated in 1913 and is one of Germany’s leading store chains. It was created by the Albriet brothers. Aldi stores corporation has various names such as Aldi, Hofer, and Combi. There are approximately 5400 stores worldwide. The Aldi stores are located in the following countries, Germany, Netherlands, Belgium, Denmark, Austria, France, United States, and the United Kingdom. Currently there are 20,000 Aldi employees worldwide. In 1993 the sales for the Aldi Group was 21 billion dollars. Aldi has been known as one of the top competitors in the global retail markets.
Product and branding strategies
Approximately 90% of Aldi’s products are under their own brand, which means that the can and dry goods are produced by local manufacturers and then re-labeled under a generic name. Aldi takes pride in only supplying 500 – 1000 items at any given time in their store. They take pride in keeping the stores lean and bare minimum selling primarily frozen foods, fresh vegetables and canned goods.
Pricing strategies
Pricing is very important to Aldi stores, they utilize the Market Penetration Pricing strategy which means that they set the price of a product or service as low as possible to facilitate rapid sales of the goods and services. Market Penetration Pricing strategy is used primarily with new product introductions. Aldi takes pride in having their products 30% cheaper than their competitors.

Lean Production
Aldi takes pride in reducing cost of waste and labor hours for their employees, passing the savings onto their customers, they strive on Continuous improvement by involving all their employees to be engaged with improving the way that their stores are ran. Aldi’s utilizes the Just-in-time production where any of the products that Aldi supplies arrive to the stores when they are needed to be restocked.

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