...Summary…………………………………………………………………………………………………………………………………3 Situation Analysis 4 Market Summary 4 Pet Industry Analysis 3 Pet Market Trend 5-5 Market Trends 5-6 Demographics 6-7 Market Psychographics 7-8 Market Needs: Cruise Travel and Pets 8 The Competitive Environment - SWOT analysis 9 Strengths 9-10 Weaknesses 10 Opportunities 11-11 Threats 12-12 Competition 12-13 Service Offering 13 Keys to Success 14 Marketing Strategy 15 Mission 16 Marketing Objectives……………………………………………………………………………………………………………………… 16-17 Financial Objectives…………………………………………………………………………………………………………………………......17 Target Market………………………………………………………………………………………………………………………………….18-19 Financial…..………………………………………………………………………………………………………………………………………19-27 Controls………………………………………………………………………………………………………………………………………………..27 Conclusion………………………………………………………………………………………………………………………………………28-29 References……………………………………………………………………………………………………………………………………..29-30 Executive Summary Furry Pet Spa & Resort is a Private Limited Company that aims to provide a world class spa for pets while owners travel with them. Since people are engaged in more travel, there is an excellent opportunity for some travelers to take their pets with them on vacations. Research now suggest that pet owners in many instances would prefer taking their pets with them, but the travel industry has been reluctant to allow pets to accompany their owners on some modes of transportation and lodging facilities. Furry Pet Spa and Resort is a privately owned company that is licensed...
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...target audience are middle class homeowners between the ages of 25 and 70 years of age and have pets. The company would incorporate fitness and exercise with a pet and offer the insurance at the same time, appealing to the target audiences’ sociocultural side. The company would also encompass the economic environment which would incorporate extra discounts on the home and auto side for having pet insurance, making the insurance more affordable. According to the Journal Sentential, more companies are offering pet insurance as a perk or discount to the employees. According the American Pet Products Association, Americans spent over 12.2 billion on vet care. Qualitative data regarding the five forces This new line of insurance would compete against other small companies like Purina who sells pet insurance on the side. The only threat would be the threat of other insurance companies like Allstate or Statefarm competing with Farmers after seeing the company’s success. Farmers Insurance would have strong buying power with their current customers and our current target market. There is a slight threat of substitution but this service is very unique. The only possible threat to entry would be our current slow economy but most customers treat their pets as family and tend to look past the economy. Critical success factors An important critical success factor is that every pet will get sick just like human beings, it is bound to happen. Also, most pet owners consider...
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...Waxman Organizational Behavior Edison Community College Prepared by: Catalina De Fex Jenny Smith James Tobias October 28, 2013 October 28, 2013 Mr. Bill Waxman Instructor Organizational Behavior Edison Community College 1973 Edison Drive Piqua, Ohio 45356 Dear Mr. Waxman: Here is our strategic plan for our organizational behavior class. Throughout this report we will explain our plan intended to increase financial satisfaction for Colgate- Palmolive. We included a complete analysis of internal and environmental factors that will benefit our understanding of this company’s internal and external culture. We sincerely hope that this report will fulfill your expectations, and we assure you that the oral presentation will be a great complement in order to influence the implementation of our ideas. Thank you for your time and consideration, and we look forward to finally present our ideas to you and to our audience. Sincerely, Colgate-Palmolive StudyGroup Table of Contents Executive summary v Introduction 6 Objectives of the Research 6 Colgate Palmolive Company 6 Mission Statement 7 Objectives 8 Analysis of Colgate’s Marketing Strategy 9 Oral Care Products 10 Personal Care Products 10 Home Care Products 10 Product lines Competition and customers 11 Increasing Market Share 12 BCG...
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...Organisational Overview Pet World is a medium sized pet store in a busy suburban retail area. Located in an upper-middle class suburb of Paddington, Brisbane; the store location has excellent exposure to pedestrian traffic and the area has plenty of parking available for customers. The business has been operating for 5 years in the same location and has established a good reputation with the local and surrounding suburbs. There are no other retail pet stores in the retail strip; however, there are 3 other pet stores within a 10 km radius, two of which have been operating for longer than 5 years. Market Overview Pet World specialises in providing popular breeds of dogs and cats, from purebred to designer breeds. The target market is currently pet owners that live in a 10km radius of the store. There is a large selection of pet food, healthcare products, and a good range of boutique accessories. The largest market segment for Pet World is in pet food sales; with 55% of revenue per year generated from pet food products. Pet World have been able to develop as a market leader in the segment due to a wide range of pet food products available for many stages of a dog’s life, and a variety of cost effective to organic style products. There are no direct competitors in the local area that can compare to the variety they supply; this benefit combined with a loyalty card program, has assisted and continues to maintain a loyal customer base. Sales revenue from healthcare and accessories...
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...IT 265 Data Structures for Problem Solving Data Structures and Methods 9/20/2014 Phase 5 Contents Executive Summary 4 Phase 1 4 Phase 2 4 Phase 3 4 Phase 4 4 Phase 5 5 Section 1: Lists, Stacks, and Queues 6 Stacks 6 Queues 10 Section 2: Hashing, Heaps and Trees 14 Section 3: Sorting Algorithms 20 Insertion sort 20 Bubble Sort 20 Selection sort 21 Section 4: Searching 22 Array 22 Linked Lists 23 Section 5: Recursion 30 References 33 Executive Summary Phase 1 A list is a collection of items in which the items have a position (Weiss, 2010). A linked list allows data to be input or removed easily because each of the data items in the list is connected to its neighbor by a pointer that can be quickly and easily modified to accommodate new or removed items (CTU M.U.S.E. 2014). The Phase 1 portion of this document will be demonstrating the implementation of Stacks and Queues. Phase 2 Hash tables can be viewed as an array of lists and are used to speed up a search for data by creating a situation that does not require the search to start at the beginning and go through every item. The identifying value is the key and the associated record is the data, thus a hash table is a collection of (key, value) pairs. Phase 3 In order to efficiently use a database, the data must be stored in some sort of order. There are a number of different sorting algorithms; a programmer would choose which one to use depending on the amount...
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...after learning about reptiles in science class and wants one as a pet? Do you or your significant other, have an interest in a pet a bit more exotic than your average cat or dog? It could be simply that you want to embark on a new adventure as a pet owner. What ever your reason maybe, I Think I may have a solution for you. I highly recommend the Bearded Dragon for any first time exotic pet or reptile owner. I have been the proud owner of three beautiful bearded dragons for the past year. At first I was scared to even pick one of them up. Reptiles are not normal pets to most people, so it can be intimidating and overwhelming at first. After getting to know their temperament and behavior, I soon became comfortable in knowing that they meant no harm to me. I learned to look past their rough textured skin and really paid attention to their demeanor. I quickly went from being the owner of one to three bearded dragons in a matter of months. Bearded dragons make great pets for a number of reasons. They are one of the tamest, friendliest reptiles around, compared to the Iguana, whose temperament is unpredictable and can often be aggressive. Reptile owners will agree that if you are new to reptile ownership, the bearded dragon is the best reptile to start off with because of their friendly disposition, hardiness and gentle nature. Bearded Dragons are very friendly and inquisitive, which makes for an interesting interaction between pet and owner. I really enjoy feeding mine...
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...Marketing Plan 1.0 Executive Summary Ozark Mutts & Meow is a start-up company entering a new market of mobile veterinary services and in-home pet sitting services. The pet service industry in 2011 spent $50.96 billion (APPA). In 2012, APPA estimates pet service spending to increase to $52.87 billion. Mobile veterinary services and in-home pet services will change the way pet owners will receive services for their pets. Pets will be allowed to remain in the comfort of their own environment (home or property) which in turn creates less stress on the pet. Pet owners will benefit from these services because they will not need to travel to a stationary location in order to receive veterinary services or pet sitting services. There were 72.9 million homes in the United States with pet in 2011 (APPA). Ozark Mutts & Meow will be creating a unique service to the market with minimal competition from competitors in other markets. The company will achieve fast market penetration through use of online and offline advertisement, building of customer loyalty and brand awareness, and outstanding customer service. 2.0 Section Analysis Ozark Mutts & Meow is entering its initial year of operation. According to the 2011-2012 American Pet Products Association (APPA) National Pet Owners Survey, 62% of United States households own a pet, which equates to 72.9 million homes. The APPA survey shows there were $13.41 billion spent on veterinary care and $3.79 billion spent on grooming...
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...looking for. There are numerous strategies that can be used to research literature online using the PsycINFO database. The best way to start a search is to determine the specific research questions in order to guide the search, using key terms and parameters. It is also important to determine all synonyms, alternate terminology and any word variations to narrow your search. The use of Boolear Operations such as the words; “and”, “or” will change the search results. Using the word “and” between each search term will give results that contain all the search terms, where using the word “or” between search terms will give results that contain at least one of the search terms. Focusing your search using limiters such as the document type, methodology, publication type and year are helpful search strategies to use in conjunction with the afore mentioned strategies. Using a variety of search strategies is important to limit your search to make it as efficient and effective as possible. When I first started the basic search I used the words pet ownership, beneficial, and health. The search options I used were to find any of my search terms, publication year 2005-2015, and English. This search generated 572 116 results. There were too many results to determine the relevance of these search results. I then used a basic search again using all the same search parameters as the first search, and typing in the question, “Is pet ownership beneficial to people’s health? If yes, why?” This...
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...Alzheimer’s Disease is an irreversible, degenerative brain disease that is marked by the build up of plaque and tangles in the neurons of Alzheimer’s patients, which induce memory loss and inhibit mental functions. Estimates vary, but experts believe as many as 5.1 million Americans are currently suffering from Alzheimer’s (Alzheimer’s Fact Sheet). Although there is no cure for the disease, early detection of Alzheimer’s is crucial because it allows the patient to immediately begin a drug regimen that slows the process of the disease. In modern medicine, two types of PET imaging, fluorodeoxyglucose and amyloid, are the most effective methods of diagnosing Alzheimer’s Disease. The degenerative aspect of Alzheimer’s is caused by plaque and tangles in the nerve cells of the brain. Abnormal clusters of protein fragments called beta amyloid accumulate in the synaptic gap between neurons and block cell-to-cell signaling (Alzheimer’s Association). This build up of plaque may also activate an autoimmune response, which kills the deactivated cells (Medicine Net). Simultaneously, tangles in a protein called tau destroy a vital nerve cell transport system. Healthy transport systems are kept orderly and parallel by tau (Alzheimer’s Association). In Alzheimer’s patients, however, tau collapses in to twisted strands called tangles. The transport system can no longer stay parallel, which causes it to disintegrate. Key materials like food molecules and cell parts can no longer move through...
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...BACKWARD DESIGN/DOWNWARD DESIGN CROSS CURICULAR PLANNING MODEL Subjects /Strands: Social Studies : Heritage & Identity: Our Changing Roles and Responsibilities Grade(s): 1 Dates of possible implementation: ________________________ Culminating task due date: ________________ | |What is important for students to know? What are the enduring understandings? What is the big open question to inform learning and link curricula? (consider | |A. BIG IDEA FOR THIS UNIT |starting with big ideas in Science or Social Studies) | | | | | |BIG IDEAS: A person’s roles, responsibilities, and relationships change over time and in different situations. | | |Their own roles, responsibilities, and relationships play a role in developing their identity | | |All people are worthy of respect, regardless of their roles, relationships, and responsibilities. | | ...
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...Playground: SWOTT Analysis At Happy Pawws Playground they will cater to the family pet’s every whim, with safe and secure pet daycare, boarding, exercise class, and play time. At Happy Pawws Playground, pets will be treated like one of the family with their own room, bed, blanket, and toys. They can also play and socialize safely inside the kitty gym or outside on the secure playground. They will always be carefully monitored by the staff. External Forces Environmental The Happy Pawws Playground is dedicated to the environment and the community (Pearce & Robinson, 2009). Living in the community where the business is located means that the company will be sure to be responsible in taking care of environmental issues in the area. Not only will they be environmentally friendly themselves, but also they will encourage their employees to do so as well. They will also donate time and money to several local environmental agencies in the Branson area. Global In the beginning, the Happy Pawws Playground will not be active in global business because they are a small local company. In time they hope to attract customers from all over the world to their establishment by advertising on their own web sites as well as on social media sites (Pearce & Robinson, 2009). They will also be seeking to open in other locations around the globe for their customers to leave their pets when they vacation nearby. The company will focus on areas that are popular to tourists, such as Paris, Cancun, and...
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...A Report on Supply Chain Management System of Agora Acknowledgement The success of this report depends on the contribution of number of people specially my group members who have shared their thoughtful guidance and suggestions to complete this report First; we express our sincere gratitude to our honorable course teacher Mr. Mahabubur Rahman for his valuable contribution to the preparation of this report. He has been gracious enough to spare time out from his busy schedule for giving us all the necessary assistance throughout the entire period of the report writing time. Without his valuable suggestion and help this report might not have been a comprehensive one. We would like to give special thanks to Mr. Harunur Rashid, Head of finance & accounts of Agora for giving us time from their very busy office work to discuss the things & have guided us by giving useful suggestions and providing us data and relevant information for completing this report. We would also like to thank Mr. Bajan saha, accounts manager of Agora for giving us some important information about the official procedure and inspiration techniques of Agora to complete this report. They shared their practical experiences and talk about their loyalty and commitment towards the organization. .All of our group members supported each other, throughout the making of this report and completing it successfully. We have done some group discussions, where we shared each other‘s views on the different...
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...8 4.3.3 Risk of Failure 10 4.4 Market Research 10 4.4.1 Modifications 10 4.5 Product Launch 11 4.5.1 Promotional Campaign 12 5.0 Conclusion 14 5.1 Future Directions 14 References 15 Appendices 16 Appendix 01: Concept Testing Interview Response Evaluation 16 Appendix 02: Risk Analysis of Product Failing 17 Appendix 03: Questioner used for Test Marketing 18 Appendix 04: Evaluation of Results of Test Marketing 19 Appendix 05: The 5W’s of Launching 21 Appendix 06: A Summary Budget 22 Appendix 07: A Billboard Design 23 01. Introduction “New Product Development is the process of developing a new product or service for the market. This type of development is considered the preliminary step in product or service development and involves a number of steps that must be completed before the product can be introduced to the market. New product development may be done to develop an item to compete with a particular product/service or may be done to improve an already established product. New product development is essential to any business that must keep up with market trends and changes.” (‘New Product Development’ n.d.) I accidently came up with a new product idea which seems very potential in the Sri Lankan market if that can be marketed well. The new product idea is a fashionable “Clothing Line for Pet Dogs” and it would be a new to the country product in Sri Lanka. I’m a great pet...
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...Part 1: Defining Marketing and the Marketing Process (Chapters 1–2) Part 2: Understanding the Marketplace and Consumers (Chapters 3–6) Part 3: Designing a Customer-Driven Strategy and Mix (Chapters 7–17) Part 4: Extending Marketing (Chapters 18–20) 5 Consumer Markets and Consumer Buyer Behavior marketChapter Preview You’ve studied how and use ers obtain, analyze, information to develop customer insights and assess marketing programs. In this chapter, we take a closer look at the most important element of the marketplace—customers. The aim of marketing is to affect how customers think and act. To affect the whats, whens, and hows of buyer behavior, marketers must first understand the whys. In this chapter, we look at final consumer buying influences and processes. In the next chapter, we’ll study the buyer behavior of business customers. You’ll see that understanding buyer behavior is an essential but very difficult task. To get a better sense of the importance of understanding consumer behavior, we begin by looking at GoPro. You may never have heard of GoPro, the small but fast-growing company that makes tiny, wearable HD video cameras. Yet few brands can match the avid enthusiasm and intense loyalty that GoPro has created in the hearts and minds of its customers. GoPro knows that, deep down, it offers customers much more than just durable little video cameras. More than that, it gives them a way to share action-charged moments and emotions with friends...
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...man versus women and also pet owners versus non-pet owners. We expected to find a positive correlation between the empathy and AAS score. While also exploring the relationships between the HUES and empathy or AAS score. We predicted that women would have higher empathy and AAS scores than men as well as pet owners having higher AAS scores than non- pet owners. This study was conducted in New York, where 60 voluntary participants completed surveys. The results of the study illustrated and provided a statistically significant positive correlation between scores on the E-Scale and the AAS and a significant negative correlation between scores on the E-Scale and HUES and well as between the AAS and the HUES. There was also a significant gender difference in AAS scores with women having more positive attitudes toward animals compared to men. However, there was no significant gender difference in HUES scores. Similarly, there were significant effects of pet ownership on both E-Scale scores and on AAS scores. Specifically, pet owners had higher levels of empathy and also had more positive attitudes toward animals compared to non-pet owners. There was no significant effect of pet ownership on HUES scores. Study of Attitude, Empathy, and Human Uniqueness of Emotion in Animals Before reviewing important research information that we have found, it is important to review other theories and expert findings that have related to our study and to which our research was built. Researchers...
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