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First Line Management

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Submitted By Coolcat1
Words 1680
Pages 7
I am writing about my former company, Avery Dennison Office Products UK, manufacturers, marketers, and distributors of Avery branded, and own brand products.

The route to market is complex as there are many distribution levels involved. The route consists of selling to distributors, wholesaler, retailers, superstores, mail order companies, dealers, and contract stationers. They all continue to sell to their customers, and the end users. We also exported goods to inter-companies of Avery Office Products, all over the world.

Losing one wholesaler, through poor service, would have a massive impact, and cost the company tens of thousands of pounds.

Avery produced own brand products for stationery retailers, such as Office World, and Staples, who each have between 60 and 80 stores UK wide. Losing one of these retail superstore own brand contracts, would mean dramatic financial loses.

Avery has created a strong tradition of quality, service, and innovation, and strives for customer service excellence.

Basic Customer Service

Describe your organisation’s customer service by briefly describing at least two legal rights of your customers, two of your organisations commitment to customers; and the manager’s responsibilities in relation to customer service.

Our customers have several legal rights, three of which are listed below:

Sale of Goods Act 1979 which refers to goods, not services.

The acts states that the goods must be:

Fit for purpose.

Of merchantable quality.

As described, when advertised.

Unsolicited Goods and Services Act 1971, which prevents firms from delivering unordered goods and then requesting payment. Unsolicited goods can be kept by the recipient if the sending company, following notice from the recipient, fails to collect the goods within 30 days.

Data Protection Act 1998, which is designed to safeguard

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